Outdoor Lighting Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211877
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Outdoor Lighting Market size was estimated at USD 17.06 billion in 2023 and is projected to reach USD 28.43 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024-2030).

Outdoor Lighting Market

(Market Size)
$17.06 billion
$28.43 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.40%
2023 Market Size USD 17.06 billion
2030 Market Size USD 28.43 billion
Key Players Signify, Acuity Brands, Eaton, Cree Lighting, OSRAM

Market Summary

The outdoor lighting market represents a significant segment within the broader semiconductor and electronics industry, characterized by the integration of advanced technologies to illuminate exterior spaces for safety, security, aesthetic, and functional purposes. This market encompasses a wide array of products, from traditional street and area lighting to sophisticated architectural and landscape lighting systems. A key trend driving this sector is the rapid adoption of energy-efficient solutions, particularly light-emitting diode (LED) technology, which has revolutionized the industry by offering superior longevity, reduced power consumption, and enhanced controllability compared to conventional lighting sources like high-intensity discharge (HID) and incandescent lamps. The market is further propelled by the global push towards smart city initiatives, where intelligent outdoor lighting systems form a critical component of urban infrastructure, enabling features like adaptive dimming, remote monitoring, and integration with IoT networks for data collection and management. Governments and municipalities worldwide are increasingly investing in modernizing public lighting infrastructure to improve energy efficiency and public safety, creating sustained demand. The competitive landscape is dynamic, with numerous established electronics giants and specialized lighting manufacturers vying for market share through continuous innovation in product design, connectivity, and sustainability.

Key Highlights

The outdoor lighting market is distinguished by several pivotal developments that underscore its evolution and future trajectory. The dominance of LED technology is unequivocal, having become the de facto standard for new installations and retrofits due to its unparalleled energy savings and long operational life, drastically reducing maintenance costs and total cost of ownership. The convergence of lighting with Internet of Things (IoT) platforms is another critical highlight, transforming simple luminaires into intelligent nodes within larger smart urban ecosystems. These connected systems facilitate real-time control, automated fault reporting, and the ability to collect environmental data, thereby offering value beyond mere illumination. Furthermore, the integration of renewable energy sources, particularly solar power, into outdoor lighting solutions is gaining substantial momentum, especially in off-grid and remote applications, promoting energy independence and sustainability. The market is also witnessing a growing emphasis on human-centric lighting designs that consider the biological and psychological effects of light, aiming to enhance well-being in public spaces after dark. The competitive intensity remains high, with key players focusing on developing proprietary control systems, enhancing product durability for harsh outdoor environments, and expanding their global distribution networks to capitalize on emerging opportunities.

Drivers, Opportunities & Restraints

The growth of the outdoor lighting market is fueled by a combination of powerful drivers, promising opportunities, and notable restraints. A primary driver is the stringent global regulatory landscape mandating energy efficiency and the phasing out of inefficient lighting technologies, which compels municipalities and private entities to invest in LED and other advanced solutions. The escalating global focus on developing smart city infrastructure presents a massive opportunity, as outdoor lighting is a foundational element for creating connected, safe, and efficient urban environments; this includes the integration of sensors for traffic monitoring, air quality measurement, and public safety applications. The declining cost of LED components and supporting electronics makes these solutions increasingly accessible, further accelerating adoption. However, the market faces significant restraints, including the high initial investment required for smart lighting systems, which can be a barrier for budget-constrained municipalities, especially in developing regions. The complexity of integrating new lighting systems with existing infrastructure and the need for specialized technical expertise for installation and maintenance can also slow down deployment. Additionally, concerns regarding light pollution and its environmental impact are leading to stricter regulations on light trespass and blue light emission, which manufacturers must address through innovative optical designs and tunable spectra.

Concentration Insights

The competitive concentration within the outdoor lighting market reveals a landscape with a mix of large, diversified electronics conglomerates and specialized lighting-focused firms. The market is moderately concentrated, with a handful of major players holding significant shares due to their extensive product portfolios, strong brand recognition, and global reach. Companies such as Signify (formerly Philips Lighting), Acuity Brands, and Osram are prominent leaders, leveraging their deep expertise in semiconductor technology, lighting design, and global supply chains. These industry giants compete not only on product quality and innovation but also on their ability to offer comprehensive solutions that include luminaires, control systems, and software platforms. Alongside these leaders, there is a substantial presence of numerous mid-sized and smaller companies that often compete by specializing in niche segments, such as landscape lighting, marine lighting, or highly customized architectural projects, or by focusing on specific geographic regions. This creates a dynamic environment where innovation is rapid, as companies strive to differentiate themselves through features like enhanced connectivity, superior durability for extreme weather conditions, and more sustainable manufacturing processes. The concentration is also influenced by regional dynamics, with certain players exhibiting stronger presence in North America, Europe, or the Asia-Pacific region.

