Permanent Magnet Generators Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207801
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Permanent Magnet Generators Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 20.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Permanent Magnet Generators Market

(Market Size)
$12.5 billion
$20.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 12.5 billion
2030 Market Size USD 20.5 billion
Key Players Siemens, General Electric, ABB, Vestas, Emerson Electric

Market Summary

The Permanent Magnet Generators market is a specialized segment within the broader power generation and manufacturing industries, experiencing steady growth due to advancements in technology and increasing demand for efficient energy solutions. These generators are valued for their high efficiency, reliability, and compact design, making them suitable for a variety of applications across multiple sectors. The market is characterized by ongoing innovation aimed at improving performance and reducing costs, with key players investing heavily in research and development. Industries such as wind power, hydroelectric power, and automotive are major contributors to the demand for permanent magnet generators. The market is also influenced by global trends toward renewable energy and energy efficiency, which are driving adoption in both established and emerging economies. Regulatory policies and environmental concerns further shape market dynamics, promoting the use of cleaner and more efficient generation technologies. As a result, the permanent magnet generators market remains a critical area for investment and development within the manufacturing and construction landscape.

Key Highlights

Permanent magnet generators offer several distinct advantages over traditional induction generators, including higher efficiency, reduced maintenance requirements, and better performance at variable speeds. These generators utilize permanent magnets in the rotor, eliminating the need for excitation windings and slip rings, which enhances reliability and reduces energy losses. Key applications include wind turbines, where their ability to operate efficiently at low wind speeds is particularly beneficial, and in backup power systems for critical infrastructure. The technology is also gaining traction in the automotive sector for hybrid and electric vehicles, as well as in marine and aerospace applications. Innovations in magnet materials, such as neodymium iron boron, have significantly improved power density and thermal stability. Additionally, advancements in power electronics and control systems have further optimized the integration of permanent magnet generators into modern power grids. These highlights underscore the growing importance of permanent magnet generators in enhancing energy efficiency and supporting sustainable development initiatives globally.

Drivers, Opportunities & Restraints

The primary drivers for the permanent magnet generators market include the global shift toward renewable energy sources, stringent energy efficiency regulations, and the increasing demand for reliable and compact power generation solutions. Government incentives and policies promoting clean energy adoption, particularly in wind and hydroelectric power, are significant catalysts. Opportunities abound in emerging applications such as electric vehicles, offshore wind farms, and decentralized power systems, where the high efficiency and durability of permanent magnet generators offer substantial benefits. Additionally, technological advancements in materials and manufacturing processes are expected to reduce costs and expand market penetration. However, the market faces restraints such as the high initial cost of permanent magnet generators compared to conventional alternatives, and the volatility in raw material prices, particularly for rare earth elements like neodymium and dysprosium. Supply chain disruptions and geopolitical factors affecting the availability of these materials also pose challenges. Despite these restraints, the long-term operational savings and environmental advantages continue to drive market growth.

Concentration Insights

The permanent magnet generators market is moderately concentrated, with a mix of large multinational corporations and specialized manufacturers dominating the landscape. Key players such as ABB, Siemens, General Electric, and Toshiba have significant market shares, leveraging their extensive research capabilities and global distribution networks. These companies focus on strategic partnerships, mergers, and acquisitions to strengthen their positions and expand their product portfolios. Regional players also play a crucial role, particularly in Asia-Pacific, where local manufacturers cater to growing domestic demand. The market concentration is influenced by high barriers to entry, including the need for advanced technological expertise, substantial capital investment, and established customer relationships. Innovation and intellectual property are critical competitive factors, with leading companies investing heavily in patents and proprietary technologies. This concentration ensures a competitive yet collaborative environment, driving continuous improvement and innovation in permanent magnet generator designs and applications.

Type Insights

Permanent magnet generators are categorized based on their design and application, with common types including radial flux, axial flux, and transverse flux generators. Radial flux generators are the most widely used, known for their simplicity and effectiveness in applications such as wind turbines and small-scale power generation. Axial flux generators offer advantages in compactness and are often used in automotive and aerospace applications where space constraints are critical. Transverse flux generators, though less common, provide high power density and are suitable for specialized high-performance applications. The choice of generator type depends on factors such as power output requirements, operational environment, and cost considerations. Advances in materials science have also led to the development of generators using different magnet types, including neodymium-based magnets for high strength and samarium-cobalt for high-temperature stability. These insights highlight the diversity within the permanent magnet generators market, catering to a broad range of industrial and commercial needs.

Application Insights

Permanent magnet generators are utilized across various applications, with significant adoption in wind energy, hydroelectric power, automotive, and industrial sectors. In wind energy, they are preferred for direct-drive turbines due to their high efficiency and reduced maintenance, enhancing the overall economics of wind farms. Hydroelectric power plants benefit from their reliability and ability to operate efficiently at variable flow rates, contributing to stable energy output. The automotive industry increasingly incorporates permanent magnet generators in hybrid and electric vehicles for auxiliary power and regenerative braking systems. Industrial applications include backup power for critical infrastructure, marine propulsion, and portable generators for construction sites. Each application demands specific generator characteristics, such as power rating, size, and environmental resilience, driving continuous innovation and customization in product offerings. The versatility of permanent magnet generators ensures their relevance across multiple industries, supporting the global transition to efficient and sustainable energy solutions.

