Nylon Films for Liquid Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210327
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Nylon Films for Liquid Packaging Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Nylon Films for Liquid Packaging Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Amcor, Berry Global, Sealed Air, Mondi, Uflex

Market Summary

The nylon films for liquid packaging market represents a specialized segment within the broader flexible packaging industry, catering primarily to the safe and efficient containment of liquid products. These films are engineered to provide exceptional barrier properties against oxygen, moisture, and various aromas, which is paramount for preserving the integrity, freshness, and shelf life of liquid contents. The demand is heavily driven by end-use sectors such as food and beverage, pharmaceuticals, and personal care, where product protection is non-negotiable. The market is characterized by continuous innovation in film technology, including the development of multi-layer co-extruded structures that combine nylon with other polymers like polyethylene to enhance specific performance characteristics. Manufacturers are consistently engaged in research and development activities to produce films that offer superior puncture resistance, clarity, and seal integrity, meeting the stringent requirements of modern high-speed liquid packaging lines. The competitive landscape is defined by the presence of both global material science corporations and specialized film producers, all striving to expand their product portfolios and geographic reach to capitalize on the growing consumption of packaged liquids worldwide.

Key Highlights

A pivotal highlight of the nylon films for liquid packaging market is the material's unparalleled mechanical strength and durability, which prevents leakages and withstands the rigors of transportation and handling. This is particularly critical for packaging heavy or viscous liquids. Another significant aspect is the excellent transparency of certain nylon films, which allows for high-quality product visibility, a key marketing advantage for brands seeking to attract consumers on retail shelves. The industry is also witnessing a surge in the adoption of sustainable practices, with increased focus on developing recyclable mono-material structures or incorporating recycled content into nylon films without compromising on performance, aligning with global circular economy goals. Furthermore, the compatibility of nylon films with advanced packaging formats, such as stand-up pouches and spouted pouches, underscores their versatility and growing preference over traditional rigid packaging solutions like glass and metal cans. Technological advancements in coating and lamination processes are also enabling the production of films with enhanced barrier properties, extending the applicability of nylon films to a wider range of sensitive liquid products, including dairy and automotive fluids.

Drivers, Opportunities & Restraints

The primary driver for the nylon films market is the escalating demand for convenient, lightweight, and portable liquid packaging solutions from the food and beverage industry, particularly for products like beverages, cooking oils, and liquid dairy. The growth of e-commerce and the need for robust packaging that can survive the supply chain further propels this demand. A significant opportunity lies in the pharmaceutical and healthcare sector, where the need for high-barrier packaging for sterile liquids, vaccines, and medical solutions is expanding rapidly, offering a high-growth avenue for specialized film manufacturers. Additionally, the ongoing innovation in bio-based and sustainable nylon materials presents a substantial opportunity to capture value from environmentally conscious brands and consumers. However, the market faces restraints, including the volatility in the prices of raw materials, such as caprolactam, which is a key precursor for nylon production. This price fluctuation can impact profit margins for film producers. Another considerable challenge is the growing regulatory scrutiny and consumer skepticism surrounding the environmental impact of plastic packaging, pushing the industry towards investing in and developing more sustainable end-of-life solutions for multi-layer films.

Concentration Insights

The competitive concentration in the global nylon films for liquid packaging market is moderately high, with a mix of large multinational corporations and several regional players. Leading companies like Winpak Ltd., Mondi Group, and Amcor Plc have established a strong global presence through extensive product portfolios, significant research and development capabilities, and strategic manufacturing footprints. These industry giants often compete on the basis of technological innovation, product quality, and the ability to offer customized solutions to large fast-moving consumer goods brands. The market also features specialized film converters and smaller manufacturers that compete by focusing on niche applications, providing tailored services, or operating efficiently within specific geographic regions. This concentration dynamics foster a competitive environment where continuous improvement, mergers and acquisitions, and partnerships are common strategies to gain market share and enhance technological expertise. The presence of these established players creates high barriers to entry for new participants, primarily due to the capital-intensive nature of film production and the need for advanced technological know-how.

