On Purpose Technologies (Impact of Shale Gas) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209178
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The On Purpose Technologies (Impact of Shale Gas) Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

On Purpose Technologies (Impact of Shale Gas) Market

(Market Size)
$1.5 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.5 billion
2030 Market Size USD 3.2 billion
Key Players Dow, Shell, ExxonMobil, BASF, Chevron Phillips

Market Summary

The On Purpose Technologies market, particularly in the context of shale gas impact, represents a specialized segment focused on technologies and processes intentionally developed to enhance the extraction, processing, and utilization of shale gas resources. This market encompasses innovations in drilling, hydraulic fracturing, water management, emissions control, and value-added chemical production derived from shale gas feedstocks. The growth of shale gas production, especially in regions like North America, has spurred significant investment in technologies aimed at improving efficiency, reducing environmental footprint, and maximizing economic returns. Companies operating in this space are engaged in developing advanced materials, monitoring systems, and catalytic processes that optimize shale gas operations. The market is characterized by rapid technological advancements and a strong emphasis on sustainability and regulatory compliance. Key players include established energy technology firms and innovative startups driving progress in this dynamic sector. The intersection of shale gas abundance and purposeful technological innovation creates substantial opportunities for stakeholders across the energy value chain.

Key Highlights

Notable highlights in the On Purpose Technologies market related to shale gas include the development of advanced hydraulic fracturing techniques that increase well productivity while minimizing environmental impact. Enhanced water recycling and treatment technologies address critical concerns about water usage and contamination, making operations more sustainable. Innovations in methane detection and reduction systems help operators comply with stringent emissions regulations and improve public perception. The utilization of shale gas as a feedstock for high-value chemicals, such as ethylene and propylene, through on-purpose production methods represents a significant economic driver. Digitalization and IoT integration enable real-time monitoring and optimization of shale gas assets, boosting efficiency and safety. Collaboration between oil and gas companies, technology providers, and research institutions accelerates the commercialization of cutting-edge solutions. These advancements collectively enhance the competitiveness and sustainability of shale gas development, positioning the market for continued growth and innovation.

Drivers, Opportunities & Restraints

Key drivers for the On Purpose Technologies market in the shale gas sector include the abundant and low-cost supply of shale gas, which incentivizes investment in technologies that maximize resource recovery and value addition. Regulatory pressures to reduce environmental impact, particularly methane emissions and water usage, push operators to adopt advanced technologies. Economic benefits from producing high-demand chemicals from shale gas feedstocks further drive market growth. Opportunities abound in developing next-generation fracturing fluids, advanced materials for well construction, and carbon capture utilization and storage (CCUS) applications integrated with shale operations. The expansion of shale gas activities internationally, beyond North America, opens new markets for technology providers. However, restraints include high capital and operational costs associated with deploying advanced technologies, which can be prohibitive for smaller operators. Public opposition and regulatory uncertainties regarding hydraulic fracturing in some regions pose challenges to market expansion. Technological risks and the need for specialized expertise also act as barriers to rapid adoption.

Concentration Insights

The On Purpose Technologies market for shale gas impact is concentrated among leading technology providers and energy companies with strong research and development capabilities. North America, particularly the United States, dominates due to its mature shale gas industry and supportive regulatory environment for innovation. Companies such as Schlumberger, Halliburton, and Baker Hughes hold significant market shares, offering integrated solutions from drilling to production optimization. Specialized firms like Ecolab and ChampionX focus on water management and chemical treatments, while technology startups bring disruptive innovations in areas like real-time analytics and emissions control. Collaboration and mergers are common as companies seek to expand their technological portfolios and geographic reach. The market concentration is also influenced by intellectual property ownership, with patents playing a crucial role in maintaining competitive advantage. This concentration drives continuous improvement and rapid adoption of best practices across the industry.

