Pea Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196834
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Pea Protein Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Pea Protein Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Roquette, Cargill, Ingredion, Axiom Foods, Burcon NutraScience

Market Summary

The pea protein market is a rapidly expanding segment within the global food and beverages industry, driven by the increasing consumer shift towards plant-based nutrition. Derived from yellow split peas, this protein is celebrated for its high nutritional value, excellent amino acid profile, and hypoallergenic properties, making it a preferred ingredient for a wide array of applications. The market is characterized by robust demand from health-conscious consumers, athletes, and individuals with dietary restrictions, fueling innovation and product development among manufacturers. Key industry participants are continuously investing in research and development to enhance the functionality, taste, and solubility of pea protein, thereby broadening its appeal and application scope. The market's growth is further supported by the rising prevalence of veganism and flexitarian diets, alongside growing awareness of sustainable food sources. As a versatile ingredient, pea protein is extensively utilized in nutritional supplements, meat alternatives, dairy alternatives, and snack products, positioning it as a cornerstone of the plant-based food revolution. The competitive landscape is dynamic, with both established food giants and specialized startups vying for market share through strategic expansions and product launches.

Key Highlights

The pea protein market is distinguished by several key highlights that underscore its significance and potential. A primary highlight is its role as a complete protein, containing all nine essential amino acids, which is relatively rare for plant-based sources and crucial for muscle repair and overall health. This nutritional superiority positions it favorably against other plant proteins like rice or soy. Another significant aspect is its sustainability credentials; pea cultivation requires significantly less water and has a lower carbon footprint compared to animal-based protein production, aligning with global environmental sustainability goals and consumer preferences for eco-friendly products. The ingredient's non-GMO and gluten-free nature further enhances its marketability to a broad consumer base, including those with specific dietary needs or allergies. Innovation in extraction and processing technologies has markedly improved the sensory properties of pea protein, effectively overcoming previous challenges related to taste and texture, which has accelerated its adoption in mainstream food products. Furthermore, strategic partnerships and acquisitions among key players are consolidating the market and expanding global distribution networks, ensuring wider availability and consumer access to pea protein-based products.

Drivers, Opportunities & Restraints

The growth of the pea protein market is propelled by a confluence of powerful drivers, primarily the escalating consumer demand for plant-based and clean-label food products. Health and wellness trends are encouraging individuals to seek protein alternatives that support muscle health, weight management, and overall well-being without the ethical and environmental concerns associated with animal agriculture. This shift is amplified by increasing investments from major food corporations into plant-based divisions, signaling strong market confidence and driving innovation. Significant opportunities exist in expanding application areas beyond traditional sectors; for instance, the burgeoning market for personalized nutrition and functional foods presents a fertile ground for pea protein incorporation into tailored dietary solutions. However, the market faces notable restraints that could hinder its trajectory. A primary challenge is the competition from other plant-based proteins, such as soy, wheat, and rice protein, which are well-established and often available at lower price points. Additionally, fluctuations in the supply and pricing of raw peas, influenced by agricultural yields and climatic conditions, can impact production costs and profit margins for manufacturers. Overcoming consumer perception issues related to the taste and aftertaste of some pea protein products remains a hurdle, necessitating ongoing research and development efforts to enhance product quality and consumer acceptance.

Concentration Insights

The competitive concentration within the pea protein market reveals a landscape that is moderately consolidated, featuring a mix of large multinational ingredient corporations and specialized, agile companies focusing exclusively on plant-based proteins. Dominant players such as Roquette Fr?res, Cargill, and Ingredion have established significant market presence through their extensive production capabilities, robust R&D investments, and global supply chains. These industry leaders often leverage their vast resources to engage in strategic acquisitions of smaller, innovative startups to bolster their product portfolios and gain access to novel technologies. Alongside these giants, numerous specialized companies like Puris and Axiom Foods have carved out substantial niches by offering high-purity, specialized pea protein isolates and concentrates that cater to specific industry demands. The market concentration is further characterized by intense competition centered on product quality, functionality, and sustainability claims. Companies are striving to differentiate themselves through certifications such as organic and non-GMO, as well as through transparent and traceable sourcing practices. This competitive dynamic fosters a continuous cycle of innovation and improvement, benefiting end-users with higher quality and more diverse product offerings.

