Permethrin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196840
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Permethrin Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Permethrin Market

(Market Size)
$650 million
$1.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.3 billion
Key Players Bayer, Syngenta, BASF, Corteva, FMC Corporation

Market Summary

The permethrin market is a significant segment within the agrochemical and food industries, primarily due to its role as a synthetic pyrethroid insecticide. It is extensively utilized in the protection of food crops, stored grains, and food processing facilities to prevent insect infestations that could compromise food safety and quality. The compound's effectiveness against a wide range of pests, coupled with its relatively low mammalian toxicity when used as directed, makes it a preferred choice in integrated pest management programs. The market is characterized by steady demand driven by the global need to ensure food security and minimize post-harvest losses. Regulatory frameworks across various regions govern its application, ensuring that residues remain within safe limits for human consumption. Key players in the industry are engaged in the production and distribution of permethrin-based formulations tailored for agricultural and food industry applications, focusing on efficacy and environmental safety. The market dynamics are influenced by factors such as pest resistance management, advancements in formulation technologies, and the evolving regulatory landscape aimed at balancing agricultural productivity with public health concerns.

Key Highlights

The permethrin market is distinguished by several critical aspects that underscore its importance in the food and beverages sector. A primary highlight is its high efficacy against a broad spectrum of insects, including beetles, moths, and mites, which are common threats to food crops and stored products. This broad-spectrum activity ensures comprehensive protection, reducing the need for multiple insecticides and thereby supporting sustainable farming practices. Another significant feature is its stability and residual activity, which provides prolonged protection, making it cost-effective for large-scale agricultural and storage applications. The development of advanced formulations, such as emulsifiable concentrates and wettable powders, has enhanced its usability and effectiveness while minimizing environmental impact. Furthermore, permethrin's approval for use in food contact scenarios, under strict regulatory guidelines, highlights its recognized safety profile when residues are within established tolerances. The market is also witnessing innovations aimed at reducing volatility and improving targeted delivery, which align with the growing demand for precision agriculture and reduced ecological footprint. These factors collectively reinforce permethrin's position as a vital tool in safeguarding the global food supply chain.

Drivers, Opportunities & Restraints

The permethrin market is propelled by several drivers, with the foremost being the increasing global population and the consequent rise in food demand, which necessitates effective pest control solutions to maximize crop yields and reduce post-harvest losses. Stringent food safety regulations and quality standards imposed by governments and international bodies further drive the adoption of reliable insecticides like permethrin to ensure compliance and consumer safety. Additionally, the expansion of the food processing and storage industries, particularly in emerging economies, creates sustained demand for pest management products. Opportunities in the market abound through the development of novel formulations that offer enhanced efficacy and reduced environmental impact, catering to the growing trend of sustainable agriculture. The integration of permethrin into integrated pest management (IPM) programs presents another avenue for growth, as it promotes balanced and eco-friendly pest control strategies. However, the market faces restraints such as the development of insect resistance to pyrethroids, which can diminish effectiveness over time and necessitate higher application rates or alternative solutions. Regulatory challenges and increasing scrutiny over pesticide residues in food products also pose constraints, potentially limiting market expansion in regions with stringent safety standards. Environmental concerns regarding non-target effects on beneficial insects and aquatic organisms further challenge market growth, driving the need for responsible usage and continuous innovation.

Concentration Insights

The permethrin market features a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as Bayer CropScience, Syngenta, and Sumitomo Chemical are key contributors, leveraging their extensive research and development capabilities to produce high-quality permethrin formulations. These industry leaders focus on expanding their product portfolios through innovations that enhance efficacy and safety, often through strategic partnerships and acquisitions to strengthen their global presence. The market concentration is also influenced by stringent regulatory requirements, which act as barriers to entry for smaller players, thereby consolidating the influence of established companies. Regional manufacturers and distributors play a crucial role in catering to local demands, often collaborating with major players to ensure supply chain efficiency. The competitive dynamics are characterized by continuous investment in regulatory compliance and sustainability initiatives, as companies strive to meet evolving consumer and governmental expectations. This concentration fosters a environment where technological advancements and market expertise are pivotal for maintaining competitive advantage, driving overall industry standards higher.

Type Insights

In the permethrin market, products are primarily categorized based on their formulation types, which include emulsifiable concentrates, wettable powders, and liquid solutions, each designed for specific applications in the food and beverages industry. Emulsifiable concentrates are widely used due to their ease of mixing with water and effective coverage on crops and storage surfaces, providing robust pest control. Wettable powders offer advantages in terms of stability and longer residual activity, making them suitable for environments where prolonged protection is necessary, such as grain storage facilities. Liquid formulations are favored for their convenience in application through spraying systems, ensuring uniform distribution and adherence to treated surfaces. The choice of formulation depends on factors such as the target pest, application method, and environmental conditions, with manufacturers continuously innovating to improve bioavailability and reduce ecological impact. Recent developments have also seen the introduction of microencapsulated formulations that release permethrin gradually, enhancing efficacy while minimizing off-target effects. These advancements reflect the industry's focus on delivering tailored solutions that meet the diverse needs of agricultural and food processing sectors, ensuring optimal performance and compliance with safety standards.

Application Insights

Permethrin finds extensive applications within the food and beverages industry, primarily in crop protection to safeguard fruits, vegetables, and grains from insect damage during growth and post-harvest stages. It is applied through foliar sprays or soil treatments to control pests that could significantly reduce yield and quality. In stored product protection, permethrin is used to treat storage facilities, packaging materials, and transportation vehicles to prevent infestations that lead to spoilage and economic losses. The compound is also employed in food processing plants to maintain hygiene standards by controlling insects in areas where food is handled or stored, ensuring compliance with health regulations. Additionally, permethrin is utilized in public health programs within the food industry to manage pests that could transmit diseases or contaminate products. Its application methods are designed to minimize direct contact with food items, with strict adherence to residue limits set by authorities like the EPA and Codex Alimentarius. The versatility of permethrin across these applications underscores its critical role in maintaining the integrity and safety of the food supply chain from farm to fork.

