Offshore Drilling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194482
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Offshore Drilling Market size was estimated at USD 28.5 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.70% during the forecast period (2024-2030).

Offshore Drilling Market

(Market Size)
$28.5 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.70%
2023 Market Size USD 28.5 billion
2030 Market Size USD 45 billion
Key Players Transocean, Seadrill, Noble Corporation, Valaris, Diamond Offshore

Market Summary

The offshore drilling market is a critical segment within the global energy and power industry, focused on the exploration and extraction of oil and natural gas from beneath the ocean floor. This market encompasses a range of activities and infrastructure, including drilling rigs, platforms, support vessels, and advanced technologies designed to operate in challenging marine environments. Companies engaged in offshore drilling cater to the escalating energy demands worldwide, targeting reservoirs located in shallow, deep, and ultra-deep waters. The industry is characterized by high capital expenditure, technological innovation, and significant risk factors, including geopolitical uncertainties and environmental concerns. Despite these challenges, the market remains vital for securing energy supply, with operations spread across key hydrocarbon-rich regions such as the Gulf of Mexico, North Sea, West Africa, and Southeast Asia. The evolution of offshore drilling continues to be influenced by energy transition trends, regulatory frameworks, and advancements in digitalization and automation.

Key Highlights

The offshore drilling market is marked by several defining features that underscore its importance and complexity. Technological advancements have enabled drilling in increasingly deeper waters, with ultra-deepwater projects becoming more feasible through innovations in dynamic positioning systems, blowout preventers, and subsea equipment. Safety and environmental standards have intensified post-incidents like the Deepwater Horizon, leading to stricter regulations and enhanced operational protocols. The market is also seeing a shift towards high-specification rigs capable of handling complex well geometries and harsh environments, driving demand for modern, efficient fleets. Additionally, the integration of digital technologies such as IoT, AI, and data analytics is optimizing drilling efficiency, predictive maintenance, and cost management. Key players are focusing on fleet modernization and strategic partnerships to bolster their competitive edge, while also navigating the dual pressures of energy security demands and the global push towards renewable alternatives.

Drivers, Opportunities & Restraints

The offshore drilling market is propelled by several drivers, including rising global energy consumption, particularly in emerging economies, which sustains demand for oil and gas exploration. Depleting onshore reserves have further incentivized investment in offshore resources, as many of the world's largest untapped hydrocarbon deposits lie beneath ocean floors. Technological innovations that reduce drilling costs and improve recovery rates also act as significant catalysts, making previously uneconomical projects viable. Opportunities abound in the expansion into frontier regions such as the Eastern Mediterranean, Guyana-Suriname Basin, and the Arctic, where recent discoveries have sparked interest. Additionally, the growing emphasis on natural gas as a transitional fuel opens new avenues for offshore gas drilling projects. However, the market faces restraints including volatile oil prices, which impact investment decisions and project economics. Environmental regulations and opposition from ecological groups pose challenges, as do high operational risks and substantial capital requirements. The energy transition towards renewables also presents a long-term threat to sustained growth in fossil fuel exploration.

Concentration Insights

The offshore drilling market exhibits a concentrated competitive landscape dominated by a handful of major international contractors and service providers. Companies such as Transocean, Valaris, Seadrill, Noble Corporation, and Diamond Offshore Drilling command significant market shares, operating extensive fleets of drilling rigs including jack-ups, semi-submersibles, and drillships. These industry leaders benefit from long-term contracts with national oil companies and major integrated energy firms like ExxonMobil, Shell, and Chevron. The market concentration is further influenced by mergers, acquisitions, and restructuring activities aimed at achieving economies of scale and financial stability. Regional players also hold important positions in specific geographic markets, often partnering with global giants to leverage local expertise. High barriers to entry, including immense capital investment and technical expertise, ensure that the market remains consolidated, with leading companies continuously investing in fleet upgrades and technological differentiation to maintain their dominance.

Type Insights

Offshore drilling operations are categorized based on the type of rigs and platforms used, each suited to different water depths and environmental conditions. Jack-up rigs are commonly deployed in shallow waters, featuring movable legs that elevate the drilling platform above the sea surface, providing stability and ease of mobilization. Semi-submersible rigs are versatile units used in moderate to deep waters, designed to partially submerge for enhanced stability during drilling operations. Drillships are highly mobile vessels equipped with dynamic positioning systems, ideal for deepwater and ultra-deepwater exploration due to their ability to operate in remote and harsh marine environments. Additionally, there are fixed platforms and compliant towers used in permanent installations for continuous production. The choice of rig type depends on factors such as water depth, well complexity, weather conditions, and project duration, with ongoing innovations focusing on improving safety, efficiency, and adaptability to extreme drilling scenarios.

Application Insights

Offshore drilling services are applied across various stages of hydrocarbon extraction, primarily encompassing exploration, development, and production activities. Exploration drilling involves wildcat and appraisal wells to locate and assess potential oil and gas reserves, often in uncharted or frontier areas. Development drilling follows successful exploration, aiming to delineate the reservoir and prepare for sustained production through the installation of multiple wellbores. Production drilling focuses on extracting hydrocarbons efficiently over the life of the field, utilizing advanced techniques such as horizontal and directional drilling to maximize recovery. Additionally, offshore drilling supports well intervention and maintenance operations, including workovers and plugging and abandonment activities. The application of drilling services is critical for both greenfield projects in new reserves and brownfield projects aimed at enhancing output from existing fields. With increasing technological integration, applications now also include managed pressure drilling and underbalanced drilling to address complex geological challenges.

