Odour Control System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208542
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Odour Control System Market size was estimated at USD 4.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Odour Control System Market

(Market Size)
$4.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 4.8 billion
2030 Market Size USD 7.2 billion
Key Players Evoqua Water Technologies, Scotmas, Ecolab, Calgon Carbon, BioAir Solutions

Market Summary

The odour control system market is a critical segment within the manufacturing and construction industries, addressing the need for effective management and neutralization of unpleasant and potentially hazardous airborne contaminants. These systems are engineered to treat and eliminate odours emanating from various industrial processes, waste treatment facilities, and construction activities, ensuring compliance with stringent environmental regulations and improving workplace and community air quality. The demand is primarily driven by increasing industrialization, urbanization, and a growing global emphasis on health, safety, and environmental sustainability. Industries such as chemical processing, pulp and paper, food and beverage, and wastewater treatment are significant end-users, utilizing technologies like chemical scrubbing, biological filtration, activated carbon adsorption, and thermal oxidation to mitigate odour issues. The market is characterized by continuous technological advancements aimed at enhancing efficiency, reducing operational costs, and minimizing environmental impact. With rising public awareness and stricter governmental policies regarding air pollution control, the adoption of odour control systems is becoming indispensable for industrial and construction operations worldwide, fostering steady market growth and innovation.

Key Highlights

The odour control system market exhibits several key highlights that underscore its importance and dynamism. A prominent trend is the shift towards sustainable and eco-friendly solutions, with biological odour control systems gaining traction due to their lower energy consumption and minimal chemical usage. Leading companies are investing heavily in research and development to introduce advanced systems with higher treatment capacities and better adaptability to diverse industrial applications. Integration of Internet of Things (IoT) and smart monitoring technologies is another significant highlight, enabling real-time odour detection, data analytics, and automated control for optimized performance and predictive maintenance. The market is also witnessing increased mergers, acquisitions, and strategic partnerships among key players to expand product portfolios and geographic reach. Furthermore, the construction sector's growth, particularly in emerging economies, is fueling demand for temporary and portable odour control solutions during building and infrastructure projects. Regulatory frameworks such as the Clean Air Act in the United States and similar policies globally are compelling industries to adopt effective odour management systems, thereby driving market expansion and technological innovation.

Drivers, Opportunities & Restraints

Several drivers propel the odour control system market forward, with stringent environmental regulations being paramount. Governments worldwide are enforcing stricter norms to control industrial emissions and protect public health, mandating industries to install effective odour control systems. Increasing industrialization and urbanization, especially in developing regions, generate higher volumes of waste and emissions, necessitating robust odour management solutions. Growing public awareness and community intolerance towards industrial odours further drive adoption, as companies seek to maintain social license to operate and avoid complaints and litigations. Opportunities abound in the development of cost-effective and energy-efficient technologies, such as hybrid systems that combine multiple treatment methods for superior performance. The expansion of end-use industries like wastewater treatment, food processing, and chemicals in Asia-Pacific and Latin America presents significant growth prospects. However, the market faces restraints including high initial investment and maintenance costs associated with advanced odour control systems, which can be prohibitive for small and medium-sized enterprises. Technical challenges related to treating complex and variable odour compositions, along with the need for skilled personnel for system operation and maintenance, also pose hurdles to market growth.

Concentration Insights

The odour control system market is moderately concentrated, with a mix of global leaders and regional players competing on the basis of technology, product quality, and service offerings. Key companies such as Evoqua Water Technologies, Babcock & Wilcox Enterprises, Inc., and CECO Environmental Corp. hold significant market shares due to their extensive product portfolios, strong research capabilities, and global presence. These players focus on continuous innovation and strategic acquisitions to strengthen their market position and cater to diverse customer needs. Regional manufacturers also play a crucial role, particularly in emerging markets, by offering cost-competitive solutions tailored to local requirements. The competitive landscape is characterized by intense rivalry, with firms emphasizing customer-centric approaches, after-sales support, and customized solutions to gain a competitive edge. Collaboration with end-users for system design and implementation is common, ensuring optimal performance and customer satisfaction. The market's concentration is expected to evolve with increasing technological advancements and the entry of new players offering innovative and sustainable odour control solutions.

Type Insights

Odour control systems are categorized into various types based on the technology employed, each suited for specific applications and odour characteristics. Chemical scrubbing systems utilize reagents such as chlorine, ozone, or potassium permanganate to oxidize and neutralize odorous compounds, making them effective for treating high-concentration and complex odours in industries like chemicals and wastewater treatment. Biological systems, including biofilters and biotrickling filters, use microorganisms to biologically degrade odorous substances, offering an eco-friendly and cost-efficient solution for organic odours commonly found in food processing and composting facilities. Activated carbon adsorption systems are widely used for their versatility and efficiency in removing a broad spectrum of volatile organic compounds (VOCs) and odours through physical adsorption, ideal for applications requiring high purity air output. Thermal oxidation systems incinerate odorous gases at high temperatures, providing a robust solution for highly concentrated and hazardous emissions in sectors like pharmaceuticals and petrochemicals. Additionally, hybrid systems that combine multiple technologies are gaining popularity for their ability to handle diverse and challenging odour profiles efficiently.

Application Insights

The application of odour control systems spans across various industries within manufacturing and construction, addressing specific odour challenges unique to each sector. In the wastewater treatment industry, these systems are essential for managing odours from treatment plants, pumping stations, and sludge processing facilities, ensuring compliance with environmental standards and mitigating community nuisance. The chemical manufacturing sector employs odour control technologies to handle emissions from production processes, storage tanks, and waste handling, protecting worker health and preventing environmental contamination. Food and beverage processing facilities use these systems to control odours generated during cooking, fermentation, and waste decomposition, maintaining product quality and workplace hygiene. In the pulp and paper industry, odour control is critical for treating emissions from digesters, evaporators, and recovery boilers. The construction sector utilizes portable and temporary odour control solutions during excavation, tunneling, and demolition activities to manage dust and odour emissions. Other applications include municipal solid waste management, animal processing, and pharmaceutical manufacturing, where effective odour control is vital for regulatory compliance and operational efficiency.

Regional Insights

Geographically, the odour control system market demonstrates varied dynamics across regions, influenced by industrialization levels, regulatory stringency, and environmental awareness. North America and Europe are mature markets, characterized by strict environmental regulations, advanced infrastructure, and high adoption of innovative odour control technologies. The presence of major industry players and significant investments in research and development further bolster market growth in these regions. The Asia-Pacific region is experiencing rapid market expansion driven by accelerating industrialization, urbanization, and increasing governmental focus on pollution control in countries like China, India, and Southeast Asian nations. Growing investments in wastewater treatment plants, chemical manufacturing, and food processing industries are key contributors to demand. Latin America and the Middle East & Africa are emerging markets, with rising awareness about environmental health and increasing industrial activities fueling the adoption of odour control systems. Regional policies aimed at improving air quality and managing industrial emissions are expected to drive future growth in these areas, albeit at a slower pace compared to developed regions.

Company Insights

Prominent companies in the odour control system market include Evoqua Water Technologies LLC, a leading provider of water and wastewater treatment solutions offering a range of odour control technologies such as carbon adsorption and chemical scrubbers. Babcock & Wilcox Enterprises, Inc. is known for its advanced environmental equipment, including thermal oxidizers and scrubbers for industrial air quality control. CECO Environmental Corp. specializes in air pollution control products, providing engineered systems for odour and VOC abatement across various industries. Other key players include Anguil Environmental Systems, Inc., which offers thermal and catalytic oxidizers, and Scotmas Limited, focusing on chemical dosing systems for odour control. These companies compete through product innovation, strategic partnerships, and expansion into emerging markets. They emphasize developing sustainable and efficient solutions to meet evolving customer and regulatory demands, with a strong focus on after-sales services and customized offerings to enhance customer loyalty and market presence.

Recent Developments

The odour control system market has witnessed several recent developments highlighting technological advancements and strategic initiatives. Companies are increasingly integrating IoT and AI-based monitoring systems to enable real-time odour detection, predictive maintenance, and operational optimization, enhancing system efficiency and reducing downtime. There is a growing emphasis on developing green and sustainable technologies, such as advanced biological filters that use novel microbial strains for higher degradation efficiency and lower energy consumption. Strategic acquisitions and collaborations have been prominent, with major players acquiring smaller firms to expand their technological capabilities and geographic footprint. For instance, recent mergers have aimed at enhancing product portfolios in specific segments like industrial wastewater odour control. Additionally, innovations in modular and portable odour control systems are gaining attention, catering to the construction industry's need for flexible and temporary solutions. Regulatory updates in various regions, mandating stricter emission controls, are also driving companies to invest in research and development to introduce compliant and cost-effective odour management solutions.

Report Segmentation

This comprehensive market research report on the odour control system market is segmented to provide detailed insights into various aspects. The segmentation includes analysis by type, covering chemical scrubbing systems, biological systems, activated carbon systems, thermal oxidation systems, and others, each examined for their market presence and growth prospects. Application segmentation delves into key end-use industries such as wastewater treatment, chemical manufacturing, food and beverage processing, pulp and paper, construction, and others, highlighting specific demand drivers and challenges in each sector. Geographical segmentation offers a regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing regional market dynamics, regulatory influences, and growth opportunities. The report also includes competitive landscape segmentation, profiling major players, their market strategies, product offerings, and recent developments. This structured approach ensures a thorough understanding of market trends, enabling stakeholders to make informed decisions and identify potential growth areas.

FAQs

What are the common types of odour control systems used in industries? Common types include chemical scrubbing systems, biological filtration systems, activated carbon adsorption systems, thermal oxidation systems, and hybrid systems that combine multiple technologies for enhanced efficiency.

Which industries are the major end-users of odour control systems? Major end-users include wastewater treatment plants, chemical manufacturing, food and beverage processing, pulp and paper production, construction, and municipal solid waste management facilities.

How do biological odour control systems work? Biological systems use microorganisms to biologically break down odorous compounds into harmless byproducts like carbon dioxide and water, making them an eco-friendly and cost-effective solution for organic odours.

What factors should be considered when selecting an odour control system? Key factors include the type and concentration of odours, flow rate, space availability, operational costs, regulatory compliance requirements, and the specific application needs of the industry.

Are there portable odour control solutions available for construction sites? Yes, portable and modular odour control systems are available, designed for temporary use in construction, tunneling, and demolition activities to manage dust and odour emissions effectively.

What are the maintenance requirements for odour control systems? Maintenance varies by technology but generally includes regular inspection, replacement of media like carbon or chemicals, monitoring system performance, and ensuring components like fans and pumps are operational to maintain efficiency.

Citius Research has developed a research report titled “Odour Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Odour Control System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Odour Control System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Odour Control System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Odour Control System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Odour Control System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Odour Control System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Odour Control System Market
• Cost and Gross Margin Analysis of Odour Control System Market
• Odour Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Odour Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Odour Control System Market Key Stakeholders

Below are the key stakeholders for the Odour Control System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Odour Control System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Odour Control System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Odour Control System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Odour Control System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Odour Control System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Odour Control System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Odour Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Odour Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Odour Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Odour Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Odour Control System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Odour Control System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Odour Control System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Odour Control System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Odour Control System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Odour Control System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Odour Control System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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