North American Transmission System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187167
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The North American Transmission System Market size was estimated at USD 15 billion in 2023 and is projected to reach USD 28 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

North American Transmission System Market

(Market Size)
$15 billion
$28 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 15 billion
2030 Market Size USD 28 billion
Key Players Aisin, ZF, Jatco, Allison Transmission, Eaton

Market Summary

The North American transmission system market is a critical component of the automotive and transportation industry, encompassing the design, manufacturing, and distribution of transmission systems used in various vehicles. This market is characterized by continuous technological advancements aimed at improving fuel efficiency, performance, and environmental sustainability. Key players are heavily investing in research and development to introduce innovative transmission solutions, including automatic, manual, continuously variable, and dual-clutch transmissions. The market serves a wide range of applications, from passenger cars and light commercial vehicles to heavy-duty trucks and buses. The integration of electronic control units and the shift towards electrification are significantly influencing market dynamics. Regulatory standards and consumer demand for enhanced driving experiences are also pivotal factors shaping the industry's trajectory. The market is highly competitive, with established OEMs and suppliers striving to capture larger shares through strategic partnerships and expansions.

Key Highlights

The North American transmission system market is distinguished by several key highlights that underscore its importance and evolution. There is a pronounced shift towards automatic transmissions, driven by consumer preference for convenience and comfort. The adoption of advanced transmission technologies, such as eight-speed and nine-speed automatics, is becoming more prevalent, offering superior performance and efficiency. The market is also witnessing a surge in the development of transmission systems for electric and hybrid vehicles, aligning with the broader automotive industry's move towards electrification. Key industry players, including Aisin Seiki Co., Ltd., ZF Friedrichshafen AG, and BorgWarner Inc., are at the forefront of innovation, introducing products that reduce emissions and improve fuel economy. Furthermore, the aftermarket segment is substantial, providing opportunities for maintenance, repair, and overhaul services. The emphasis on lightweight materials to enhance fuel efficiency is another significant trend, with manufacturers exploring composites and advanced alloys.

Drivers, Opportunities & Restraints

Several drivers are propelling the North American transmission system market forward. Stringent government regulations regarding fuel economy and greenhouse gas emissions are compelling manufacturers to develop more efficient transmission systems. The rising consumer demand for vehicles with better performance and smoother driving experiences is another major driver. Additionally, the growth in vehicle production and sales across the region supports market expansion. Opportunities abound in the development of transmission systems for electric vehicles, which represent a rapidly growing segment. The integration of smart technologies and the Internet of Things into transmission systems for predictive maintenance and enhanced functionality also present significant growth avenues. However, the market faces restraints, including the high cost of advanced transmission systems, which can deter price-sensitive consumers. The complexity of manufacturing these sophisticated systems requires substantial investment in technology and skilled labor. Furthermore, the volatility in raw material prices can impact production costs and profitability.

Concentration Insights

The North American transmission system market exhibits a concentrated landscape with a few major players holding significant market share. Key companies such as Aisin Seiki Co., Ltd., ZF Friedrichshafen AG, BorgWarner Inc., Magna International Inc., and Allison Transmission Holdings, Inc. dominate the market through their extensive product portfolios and strong distribution networks. These established players benefit from long-standing relationships with automotive OEMs and a deep understanding of market requirements. Their focus on continuous innovation and strategic mergers and acquisitions helps them maintain a competitive edge. The market also includes several niche players specializing in specific transmission types or components, catering to particular segments. The high level of concentration is attributed to the substantial capital investment and technological expertise required for manufacturing advanced transmission systems, creating barriers to entry for new participants.

Type Insights

The market is segmented into various transmission types, each catering to different vehicle requirements and consumer preferences. Automatic transmissions hold a dominant position due to their widespread adoption in passenger cars, offering ease of use and enhanced driving comfort. Manual transmissions, while experiencing a decline in popularity in certain segments, remain relevant in performance vehicles and some cost-sensitive markets. Continuously Variable Transmissions are gaining traction for their ability to provide seamless acceleration and improved fuel efficiency. Dual-Clutch Transmissions are also increasingly adopted, particularly in high-performance and luxury vehicles, for their quick shifting capabilities and efficiency. The emergence of transmissions specifically designed for hybrid and electric vehicles is a significant development, featuring integrated electric motors and power electronics. Each transmission type presents unique engineering challenges and opportunities for innovation in the pursuit of greater efficiency and performance.

