Organic LED Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211873
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Organic LED Market size was estimated at USD 42.5 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Organic LED Market

(Market Size)
$42.5 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 42.5 billion
2030 Market Size USD 95 billion
Key Players Samsung Display, LG Display, Universal Display Corporation, Sony, Visionox

Market Summary

The Organic LED (OLED) market represents a significant and rapidly evolving segment within the semiconductor and electronics industry, characterized by its utilization of thin organic films that emit light in response to an electric current. This technology is fundamentally different from traditional liquid crystal displays (LCDs) as it does not require a backlight, enabling superior contrast ratios, deeper blacks, and more vibrant colors. The market is propelled by increasing consumer demand for high-quality visual experiences across various electronic devices, including smartphones, televisions, and wearable gadgets. Key industry participants are continuously investing in research and development to enhance the efficiency, lifespan, and flexibility of OLED panels, thereby expanding their application scope. The competitive landscape is intense, with several established electronics giants and specialized display manufacturers vying for market share through technological innovation and strategic partnerships. The adoption of OLED technology is also gaining traction in emerging applications such as automotive displays and lighting solutions, indicating a broadening of the market's horizons. As the global push towards energy-efficient and eco-friendly technologies intensifies, OLEDs are positioned as a favorable option due to their lower power consumption compared to some conventional display technologies. The market's dynamics are influenced by supply chain factors, manufacturing advancements, and evolving consumer preferences, making it a critical area for stakeholders to monitor.

Key Highlights

The Organic LED market is distinguished by several pivotal developments that underscore its growth trajectory and technological prominence. A primary highlight is the widespread adoption of OLED displays in flagship smartphones from leading brands, which has set a benchmark for premium visual quality and design flexibility, allowing for innovative form factors like foldable and rollable screens. Another significant aspect is the expansion into the television sector, where OLED TVs are acclaimed for their exceptional picture quality, driving consumer upgrade cycles and competing fiercely with other display technologies such as QLED and MicroLED. The automotive industry is increasingly incorporating OLEDs for interior lighting, instrument clusters, and infotainment systems, enhancing both aesthetics and functionality while aligning with trends towards smart and connected vehicles. Additionally, the development of transparent and flexible OLED panels opens new avenues for applications in retail, architecture, and wearable technology, promising futuristic integrations. The market is also witnessing advancements in manufacturing processes, such as the adoption of inkjet printing techniques, which aim to reduce production costs and improve scalability. Environmental considerations are becoming more prominent, with OLED technology being recognized for its potential in energy-saving lighting solutions, further bolstering its appeal across diverse sectors.

Drivers, Opportunities & Restraints

The growth of the Organic LED market is driven by several key factors, including the escalating demand for high-resolution and energy-efficient display solutions in consumer electronics. The proliferation of smartphones, tablets, and televisions with enhanced visual capabilities is a major catalyst, as consumers increasingly prioritize superior image quality and sleek designs. The trend towards IoT and smart devices also fuels adoption, as OLEDs offer flexibility and compatibility with various form factors. Opportunities abound in emerging applications such as augmented and virtual reality systems, where OLEDs' fast response times and high contrast are critical for immersive experiences. The automotive sector presents a substantial growth avenue, with OLEDs being integrated for advanced dashboard displays and lighting, aligning with the shift towards electric and autonomous vehicles. However, the market faces restraints, including high manufacturing costs compared to traditional LCDs, which can limit widespread adoption in cost-sensitive segments. Technical challenges related to the longevity and susceptibility of organic materials to degradation under prolonged use also pose hurdles. Supply chain vulnerabilities, particularly in the availability of key raw materials, can impact production scalability. Despite these challenges, ongoing research into more durable materials and cost-effective production methods is expected to mitigate these restraints over time.

