Onion Essential Oils Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195729
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Onion Essential Oils Market size was estimated at USD 180 million in 2023 and is projected to reach USD 380 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Onion Essential Oils Market

(Market Size)
$180 million
$380 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 180 million
2030 Market Size USD 380 million
Key Players Young Living, doTERRA, Givaudan, Symrise, Robertet

Market Summary

The onion essential oils market is a niche yet significant segment within the broader food and beverage industry, primarily driven by the oil's versatile applications as a natural flavoring and preservative agent. Derived through steam distillation of Allium cepa, these oils concentrate the characteristic pungent and savory notes of onions, making them a potent ingredient for enhancing taste profiles in various culinary products. The market caters to food manufacturers seeking clean-label solutions and concentrated flavors to improve product quality and shelf life. Demand is steadily growing as consumers increasingly prefer natural ingredients over synthetic additives, influencing product development strategies across processed foods, snacks, and ready-to-eat meals. Key industry participants include both specialized essential oil producers and diversified food ingredient companies, all competing on purity, extraction efficiency, and supply chain reliability. The market is also influenced by agricultural factors affecting onion yield and quality, as well as advancements in extraction technologies that improve oil yield and consistency. Geographically, production and consumption patterns show distinct regional characteristics, with some areas focusing on raw material supply and others on high-value application development.

Key Highlights

The onion essential oils market is characterized by several key highlights that define its current trajectory and business relevance. One prominent aspect is the oil's role as a natural flavor enhancer, providing an authentic onion taste without the bulk and perishability of fresh onions, which is particularly valuable for dry mix formulations, seasonings, and snack coatings. Another significant highlight is its application as a natural preservative, leveraging inherent antimicrobial properties to extend the shelf life of various food products, aligning with the clean-label trend and reducing reliance on artificial preservatives. The market is also noted for its integration into health and wellness positioned products, as onion oil contains compounds like organosulfur which are associated with various health benefits, adding a functional dimension to its use. Technological advancements in extraction methods, such as supercritical fluid extraction and improved steam distillation techniques, have enhanced oil quality, potency, and yield, making production more efficient and cost-effective for suppliers. Furthermore, the market is seeing increased investment in organic and non-GMO variants to cater to the growing demand for premium and sustainably produced food ingredients, opening new avenues for product differentiation and value addition.

Drivers, Opportunities & Restraints

The growth of the onion essential oils market is propelled by several drivers, primarily the rising consumer demand for natural and clean-label food ingredients. This shift away from artificial additives is compelling food manufacturers to incorporate natural flavorings like onion oil into their products. Additionally, the expansion of the processed food industry globally, coupled with increasing consumption of convenience foods, snacks, and ready meals, is boosting the need for potent and stable flavoring agents that can withstand processing conditions and storage. The versatility of onion essential oil across various food applications, from savory snacks to sauces and dressings, further drives its adoption. Opportunities in this market are abundant, particularly in the development of organic and certified non-GMO onion essential oils to tap into the premium food segment. There is also significant potential in exploring new application areas beyond food, such as nutraceuticals and functional foods, where the health benefits of onion compounds can be leveraged. However, the market faces restraints including the high cost of production due to the large quantity of raw onions required for a small yield of oil, which can make the end product expensive. Fluctuations in onion harvests due to climatic conditions and agricultural challenges can lead to supply volatility and price instability. Moreover, the strong and pungent aroma, while desirable in many applications, can be a limitation in products requiring subtle flavors, and overcoming this through blending or microencapsulation presents both a challenge and an area for innovation.

Concentration Insights

The competitive landscape of the onion essential oils market features a mix of global essential oil specialists, large food ingredient conglomerates, and regional players. Companies like doTERRA, Young Living, and Symrise AG are notable participants with broad essential oil portfolios that often include onion oil, leveraging their extensive distribution networks and expertise in extraction technologies. These players compete on factors such as product purity, consistency, certification (like organic or food-grade standards), and the ability to provide tailored solutions for specific food applications. The market concentration is moderate, with leading companies holding significant shares due to their technological capabilities and established client relationships in the food manufacturing sector. However, there is also presence of smaller, niche producers who focus on artisanal or regionally-sourced oils, catering to specific market segments that value provenance and unique quality attributes. Competition is intensifying as more companies recognize the growth potential in natural food ingredients, leading to investments in R&D for improved extraction techniques and application development. Strategic partnerships between oil producers and food manufacturers are common, aiming to co-develop customized flavor solutions and secure supply chains.