Regional Insights

The permanent magnet generators market exhibits varying dynamics across different regions, influenced by local energy policies, industrial development, and resource availability. North America and Europe are mature markets, driven by strong regulatory frameworks promoting renewable energy and energy efficiency. These regions see significant investment in wind and hydroelectric projects, bolstering demand for advanced generator technologies. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization, urbanization, and government initiatives to expand renewable energy capacity. Countries like China, India, and Japan are key contributors, with large-scale investments in wind power and electric mobility. Latin America and the Middle East & Africa are emerging markets, where growing energy needs and infrastructure development are creating opportunities for permanent magnet generator adoption. Regional differences in raw material availability and manufacturing capabilities also impact market dynamics, with Asia-Pacific dominating production due to its access to rare earth elements and established supply chains.

Company Insights

Leading companies in the permanent magnet generators market include ABB Ltd., Siemens AG, General Electric Company, Toshiba Corporation, and Hitachi Ltd. These firms are recognized for their extensive product portfolios, technological expertise, and global presence. ABB focuses on integrated power solutions and automation, offering generators for various industrial applications. Siemens emphasizes innovation in renewable energy and efficiency, with products designed for wind and hydroelectric power. General Electric leverages its broad energy portfolio to provide generators for both utility-scale and distributed power projects. Toshiba and Hitachi are prominent in the Asia-Pacific market, catering to regional demand with advanced technologies and cost-effective solutions. Other notable players include Danfoss, Rockwell Automation, and Nidec Corporation, each specializing in niche applications such as automotive and marine power. These companies invest heavily in research and development to enhance product performance, reduce costs, and expand their market reach through strategic collaborations and acquisitions.

Recent Developments

Recent developments in the permanent magnet generators market include advancements in magnet materials, improved manufacturing techniques, and expanded applications in renewable energy and electric vehicles. Companies are focusing on developing generators with higher power densities and better thermal management to meet the demands of next-generation wind turbines and hydroelectric plants. There is also a trend toward modular and scalable designs, allowing for easier integration into diverse power systems. Strategic partnerships between generator manufacturers and renewable energy developers are becoming more common, aimed at optimizing performance and reducing overall project costs. Additionally, innovations in recycling and sustainable sourcing of rare earth materials are addressing environmental concerns and supply chain challenges. These developments reflect the market's ongoing evolution, driven by technological progress and the global push for cleaner, more efficient energy solutions.

Report Segmentation

This report on the permanent magnet generators market is segmented based on type, application, power rating, and region. By type, the market is divided into radial flux, axial flux, and transverse flux generators, each catering to specific operational requirements and industry needs. Application segments include wind energy, hydroelectric power, automotive, industrial, and others, highlighting the diverse uses of these generators across sectors. Power rating segmentation covers low, medium, and high-power generators, addressing different scales of energy generation from small portable units to large utility-scale installations. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends, demand patterns, and growth opportunities. This comprehensive segmentation enables a detailed understanding of market dynamics, helping stakeholders identify key areas for investment and development.

FAQs

What are the advantages of permanent magnet generators over traditional generators? Permanent magnet generators offer higher efficiency, reduced maintenance, better performance at variable speeds, and greater reliability due to the absence of excitation windings and slip rings.

Which industries primarily use permanent magnet generators? Key industries include wind energy, hydroelectric power, automotive (especially hybrid and electric vehicles), industrial manufacturing, and marine applications.

What materials are commonly used in permanent magnet generators? Neodymium iron boron and samarium cobalt are common magnet materials, chosen for their high magnetic strength and thermal stability.

How do permanent magnet generators contribute to renewable energy? They enhance the efficiency and reliability of renewable energy systems like wind and hydroelectric power, supporting grid stability and reducing carbon emissions.

What are the main challenges facing the permanent magnet generators market? Challenges include high initial costs, volatility in rare earth material prices, and supply chain dependencies on specific regions for raw materials.

Are there any emerging applications for permanent magnet generators? Emerging applications include offshore wind farms, electric aircraft, and decentralized microgrids, where their compact size and high efficiency are particularly beneficial.

Citius Research has developed a research report titled “Permanent Magnet Generators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Permanent Magnet Generators Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Permanent Magnet Generators Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Permanent Magnet Generators Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Permanent Magnet Generators Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Permanent Magnet Generators Market
• Research Methodology
• Executive Summary
• Market Dynamics of Permanent Magnet Generators Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Permanent Magnet Generators Market
• Cost and Gross Margin Analysis of Permanent Magnet Generators Market
• Permanent Magnet Generators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Permanent Magnet Generators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Permanent Magnet Generators Market Key Stakeholders

Below are the key stakeholders for the Permanent Magnet Generators Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Permanent Magnet Generators Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Permanent Magnet Generators Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Permanent Magnet Generators Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Permanent Magnet Generators Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Permanent Magnet Generators Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Permanent Magnet Generators Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Permanent Magnet Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Permanent Magnet Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Permanent Magnet Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Permanent Magnet Generators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Permanent Magnet Generators Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Permanent Magnet Generators Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Permanent Magnet Generators Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Permanent Magnet Generators Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Permanent Magnet Generators Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Permanent Magnet Generators Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Permanent Magnet Generators Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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