Type Insights

On Purpose Technologies in the shale gas market can be categorized into several types based on their application and function. Drilling and completion technologies include advanced horizontal drilling systems and engineered fracturing designs that enhance reservoir contact and production rates. Production optimization technologies encompass artificial lift systems, flow control devices, and real-time data analytics platforms that maximize well performance. Environmental technologies focus on methane leak detection, flaring reduction, and water treatment solutions that address sustainability concerns. Chemical production technologies involve catalytic processes and reactors designed to convert shale gas into olefins, polymers, and other valuable products. Materials science innovations include durable coatings, proppants, and composites that improve equipment longevity and efficiency in harsh shale environments. Each technology type contributes uniquely to making shale gas operations more efficient, economical, and environmentally responsible, catering to diverse needs within the industry.

Application Insights

Applications of On Purpose Technologies in the shale gas sector span the entire value chain from exploration to end-use. In upstream operations, technologies are applied to improve seismic imaging, well placement, and hydraulic fracturing effectiveness, leading to higher recovery rates. Midstream applications include advanced compression, transportation, and storage solutions that handle shale gas efficiently and safely. Downstream, technologies enable the conversion of shale gas into fuels, fertilizers, and petrochemicals, leveraging its cost advantage over traditional feedstocks. Environmental applications focus on mitigating impacts through produced water management, emissions control, and land restoration techniques. Digital applications integrate IoT sensors, AI, and machine learning for predictive maintenance, operational optimization, and safety enhancement. Additionally, technologies supporting regulatory compliance and reporting help operators navigate complex legal landscapes. These diverse applications ensure that shale gas resources are developed responsibly while maximizing economic benefits.

Regional Insights

Regionally, North America leads the On Purpose Technologies market for shale gas impact, driven by extensive shale plays such as the Permian Basin, Marcellus, and Eagle Ford. The United States and Canada have well-established infrastructure, supportive policies, and a high concentration of technology providers and skilled workforce. Europe shows growing interest, particularly in regions like the United Kingdom and Poland, though regulatory and public acceptance challenges slow progress. Asia-Pacific, especially China and Argentina, possesses significant shale potential and is increasingly adopting technologies to develop these resources, often partnering with North American firms for expertise. The Middle East, with vast conventional reserves, is exploring shale gas as a supplement, investing in technologies suited to its unique geological and environmental conditions. Each region's market dynamics are influenced by local resource availability, regulatory frameworks, and economic priorities, shaping the adoption and customization of on-purpose technologies.

Company Insights

Prominent companies in the On Purpose Technologies market for shale gas include Schlumberger, which offers comprehensive drilling, fracturing, and production solutions through its SLB technology portfolio. Halliburton is a key player with innovations in hydraulic fracturing, cementing, and digital operations via its Halliburton Labs initiative. Baker Hughes provides advanced equipment and services for drilling, completion, and emissions management, emphasizing sustainability. Ecolab focuses on water treatment and process chemicals crucial for shale operations. ChampionX delivers production chemicals and automation technologies that enhance efficiency. Startups like Sensia and Kairos Aerospace bring specialized solutions in automation and methane monitoring, respectively. These companies invest heavily in R&D to stay competitive, often forming strategic partnerships with operators to pilot and deploy new technologies. Their efforts are critical in addressing the technical and environmental challenges of shale gas development, driving industry progress.

Recent Developments

Recent developments in the On Purpose Technologies market for shale gas include advancements in electric fracturing equipment, which reduces emissions and noise compared to traditional diesel-powered fleets. Companies are deploying next-generation fiber-optic sensing systems for real-time downhole monitoring, improving fracture optimization and well performance. Innovations in waterless fracturing fluids, such as using carbon dioxide or nitrogen, aim to minimize freshwater usage and environmental impact. There is increased focus on digital twins and AI-driven models that simulate shale assets for better decision-making and predictive maintenance. Partnerships between oil majors and tech firms accelerate the adoption of blockchain for supply chain transparency and emissions tracking. Regulatory developments, such as stricter methane rules, are prompting rapid deployment of leak detection and repair technologies. These trends highlight the industry's move towards greater efficiency, sustainability, and integration of digital solutions.