Type Insights

Nylon films for liquid packaging are predominantly available in two main types: nylon 6 and nylon 66. Nylon 6 is the most widely used variant in packaging applications due to its excellent balance of properties, including high tensile strength, good impact resistance, and superior barrier performance against gases and odors. It also offers good thermoformability, making it suitable for a variety of packaging processes. Nylon 66, while offering higher temperature resistance and mechanical strength compared to nylon 6, is typically employed in more demanding applications where extreme durability is required, though its use is less common in standard liquid packaging due to cost considerations. Beyond these, the market also includes specialized films such as meta-xylylene adipamide, known as MXD6, which provides an exceptionally high barrier to oxygen, making it ideal for packaging oxygen-sensitive liquids. The choice of nylon type is ultimately determined by the specific requirements of the liquid product being packaged, the desired shelf life, and the processing conditions of the packaging machinery.

Application Insights

The application spectrum for nylon films in liquid packaging is vast and diverse. In the food and beverage industry, these films are extensively used for packaging products such as fruit juices, liquid milk, edible oils, sauces, dressings, and alcoholic beverages. The key requirement here is to prevent oxidation and maintain flavor and nutritional value. The pharmaceutical industry represents another critical application area, where nylon films are used in the packaging of sterile water, saline solutions, oral liquids, and other medical fluids, demanding absolute barrier properties and compliance with strict regulatory standards for safety. The personal care and cosmetics sector utilizes these films for packaging items like shampoos, conditioners, lotions, and liquid soaps, where the film's clarity and resistance to the chemicals within the formulations are important. Furthermore, industrial liquids, including automotive oils, lubricants, and chemicals, are increasingly packaged in nylon-based pouches for their strength and resistance to punctures and leaks, demonstrating the material's versatility across non-food applications.

Regional Insights

Geographically, the demand for nylon films in liquid packaging is robust across both developed and emerging economies. The Asia Pacific region is a dominant and rapidly growing market, fueled by a large population base, rising disposable incomes, urbanization, and the expanding food and beverage processing industry in countries like China, India, and Japan. The growth of modern retail formats and the increasing penetration of packaged goods are key factors in this region. North America and Europe represent mature markets characterized by high consumption of packaged liquids and a strong presence of major film manufacturers and end-user brands. Innovation in sustainable packaging solutions is particularly pronounced in these regions due to stringent environmental regulations and high consumer awareness. Meanwhile, Latin America and the Middle East and Africa are emerging as promising markets with growing investments in packaging infrastructure and a gradual shift from traditional unpackaged liquids to branded, packaged products, presenting new growth opportunities for market participants.

Company Insights

The market landscape features several key players who are instrumental in shaping industry trends. Prominent companies such as Winpak Ltd. are recognized for their high-quality, high-barrier packaging solutions, including specialty laminates that incorporate nylon films. Mondi Group offers a range of flexible packaging products, leveraging its integrated approach to produce functional and sustainable films for liquid packaging applications. Amcor Plc, a global leader, provides innovative packaging solutions that often feature nylon layers for enhanced performance. Other significant contributors include Mitsubishi Chemical Corporation, which produces a variety of advanced polymer films, and Sealed Air Corporation, known for its Cryovac brand of packaging materials. These companies compete intensely through strategies focused on capacity expansion, new product development, such as recyclable polyethylene-nylon structures, and strategic acquisitions to bolster their market position and technological capabilities. Their extensive global distribution networks and strong relationships with major consumer brands solidify their leadership in the market.

