Offshore Mooring Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194167
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Offshore Mooring Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Offshore Mooring Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players SBM Offshore, BW Offshore, MODEC, Bluewater, Delmar Systems

Market Summary

The offshore mooring market is a critical segment within the global energy and power industry, providing essential systems and technologies required to secure floating offshore structures such as oil and gas platforms, floating production storage and offloading (FPSO) vessels, and floating wind turbines. These mooring systems ensure stability, safety, and operational efficiency in harsh marine environments, enabling the exploration and production of hydrocarbon resources as well as the generation of renewable energy. The market is characterized by a high degree of engineering sophistication, with solutions tailored to varying water depths, seabed conditions, and environmental loads. Key components include anchors, chains, wires, synthetic ropes, and connectors, which are designed to withstand extreme weather and corrosive conditions. As offshore activities expand into deeper waters and more remote locations, the demand for reliable and advanced mooring solutions continues to grow. The market is also influenced by regulatory standards aimed at enhancing safety and environmental protection. Companies operating in this space must navigate complex technical requirements and supply chain dynamics, while also adapting to the evolving energy landscape, including the shift towards renewable sources such as offshore wind.

Key Highlights

One of the key highlights of the offshore mooring market is the increasing adoption of dynamic positioning systems integrated with mooring technologies to enhance operational precision and safety. Another significant trend is the development of synthetic mooring lines, which offer advantages such as reduced weight, improved fatigue resistance, and easier handling compared to traditional steel chains. The market is also witnessing a surge in demand for mooring systems designed for floating wind farms, driven by global commitments to renewable energy and decarbonization. Technological innovations, including the use of digital twins and real-time monitoring systems, are enabling predictive maintenance and reducing downtime. Furthermore, strategic partnerships and collaborations among mooring system providers, oil and gas companies, and renewable energy developers are fostering innovation and expanding market reach. The emphasis on lifecycle cost reduction and operational efficiency is prompting investments in advanced materials and corrosion-resistant coatings. These developments underscore the market's evolution towards more sustainable and resilient solutions, catering to the diverse needs of the offshore energy sector.

Drivers, Opportunities & Restraints

The offshore mooring market is primarily driven by the ongoing exploration and production activities in deepwater and ultra-deepwater hydrocarbon reserves, where floating structures are essential. The global energy demand, coupled with the depletion of onshore and shallow-water reserves, is pushing oil and gas companies to venture into more challenging offshore environments. Additionally, the rapid growth of the offshore wind industry, particularly in regions like Europe and Asia-Pacific, presents significant opportunities for mooring system providers. Government policies and incentives promoting renewable energy are further accelerating investments in floating wind projects. However, the market faces restraints such as high capital and operational costs associated with advanced mooring systems, which can deter smaller players. Environmental concerns and stringent regulations regarding marine operations also pose challenges, requiring compliance with rigorous safety and ecological standards. Market volatility due to fluctuating oil prices can impact investment decisions, leading to project delays or cancellations. Despite these restraints, technological advancements and the transition towards sustainable energy sources are expected to create new growth avenues.

Concentration Insights

The offshore mooring market is moderately concentrated, with a mix of large multinational corporations and specialized niche players dominating the landscape. Key companies such as SBM Offshore, BW Offshore, and MODEC have a strong presence, leveraging their extensive experience and global project portfolios. These players often engage in long-term contracts with major energy companies, providing integrated mooring solutions for large-scale offshore projects. The market also features several regional and local manufacturers offering customized products and services. Concentration is higher in regions with significant offshore activity, such as the North Sea, Gulf of Mexico, and Southeast Asia. Mergers and acquisitions are common strategies employed by leading firms to expand their technological capabilities and geographic reach. Additionally, partnerships with research institutions and industry consortia are fostering innovation in mooring design and materials. The competitive dynamics are influenced by factors such as technological expertise, project execution capabilities, and after-sales support, with a growing emphasis on sustainability and digitalization.

Type Insights

Offshore mooring systems are categorized into several types based on their design and functionality, including spread mooring, single point mooring, dynamic positioning-assisted mooring, and taut leg mooring. Spread mooring systems involve multiple anchors and lines arranged symmetrically around a floating structure, providing stability in moderate environmental conditions. Single point mooring systems allow vessels to weathervane around a fixed point, facilitating safe loading and unloading operations. Dynamic positioning-assisted mooring combines traditional mooring with thrusters and control systems to maintain position in deepwater applications. Taut leg mooring systems use inclined chains or synthetic lines to reduce vertical loads and are suitable for deepwater and harsh environments. Each type offers distinct advantages depending on water depth, seabed soil conditions, and operational requirements. The choice of mooring system is critical to ensuring safety, efficiency, and cost-effectiveness, with ongoing innovations focusing on hybrid solutions and advanced materials to enhance performance.

Application Insights

Offshore mooring systems find applications across various segments of the energy and power industry, including floating production storage and offloading (FPSO) vessels, tension leg platforms (TLPs), semi-submersibles, SPAR platforms, and floating wind turbines. FPSOs represent a major application, requiring robust mooring systems to remain stationary during hydrocarbon processing and storage. TLPs and semi-submersibles are used in deepwater drilling and production, relying on mooring for stability and station-keeping. SPAR platforms, designed for ultra-deepwater operations, utilize mooring systems to minimize motion and ensure operational integrity. The emerging application in floating wind turbines is gaining traction, with mooring systems anchoring floating foundations to the seabed in offshore wind farms. Each application demands tailored mooring solutions to address specific environmental challenges, such as waves, currents, and winds. The diversification into renewable energy applications is expanding the market's scope, driving innovations in design and installation techniques.

