Perovskite Solar Cell Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194755
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Perovskite Solar Cell Market size was estimated at USD 680 million in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.50% during the forecast period (2024-2030).

Perovskite Solar Cell Market

(Market Size)
$680 million
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.50%
2023 Market Size USD 680 million
2030 Market Size USD 2.5 billion
Key Players Oxford PV, Saule Technologies, Swift Solar, Toshiba, Panasonic

Market Summary

The perovskite solar cell market represents a rapidly advancing segment within the broader solar energy industry, characterized by innovative photovoltaic technology that utilizes perovskite-structured compounds as light-harvesting materials. These solar cells have garnered significant attention due to their high efficiency rates, relatively low production costs, and versatility in application. The market is driven by ongoing research and development efforts aimed at enhancing the stability, scalability, and commercial viability of perovskite solar technologies. Key players include both established energy corporations and emerging startups focused on next-generation solar solutions. The technology holds promise for transforming solar power generation by offering a more efficient and potentially cheaper alternative to traditional silicon-based solar cells. As global demand for renewable energy sources continues to rise, perovskite solar cells are positioned to play a crucial role in the future energy landscape, supported by investments from both public and private sectors aiming to accelerate adoption and overcome existing technical challenges.

Key Highlights

Notable advancements in the perovskite solar cell market include achieving record-breaking efficiency levels in laboratory settings, which continue to close the gap with conventional silicon photovoltaics. Companies such as Oxford PV and Saule Technologies are at the forefront, commercializing perovskite-on-silicon tandem cells that leverage the strengths of both materials. Another highlight is the improvement in operational stability, addressing previous concerns regarding durability under real-world conditions. Manufacturing processes are also evolving, with efforts focused on developing scalable deposition techniques like inkjet printing and vapor deposition to facilitate mass production. The flexibility and lightweight nature of perovskite solar cells open up novel applications, including building-integrated photovoltaics and portable energy solutions. Additionally, significant funding from government initiatives and venture capital is accelerating innovation and pilot projects worldwide, underscoring the market's potential to disrupt the energy sector.

Drivers, Opportunities & Restraints

The growth of the perovskite solar cell market is primarily driven by the global shift towards renewable energy, supported by stringent environmental regulations and policies promoting clean technology adoption. Increasing investments in research and development from both corporate and academic institutions are crucial drivers, enhancing cell efficiency and longevity. Opportunities abound in integrating perovskite solar cells into diverse applications such as consumer electronics, automotive surfaces, and smart windows, expanding beyond traditional solar panels. The potential for lower manufacturing costs compared to silicon-based cells presents a significant economic opportunity, making solar energy more accessible. However, restraints include challenges related to long-term stability and performance degradation under environmental stressors like moisture and heat. Scalability of production processes and the need for specialized manufacturing equipment also pose hurdles. Addressing these restraints through continued innovation and material science advancements is essential for market maturation.

Concentration Insights

The perovskite solar cell market exhibits a concentrated yet competitive landscape, with key players predominantly located in regions with strong research infrastructure and supportive regulatory frameworks. North America and Europe are significant hubs, hosting leading companies and research institutions focused on perovskite technology. Asia-Pacific, particularly China and Japan, is also emerging as a critical region due to substantial government backing and presence of major solar manufacturers. The market concentration is characterized by collaborations between universities, startups, and established energy firms aiming to commercialize breakthroughs. Intellectual property portfolios are increasingly dense, with patents covering material compositions, fabrication methods, and device architectures. This concentration fosters innovation but also creates barriers to entry for new participants. Strategic partnerships and mergers are common as companies seek to leverage complementary expertise and accelerate market entry.

Type Insights

Perovskite solar cells are categorized based on their structure and composition, with common types including mesoporous, planar heterojunction, and tandem configurations. Mesoporous structures involve a perovskite layer deposited on a metal oxide scaffold, offering good stability and efficiency. Planar heterojunction cells feature simplified architectures with layers stacked sequentially, facilitating easier manufacturing processes. Tandem cells, which combine perovskite with other photovoltaic materials like silicon or CIGS, represent a promising avenue for surpassing the efficiency limits of single-junction cells. Each type has distinct advantages; for instance, tandem cells achieve higher efficiencies by capturing a broader spectrum of sunlight, while planar designs are suited for flexible applications. Ongoing research focuses on optimizing these types for specific use cases, balancing performance, cost, and durability to meet commercial demands.

Application Insights

Perovskite solar cells find applications across various sectors due to their adaptable properties. In building-integrated photovoltaics, they are used in windows, facades, and roofs, contributing to energy-efficient structures. The consumer electronics industry leverages their flexibility for powering portable devices, wearables, and IoT sensors. Automotive applications include solar roofs for electric vehicles, enhancing range and sustainability. Utility-scale solar farms are exploring perovskite technologies to boost energy output and reduce land use. Additionally, off-grid and portable power solutions benefit from lightweight and efficient perovskite panels. Each application segment drives specific requirements for cell performance, such as stability under outdoor conditions for construction uses or high efficiency per area for electronics. Customization and integration efforts are key to expanding adoption across these diverse fields.

