On-Pack Recycling Labelling Solutions Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207776
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The On-Pack Recycling Labelling Solutions Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

On-Pack Recycling Labelling Solutions Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players Avery Dennison, CCL Industries, UPM Raflatac, Sesotec, REA Elektronik

Market Summary

The On-Pack Recycling Labelling Solutions Market is an integral segment within the packaging industry, specifically tailored to support manufacturing and construction sectors by providing clear, standardized recycling information on product packaging. These labelling solutions are designed to educate consumers and industrial end-users about proper disposal and recycling practices, thereby enhancing sustainability efforts. The market is driven by increasing regulatory pressures and a growing corporate emphasis on environmental responsibility. Companies are adopting these labels to comply with regional waste management directives and to bolster their green credentials. The solutions encompass a variety of formats, including printed labels, adhesives, and digital codes, which convey recycling instructions based on the packaging materials used. As circular economy principles gain traction, the demand for effective on-pack recycling labels is rising, making this market critical for businesses aiming to minimize environmental impact and meet stakeholder expectations.

Key Highlights

The On-Pack Recycling Labelling Solutions Market is characterized by the prominence of standardized systems such as How2Recycle in North America and the On-Pack Recycling Label (OPRL) in the UK, which provide consistent messaging to reduce consumer confusion. Innovations include smart labels with QR codes that offer detailed recycling information via smartphones, enhancing engagement. Major players like Avery Dennison, CCL Industries, and UPM Raflatac are leading in label material production and design, focusing on durable, eco-friendly adhesives and substrates. The construction industry utilizes these labels for products like insulation materials and hardware, ensuring proper end-of-life handling. Regulatory frameworks, such as the EU Packaging and Packaging Waste Directive, mandate recycling information, pushing manufacturers to adopt these solutions. Collaboration between brands, waste management agencies, and labelling providers is key to improving recycling rates and supporting sustainability goals.

Drivers, Opportunities & Restraints

Drivers in the On-Pack Recycling Labelling Solutions Market include stringent government regulations worldwide that require accurate recycling information on packaging to reduce landfill waste. Growing consumer awareness and demand for sustainable products are pushing brands to adopt clear labelling to enhance transparency and trust. Corporate sustainability initiatives and commitments to circular economy models further propel market growth. Opportunities arise from technological advancements, such as digital printing and NFC-enabled labels, which allow for dynamic, updatable recycling information and better traceability. Expansion in emerging markets, where waste management infrastructure is developing, presents new avenues for adoption. However, restraints include high implementation costs for small businesses and variability in regional recycling protocols, which complicate label standardization. Lack of uniformity in global regulations can also hinder widespread adoption, requiring tailored solutions for different markets.

Concentration Insights

The On-Pack Recycling Labelling Solutions Market exhibits concentration among key players and regions, with North America and Europe leading due to robust regulatory frameworks and high consumer awareness. Companies like Avery Dennison, CCL Industries, and Mondi Group dominate through extensive product portfolios and strategic partnerships with packaging manufacturers. Asia-Pacific is emerging as a growth hotspot, driven by increasing environmental policies in countries like China and India. The market is also concentrated in sectors with high packaging use, such as food and beverage, which heavily influence labelling demand. Collaboration between industry consortia, such as the Sustainable Packaging Coalition, and labelling providers helps standardize practices. Despite consolidation among major players, niche innovators focus on biodegradable labels and digital solutions, creating a competitive yet collaborative landscape aimed at improving recycling efficacy.

Type Insights

In the On-Pack Recycling Labelling Solutions Market, types include adhesive labels, sleeve labels, and direct-print labels, each catering to different packaging materials and applications. Adhesive labels are prevalent for their versatility and ease of application on various surfaces, including plastics, metals, and glass used in manufacturing and construction products. Sleeve labels, often made from recyclable films, provide 360-degree coverage and are common for containers. Direct-print labels offer permanent marking solutions for durable goods. Material-wise, labels are produced from paper, plastic films, or biodegradable substrates, with a shift towards sustainable options like PLA-based materials. Smart labels incorporating QR codes or RFID technology are gaining traction, enabling interactive recycling guidance. The choice of label type depends on factors like packaging design, durability requirements, and compliance with regional recycling standards, driving innovation in material science and printing technologies.

Application Insights

Applications of On-Pack Recycling Labelling Solutions in the manufacturing and construction industries include labelling for products such as chemical containers, building materials, and hardware packaging. In manufacturing, labels are used on industrial goods to ensure proper disposal of hazardous or recyclable materials, aligning with safety and environmental regulations. The construction sector applies these labels on items like insulation panels, piping, and coating products to facilitate recycling at end-of-life stages. Labels provide instructions on material separation, recycling codes, and disposal methods, reducing contamination in waste streams. Enhanced labels with weather-resistant properties are developed for outdoor construction products. The adoption supports LEED certification and other green building standards, emphasizing waste reduction. As industries prioritize sustainability, these labelling solutions become critical for compliance, brand reputation, and achieving circular economy objectives.

Regional Insights

Regionally, the On-Pack Recycling Labelling Solutions Market is dominated by North America and Europe, where regulations like the EU?s Packaging Directive and initiatives such as How2Recycle in the US drive adoption. These regions have well-established waste management systems and high consumer awareness, fostering demand for clear recycling labels. Asia-Pacific is rapidly growing due to increasing environmental policies in countries like Japan, China, and Australia, alongside rising corporate sustainability efforts. Latin America and the Middle East are emerging markets, with gradual regulatory developments and growing emphasis on recycling infrastructure. Regional differences in recycling protocols necessitate localized label designs, impacting market strategies. Companies are expanding operations in high-growth regions while adapting labels to meet diverse material recovery requirements, making regional insights crucial for stakeholders targeting global opportunities.

