Paper Tapes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210409
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Paper Tapes Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Paper Tapes Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players 3M, Intertape Polymer, Shurtape, Tesa, Nitto Denko

Market Summary

The paper tapes market is a significant segment within the global packaging industry, characterized by its essential role in sealing, bundling, and labeling applications across various sectors. These tapes are manufactured from paper substrates, often reinforced with fiberglass or other materials, and coated with adhesive compounds to provide secure bonding. The market is driven by increasing demand from e-commerce, logistics, and manufacturing industries, where efficient and reliable packaging solutions are paramount. Paper tapes are favored for their eco-friendly properties, as they are biodegradable, recyclable, and compostable, aligning with growing sustainability initiatives worldwide. Key regions such as North America, Europe, and Asia-Pacific are major contributors to market growth, with advancements in adhesive technologies enhancing product performance. The market is competitive, with numerous players focusing on innovation and expansion to capture larger shares. Overall, the paper tapes market is poised for steady growth, supported by industrial expansion and environmental consciousness.

Key Highlights

The paper tapes market showcases several key highlights that underscore its importance and trajectory. One notable aspect is the increasing adoption of water-activated paper tapes, which offer superior bond strength and tamper-evident properties, making them ideal for secure packaging in shipping and logistics. Another highlight is the development of reinforced paper tapes incorporating materials like fiberglass or polyester, which provide enhanced durability and tear resistance for heavy-duty applications. The market is also witnessing a surge in demand for printed paper tapes, used for branding and promotional purposes, thereby adding value beyond mere functionality. Additionally, the shift towards sustainable packaging solutions has positioned paper tapes as a preferred alternative to plastic tapes, driven by regulatory pressures and consumer preferences for eco-friendly products. Innovations in adhesive formulations, such as the use of natural rubber or synthetic adhesives, are further improving performance characteristics like adhesion and temperature resistance. These factors collectively highlight the market's dynamic nature and its alignment with contemporary packaging needs.

Drivers, Opportunities & Restraints

The paper tapes market is influenced by several drivers, opportunities, and restraints that shape its growth and development. Primary drivers include the robust expansion of the e-commerce sector, which necessitates efficient and secure packaging solutions for shipping and handling. Increasing environmental regulations and corporate sustainability goals are also driving demand for biodegradable and recyclable packaging materials like paper tapes. Opportunities abound in emerging economies, where industrialization and urbanization are accelerating, creating new demand for packaging products. The development of advanced adhesives and customization options presents further opportunities for market differentiation and premiumization. However, restraints such as the higher cost of paper tapes compared to conventional plastic tapes can limit adoption in price-sensitive markets. Additionally, performance limitations in extreme conditions, such as high moisture or temperature environments, may hinder usage in certain applications. Despite these challenges, ongoing research and development efforts aim to address these restraints, paving the way for broader market penetration.

Concentration Insights

The paper tapes market exhibits a concentrated landscape with a mix of global players and regional manufacturers dominating the industry. Key companies such as 3M, Intertape Polymer Group, and Nitto Denko Corporation hold significant market shares due to their extensive product portfolios and strong distribution networks. These players focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market presence and expand their geographic reach. Regional concentrations are evident in areas like North America and Europe, where stringent environmental regulations boost demand for sustainable packaging solutions. In Asia-Pacific, local manufacturers are gaining traction by offering cost-effective products tailored to regional needs. The market concentration is also characterized by high competition in innovation, with companies investing in research and development to introduce advanced products with improved functionalities. This competitive dynamics ensures a continuous flow of innovations and keeps the market vibrant and progressive.

Type Insights

The paper tapes market is segmented into various types based on material composition and adhesive properties, each catering to specific application requirements. Water-activated paper tapes, also known as gummed tapes, are widely used for their strong adhesion and eco-friendly characteristics, making them suitable for sealing corrugated boxes in shipping. Reinforced paper tapes, which incorporate materials like fiberglass or polyester, offer enhanced strength and durability for heavy-duty packaging needs. Masking tapes, another prominent type, are used primarily in painting and surface protection applications due to their easy removability and clean release properties. Printed paper tapes are gaining popularity for branding and promotional purposes, allowing companies to display logos and messages. Additionally, specialty paper tapes with features like anti-static or flame-retardant properties are developed for niche industrial applications. Each type addresses distinct market needs, contributing to the overall diversity and functionality of the paper tapes offerings.

Application Insights

Paper tapes find applications across a broad spectrum of industries, underscoring their versatility and indispensability in packaging and beyond. In the packaging industry, they are extensively used for sealing boxes and cartons in e-commerce, logistics, and retail sectors, providing secure and tamper-evident closures. The manufacturing industry utilizes paper tapes for bundling, holding, and protecting products during production and assembly processes. In the building and construction sector, masking tapes are employed for painting, masking off areas, and surface protection. The healthcare industry uses specialized paper tapes for medical packaging and sterilization purposes, leveraging their hypoallergenic and breathable properties. Additionally, paper tapes are applied in arts and crafts, office settings, and automotive industries for various taping needs. The diversity of applications highlights the adaptability of paper tapes to different operational requirements and environments.