Type Insights

The outdoor lighting market is segmented by product type, primarily into LEDs, plasma lamps, high-intensity discharge (HID) lamps, and fluorescent lights, with LED technology overwhelmingly dominating current and future growth. LED luminaires have cemented their position as the preferred choice across all applications due to their exceptional energy efficiency, long lifespan often exceeding 50,000 hours, minimal maintenance requirements, and superior optical control. Their solid-state nature makes them highly durable and resistant to shock and vibration, which is crucial for outdoor environments. While HID lamps, including metal halide and high-pressure sodium variants, were once the standard for area and street lighting, their market share has dwindled rapidly due to inferior efficiency and shorter life compared to LEDs. Fluorescent lighting finds limited use in some outdoor applications like covered parking garages but is also being phased out. Plasma lighting, though offering excellent color rendering, represents a very niche segment due to its higher cost and complexity. The innovation within the LED segment is continuous, focusing on improving lumens per watt (efficacy), enhancing color quality and consistency, developing tunable white and full-color spectrum capabilities for dynamic lighting scenes, and integrating the LED chips directly with sophisticated drivers and connectivity modules for smart functionality.

Application Insights

Outdoor lighting serves a diverse range of applications, each with unique requirements driving product specifications and innovation. The largest application segment is often street and roadway lighting, where the primary objectives are ensuring public safety, improving visibility for drivers and pedestrians, and reducing accident rates. This segment demands robust, high-output luminaires with precise optical control to minimize glare and light trespass. Architectural lighting is another major application, focused on highlighting the aesthetic features of buildings, bridges, monuments, and public art, requiring fixtures that offer excellent color rendering, beam flexibility, and often RGB color-changing capabilities. Area lighting for public spaces such as parks, parking lots, stadiums, and campus environments requires a balance of uniformity, safety, and energy efficiency. The market for tunnel lighting is highly specialized, necessitating systems that can seamlessly adapt to drastic changes in ambient light levels to ensure driver safety. Landscape and garden lighting emphasizes aesthetics and ambiance, utilizing lower-output, decorative fixtures. A rapidly growing application is smart lighting, which transcends mere illumination to incorporate motion sensing, adaptive dimming based on traffic or time of night, and serving as a hub for other smart city sensors, thereby representing the convergence of multiple application needs into integrated, intelligent systems.

Regional Insights

The adoption and development of the outdoor lighting market exhibit distinct regional patterns influenced by economic development, government policies, urbanization rates, and technological advancement. The Asia-Pacific region is a powerhouse, accounting for a substantial portion of global demand, driven by massive urbanization projects, smart city initiatives in countries like China, India, and South Korea, and strong government support for energy-efficient infrastructure. China, in particular, is both a major consumer and the world's largest manufacturer of LED lighting products. North America and Europe represent mature markets characterized by a high rate of replacement and retrofit activities, where the focus is on upgrading aging HID-based street lighting networks to connected LED systems to achieve energy savings and operational benefits. Stringent energy efficiency regulations in Europe, such as the Ecodesign Directive, continue to propel market growth. The Middle East and Africa region shows promising growth potential, fueled by urban development projects in Gulf Cooperation Council countries and increasing electrification efforts in sub-Saharan Africa, often leveraging solar-powered lighting solutions for areas with unreliable grid infrastructure. Latin America presents a mixed landscape with opportunities centered in major urban centers undergoing modernization, though growth can be uneven across countries due to varying economic conditions.

Company Insights

The outdoor lighting market features a competitive arena with several key players shaping industry trends through innovation and strategic market expansion. Signify, operating under the Philips brand, is a global leader with a comprehensive portfolio spanning street lighting, area lighting, architectural luminaires, and a robust Interact IoT software platform for smart city management. Acuity Brands, a major force particularly in North America, is recognized for its innovative brands like Lithonia Lighting and Holophane, offering advanced solutions with a strong focus on controls and networked lighting systems. Osram, another European heavyweight, provides a wide array of professional outdoor lighting solutions and opto-semiconductor components. Cree Lighting, known for its high-performance LED technology, is a significant player in the market. Eaton's Cooper Lighting Solutions division offers a broad range of products for utility, municipal, and commercial applications. Beyond these giants, companies like Hubbell Lighting, GE Current (a subsidiary of Savant Systems Inc.), and Zumtobel Group are also important contributors. The competitive strategy revolves around continuous product development to enhance efficacy and smart features, strategic acquisitions to bolster technology portfolios or geographic presence, and forming partnerships with cities and utilities for large-scale smart lighting deployments.

