Pavement Tester Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207064
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Pavement Tester Market size was estimated at USD 580 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Pavement Tester Market

(Market Size)
$580 million
$1.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 580 million
2030 Market Size USD 1.1 billion
Key Players Dynatest, PaveTesting, Humboldt, Controls, Cooper Research

Market Summary

The pavement tester market is a specialized segment within the machinery and equipment industry focused on devices and systems used to evaluate the structural integrity, durability, and performance of road surfaces and pavements. These testing instruments are critical for infrastructure development, maintenance, and quality assurance across transportation networks globally. Key products include dynamic cone penetrometers, falling weight deflectometers, nuclear density gauges, and profilometers, among others. The market is driven by increasing government investments in road construction and rehabilitation projects, stringent regulations regarding pavement quality and safety standards, and the growing emphasis on extending the lifespan of transportation infrastructure. Technological advancements are leading to the development of more automated, portable, and data-integrated testing solutions that enhance accuracy and efficiency. The market is characterized by the presence of several established international manufacturers and regional players offering a diverse range of testing equipment tailored to various applications and standards.

Key Highlights

The pavement tester market is distinguished by its critical role in supporting global infrastructure development and its adoption of advanced technologies. A key highlight is the integration of non-destructive testing (NDT) methods, which allow for the assessment of pavement conditions without causing damage, thereby saving time and resources. The increasing use of automated and robotic systems for data collection is another significant trend, improving the speed and repeatability of tests. Furthermore, the market is seeing a rising demand for multi-functional testers that can perform several types of measurements with a single device, offering cost savings and operational efficiencies for end-users. The emphasis on sustainable construction practices is also influencing product development, with manufacturers focusing on equipment that supports the use of recycled materials in pavement layers. The competitive landscape is marked by continuous innovation, strategic partnerships, and expansion into emerging markets with growing infrastructure needs.

Drivers, Opportunities & Restraints

The primary drivers of the pavement tester market include the global increase in infrastructure spending, particularly in developing economies where new road networks are being constructed. Government initiatives and funding for public works projects directly fuel demand for reliable testing equipment to ensure compliance with international quality standards. The need for maintenance and rehabilitation of aging infrastructure in developed nations also presents a consistent demand for advanced pavement assessment tools. A significant opportunity lies in the integration of Internet of Things (IoT) and data analytics into testing devices, enabling real-time monitoring, predictive maintenance, and more comprehensive data management for infrastructure assets. However, the market faces restraints such as the high initial cost of advanced testing equipment, which can be a barrier for smaller contractors and municipalities. Additionally, a shortage of skilled technicians capable of operating sophisticated machinery and interpreting complex data can limit market growth in some regions. Regulatory variations across different countries also pose a challenge for manufacturers aiming for global standardization.

Concentration Insights

The concentration of the pavement tester market shows a mix of global players and specialized regional manufacturers dominating the landscape. Companies such as Humboldt Mfg. Co., Controls Group, and Gilson Company Inc. have a strong international presence and offer extensive product portfolios. The market is moderately concentrated, with these key players holding significant shares due to their brand reputation, extensive distribution networks, and continuous investment in research and development. There is also a segment of smaller, niche manufacturers that focus on specific types of testers or cater to particular geographic markets. Mergers and acquisitions have been a strategy for larger firms to expand their technological capabilities and market reach. The concentration is higher in regions with well-established infrastructure sectors, such as North America and Europe, while emerging markets in Asia-Pacific and Latin America exhibit more fragmented competitive environments with growing local participation.

Type Insights

Pavement testers can be categorized into several types based on their testing methodology and the specific properties they measure. Common types include density testers, such as nuclear density gauges and non-nuclear alternatives, which are essential for determining compaction levels during construction. Deflection testers, like falling weight deflectometers (FWD) and light weight deflectometers (LWD), are used to assess the structural capacity and load-bearing characteristics of pavement layers. Profilometers and surface testers measure roughness, texture, and skid resistance to evaluate ride quality and safety. Other specialized testers include permeability testers for assessing water drainage and coring equipment for extracting samples for laboratory analysis. The choice of tester depends on the project phase, with construction quality control favoring density and compaction testers, while maintenance planning relies more on deflection and surface condition assessments. Technological trends are leading towards more integrated and automated versions of these traditional test types.

Application Insights

Pavement testing equipment finds application across various stages of infrastructure lifecycle management. In new construction, these devices are crucial for quality control, ensuring that materials meet specifications and are properly compacted to achieve design strength and longevity. For highway and road maintenance departments, pavement testers are used in condition surveys to prioritize rehabilitation projects, allocate budgets effectively, and plan preventative maintenance strategies. Airfield pavements represent another significant application area, where stringent safety and performance standards necessitate rigorous testing of runways and taxiways. Additionally, these testers are employed in research and development by academic institutions and material manufacturers to innovate new paving materials and designs. The growing application of pavement management systems (PMS) that utilize data from these testers for asset management is enhancing the strategic value of pavement testing in public works and private sector projects alike.