Regional Insights

The offshore mooring market exhibits distinct regional dynamics influenced by geographic, economic, and regulatory factors. North America, particularly the Gulf of Mexico, is a prominent region due to extensive deepwater oil and gas activities and growing investments in offshore wind. Europe leads in floating wind projects, with countries like the UK, Norway, and France driving demand for advanced mooring systems. Asia-Pacific is a rapidly growing market, fueled by offshore exploration in Southeast Asia and Australia, as well as renewable energy initiatives in China and Japan. Latin America, with significant pre-salt reserves in Brazil, offers substantial opportunities for mooring system providers. The Middle East and Africa are also key regions, with ongoing offshore projects in the Arabian Gulf and West Africa. Each region presents unique challenges, such as harsh weather conditions in the North Sea or deepwater complexities in Brazil, necessitating region-specific mooring solutions and expertise.

Company Insights

Prominent companies in the offshore mooring market include SBM Offshore, BW Offshore, MODEC, Inc., Bluewater Energy Services, and Delmar Systems. SBM Offshore is renowned for its expertise in FPSO mooring systems and innovative technologies such as the turret mooring system. BW Offshore specializes in floating production solutions and has a strong track record in delivering mooring systems for various offshore projects. MODEC, Inc. focuses on FPSO design and integration, offering comprehensive mooring solutions. Bluewater Energy Services provides advanced mooring and hydrodynamic analysis services, catering to both oil and gas and renewable energy sectors. Delmar Systems is a key player in the Gulf of Mexico, offering mooring equipment and services for deepwater operations. These companies invest heavily in research and development to enhance their product portfolios and maintain competitive advantage. Strategic collaborations and contracts with major energy firms are common, ensuring a steady pipeline of projects and technological advancements.

Recent Developments

Recent developments in the offshore mooring market include the introduction of synthetic fiber ropes for deepwater applications, offering improved performance and reduced maintenance. Companies are increasingly adopting digital technologies such as IoT sensors and AI-based predictive maintenance to monitor mooring line integrity and prevent failures. There has been a notable increase in contracts for mooring systems for floating wind projects, with several pilot and commercial-scale installations underway in Europe and Asia. Partnerships between mooring system providers and renewable energy developers are accelerating the deployment of floating wind farms. Additionally, advancements in anchor design, such as suction embedded anchors and vertically loaded anchors, are enhancing installation efficiency and reliability. The market is also witnessing a shift towards environmentally friendly materials and processes, aligning with global sustainability goals. These developments reflect the industry's focus on innovation, safety, and adaptability to changing market demands.

Report Segmentation

The offshore mooring market report is segmented based on type, application, and region. By type, the market is divided into spread mooring, single point mooring, dynamic positioning-assisted mooring, taut leg mooring, and others. Each type is analyzed in terms of design characteristics, suitability for different environments, and market share. Application segments include FPSOs, TLPs, semi-submersibles, SPAR platforms, floating wind turbines, and others, with detailed insights into demand drivers and growth prospects for each application. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key countries, regulatory frameworks, and project pipelines. The report also provides analysis of competitive landscape, key player strategies, and technological trends. This comprehensive segmentation enables stakeholders to identify growth opportunities, assess market dynamics, and make informed decisions.

FAQs

What are the main types of offshore mooring systems? The main types include spread mooring, single point mooring, dynamic positioning-assisted mooring, and taut leg mooring, each designed for specific water depths and environmental conditions.

How do offshore mooring systems contribute to renewable energy? They secure floating wind turbines and other renewable energy structures, enabling stable operation in offshore environments and facilitating the harness of wind energy.

What factors influence the choice of mooring system? Factors include water depth, seabed soil conditions, environmental loads, operational requirements, and cost considerations.

Which regions are leading in offshore mooring demand? Key regions include the Gulf of Mexico, North Sea, Brazil, Southeast Asia, and emerging markets for floating wind in Europe and Asia-Pacific.

What are the challenges in offshore mooring installations? Challenges include harsh weather conditions, deepwater complexities, regulatory compliance, and high installation and maintenance costs.

How is technology advancing offshore mooring systems? Advancements include synthetic mooring lines, digital monitoring systems, improved anchor designs, and integration with dynamic positioning for enhanced safety and efficiency.

Citius Research has developed a research report titled “Offshore Mooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Offshore Mooring Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Offshore Mooring Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Offshore Mooring Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Offshore Mooring Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Offshore Mooring Market
• Research Methodology
• Executive Summary
• Market Dynamics of Offshore Mooring Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Offshore Mooring Market
• Cost and Gross Margin Analysis of Offshore Mooring Market
• Offshore Mooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Offshore Mooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Offshore Mooring Market Key Stakeholders

Below are the key stakeholders for the Offshore Mooring Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Offshore Mooring Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Offshore Mooring Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Offshore Mooring Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Offshore Mooring Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Offshore Mooring Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Offshore Mooring Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Offshore Mooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Offshore Mooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Offshore Mooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Offshore Mooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Offshore Mooring Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Offshore Mooring Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Offshore Mooring Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Offshore Mooring Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Offshore Mooring Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Offshore Mooring Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Offshore Mooring Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports