Oil and Gas Instrumentation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194175
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Oil and Gas Instrumentation Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Oil and Gas Instrumentation Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Emerson, Siemens, ABB, Yokogawa, Honeywell

Market Summary

The oil and gas instrumentation market is an integral segment within the broader energy and power industry, focusing on the devices and systems used to monitor, control, and optimize operations across upstream, midstream, and downstream activities. These instruments include pressure and temperature sensors, flow meters, level gauges, analytical devices, and control valves, which are essential for ensuring safety, efficiency, and regulatory compliance. The market is driven by the industry's ongoing need to enhance operational performance, reduce downtime, and minimize environmental impact. With the increasing complexity of extraction and processing activities, especially in unconventional resources like shale and deepwater reserves, the demand for advanced instrumentation solutions continues to grow. Companies in this sector are investing in digitalization and automation technologies to improve data accuracy and real-time decision-making. The market is characterized by a strong emphasis on reliability and durability, given the harsh operating environments typical in oil and gas applications. Key players are continuously innovating to offer more sophisticated and integrated systems that cater to the evolving needs of the industry.

Key Highlights

Key highlights of the oil and gas instrumentation market include the rising adoption of smart instruments and Internet of Things (IoT) technologies, which enable predictive maintenance and remote monitoring capabilities. These advancements help in reducing operational costs and enhancing safety by providing early warnings of potential failures. Another significant trend is the increasing integration of wireless instrumentation systems, which offer greater flexibility and reduce installation costs compared to traditional wired systems. The market is also witnessing a shift towards more environmentally friendly and energy-efficient solutions, aligning with global sustainability goals. Regulatory requirements mandating stringent safety and emissions standards are further propelling the demand for high-precision instrumentation. Additionally, the expansion of liquefied natural gas (LNG) infrastructure and the growth in refinery capacities in emerging economies are creating new opportunities for market players. The emphasis on cybersecurity for instrumentation systems is becoming crucial as connectivity increases, protecting critical infrastructure from potential threats.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the oil and gas instrumentation market, including the need for improved operational efficiency and the increasing complexity of oil and gas fields. The adoption of automation and digitalization technologies is a major driver, as companies seek to optimize production and reduce human error. Opportunities abound in the development of smart fields and digital oilfields, where advanced instrumentation plays a pivotal role in data acquisition and process control. The growing focus on offshore exploration and production activities, particularly in deepwater and ultra-deepwater regions, presents significant growth prospects. However, the market faces restraints such as high initial investment costs for advanced instrumentation systems and the volatility in oil prices, which can impact capital expenditure decisions. Additionally, the shortage of skilled professionals capable of managing sophisticated instrumentation systems poses a challenge. Environmental regulations and the push towards renewable energy sources may also restrain market growth in the long term, though the immediate need for efficient fossil fuel extraction remains strong.

Concentration Insights

The oil and gas instrumentation market is moderately concentrated, with a mix of large multinational corporations and specialized niche players dominating the landscape. Leading companies such as Emerson Electric, Honeywell International, and Siemens AG hold significant market shares due to their extensive product portfolios and global presence. These players invest heavily in research and development to introduce innovative solutions that meet the evolving demands of the industry. There is also a notable presence of regional players who cater to specific geographic markets or specialized application segments. Mergers and acquisitions are common strategies employed by key players to expand their market reach and technological capabilities. The competitive landscape is characterized by continuous technological advancements and a strong focus on providing integrated solutions that offer comprehensive monitoring and control functionalities. Partnerships with oil and gas companies for custom instrumentation solutions are also a key aspect of market dynamics.

Type Insights

The oil and gas instrumentation market can be segmented based on product type into pressure transmitters, temperature transmitters, flow meters, level transmitters, analytical instruments, and control valves. Pressure transmitters are widely used for monitoring wellhead pressure and pipeline integrity, ensuring safe and efficient operations. Temperature transmitters are critical for processes involving heat exchange and combustion control. Flow meters, including Coriolis, ultrasonic, and differential pressure types, are essential for measuring the flow of crude oil, natural gas, and refined products, aiding in custody transfer and process optimization. Level transmitters are used in tanks and vessels to monitor inventory levels and prevent overfills. Analytical instruments, such as gas chromatographs and pH sensors, help in quality control and emissions monitoring. Control valves regulate the flow and pressure of fluids within the system, maintaining process stability. Each type of instrument plays a vital role in the overall functionality and safety of oil and gas operations.

Application Insights

In terms of application, the oil and gas instrumentation market is divided into upstream, midstream, and downstream segments. The upstream segment, which includes exploration and production activities, relies heavily on instrumentation for reservoir monitoring, drilling optimization, and wellhead control. Instruments such as downhole sensors and blowout preventers are crucial for ensuring safety and efficiency in extraction processes. The midstream segment, involving transportation and storage, utilizes instrumentation for pipeline monitoring, leak detection, and custody transfer applications. Flow meters and pressure sensors are extensively used to ensure the integrity and efficiency of transportation networks. The downstream segment, which encompasses refining and processing, requires advanced instrumentation for process control, quality assurance, and emissions monitoring. Analytical instruments and control valves are key components in refineries and petrochemical plants, helping to maintain product specifications and comply with environmental regulations. Each application segment has distinct instrumentation needs driven by specific operational challenges and requirements.

Regional Insights

Geographically, the oil and gas instrumentation market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds a significant share, driven by extensive shale gas exploration activities and the presence of major oil and gas companies. The region's focus on technological advancements and digitalization further boosts market growth. Europe is another key market, with stringent regulatory standards promoting the adoption of advanced instrumentation for safety and environmental compliance. The Asia Pacific region is expected to witness substantial growth due to increasing energy demand, expanding refinery capacities, and ongoing investments in LNG infrastructure. Countries like China and India are major contributors to regional market expansion. Latin America offers growth opportunities driven by offshore exploration projects, particularly in Brazil and Mexico. The Middle East and Africa remain pivotal due to their vast oil and gas reserves and continuous investments in production optimization and enhanced oil recovery techniques.

Company Insights

Prominent companies in the oil and gas instrumentation market include Emerson Electric Co., Honeywell International Inc., Siemens AG, ABB Ltd., and Schneider Electric SE. Emerson Electric is renowned for its comprehensive range of measurement and analytical instruments, often integrated with its automation solutions. Honeywell International offers advanced control systems and sensors tailored for harsh environments, emphasizing safety and efficiency. Siemens AG provides a wide array of instrumentation products, leveraging its expertise in digitalization and industrial IoT. ABB Ltd. focuses on energy efficiency and process optimization through its instrumentation and automation offerings. Schneider Electric SE emphasizes connected products and cybersecurity in its instrumentation solutions. Other notable players include Yokogawa Electric Corporation, Endress+Hauser Group, and Rockwell Automation, Inc., each contributing with specialized products and technologies. These companies compete on the basis of product innovation, reliability, and global service networks, catering to the diverse needs of the oil and gas industry.

Recent Developments

Recent developments in the oil and gas instrumentation market include the introduction of IIoT-enabled devices that facilitate real-time data analytics and predictive maintenance. Companies are increasingly launching wireless and battery-powered instruments to reduce installation costs and enhance flexibility. There is a growing trend towards the development of multiparameter sensors that can measure several variables simultaneously, improving operational efficiency. Strategic acquisitions and partnerships are common, as firms seek to expand their technological capabilities and market reach. For instance, several key players have acquired startups specializing in digital twin technology and advanced analytics to bolster their offerings. Additionally, there is a heightened focus on developing instruments that can withstand extreme conditions, such as high pressures and temperatures encountered in deepwater drilling. The integration of artificial intelligence and machine learning for data interpretation and decision support is also gaining traction, enabling more autonomous operations in the oil and gas sector.

Report Segmentation

The oil and gas instrumentation market report is segmented based on type, application, and region. By type, the market is categorized into pressure transmitters, temperature transmitters, flow meters, level transmitters, analytical instruments, and control valves. Each type is analyzed in terms of market trends, adoption rates, and technological advancements. Application-wise, the market is divided into upstream, midstream, and downstream segments, with each segment examined for its specific instrumentation requirements and growth drivers. Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, providing insights into regional dynamics, key countries, and prevailing market conditions. The report also includes a competitive landscape section, profiling major players and their strategies, along with an analysis of recent developments and future outlook. This comprehensive segmentation allows for a detailed understanding of market dynamics and opportunities across different segments and regions.

FAQs

What are the key types of instruments used in the oil and gas industry? The oil and gas industry utilizes various instruments including pressure transmitters, temperature transmitters, flow meters, level transmitters, analytical instruments, and control valves. These devices are essential for monitoring and controlling processes across exploration, production, transportation, and refining operations.

How does digitalization impact the oil and gas instrumentation market? Digitalization introduces smart instruments and IoT connectivity, enabling real-time data collection, predictive maintenance, and remote monitoring. This enhances operational efficiency, reduces downtime, and improves safety by allowing proactive decision-making and automation.

What are the main applications of instrumentation in the oil and gas sector? Instrumentation is critical in upstream applications for reservoir and drilling monitoring, in midstream for pipeline and storage management, and in downstream for refining and process control. Each segment relies on specific instruments to ensure safety, efficiency, and regulatory compliance.

Which regions are leading in the adoption of oil and gas instrumentation? North America and Europe are leading regions due to advanced technological adoption and stringent regulations. The Asia Pacific region is rapidly growing driven by increasing energy demand and infrastructure development, while the Middle East remains significant due to its extensive oil and gas reserves.

What challenges does the oil and gas instrumentation market face? Key challenges include high initial costs of advanced systems, volatility in oil prices affecting investment, a shortage of skilled technicians, and increasing environmental regulations pushing towards renewable energy alternatives.

Who are the major players in the oil and gas instrumentation market? Major players include Emerson Electric, Honeywell International, Siemens AG, ABB Ltd., Schneider Electric, Yokogawa Electric, and Endress+Hauser. These companies focus on innovation, reliability, and providing integrated solutions to meet industry demands.

Citius Research has developed a research report titled “Oil and Gas Instrumentation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Oil and Gas Instrumentation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Oil and Gas Instrumentation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Oil and Gas Instrumentation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Oil and Gas Instrumentation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Oil and Gas Instrumentation Market
• Research Methodology
• Executive Summary
• Market Dynamics of Oil and Gas Instrumentation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Oil and Gas Instrumentation Market
• Cost and Gross Margin Analysis of Oil and Gas Instrumentation Market
• Oil and Gas Instrumentation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Oil and Gas Instrumentation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Oil and Gas Instrumentation Market Key Stakeholders

Below are the key stakeholders for the Oil and Gas Instrumentation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Oil and Gas Instrumentation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Oil and Gas Instrumentation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Oil and Gas Instrumentation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Oil and Gas Instrumentation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Oil and Gas Instrumentation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Oil and Gas Instrumentation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Oil and Gas Instrumentation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Oil and Gas Instrumentation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Oil and Gas Instrumentation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Oil and Gas Instrumentation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Oil and Gas Instrumentation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Oil and Gas Instrumentation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Oil and Gas Instrumentation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Oil and Gas Instrumentation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Oil and Gas Instrumentation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Oil and Gas Instrumentation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Oil and Gas Instrumentation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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