Type Insights

Onion essential oils available in the market are primarily differentiated based on the extraction method and the resulting profile of the oil, which influences its application in the food and beverage industry. The most common type is steam-distilled onion essential oil, which is widely used due to its efficiency and ability to produce a clean, concentrated flavor profile that is free from solvent residues. This type is preferred for most food applications where a consistent and potent onion flavor is required. Another type includes CO2 extracted onion oil, which is considered a higher quality variant as it often retains a more complex volatile compound profile closer to that of fresh onions, making it suitable for premium food products where flavor authenticity is critical. Additionally, there are organic onion essential oils, which are produced from onions grown without synthetic pesticides or fertilizers, catering to the growing demand for organic food ingredients. The choice between these types depends on the specific requirements of the food application, desired flavor intensity, thermal stability needs, and budget considerations of the manufacturer.

Application Insights

Onion essential oil finds diverse applications within the food and beverage industry, primarily as a potent natural flavoring agent. Its most significant use is in the seasoning and snack sector, where it is incorporated into powder blends for chips, crackers, and popcorn to deliver a robust onion flavor without moisture or spoilage concerns. It is also extensively used in the production of sauces, dressings, and marinades, providing a consistent taste and enhancing the savory notes of these products. The processed meat industry utilizes onion oil in sausages, patties, and other meat products to improve flavor profiles and act as a natural preservative. Furthermore, it is employed in bakery products such as breads and biscuits to add a savory dimension. Beyond direct food flavoring, onion essential oil is used in the creation of flavor bases and reaction flavors for soups, gravies, and ready-to-eat meals. Its antimicrobial properties also make it a valuable ingredient in natural preservation systems for extending the shelf life of various perishable food items. The versatility of applications ensures steady demand across multiple sub-segments of the food industry.

Regional Insights

The demand and production of onion essential oils exhibit distinct regional patterns influenced by agricultural capabilities, food processing activities, and consumer preferences. The Asia-Pacific region is a significant player, both as a major producer and consumer, driven by countries like India and China which have large onion cultivation areas and a robust food processing sector that heavily utilizes spices and natural flavorings. North America and Europe represent key consumption regions due to their well-established processed food industries and high consumer awareness regarding natural ingredients; here, the demand is fueled by the clean-label trend and the popularity of convenience foods. In these regions, manufacturers often source high-quality oils both domestically and through imports. The Middle East and Africa show growing potential, with increasing investment in food processing and a cultural affinity for strong flavors in culinary traditions. Latin America, with its agricultural strength, also contributes to the supply chain. Each region presents unique opportunities and challenges, from sourcing raw materials to meeting regional regulatory standards for food-grade essential oils.

Company Insights

The onion essential oils market features involvement from several key companies that influence its dynamics through their production capabilities, innovation, and market reach. Prominent players include doTERRA and Young Living, which, while known for their broad essential oil portfolios, supply food-grade onion oil to manufacturers. Symrise AG is a major global player in flavors and fragrances, offering onion essential oil as part of its natural ingredient solutions for the food industry. Treatt PLC is another significant company specializing in natural extracts and essential oils for flavor applications, providing tailored onion oil products. Regional specialists and smaller firms also play crucial roles, often focusing on organic or locally-sourced variants to cater to niche markets. These companies compete on the basis of product quality, consistency, certification (such as organic, non-GMO, food-safe), technological advancement in extraction, and the ability to provide technical support for application development. Strategic initiatives commonly observed include expansion of production facilities, investment in R&D for improved yield and sustainability, and formation of strategic alliances with food manufacturers to develop customized flavor solutions.