Type Insights

The pea protein market is segmented into different types based on protein content and processing methods, primarily isolates, concentrates, and textured varieties. Pea protein isolate represents the purest form, typically containing over 80% protein content, and is produced through a further refining process that removes a majority of the carbohydrates and fats. This type is highly sought after for applications requiring a neutral flavor and high protein density, such as in protein shakes, nutritional supplements, and clear protein beverages. Its excellent solubility and clean label appeal make it a favorite among formulators. Pea protein concentrate contains a lower protein percentage, usually between 55% and 75%, and retains more of the pea's inherent fiber and starch. This type is often more cost-effective and is commonly used in applications like baked goods, cereals, and meat analogs where additional fiber content can be beneficial. Textured pea protein is manufactured to mimic the texture and mouthfeel of meat, making it an indispensable ingredient in the plant-based meat alternative sector for products like burgers, nuggets, and grounds. Each type serves distinct market needs and application requirements, driving diversification within the industry.

Application Insights

Pea protein finds extensive application across a diverse spectrum of the food and beverage industry, demonstrating its remarkable versatility. A dominant application segment is meat alternatives, where textured pea protein is utilized to replicate the fibrous texture and nutritional profile of animal meat in products like burgers, sausages, and chicken nuggets. The growth of this segment is directly tied to the explosive demand for plant-based meats from flexitarian and vegan consumers. Another significant application is in nutritional supplements and sports nutrition products, including protein powders, bars, and ready-to-drink shakes, where pea protein isolate is valued for its high bioavailability and muscle recovery benefits. The bakery and snacks sector incorporates pea protein to boost the protein content of products like bread, pasta, and crackers, appealing to health-conscious shoppers. Furthermore, the dairy alternative market, encompassing plant-based milk, yogurt, and cheese, represents a rapidly growing application area where pea protein provides a creamy texture and stable emulsion. Its hypoallergenic properties also make it a key ingredient in infant formula and clinical nutrition products designed for individuals with allergies or sensitivities to dairy or soy.

Regional Insights

The demand for pea protein exhibits distinct regional patterns influenced by dietary trends, consumer awareness, and regulatory environments. North America stands as a leading market, driven by high consumer adoption of plant-based diets, strong presence of key manufacturers, and robust retail distribution channels for health-focused products. The United States, in particular, is a hub of innovation and consumption. Europe follows closely, with countries like Germany, the UK, and France showing strong growth propelled by stringent food safety regulations, high environmental consciousness, and a well-established market for organic and natural products. The Asia Pacific region is anticipated to witness the fastest growth rate, fueled by a large population, rising disposable incomes, increasing health awareness, and a growing vegetarian demographic, particularly in countries like India and China. However, cultural dietary preferences and the strong established presence of other plant proteins like soy may moderate adoption rates in some parts of Asia. Other regions, including Latin America and the Middle East and Africa, are emerging markets where growth is gradually picking up due to increasing urbanization and the gradual penetration of global health and wellness trends.

Company Insights

The competitive landscape of the pea protein market is populated by a blend of established global ingredient suppliers and dedicated plant-based protein companies. Roquette Fr?res, a French company, is widely recognized as a global leader, operating one of the world's largest pea protein production facilities and offering a comprehensive portfolio under its NUTRALYS brand. Cargill, an American agricultural giant, has made significant strides through investments and partnerships, such as its joint venture with Puris, to expand its pea protein capacity and market reach. Ingredion Incorporated, another major player, offers pea protein ingredients through its acquisition of Vestkorn Milling, strengthening its position in the European plant-based protein market. Specialized companies like Puris Holdings have gained prominence by focusing exclusively on sustainable and non-GMO plant proteins, supplying major brands in the food industry. Axiom Foods is also a key innovator, known for its patented processes that improve the functionality of pea protein. Other notable participants include Glanbia PLC, Emsland Group, and Cosucra Groupe Warcoing, each contributing to market dynamism through product innovation, capacity expansion, and strategic collaborations to meet the escalating global demand.