Report Segmentation

This report on the On Purpose Technologies (Impact of Shale Gas) Market is segmented to provide detailed analysis across multiple dimensions. The technology segment covers drilling and completion, production optimization, environmental management, and chemical conversion technologies. Application segmentation includes upstream, midstream, downstream, and environmental applications, each analyzed for adoption trends and growth potential. The regional segmentation examines market dynamics in North America, Europe, Asia-Pacific, and Rest of the World, highlighting key drivers and opportunities in each geography. Additionally, the report offers insights into key market players, their strategies, and competitive positioning. This structured approach ensures a comprehensive understanding of how different technologies and applications are evolving in response to shale gas developments, providing valuable intelligence for stakeholders aiming to capitalize on emerging opportunities.

FAQs

What is shale gas and how is it extracted? Shale gas is natural gas trapped within shale formations, extracted using horizontal drilling and hydraulic fracturing techniques that release the gas from low-permeability rock.

What are the environmental impacts of shale gas production? Key impacts include water usage, potential groundwater contamination, methane emissions, and seismic activity, though technologies aim to mitigate these risks.

How does shale gas benefit the economy? Shale gas lowers energy costs, creates jobs, boosts manufacturing competitiveness, and supports domestic energy security in producing regions.

What technologies reduce methane emissions in shale operations? Technologies include infrared cameras, drones, vapor recovery units, and advanced leak detection and repair systems that identify and fix emissions sources.

Can shale gas be used for chemical production? Yes, shale gas is a feedstock for producing ethylene, methanol, and other chemicals through cracking and catalytic processes, offering cost advantages over naphtha.

What are the main challenges in shale gas development? Challenges include regulatory hurdles, public opposition, high initial investment, water management issues, and technological complexities in extraction and processing.

Citius Research has developed a research report titled “On Purpose Technologies (Impact of Shale Gas) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• On Purpose Technologies (Impact of Shale Gas) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The On Purpose Technologies (Impact of Shale Gas) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

On Purpose Technologies (Impact of Shale Gas) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

On Purpose Technologies (Impact of Shale Gas) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of On Purpose Technologies (Impact of Shale Gas) Market
• Research Methodology
• Executive Summary
• Market Dynamics of On Purpose Technologies (Impact of Shale Gas) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of On Purpose Technologies (Impact of Shale Gas) Market
• Cost and Gross Margin Analysis of On Purpose Technologies (Impact of Shale Gas) Market
• On Purpose Technologies (Impact of Shale Gas) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “On Purpose Technologies (Impact of Shale Gas) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

On Purpose Technologies (Impact of Shale Gas) Market Key Stakeholders

Below are the key stakeholders for the On Purpose Technologies (Impact of Shale Gas) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

On Purpose Technologies (Impact of Shale Gas) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the On Purpose Technologies (Impact of Shale Gas) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the On Purpose Technologies (Impact of Shale Gas) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in On Purpose Technologies (Impact of Shale Gas) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global On Purpose Technologies (Impact of Shale Gas) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global On Purpose Technologies (Impact of Shale Gas) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global On Purpose Technologies (Impact of Shale Gas) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global On Purpose Technologies (Impact of Shale Gas) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global On Purpose Technologies (Impact of Shale Gas) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global On Purpose Technologies (Impact of Shale Gas) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America On Purpose Technologies (Impact of Shale Gas) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America On Purpose Technologies (Impact of Shale Gas) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe On Purpose Technologies (Impact of Shale Gas) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA On Purpose Technologies (Impact of Shale Gas) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific On Purpose Technologies (Impact of Shale Gas) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa On Purpose Technologies (Impact of Shale Gas) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia On Purpose Technologies (Impact of Shale Gas) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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