Concentration Insights

The Organic LED market exhibits a concentrated competitive landscape, dominated by a few major players who hold significant technological and manufacturing expertise. Companies such as Samsung Display and LG Display are at the forefront, controlling a substantial share of the global production capacity for OLED panels, particularly in the smartphone and television segments. These industry leaders have established strong patent portfolios and continue to invest heavily in advancing OLED technology, including developments in large-size displays and flexible form factors. Other notable participants include Universal Display Corporation, which specializes in OLED materials and intellectual property, and BOE Technology, which is expanding its influence through substantial investments in production facilities. The market concentration is also evident in regional terms, with South Korea and China being pivotal hubs for manufacturing and innovation. This concentration fosters intense competition but also drives rapid technological progress and economies of scale. Smaller firms and startups often focus on niche applications or novel materials to carve out market segments, contributing to a dynamic ecosystem. Partnerships and collaborations between display manufacturers and end-use industries, such as automotive and consumer electronics, are common strategies to enhance market penetration and address specific application needs.

Type Insights

The Organic LED market is segmented based on type, primarily into categories such as AMOLED (Active-Matrix Organic Light-Emitting Diode) and PMOLED (Passive-Matrix Organic Light-Emitting Diode), each catering to distinct application requirements. AMOLED technology is widely favored for high-performance displays in smartphones, tablets, and televisions due to its superior efficiency, faster refresh rates, and ability to support larger screen sizes with enhanced image quality. This type utilizes a thin-film transistor backplane to control each pixel individually, enabling vibrant colors and deep blacks. PMOLED, on the other hand, is typically used in simpler applications such as small screens in wearable devices, industrial controls, and auxiliary displays, where lower cost and simplicity are prioritized over high resolution. Another emerging type is transparent OLED, which allows light to pass through the display when not in use, opening possibilities for innovative applications in retail windows and automotive head-up displays. Flexible OLEDs represent a cutting-edge segment, enabling bendable and foldable screens that are revolutionizing device design in smartphones and other portable electronics. The diversity in OLED types underscores the technology's versatility and adaptability to various market needs.

Application Insights

Organic LED technology finds applications across a broad spectrum of industries, with the consumer electronics sector being the largest adopter. Smartphones constitute a significant portion of OLED demand, driven by the preference for high-resolution, energy-efficient displays that enable always-on features and innovative designs like curved edges. Televisions represent another major application, where OLED panels are valued for their exceptional contrast ratios and wide viewing angles, enhancing the home entertainment experience. The automotive industry is increasingly integrating OLEDs into dashboard displays, center consoles, and lighting systems, contributing to both aesthetics and functionality in modern vehicles. Wearable devices, such as smartwatches and fitness trackers, benefit from OLEDs' flexibility and low power consumption, supporting always-on displays and sleek form factors. Emerging applications include virtual and augmented reality headsets, where OLEDs' fast response times reduce motion blur and improve user immersion. Additionally, OLED lighting is gaining traction for architectural and specialty lighting due to its thin profile and design flexibility. The diversification into these applications highlights the technology's expanding role beyond traditional displays into innovative and high-growth areas.

Regional Insights

The Organic LED market demonstrates distinct regional dynamics, with Asia-Pacific emerging as the dominant hub for both production and consumption. South Korea leads in terms of technological innovation and manufacturing capacity, home to major players like Samsung Display and LG Display, who have pioneered advancements in OLED technology for global markets. China is rapidly expanding its presence through significant investments in display manufacturing, with companies such as BOE Technology and Visionox increasing their production capabilities to compete on a global scale. Japan contributes through expertise in materials and equipment supply, with firms like Japan Display Inc. and Canon Tokki playing critical roles in the ecosystem. North America holds a strong position in research and development, particularly in OLED materials and intellectual property, driven by entities like Universal Display Corporation. Europe shows growing adoption in automotive and lighting applications, with automotive manufacturers incorporating OLED displays for enhanced interior experiences. Each region's focus is shaped by local industrial strengths, government policies supporting technology adoption, and consumer demand patterns, creating a globally interconnected yet competitively diverse market landscape.

Company Insights

Key companies in the Organic LED market include Samsung Display, a subsidiary of Samsung Electronics, which is a global leader in OLED panel production, particularly for smartphones and televisions, known for its innovations in foldable and flexible displays. LG Display, another major player, specializes in large-size OLED panels for TVs and has made significant strides in transparent and automotive displays. Universal Display Corporation focuses on developing and supplying high-performance OLED materials and holds essential patents that are licensed to manufacturers worldwide. BOE Technology from China is expanding aggressively, investing in new production lines to increase its market share in both rigid and flexible OLEDs. Japan Display Inc. leverages its expertise in display technologies to cater to automotive and consumer electronics markets. Other notable participants include Visionox, which is strengthening its presence in flexible OLEDs, and AU Optronics, involved in various display technologies. These companies engage in continuous research to improve OLED efficiency, durability, and cost-effectiveness, while also forming strategic alliances with device manufacturers to secure long-term supply agreements and drive innovation forward.