Recent Developments

The pea protein market has been a hotbed of recent activity, characterized by strategic moves aimed at capacity expansion, technological advancement, and market penetration. A prominent trend has been the series of capacity expansion announcements from leading manufacturers. Companies like Roquette and Puris have invested heavily in new production facilities to double or triple their output, responding directly to the unprecedented surge in demand from food and beverage brands. Another significant development is the wave of mergers and acquisitions, where large ingredient conglomerates are acquiring specialized pea protein producers to quickly gain expertise, product portfolios, and market share in this high-growth segment. Technological innovations continue to emerge, focusing on improving the sensory profile of pea protein. Recent breakthroughs in fermentation and enzymatic treatment processes have successfully mitigated the beany aftertaste and enhanced solubility, making the ingredient more palatable for a wider range of applications. Furthermore, key players are increasingly entering into strategic partnerships with food brands and retailers to co-develop new products and ensure a steady supply chain, solidifying pea protein's position as a mainstream ingredient in the global food system.

Report Segmentation

This comprehensive market research report on the pea protein market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The report is systematically divided by type, categorizing the market into isolates, concentrates, and textured pea protein, each analyzed for its production process, characteristics, and demand dynamics. The application segmentation delves into key end-use sectors including meat alternatives, nutritional supplements, bakery and snacks, dairy alternatives, and other applications, providing insights into growth drivers and adoption rates within each category. A crucial component of the report is the regional segmentation, which offers a country-level analysis of market performance and potential across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Furthermore, the report includes a dedicated competitive landscape section, profiling major players, their market shares, product portfolios, and strategic initiatives such as mergers, acquisitions, and new product launches. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions based on comprehensive, data-driven insights into every facet of the pea protein market.

FAQs

What is pea protein made from? Pea protein is derived from yellow split peas, which are a type of pulse. The protein is extracted through a process of drying and grinding the peas into a fine flour, followed by a separation process that isolates the protein from the fiber and starch, resulting in a concentrated protein powder.

Is pea protein a complete protein? Yes, pea protein is considered a complete protein as it contains all nine essential amino acids that the human body cannot produce on its own. This makes it a highly valuable source of protein for supporting muscle growth, repair, and overall bodily functions, comparable to animal-based proteins.

What are the benefits of pea protein? Pea protein offers numerous benefits, including being an excellent plant-based source of protein that supports muscle health. It is hypoallergenic, making it suitable for individuals with allergies to dairy, soy, or gluten. It is also easily digestible, promotes satiety for weight management, and has a strong sustainability profile due to the low environmental impact of pea cultivation.

How is pea protein used in food products? Pea protein is an incredibly versatile ingredient used in a wide array of food products. Its primary applications include plant-based meat alternatives like burgers and sausages, where it provides texture. It is also used in protein powders and shakes for sports nutrition, in dairy-free milk and yogurt, baked goods to boost protein content, and in snacks and cereals.

Is pea protein better than whey protein? Whether pea protein is better than whey depends on individual dietary needs and preferences. Pea protein is an ideal choice for vegans, vegetarians, or those with lactose intolerance, as it is plant-based and dairy-free. It is also hypoallergenic and more sustainable. While whey protein is absorbed slightly faster, pea protein offers a comparable amino acid profile and is an excellent alternative for those avoiding animal products.

Citius Research has developed a research report titled “Pea Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pea Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pea Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pea Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pea Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pea Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pea Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pea Protein Market
• Cost and Gross Margin Analysis of Pea Protein Market
• Pea Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pea Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pea Protein Market Key Stakeholders

Below are the key stakeholders for the Pea Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pea Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pea Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pea Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pea Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pea Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pea Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pea Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pea Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pea Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pea Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pea Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pea Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pea Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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