Recent Developments

The onion essential oils market has witnessed several recent developments reflecting industry trends towards innovation and sustainability. There has been a noticeable increase in investments towards improving extraction technologies to enhance yield and reduce environmental impact, such as adopting greener solvents and energy-efficient distillation processes. Companies are also focusing on expanding their organic certification offerings to meet the rising demand for organic food ingredients, with several players launching certified organic onion essential oils. Another significant development is the exploration of onion oil's functional benefits beyond flavoring, leading to its incorporation into health-oriented food products and nutraceuticals, capitalizing on its antioxidant and antimicrobial properties. Partnerships and collaborations between essential oil producers and food processing companies have become more frequent, aimed at co-developing application-specific solutions and ensuring a stable supply chain. Furthermore, there is a growing emphasis on sustainable sourcing practices, including working directly with farmers to secure non-GMO and pesticide-free onion supplies, which enhances product traceability and appeal to environmentally conscious consumers and manufacturers.

Report Segmentation

This comprehensive market research report on the onion essential oils market is meticulously segmented to provide detailed and actionable insights for industry stakeholders. The segmentation is designed to analyze the market from multiple perspectives, enabling a thorough understanding of its structure and dynamics. The report is divided by type, categorizing the market into variants such as steam-distilled oil, CO2 extracted oil, and organic onion essential oil, each analyzed for their production processes, characteristics, and demand patterns. Application-based segmentation covers the diverse uses within the food and beverage industry, including seasonings & snacks, sauces & dressings, processed meats, bakery products, and others, highlighting the specific requirements and growth prospects of each segment. Geographical segmentation provides a regional analysis, examining market size, trends, and opportunities across key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Furthermore, the report includes a competitive landscape section that profiles key companies, discussing their market share, product portfolios, strategic initiatives, and recent developments. This multi-faceted segmentation allows businesses to identify niche opportunities, understand competitive intensity, and make informed decisions regarding investment, product development, and market entry strategies.

FAQs

What are the primary uses of onion essential oil in food? Onion essential oil is primarily used as a natural flavoring agent to impart a concentrated onion taste in various food products such as seasonings, snacks, sauces, dressings, processed meats, and bakery items. It also serves as a natural preservative due to its antimicrobial properties.

How is onion essential oil extracted? The most common method for extracting onion essential oil is steam distillation, where steam is passed through chopped onions to vaporize the volatile compounds, which are then condensed back into oil. Supercritical CO2 extraction is another method used for obtaining a higher quality oil with a more complex flavor profile.

What is the shelf life of onion essential oil? When stored properly in a cool, dark place in airtight containers, onion essential oil typically has a shelf life of one to two years. Its stability can be influenced by factors such as exposure to light, heat, and air.

Can onion essential oil be used in organic food products? Yes, provided it is certified organic by relevant authorities. Organic onion essential oil is produced from onions grown without synthetic pesticides or fertilizers, making it suitable for use in certified organic food products.

Who are the key players in the onion essential oils market? The market includes global companies like doTERRA, Young Living, Symrise AG, and Treatt PLC, which are involved in the production and supply of onion essential oil for food applications, alongside several regional and specialized producers.

Citius Research has developed a research report titled “Onion Essential Oils Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Onion Essential Oils Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Onion Essential Oils Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Onion Essential Oils Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Onion Essential Oils Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Onion Essential Oils Market
• Research Methodology
• Executive Summary
• Market Dynamics of Onion Essential Oils Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Onion Essential Oils Market
• Cost and Gross Margin Analysis of Onion Essential Oils Market
• Onion Essential Oils Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Onion Essential Oils Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Onion Essential Oils Market Key Stakeholders

Below are the key stakeholders for the Onion Essential Oils Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Onion Essential Oils Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Onion Essential Oils Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Onion Essential Oils Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Onion Essential Oils Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Onion Essential Oils Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Onion Essential Oils Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Onion Essential Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Onion Essential Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Onion Essential Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Onion Essential Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Onion Essential Oils Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Onion Essential Oils Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Onion Essential Oils Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Onion Essential Oils Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Onion Essential Oils Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Onion Essential Oils Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Onion Essential Oils Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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