Regional Insights

The offshore drilling market demonstrates distinct regional dynamics influenced by geological prospects, regulatory environments, and investment climates. North America, particularly the Gulf of Mexico, remains a hub of activity due to its established infrastructure and continuous leasing rounds. South America has emerged as a hotspot, with massive discoveries offshore Brazil and growing projects in Guyana and Suriname attracting significant capital expenditure. Europe's North Sea continues to see rejuvenation through enhanced oil recovery techniques and new field developments, despite maturity. West Africa offers substantial opportunities, especially in deepwater zones off Nigeria, Angola, and Ghana. The Middle East is expanding its offshore presence, with Saudi Arabia and the UAE investing heavily in gas and oil projects. Asia-Pacific, including regions like Southeast Asia and Australia, is characterized by robust exploration efforts and increasing natural gas demand. Each region presents unique opportunities and challenges, shaped by local policies, resource potential, and competitive landscapes.

Company Insights

Prominent companies in the offshore drilling market include Transocean Ltd., known for its high-specification ultra-deepwater and harsh-environment rigs. Valaris plc operates one of the largest fleets globally, offering diverse capabilities across water depths. Seadrill Limited has a strong presence in deepwater and harsh environment segments, frequently engaging in strategic restructurings to optimize operations. Noble Corporation provides premium drilling services with a focus on safety and efficiency, while Diamond Offshore Drilling specializes in deepwater and complex well projects. Other key players include Borr Drilling, which focuses on jack-up rigs for shallow water operations, and Shelf Drilling, catering to niche markets with standardized equipment. These companies compete on factors such as technological innovation, fleet modernity, safety records, and contractual flexibility. Partnerships with oil majors and national oil companies are crucial, as is the ability to adapt to market cycles through cost management and operational excellence.

Recent Developments

Recent developments in the offshore drilling market reflect a industry in transition, balancing traditional oil and gas demands with energy transition pressures. There has been a notable increase in contract awards for high-specification drillships and semi-submersibles, particularly in regions like South America and the Gulf of Mexico, signaling renewed investor confidence. Technological advancements are accelerating, with greater adoption of automated drilling systems, real-time data analytics, and dual-gradient drilling techniques to enhance efficiency and reduce non-productive time. Environmental, Social, and Governance (ESG) considerations are driving investments in lower-emission rigs and efforts to minimize ecological footprints. Financially, several drilling contractors have undergone restructuring to strengthen balance sheets and position for growth. Additionally, collaborations between drilling firms and technology providers are rising, focusing on digital twins and predictive maintenance solutions. Geopolitical events and fluctuating oil prices continue to influence investment timelines and strategic decisions across the sector.

Report Segmentation

The offshore drilling market report is segmented to provide detailed analysis across multiple dimensions. By type, the market is divided into jack-up rigs, semi-submersibles, drillships, and others, each analyzed for their market share, operational characteristics, and regional demand patterns. Application segmentation covers exploration, development, production, and well intervention activities, highlighting trends and growth areas within each category. Geographically, the report offers insights into key regions including North America, Europe, Asia-Pacific, South America, and Middle East & Africa, examining factors such as regulatory frameworks, investment climates, and prominent projects. Additionally, the report may include segmentation by water depth, such as shallow water, deepwater, and ultra-deepwater, to address the technical and economic considerations unique to each segment. This comprehensive segmentation enables stakeholders to identify opportunities, assess risks, and make informed strategic decisions tailored to specific market facets.

FAQs

What is offshore drilling? Offshore drilling refers to the process of drilling boreholes into the seabed to explore for and extract petroleum resources such as oil and natural gas. It involves specialized equipment and vessels designed to operate in marine environments, ranging from shallow coastal waters to ultra-deepwater regions.

How does offshore drilling work? Offshore drilling typically utilizes mobile drilling units like jack-up rigs, semi-submersibles, or drillships. These platforms are positioned over drilling sites, where a drill string is lowered through the water and into the seabed to penetrate hydrocarbon reservoirs. Advanced technologies manage pressure, steer the drill bit, and ensure safety throughout the process.

What are the main types of offshore drilling rigs? The primary types include jack-up rigs for shallow waters, semi-submersible rigs for deepwater operations, and drillships for ultra-deepwater and remote locations. Each type is engineered to handle specific water depths, weather conditions, and drilling requirements.

What are the environmental impacts of offshore drilling? Offshore drilling poses risks such as oil spills, habitat disruption, and greenhouse gas emissions. However, stringent regulations, improved safety technologies, and spill response plans aim to mitigate these impacts. The industry is increasingly adopting best practices to minimize ecological footprints.

Which regions are key for offshore drilling? Major regions include the Gulf of Mexico, North Sea, offshore Brazil, West Africa, and Southeast Asia. These areas are rich in hydrocarbon reserves and have active exploration and production activities driven by both international and national oil companies.

How is technology changing offshore drilling? Technological innovations such as automation, real-time data monitoring, and advanced drilling techniques are enhancing efficiency, safety, and cost-effectiveness. Digitalization allows for predictive maintenance and optimized operations, reducing risks and improving recovery rates from offshore reservoirs.

Citius Research has developed a research report titled “Offshore Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Offshore Drilling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Offshore Drilling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Offshore Drilling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Offshore Drilling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Offshore Drilling Market
• Research Methodology
• Executive Summary
• Market Dynamics of Offshore Drilling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Offshore Drilling Market
• Cost and Gross Margin Analysis of Offshore Drilling Market
• Offshore Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Offshore Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Offshore Drilling Market Key Stakeholders

Below are the key stakeholders for the Offshore Drilling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Offshore Drilling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Offshore Drilling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Offshore Drilling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Offshore Drilling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Offshore Drilling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Offshore Drilling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Offshore Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Offshore Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Offshore Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Offshore Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Offshore Drilling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Offshore Drilling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Offshore Drilling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Offshore Drilling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Offshore Drilling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Offshore Drilling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Offshore Drilling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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