Personal Cooling Device Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212408
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Personal Cooling Device Market size was estimated at USD 1.05 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Personal Cooling Device Market

(Market Size)
$1.05 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 1.05 billion
2030 Market Size USD 2.1 billion
Key Players Sony, Honeywell, Embr Labs, CoolWare, Polar Products

Market Summary

The personal cooling device market is a rapidly evolving segment within the semiconductor and electronics industry, characterized by the development and proliferation of portable, wearable, and stationary devices designed to provide individualized cooling comfort. These devices leverage advanced thermoelectric and evaporative cooling technologies, often integrated with smart electronics for enhanced user control and efficiency. The market caters to a diverse range of consumers and professionals seeking relief from heat in both indoor and outdoor environments, including workplaces, homes, and recreational settings. Increasing global temperatures and heightened awareness of heat-related health risks are significant factors propelling interest and investment in this sector. Companies are focusing on innovation to produce more energy-efficient, compact, and user-friendly cooling solutions that align with modern lifestyle demands. The integration of IoT and smartphone connectivity is becoming a standard feature, allowing for personalized climate control and data monitoring. The competitive landscape is dynamic, with both established electronics firms and agile startups vying for market share through technological differentiation and strategic partnerships.

Key Highlights

Technological innovation stands as a cornerstone of the personal cooling device market, with continuous advancements in thermoelectric cooling modules, battery efficiency, and materials science driving product development. The adoption of Phase Change Materials (PCMs) in wearable devices represents a significant leap, offering prolonged cooling effects without continuous power consumption. Another key highlight is the growing emphasis on sustainability, with manufacturers exploring eco-friendly refrigerants and energy-efficient designs to minimize environmental impact. The market is also witnessing a surge in smart and connected devices, enabling users to control cooling intensity and monitor usage patterns via mobile applications. Strategic collaborations between technology companies and apparel brands are leading to the development of innovative cooling wearables integrated into clothing and accessories. Furthermore, the expansion of distribution channels, including e-commerce platforms, has significantly enhanced product accessibility and consumer reach globally.

Drivers, Opportunities & Restraints

Several powerful drivers are fueling the growth of the personal cooling device market. Primarily, the escalating frequency and intensity of heatwaves globally, coupled with rising health concerns regarding heat stress and dehydration, are creating a robust demand for personal climate control solutions. The trend towards remote and flexible work arrangements is also a significant driver, as individuals seek to create comfortable home office environments. Additionally, increasing disposable incomes in emerging economies allow for greater expenditure on personal comfort and luxury gadgets. The market presents substantial opportunities in the development of specialized devices for industrial and healthcare applications, where managing body temperature is critical for safety and performance. However, the market faces restraints, including the high cost of advanced thermoelectric cooling technology, which can limit mass-market adoption. Battery life and power efficiency remain persistent challenges for portable devices, and consumer awareness regarding the availability and benefits of these products is still developing in many regions, posing a barrier to rapid market expansion.

Concentration Insights

The personal cooling device market exhibits a concentrated competitive landscape in terms of technological capability and intellectual property, with a handful of leading companies and specialized innovators holding significant market influence. Key players such as Sony Corporation, Emerson Electric Co., and Gentherm Incorporated have established strong positions through extensive R&D investments and robust patent portfolios, particularly in thermoelectric cooling systems. The market also features a vibrant ecosystem of startups and smaller firms focusing on niche applications, such as cooling vests for industrial workers or athletes. This concentration means that technological breakthroughs often originate from these established or agile innovators, who then license technologies or form partnerships with manufacturing and distribution partners. The Asia Pacific region, particularly Japan, South Korea, and China, is a hub for both the manufacturing of key electronic components and the development of final products, further concentrating expertise and production capabilities in this geographic area.

Type Insights

Personal cooling devices are broadly categorized into several types based on their technology and form factor. Wearable cooling devices represent a prominent category, including items like cooling vests, neckbands, and wristbands that utilize PCMs or active thermoelectric systems to lower body temperature. Portable handheld fans, often enhanced with misting features and USB rechargeability, constitute another large and popular segment due to their affordability and convenience. Stationary personal air coolers and desk fans are designed for localized cooling in fixed environments like offices or bedrooms. More advanced are thermoelectric cooler boxes and wine chillers, which, while not worn, are considered personal devices for individual use. A growing niche within types is the integration of cooling technology into smart apparel and accessories, blurring the lines between consumer electronics and fashion. The choice of type is heavily influenced by the use case, desired cooling duration, portability needs, and budget constraints of the end-user.

Application Insights

The application spectrum for personal cooling devices is vast and continually expanding beyond consumer comfort. In the industrial sector, these devices are critical for worker safety, used in manufacturing plants, construction sites, and foundries to prevent heatstroke and maintain productivity. The healthcare application is vital, with cooling devices employed for therapeutic purposes, such as reducing fever in patients or managing symptoms for individuals with conditions like multiple sclerosis. The sports and outdoor recreation segment is a major adopter, where athletes and enthusiasts use cooling gear to enhance performance and endurance in hot conditions. Everyday consumer use remains the largest application, encompassing individuals seeking comfort at home, in the office, or while commuting. There is also a emerging application in the pet care industry, with cooling mats and vests designed for animals. Each application segment has distinct requirements for cooling power, duration, durability, and form factor, driving specialized product development.