Recent Developments

The outdoor lighting market is characterized by rapid technological evolution and strategic movements among key industry participants. A prominent recent trend is the accelerated integration of LiDAR, camera, and other environmental sensors directly into streetlight poles, transforming them into multi-functional data collection points for smart city applications far beyond lighting. There has been a surge in the development and deployment of connected lighting systems that utilize wireless communication protocols like cellular (4G/5G), LoRaWAN, and NB-IoT for wider coverage and more reliable data transmission, enabling city-wide management from a central platform. Major companies have been actively launching new product lines featuring enhanced sustainability, such as luminaires made with recycled materials and designed for full circularity with easily replaceable components. Strategic acquisitions and partnerships continue to reshape the landscape, as larger firms seek to acquire specialized technology startups focused on software, controls, or unique optical designs. Furthermore, the industry is responding to growing concerns about light pollution with new products offering improved shielding, warmer color temperatures, and adaptive dimming schedules to minimize ecological impact. The focus on cybersecurity for connected lighting systems has also intensified, with manufacturers investing in robust security protocols to protect city infrastructure from potential threats.

Report Segmentation

This comprehensive market research report on the outdoor lighting market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type to deliver insights into the adoption trends, technological advancements, and market dynamics for key product categories including light-emitting diode (LED) lights, high-intensity discharge (HID) lamps, plasma lamps, and fluorescent lights, with a dedicated focus on the overwhelming shift towards LED technology. It is further segmented by application, offering deep dives into the specific requirements, growth drivers, and future outlook for critical end-uses such as street and roadway lighting, architectural lighting, area lighting for public spaces and parking lots, tunnel lighting, and landscape lighting. An additional segmentation by installation type analyzes the market for new installation projects versus retrofit and replacement activities, which is a significant driver in mature markets. The report also includes a thorough regional analysis, breaking down the market size and growth patterns across key geographic regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional policies, infrastructure development projects, and leading country-level markets within each region to provide a complete global perspective.

FAQs

What is driving the growth of the outdoor lighting market? The growth is primarily driven by the global transition to energy-efficient LED technology, government mandates and incentives for efficient lighting, rising smart city initiatives that use lighting as an IoT platform, and increasing concerns for public safety and security which necessitate improved outdoor illumination.

Which type of outdoor lighting is most popular? Light-emitting diode (LED) lighting is overwhelmingly the most popular and fastest-growing type. Its dominance is due to superior energy efficiency, a very long lifespan that reduces maintenance costs, excellent durability, and advanced controllability for smart applications compared to traditional technologies like HID or fluorescent lights.

How is smart technology integrated into outdoor lighting? Smart technology is integrated through connected luminaires equipped with sensors, wireless communication modules (e.g., cellular, LoRaWAN), and central management software. This enables remote monitoring and control, adaptive dimming based on time or occupancy, automated fault reporting, and the collection of environmental data, transforming lighting into an intelligent city infrastructure node.

What are the key applications of outdoor lighting? Key applications include street and roadway lighting for public safety, architectural lighting for enhancing building aesthetics, area lighting for illuminating public spaces like parks and parking lots, specialized tunnel lighting, and landscape lighting for gardens and pathways. The application defines the required light output, distribution, and features.

Which region has the highest demand for outdoor lighting? The Asia-Pacific region currently exhibits the highest demand, fueled by massive urbanization, new infrastructure development, strong government support for smart cities, and the presence of major manufacturing hubs. China is a particularly significant market both for consumption and production.

Who are the leading companies in the outdoor lighting market? The market features several established leaders, including Signify (Philips), Acuity Brands, Osram, and Eaton's Cooper Lighting Solutions. These companies compete on the basis of technological innovation, comprehensive product portfolios, robust global distribution networks, and the ability to offer complete smart lighting ecosystems.

Citius Research has developed a research report titled “Outdoor Lighting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Outdoor Lighting Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Outdoor Lighting Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Outdoor Lighting Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Outdoor Lighting Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Outdoor Lighting Market
• Research Methodology
• Executive Summary
• Market Dynamics of Outdoor Lighting Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Outdoor Lighting Market
• Cost and Gross Margin Analysis of Outdoor Lighting Market
• Outdoor Lighting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Outdoor Lighting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Outdoor Lighting Market Key Stakeholders

Below are the key stakeholders for the Outdoor Lighting Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Outdoor Lighting Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Outdoor Lighting Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Outdoor Lighting Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Outdoor Lighting Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Outdoor Lighting Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Outdoor Lighting Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Outdoor Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Outdoor Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Outdoor Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Outdoor Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Outdoor Lighting Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Outdoor Lighting Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Outdoor Lighting Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Outdoor Lighting Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Outdoor Lighting Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Outdoor Lighting Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Outdoor Lighting Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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