Company Insights

Key companies in the On-Pack Recycling Labelling Solutions Market include Avery Dennison Corporation, CCL Industries Inc., UPM Raflatac, Mondi Group, and 3M Company, which lead through innovative label materials and printing technologies. Avery Dennison focuses on sustainable adhesive solutions and smart labels, while CCL Industries offers a broad portfolio of custom labelling systems. UPM Raflatac emphasizes forest-based renewable materials, aligning with circular economy goals. Mondi Group provides paper-based labelling options for recyclability, and 3M Company develops durable labels for industrial applications. These players engage in partnerships with packaging manufacturers and regulatory bodies to standardize labelling practices. Niche players like Elevate Packaging introduce compostable labels, catering to eco-conscious brands. The competitive landscape is marked by R&D investments in eco-friendly materials and digital integration, enabling companies to address evolving customer needs in manufacturing and construction sectors.

Recent Developments

Recent developments in the On-Pack Recycling Labelling Solutions Market include advancements in digital labelling technologies, such as QR codes and NFC tags, which provide consumers with access to detailed recycling information via mobile devices. Companies like Avery Dennison have launched recyclable adhesive products that improve label separation during recycling processes. The Sustainable Packaging Coalition has updated its How2Recycle guidelines to include more material categories, enhancing label accuracy. In Europe, revisions to the OPRL system have streamlined messaging for better consumer understanding. Partnerships between labelling firms and waste management organizations, such as those with Recycle Now in the UK, aim to harmonize labelling with local recycling capabilities. Additionally, innovations in biodegradable label materials are gaining traction, reducing environmental impact. These developments reflect a trend towards smarter, more sustainable labelling solutions that support global recycling goals.

Report Segmentation

This report on the On-Pack Recycling Labelling Solutions Market is segmented by type, material, application, and region. By type, segmentation includes adhesive labels, sleeve labels, and direct-print labels, each offering distinct advantages for different packaging needs. Material segmentation covers paper, plastic, and biodegradable substrates, highlighting the shift towards sustainable options. Application segmentation focuses on end-use industries such as manufacturing and construction, detailing labels for industrial products, building materials, and chemical packaging. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regulatory and market dynamics. Each segment provides insights into growth patterns, key players, and technological trends, enabling stakeholders to identify opportunities and tailor strategies. The segmentation ensures a comprehensive analysis of market forces and consumer preferences driving adoption.

FAQs

What are on-pack recycling labels? On-pack recycling labels are standardized symbols or text placed on product packaging to provide clear instructions on how to dispose of or recycle the packaging materials, helping consumers and businesses participate in effective waste management.

Why are recycling labels important for businesses? Recycling labels are crucial for businesses to comply with environmental regulations, enhance brand reputation by demonstrating sustainability commitments, reduce waste management costs, and meet consumer demands for eco-friendly products.

How do on-pack recycling labels work? These labels typically use universally recognized symbols, codes, or written instructions to indicate whether packaging is recyclable, which materials it contains, and how to prepare it for recycling, often supported by color coding or digital links for additional information.

What types of materials use these labels? On-pack recycling labels are applied to various packaging materials, including plastics, glass, metals, paper, and composites, commonly used in industries like manufacturing and construction for products ranging from containers to building supplies.

Are there global standards for recycling labels? While no single global standard exists, regional systems like How2Recycle in North America and OPRL in the UK provide guidelines, and international organizations like ISO work towards harmonization to reduce confusion across markets.

How can companies implement recycling labels effectively? Companies can implement these labels by partnering with labelling providers, conducting lifecycle assessments of packaging, training staff on compliance, and engaging with local recycling facilities to ensure accuracy and effectiveness.

Citius Research has developed a research report titled “On-Pack Recycling Labelling Solutions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• On-Pack Recycling Labelling Solutions Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The On-Pack Recycling Labelling Solutions Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

On-Pack Recycling Labelling Solutions Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

On-Pack Recycling Labelling Solutions Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of On-Pack Recycling Labelling Solutions Market
• Research Methodology
• Executive Summary
• Market Dynamics of On-Pack Recycling Labelling Solutions Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of On-Pack Recycling Labelling Solutions Market
• Cost and Gross Margin Analysis of On-Pack Recycling Labelling Solutions Market
• On-Pack Recycling Labelling Solutions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “On-Pack Recycling Labelling Solutions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

On-Pack Recycling Labelling Solutions Market Key Stakeholders

Below are the key stakeholders for the On-Pack Recycling Labelling Solutions Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

On-Pack Recycling Labelling Solutions Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the On-Pack Recycling Labelling Solutions Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the On-Pack Recycling Labelling Solutions Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in On-Pack Recycling Labelling Solutions Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global On-Pack Recycling Labelling Solutions Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global On-Pack Recycling Labelling Solutions Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global On-Pack Recycling Labelling Solutions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global On-Pack Recycling Labelling Solutions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global On-Pack Recycling Labelling Solutions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global On-Pack Recycling Labelling Solutions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America On-Pack Recycling Labelling Solutions Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America On-Pack Recycling Labelling Solutions Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe On-Pack Recycling Labelling Solutions Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA On-Pack Recycling Labelling Solutions Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific On-Pack Recycling Labelling Solutions Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa On-Pack Recycling Labelling Solutions Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia On-Pack Recycling Labelling Solutions Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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