Regional Insights

Regionally, the perovskite solar cell market shows varied dynamics influenced by local policies, research capabilities, and industrial base. North America, led by the United States, boasts strong academic and corporate R&D, with significant contributions from national laboratories and universities. Europe is a hub for innovation, with countries like Germany, the UK, and Switzerland hosting prominent companies and EU-funded projects promoting renewable energy technologies. Asia-Pacific dominates in terms of manufacturing scale, with China, Japan, and South Korea investing heavily in perovskite research and production facilities. These regions benefit from government incentives and existing solar industry infrastructure. Emerging markets in Latin America and the Middle East are gradually exploring perovskite potential, driven by growing energy needs and sustainability goals. Regional partnerships and technology transfer initiatives are crucial for global market expansion.

Company Insights

Key companies in the perovskite solar cell market include Oxford PV, a leader in tandem cell technology with partnerships major solar manufacturers. Saule Technologies focuses on flexible perovskite cells for IoT and building applications. GreatCell Energy (formerly Dyesol) has a long history in perovskite development, emphasizing scalable production methods. Other notable players are FrontMaterials, working on stable perovskite formulations, and Swift Solar, advancing lightweight high-efficiency panels. Established firms like Panasonic and Toshiba are also investing in perovskite research to diversify their energy portfolios. These companies engage in strategic collaborations, licensing agreements, and pilot projects to commercialize technologies. Innovation is driven by a mix of startups specializing in material science and larger corporations leveraging manufacturing expertise, creating a dynamic competitive environment focused on achieving market readiness.

Recent Developments

Recent developments in the perovskite solar cell market include breakthroughs in stability enhancements through novel encapsulation techniques and interface engineering, extending operational lifetimes. Companies have announced successful pilot productions and partnerships with automotive and construction sectors for integrated solar products. Research institutions reported new record efficiencies for tandem cells, pushing boundaries beyond 30% in controlled environments. Investments and funding rounds have increased, with venture capital flowing into startups focused on commercialization. Regulatory approvals and standards development are progressing, facilitating broader adoption. Collaborations between academic labs and industry players have accelerated, focusing on solving scalability challenges and reducing lead content for environmentally friendly options. These developments indicate a maturing market poised for near-term commercial deployment.

Report Segmentation

The perovskite solar cell market report is segmented to provide detailed analysis across multiple dimensions. Segmentation by type includes mesoporous, planar, and tandem solar cells, each examined for market share and growth prospects. Application segmentation covers building-integrated photovoltaics, consumer electronics, automotive, utilities, and others, highlighting demand drivers and innovation areas. Regional segmentation analyzes North America, Europe, Asia-Pacific, and rest of the world, assessing local trends, policies, and competitive landscapes. Additional segments may focus on material composition, such as lead-based versus lead-free perovskites, and manufacturing processes like solution processing or vapor deposition. This structured approach offers stakeholders comprehensive insights into specific niches, enabling informed decision-making and strategic planning based on granular market intelligence.

FAQs

What are perovskite solar cells? Perovskite solar cells are a type of photovoltaic technology that uses perovskite-structured materials, typically hybrid organic-inorganic lead or tin halide-based compounds, as the light-harvesting layer. They are known for high efficiency potential, low production costs, and flexibility compared to traditional silicon solar cells.

How efficient are perovskite solar cells? Perovskite solar cells have demonstrated rapid efficiency improvements, with laboratory cells achieving over 25% efficiency for single-junction designs and over 30% for tandem configurations combining perovskite with silicon. These rates are competitive with and in some cases exceed conventional solar technologies.

What are the main challenges facing perovskite solar cells? Key challenges include long-term stability under environmental factors like moisture, heat, and UV light, which can degrade performance. Scalability of manufacturing processes and the need for lead-free alternatives to address environmental concerns are also significant hurdles being actively researched.

Who are the leading companies in perovskite solar cells? Leading companies include Oxford PV, Saule Technologies, GreatCell Energy, FrontMaterials, and Swift Solar. Established firms like Panasonic and Toshiba are also investing in this technology, alongside numerous startups and academic institutions driving innovation.

What applications are suitable for perovskite solar cells? Applications range from building-integrated photovoltaics, such as solar windows and facades, to consumer electronics, automotive solar roofs, portable chargers, and utility-scale power generation. Their flexibility and efficiency make them versatile for both niche and broad markets.

Are perovskite solar cells commercially available? While full commercial deployment is still emerging, several companies have initiated pilot production and limited commercial offerings, particularly in tandem cells and specialized applications. Widespread availability is expected as stability and manufacturing challenges are resolved in the coming years.

Citius Research has developed a research report titled “Perovskite Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Perovskite Solar Cell Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Perovskite Solar Cell Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Perovskite Solar Cell Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Perovskite Solar Cell Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Perovskite Solar Cell Market
• Research Methodology
• Executive Summary
• Market Dynamics of Perovskite Solar Cell Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Perovskite Solar Cell Market
• Cost and Gross Margin Analysis of Perovskite Solar Cell Market
• Perovskite Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Perovskite Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Perovskite Solar Cell Market Key Stakeholders

Below are the key stakeholders for the Perovskite Solar Cell Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Perovskite Solar Cell Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Perovskite Solar Cell Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Perovskite Solar Cell Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Perovskite Solar Cell Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Perovskite Solar Cell Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Perovskite Solar Cell Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Perovskite Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Perovskite Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Perovskite Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Perovskite Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Perovskite Solar Cell Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Perovskite Solar Cell Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Perovskite Solar Cell Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Perovskite Solar Cell Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Perovskite Solar Cell Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Perovskite Solar Cell Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Perovskite Solar Cell Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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