Regional Insights

The demand for pavement testers varies significantly across different regions, influenced by local infrastructure development activities, economic conditions, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption rates of advanced testing technologies, driven by the need to maintain and upgrade existing transportation networks. These regions have stringent quality standards and well-established procurement processes for public infrastructure projects. The Asia-Pacific region represents the fastest-growing market, fueled by massive investments in new road construction, urbanization projects, and the development of smart city infrastructure in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are emerging markets where growth is tied to economic development programs and increasing government focus on improving transportation infrastructure, though adoption can be uneven due to budgetary constraints and varying levels of technical expertise.

Company Insights

The competitive landscape of the pavement tester market includes several prominent companies known for their innovation and global reach. Humboldt Mfg. Co. is a recognized leader offering a wide array of soil and pavement testing equipment, known for its robust and reliable products. Controls Group is another key player with a strong international distribution network and a comprehensive range of testing solutions for construction materials. Gilson Company Inc. provides specialized equipment for sample preparation and testing, including devices for asphalt and concrete pavements. Other notable participants include Troxler Electronic Laboratories, Inc., famous for its nuclear density gauges, and ASTM International, which, while not a manufacturer, sets many of the standards that guide tester design and usage. These companies compete on factors such as product accuracy, durability, technological features, after-sales service, and compliance with international testing standards.

Recent Developments

The pavement tester market has witnessed several recent developments focused on technological enhancement and market expansion. A prominent trend is the shift towards fully automated and connected devices that can stream data directly to cloud-based platforms for instant analysis and reporting, facilitating better decision-making. Manufacturers are increasingly incorporating GPS and GIS technologies into their equipment to geo-reference test data, improving the accuracy of condition mapping. There is also a growing emphasis on developing more user-friendly interfaces and software that simplify operation and data interpretation, making advanced testing accessible to a broader range of operators. In terms of corporate activity, strategic acquisitions have been observed as larger firms seek to acquire innovative startups with niche technologies. Furthermore, the development of environmentally friendly testing methods, such as non-nuclear alternatives to traditional density gauges, reflects the industry's response to regulatory and safety concerns.

Report Segmentation

This market research report on the pavement tester market provides a detailed analysis segmented by type, application, and region to offer a comprehensive understanding of the industry dynamics. The type segmentation covers major product categories such as density testers, deflection testers, surface testers, and other specialized equipment, analyzing the demand and technological trends within each segment. Application segmentation examines the usage of these testers across key sectors including road construction, highway maintenance, airport runways, and research & development institutes, highlighting the specific requirements and growth drivers in each application area. The regional segmentation offers an in-depth look at market performance and opportunities across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing factors like regulatory environment, infrastructure investment, and competitive landscape in each geography. This multi-dimensional segmentation provides stakeholders with actionable insights tailored to their specific interests and strategic planning needs.

FAQs

What are the different types of pavement testers? Pavement testers include various types such as density testers for measuring compaction, deflection testers like Falling Weight Deflectometers for assessing structural strength, profilometers for evaluating surface roughness, and permeability testers for drainage analysis. Each type serves a specific purpose in ensuring pavement quality and performance.

How does a falling weight deflectometer work? A Falling Weight Deflectometer works by dropping a known weight onto the pavement surface through a loading plate, generating an impulse load. Sensors measure the resulting deflection basin of the pavement layers. This data is used to calculate the structural capacity and modulus of the materials, helping engineers assess the pavement's condition and need for rehabilitation.

What is the importance of pavement testing? Pavement testing is crucial for ensuring the safety, durability, and longevity of road infrastructure. It verifies that construction meets design specifications, helps identify weaknesses or failures before they become critical, supports maintenance planning, and ensures compliance with regulatory standards, ultimately protecting public investment and safety.

Which companies are the leading manufacturers of pavement testing equipment? Leading manufacturers in this market include established firms such as Humboldt Mfg. Co., Controls Group, Gilson Company Inc., and Troxler Electronic Laboratories. These companies are recognized for their extensive product lines, technological innovation, and global distribution networks in the pavement testing equipment sector.

What are the applications of pavement testing? Pavement testing applications are diverse, encompassing quality control during new construction of roads and highways, condition assessment for maintenance and rehabilitation planning, evaluation of airport runways for safety compliance, and research into new materials and pavement designs by academic and industrial laboratories.

What are the latest trends in pavement testing technology? The latest trends include the integration of automation and robotics for data collection, the use of IoT connectivity for real-time data transmission and analysis, the development of non-destructive testing methods, and the creation of multi-functional devices that combine several testing capabilities into one unit for improved efficiency and cost-effectiveness.

Citius Research has developed a research report titled “Pavement Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pavement Tester Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pavement Tester Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pavement Tester Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pavement Tester Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pavement Tester Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pavement Tester Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pavement Tester Market
• Cost and Gross Margin Analysis of Pavement Tester Market
• Pavement Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pavement Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pavement Tester Market Key Stakeholders

Below are the key stakeholders for the Pavement Tester Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pavement Tester Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pavement Tester Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pavement Tester Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pavement Tester Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pavement Tester Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pavement Tester Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pavement Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pavement Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pavement Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pavement Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pavement Tester Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pavement Tester Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pavement Tester Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pavement Tester Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pavement Tester Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pavement Tester Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pavement Tester Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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