Regional Insights

The paper tapes market demonstrates distinct regional dynamics influenced by economic activities, regulatory frameworks, and consumer preferences. North America is a significant market, driven by high adoption of sustainable packaging solutions and robust e-commerce growth. The United States and Canada are key contributors, with stringent environmental regulations promoting the use of eco-friendly tapes. Europe follows closely, with countries like Germany, the UK, and France leading demand due to strong industrial bases and emphasis on recycling and sustainability. Asia-Pacific represents the fastest-growing region, propelled by rapid industrialization, expanding manufacturing sectors, and rising e-commerce activities in China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, with increasing awareness of sustainable packaging and gradual industrial development shaping demand. Each region presents unique opportunities and challenges, influencing global market strategies and distribution networks.

Company Insights

The paper tapes market features several prominent companies that play pivotal roles in shaping industry trends and competitive landscapes. Key players such as 3M Company offer a wide range of paper tapes, including masking and packaging tapes, known for their innovation and quality. Intertape Polymer Group Inc. is another major participant, specializing in water-activated and reinforced paper tapes for various industrial applications. Nitto Denko Corporation focuses on high-performance tapes, including paper-based products, with a strong presence in Asia and globally. Other significant companies include Shurtape Technologies, LLC, which provides masking and specialty tapes, and Scapa Group PLC, known for its diverse tape solutions. These companies invest heavily in research and development to enhance product features, such as improved adhesives and sustainability profiles. Strategic expansions, acquisitions, and collaborations are common tactics employed to strengthen market positions and cater to evolving customer needs.

Recent Developments

Recent developments in the paper tapes market reflect ongoing innovations and strategic movements aimed at enhancing product offerings and market reach. Companies are increasingly focusing on developing biodegradable and compostable adhesives to improve the environmental credentials of paper tapes. For instance, advancements in water-activated tape technologies have led to products with faster activation times and stronger bonds, catering to high-speed packaging lines. There is also a trend towards customization, with manufacturers offering printed tapes tailored to corporate branding requirements. Mergers and acquisitions have been notable, such as larger players acquiring niche tape producers to diversify their portfolios and gain access to new markets. Additionally, investments in sustainable production processes and renewable materials are gaining traction, aligning with global sustainability goals. These developments indicate a dynamic market responsive to technological advancements and environmental considerations.

Report Segmentation

The paper tapes market report is segmented based on various criteria to provide a comprehensive analysis of the industry. By type, the market is divided into water-activated paper tapes, reinforced paper tapes, masking tapes, and others, each examined for their market share and growth potential. Application segmentation covers packaging, building & construction, healthcare, manufacturing, and other sectors, highlighting demand patterns across different uses. Geographically, the report analyzes regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, detailing regional trends and opportunities. Further segmentation may include adhesive type, such as rubber-based, acrylic, or silicone adhesives, and substrate material, like natural kraft or reinforced paper. This structured approach allows for detailed insights into specific market segments, enabling stakeholders to identify growth areas and make informed decisions.

FAQs

What are the different types of paper tapes available? Paper tapes come in various types, including water-activated tapes, reinforced tapes with materials like fiberglass, masking tapes for painting, and printed tapes for branding. Each type serves specific purposes based on adhesion strength, durability, and application requirements.

How are paper tapes used in packaging? Paper tapes are primarily used for sealing boxes and cartons in shipping and logistics. They provide secure, tamper-evident closures and are favored for their eco-friendly properties, such as biodegradability and recyclability.

What are the benefits of using paper tapes over plastic tapes? Paper tapes offer environmental advantages, being biodegradable, recyclable, and compostable. They also provide better adhesion to cardboard surfaces and can be customized with printing for branding purposes.

Which regions are leading in the paper tapes market? North America and Europe are leading markets due to stringent environmental regulations and high adoption of sustainable packaging. Asia-Pacific is the fastest-growing region, driven by industrialization and e-commerce expansion.

What industries commonly use paper tapes? Industries such as e-commerce, logistics, manufacturing, building & construction, healthcare, and retail extensively use paper tapes for sealing, masking, bundling, and labeling applications.

How do water-activated paper tapes work? Water-activated paper tapes, also known as gummed tapes, require moisture to activate the adhesive. When applied with water, they form a strong bond with cardboard surfaces, becoming tamper-evident and providing secure sealing for packages.

Citius Research has developed a research report titled “Paper Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Paper Tapes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Paper Tapes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Paper Tapes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Paper Tapes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Paper Tapes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Paper Tapes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Paper Tapes Market
• Cost and Gross Margin Analysis of Paper Tapes Market
• Paper Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Paper Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Paper Tapes Market Key Stakeholders

Below are the key stakeholders for the Paper Tapes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Paper Tapes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Paper Tapes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Paper Tapes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Paper Tapes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Paper Tapes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Paper Tapes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Paper Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Paper Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Paper Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Paper Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Paper Tapes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Paper Tapes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Paper Tapes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Paper Tapes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Paper Tapes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Paper Tapes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Paper Tapes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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