Recent Developments

Recent developments in the Organic LED market highlight ongoing innovation and strategic movements among key players. Samsung Display has advanced its foldable OLED technology, introducing panels with improved durability and reduced creasing for next-generation smartphones. LG Display has expanded its production capacity for large-size OLED TV panels, responding to growing demand for premium home entertainment solutions. There has been increased investment in research toward blue OLED materials to enhance lifespan and efficiency, addressing a longstanding technical challenge. Companies are also exploring the integration of OLEDs with quantum dot technology to achieve broader color gamuts and higher brightness levels. In the automotive sector, collaborations between display manufacturers and car makers have led to the introduction of curved OLED dashboards and lighting systems in new vehicle models. Additionally, advancements in manufacturing techniques, such as the adoption of inkjet printing for OLED production, are being pursued to lower costs and enable more scalable fabrication processes. These developments reflect a market that is continuously evolving to meet the demands of diverse applications while overcoming technical and economic hurdles.

Report Segmentation

This market research report on the Organic LED market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights for stakeholders. The type segmentation includes AMOLED and PMOLED, covering their respective technological characteristics, market shares, and growth prospects. Application segmentation delves into key areas such as smartphones, televisions, automotive displays, wearable devices, and lighting, examining adoption trends, demand drivers, and future opportunities within each segment. Regional segmentation analyzes market dynamics across major geographies including North America, Europe, Asia-Pacific, and Rest of the World, highlighting production capacities, consumption patterns, and competitive landscapes in each region. The report also assesses the impact of macroeconomic factors, technological advancements, and regulatory environments on market growth. This structured approach enables businesses to identify niche opportunities, understand competitive pressures, and make informed strategic decisions regarding investment, product development, and market entry strategies in the evolving OLED ecosystem.

FAQs

What is the difference between OLED and QLED? OLED technology uses organic compounds that emit light when electricity is applied, allowing for per-pixel lighting and perfect blacks, while QLED is a type of LCD that uses quantum dots to enhance color and brightness but requires a backlight, resulting in less contrast compared to OLED.

How long do OLED TVs last? OLED TVs typically have a lifespan that matches or exceeds that of traditional LCD TVs, with modern panels designed to maintain brightness and color accuracy for many years under normal usage conditions, though prolonged static images can cause temporary image retention.

Are OLED screens better for your eyes? OLED screens can be easier on the eyes compared to some LCDs because they emit less blue light and do not use a backlight, reducing flicker and providing more comfortable viewing experiences, especially in low-light environments.

Can OLED displays be repaired? Repairing OLED displays is generally more complex and costly than LCDs due to their integrated structure; often, entire panels need replacement if damaged, making it less feasible for minor repairs.

What are the advantages of OLED over LCD? OLED displays offer superior contrast ratios, faster response times, wider viewing angles, thinner form factors, and better energy efficiency in displaying dark content compared to LCDs, which rely on backlighting and can suffer from light bleed.

Who are the leading manufacturers of OLED panels? The leading manufacturers include Samsung Display and LG Display from South Korea, Universal Display Corporation from the United States focusing on materials, and BOE Technology from China, all driving innovation and production in the global market.

Citius Research has developed a research report titled “Organic LED Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Organic LED Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Organic LED Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Organic LED Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Organic LED Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Organic LED Market
• Research Methodology
• Executive Summary
• Market Dynamics of Organic LED Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Organic LED Market
• Cost and Gross Margin Analysis of Organic LED Market
• Organic LED Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Organic LED Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Organic LED Market Key Stakeholders

Below are the key stakeholders for the Organic LED Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Organic LED Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Organic LED Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Organic LED Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Organic LED Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Organic LED Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Organic LED Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Organic LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Organic LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Organic LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Organic LED Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Organic LED Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Organic LED Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Organic LED Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Organic LED Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Organic LED Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Organic LED Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Organic LED Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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