Regional Insights

Geographically, the demand for personal cooling devices shows distinct patterns influenced by climate, economic development, and consumer behavior. The Asia Pacific region dominates the market, driven by countries with hot and humid climates like India, China, and Southeast Asian nations, combined with dense populations and growing electronics manufacturing prowess. North America and Europe represent significant markets characterized by high consumer purchasing power and a strong emphasis on innovative gadgetry and health-conscious products; heatwaves in these regions have recently accelerated adoption. The Middle East and Africa exhibit steady demand due to persistently high temperatures, though market penetration can be uneven. Latin America is an emerging market with growth potential, particularly in urban areas experiencing rising temperatures. Regional preferences also vary; for instance, portable fans are immensely popular in East Asia, while cooling apparel sees higher adoption in North American industrial and sports applications. Local regulations concerning energy consumption and refrigerants also shape product offerings in different regions.

Company Insights

The competitive arena of the personal cooling device market features a mix of multinational electronics conglomerates and specialized firms. Prominent players include Sony Corporation, which has expertise in miniaturized electronics and sensors applicable to wearable tech. Gentherm Incorporated is a leader in thermoelectric technology, supplying solutions for various cooling applications. Emerson Electric Co. and O2COOL LLC are key players known for their range of portable fans and cooling products. Emerging companies like CoolWare, Inc. focus specifically on innovative wearable cooling solutions for both consumer and industrial markets. Strategic initiatives commonly observed include heavy investment in research and development to improve energy efficiency and form factors, mergers and acquisitions to acquire novel technologies, and partnerships with material science firms to develop better PCMs or lighter, more durable fabrics for wearable integration. Brand positioning often revolves around reliability, innovation, and specific use-case effectiveness.

Recent Developments

The personal cooling device market is characterized by a fast pace of innovation and strategic movements. Recent years have seen a surge in the launch of smart, connected devices that sync with smartphones for personalized climate control and health monitoring. There has been a notable increase in collaborations between electronics companies and activewear brands, leading to the introduction of apparel with built-in cooling systems. A significant development trend is the focus on improving battery technology to extend the operational time of portable devices without increasing size or weight. Companies are also investing in the development of solar-powered or hand-cranked options to appeal to environmentally conscious consumers and those in areas with unreliable electricity. Furthermore, advancements in silent motor technology for fans have enhanced user experience, making devices suitable for quiet environments like offices and libraries. The regulatory landscape is also evolving, with increased scrutiny on the energy efficiency ratings of these appliances.

Report Segmentation

This market research report on the personal cooling device market offers a detailed and structured analysis segmented to provide granular insights. The segmentation is primarily based on product type, categorizing the market into wearable cooling devices, portable fans, stationary personal coolers, and others. It is further segmented by technology, distinguishing between evaporative cooling, thermoelectric cooling, and phase change material-based systems. The application segmentation provides a deep dive into key usage areas including industrial, healthcare, sports and recreation, and residential/commercial applications. A crucial component of the report is the geographical segmentation, which breaks down the market size and forecast across key regions and major countries within North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows stakeholders to understand specific growth pockets, target audience preferences, and regional dynamics, enabling informed strategic decision-making regarding investment, marketing, and product development.

FAQs

What are personal cooling devices?

Personal cooling devices are portable, wearable, or stationary gadgets designed to lower an individual's body temperature or provide a cooling sensation to their immediate surroundings. They utilize various technologies like thermoelectric modules, evaporative pads, or phase change materials to achieve cooling without the need for large, fixed air conditioning systems.

How do wearable cooling devices work?

Wearable cooling devices typically operate using one of two primary methods. Some use active cooling through thermoelectric (Peltier) modules, which require battery power to create a temperature difference. Others use passive cooling with Phase Change Materials (PCMs), which are substances that absorb and release thermal energy as they melt and solidify, providing cooling for a limited duration without power.

What is the difference between a personal cooler and a fan?

A standard fan simply moves air around, creating a wind-chill effect that enhances the evaporation of sweat for a feeling of coolness. A personal cooler, often using thermoelectric or evaporative technology, actively lowers the temperature of the air or a surface before circulating it, thereby providing a more significant and direct cooling effect than mere air movement.

Are personal cooling devices energy efficient?

Yes, personal cooling devices are generally far more energy-efficient than traditional room air conditioners because they are designed to cool a very small, personal space or the individual directly, rather than an entire room. This targeted approach consumes significantly less power, making them an efficient alternative for personal comfort.

Can personal cooling devices be used outdoors?

Absolutely. Many personal cooling devices, particularly battery-operated wearable vests, neck fans, and portable misting fans, are specifically designed for outdoor use. They are used by athletes, construction workers, festival-goers, and anyone needing relief from heat while on the move or in open environments.

Who are the leading companies in the personal cooling device market?

The market includes established electronics giants and specialized firms. Leading companies often mentioned include Gentherm Incorporated, a specialist in thermoelectric technology; Sony Corporation, known for its advanced electronics; and Emerson Electric Co., along with dedicated consumer brands like O2COOL LLC. Numerous innovative startups also contribute significantly to market development.

Citius Research has developed a research report titled “Personal Cooling Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Personal Cooling Device Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Personal Cooling Device Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Personal Cooling Device Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Personal Cooling Device Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Personal Cooling Device Market
• Research Methodology
• Executive Summary
• Market Dynamics of Personal Cooling Device Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Personal Cooling Device Market
• Cost and Gross Margin Analysis of Personal Cooling Device Market
• Personal Cooling Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Personal Cooling Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Personal Cooling Device Market Key Stakeholders

Below are the key stakeholders for the Personal Cooling Device Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Personal Cooling Device Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Personal Cooling Device Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Personal Cooling Device Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Personal Cooling Device Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Personal Cooling Device Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Personal Cooling Device Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Personal Cooling Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Personal Cooling Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Personal Cooling Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Personal Cooling Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Personal Cooling Device Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Personal Cooling Device Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Personal Cooling Device Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Personal Cooling Device Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Personal Cooling Device Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Personal Cooling Device Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Personal Cooling Device Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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