Regional Insights

The permethrin market exhibits distinct regional dynamics influenced by agricultural practices, regulatory frameworks, and economic conditions. In North America, the market is driven by advanced farming techniques and stringent food safety standards, with high adoption in crop protection and storage applications. The United States and Canada are key consumers, supported by robust regulatory oversight from agencies like the EPA. Europe follows a similar trend, with emphasis on integrated pest management and sustainable use directives, leading to cautious yet steady demand in countries such as Germany, France, and the UK. The Asia-Pacific region represents a rapidly growing market due to expanding agricultural sectors and increasing food security concerns in nations like China, India, and Australia, where permethrin is widely used to protect staple crops and reduce post-harvest losses. Latin America shows promising growth, particularly in Brazil and Argentina, driven by large-scale agriculture and export-oriented food production. The Middle East and Africa region experiences moderate demand, focused on protecting stored grains and improving food safety in developing economies. Each region's regulatory environment and pest challenges shape market trends, with local adaptations of permethrin use to align with regional agricultural needs and sustainability goals.

Company Insights

The permethrin market is dominated by established agrochemical companies that bring extensive expertise and resources to the fore. Bayer AG, through its Crop Science division, is a leading player, offering permethrin-based products backed by significant research in crop protection and sustainable agriculture. Syngenta Group, another major contributor, focuses on innovative formulations that enhance efficacy while addressing environmental concerns, leveraging its global distribution network to serve diverse markets. Sumitomo Chemical Company Ltd. is renowned for its high-quality insecticide portfolios, including permethrin solutions tailored for food crop applications. Other notable companies include FMC Corporation and Nufarm Limited, which emphasize regional adaptability and customer-centric approaches in their product offerings. These companies invest heavily in regulatory compliance and stewardship programs to ensure safe usage, often collaborating with agricultural stakeholders to promote best practices. The competitive strategies involve continuous product development, strategic acquisitions, and expansions into emerging markets to capture growth opportunities. Their efforts are complemented by a focus on sustainability, aiming to reduce environmental impact while meeting the pest control needs of the food and beverages industry effectively.

Recent Developments

Recent developments in the permethrin market reflect the industry's response to evolving regulatory and environmental challenges. Key players have been investing in research to develop next-generation formulations that offer improved targeting and reduced off-target effects, such as microencapsulation technologies that enhance controlled release and longevity. Regulatory approvals have been sought and obtained in various regions for expanded use applications, ensuring compliance with updated safety standards and residue limits. There has been a noticeable shift towards integrated pest management (IPM) programs, where permethrin is used in combination with biological controls and other chemicals to mitigate resistance development and environmental impact. Companies are also engaging in sustainability initiatives, including reducing the carbon footprint of production processes and promoting responsible usage guidelines among farmers and applicators. Partnerships and collaborations between agrochemical firms and food industry stakeholders have strengthened, focusing on ensuring supply chain integrity and food safety. Additionally, advancements in application technologies, such as precision spraying equipment, are being adopted to optimize permethrin use, minimizing waste and enhancing efficacy. These developments underscore a concerted effort to balance agricultural productivity with ecological and health considerations, driving the market towards more sustainable practices.

Report Segmentation

This comprehensive market research report on the permethrin market within the food and beverages industry is segmented to provide detailed insights across multiple dimensions. The segmentation includes analysis by type, covering various formulations such as emulsifiable concentrates, wettable powders, and liquid solutions, each evaluated for their market share and application suitability. Application segmentation delves into specific uses, including crop protection, stored product preservation, and food processing facility hygiene, highlighting demand patterns and growth prospects in each area. Geographical segmentation offers a regional breakdown, examining market dynamics in North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis where applicable. The report also features segmentation by end-user, focusing on farmers, food processors, and storage operators, to understand their unique needs and adoption trends. Additionally, competitive landscape segmentation provides profiles of key players, their market strategies, and product offerings, offering a clear view of the industry structure. This multifaceted approach ensures that stakeholders gain actionable insights into market opportunities, challenges, and competitive positioning, facilitating informed decision-making for business growth and strategic planning.

FAQs

What is permethrin used for in agriculture? Permethrin is primarily used as an insecticide to protect food crops from pests such as beetles, moths, and mites, ensuring higher yields and quality.

Is permethrin safe for use on food crops? When used according to regulatory guidelines, permethrin is considered safe, with established residue limits to protect consumer health.

How does permethrin work against insects? Permethrin acts on the nervous system of insects, causing paralysis and death, providing effective pest control.

What are the environmental impacts of permethrin? Permethrin can affect non-target organisms like aquatic life; however, proper application and formulations mitigate these risks.

Which regions have the highest demand for permethrin? High demand is seen in North America, Europe, and Asia-Pacific due to advanced agriculture and food safety needs.

Citius Research has developed a research report titled “Permethrin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Permethrin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Permethrin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Permethrin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Permethrin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Permethrin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Permethrin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Permethrin Market
• Cost and Gross Margin Analysis of Permethrin Market
• Permethrin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Permethrin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Permethrin Market Key Stakeholders

Below are the key stakeholders for the Permethrin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Permethrin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Permethrin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Permethrin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Permethrin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Permethrin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Permethrin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Permethrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Permethrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Permethrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Permethrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Permethrin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Permethrin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Permethrin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Permethrin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Permethrin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Permethrin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Permethrin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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