Recent Developments

The nylon films for liquid packaging market is dynamic, with recent developments centered on sustainability and technological enhancement. A prominent trend is the increased investment in developing mono-material plastic structures that are fully recyclable. Companies are exploring ways to create packaging that uses polyolefins like polyethylene for most layers while still incorporating a thin, functional layer of nylon in a way that does not hinder recycling streams. There is also a growing focus on advanced recycling technologies, also known as chemical recycling, which can break down multi-layer films, including those containing nylon, back into their original monomers for repolymerization. Furthermore, key players have been launching new film grades with improved optics and machinability to meet the demands of faster filling lines. Strategic partnerships between material suppliers, packaging converters, and brand owners are becoming more common to co-develop next-generation sustainable packaging solutions tailored for liquid products, reflecting the industry's collaborative effort to address environmental challenges while maintaining performance.

Report Segmentation

This comprehensive market report on nylon films for liquid packaging provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on film type, distinguishing between key variants such as Nylon 6, Nylon 66, and other specialty nylons like MXD6. The report further breaks down the market by application, providing dedicated analysis for major end-use sectors including food and beverages, pharmaceuticals, personal care and cosmetics, and industrial liquids. Each application segment is evaluated for its specific demand drivers, trends, and growth potential. Geographically, the report offers a regional analysis covering key markets such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional production capacities, consumption patterns, and key influencing factors. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific requirements, and formulate targeted strategies based on type and regional dynamics.

FAQs

What are the benefits of using nylon films for liquid packaging?

Nylon films offer exceptional benefits including high tensile and puncture resistance, excellent barrier properties against oxygen and aromas, superior clarity for product visibility, and good scalability. These properties ensure product integrity, extend shelf life, and provide durability during transportation and handling.

Which type of nylon is most commonly used in packaging?

Nylon 6 is the most prevalent type used in flexible packaging applications. It is favored for its optimal combination of strength, barrier performance, clarity, and cost-effectiveness, making it suitable for a wide array of liquid packaging formats from pouches to liddings.

Who are the key players in the nylon films market?

The market is served by a mix of global material science and packaging companies. Significant players include Winpak Ltd., Mondi Group, Amcor Plc, Mitsubishi Chemical Corporation, and Sealed Air Corporation, among others, who compete on innovation, quality, and global supply chain strength.

What are the major applications of nylon films?

Major applications encompass packaging for food and beverages like juices and oils, pharmaceuticals such as medical solutions, personal care products including shampoos and lotions, and industrial liquids like lubricants and chemicals, leveraging the film's protective and durable properties.

How is sustainability impacting the nylon films market?

Sustainability is a major influencing factor, driving innovation towards recyclable mono-material structures, incorporation of recycled content, and the development of bio-based nylons. The industry is also investing in advanced recycling technologies to manage the end-of-life of multi-layer films more effectively.

What are the latest trends in nylon film technology?

Current trends focus on developing thinner gauge films with enhanced barrier properties to reduce material usage, creating recyclable polyethylene-nylon structures, and improving processing technologies for better clarity and machinability on high-speed packaging lines to boost efficiency and sustainability.

Citius Research has developed a research report titled “Nylon Films for Liquid Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Nylon Films for Liquid Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Nylon Films for Liquid Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Nylon Films for Liquid Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Nylon Films for Liquid Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Nylon Films for Liquid Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Nylon Films for Liquid Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Nylon Films for Liquid Packaging Market
• Cost and Gross Margin Analysis of Nylon Films for Liquid Packaging Market
• Nylon Films for Liquid Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Nylon Films for Liquid Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Nylon Films for Liquid Packaging Market Key Stakeholders

Below are the key stakeholders for the Nylon Films for Liquid Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Nylon Films for Liquid Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Nylon Films for Liquid Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Nylon Films for Liquid Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Nylon Films for Liquid Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Nylon Films for Liquid Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Nylon Films for Liquid Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Nylon Films for Liquid Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Nylon Films for Liquid Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Nylon Films for Liquid Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Nylon Films for Liquid Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Nylon Films for Liquid Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Nylon Films for Liquid Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Nylon Films for Liquid Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Nylon Films for Liquid Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Nylon Films for Liquid Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Nylon Films for Liquid Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Nylon Films for Liquid Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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