Application Insights

Transmission systems find applications across a diverse range of vehicles within the automotive and transportation sector. The passenger car segment represents the largest application area, driven by high vehicle ownership rates and consumer demand for advanced features. Light commercial vehicles, including pickup trucks and vans, constitute another significant application, requiring robust and reliable transmission systems for varied usage conditions. The heavy commercial vehicle segment, encompassing trucks and buses, demands transmissions capable of handling high torque and providing durability under strenuous operations. There is also a growing application in the electric vehicle market, where transmissions are integral to managing power delivery from electric motors. The off-highway vehicle segment, including agricultural and construction machinery, also utilizes specialized transmission systems designed for high torque and low-speed operation. Each application segment has distinct requirements influencing transmission design and technology.

Regional Insights

The North American transmission system market is primarily concentrated in the United States, Canada, and Mexico, each contributing uniquely to the regional dynamics. The United States represents the largest market share, driven by a robust automotive manufacturing base, high consumer spending, and the presence of major OEMs and suppliers. States like Michigan, Ohio, and Indiana are key hubs for automotive production and R&D activities. Canada's market is supported by its manufacturing sector and trade agreements facilitating automotive parts exchange. Mexico has emerged as a significant manufacturing center, attracting investments from global automakers and suppliers due to cost advantages and trade proximity to the U.S. market. Regional policies, such as the United States-Mexico-Canada Agreement, play a crucial role in shaping trade flows and production strategies across these countries. The overall regional demand is influenced by economic conditions, consumer preferences, and automotive production trends.

Company Insights

Prominent companies operating in the North American transmission system market include Aisin Seiki Co., Ltd., a leading Japanese manufacturer known for its automatic transmissions and components. ZF Friedrichshafen AG, a German multinational, offers a wide range of transmission systems, including advanced automatics and systems for electric vehicles. BorgWarner Inc., a U.S.-based company, provides innovative transmission solutions with a focus on improving efficiency and performance. Magna International Inc., a Canadian automotive supplier, manufactures transmissions and drivetrain systems for various vehicle segments. Allison Transmission Holdings, Inc. specializes in automatic transmissions for medium- and heavy-duty commercial vehicles and is a key player in that niche. These companies compete on technology, product quality, reliability, and cost-effectiveness. Their strategies often involve heavy investment in R&D, forming strategic alliances with OEMs, and expanding production capacities to meet evolving market demands.

Recent Developments

The North American transmission system market has witnessed several notable recent developments reflecting its dynamic nature. There has been a significant increase in investments towards developing transmissions for electric vehicles, with companies launching new products designed to optimize electric drivetrain performance. Strategic partnerships and joint ventures between transmission suppliers and automotive OEMs are common, aimed at co-developing next-generation technologies. For instance, collaborations focus on creating more integrated and efficient transmission systems that complement hybrid and electric powertrains. Acquisitions have also been a trend, allowing larger entities to acquire specialized technology or expand their market reach. Furthermore, advancements in manufacturing processes, such as the adoption of automation and Industry 4.0 principles, are enhancing production efficiency and quality control. These developments indicate a market in transition, adapting to the overarching trends of electrification and digitalization in the automotive industry.

Report Segmentation

This market research report on the North American Transmission System Market provides a detailed segmentation to facilitate a comprehensive analysis. The segmentation is based on type, categorizing the market into automatic transmission, manual transmission, continuously variable transmission, dual-clutch transmission, and other emerging types. Application-wise, the market is segmented into passenger cars, light commercial vehicles, heavy commercial vehicles, and off-highway vehicles. Geographically, the report breaks down the market into the United States, Canada, and Mexico, offering insights into country-specific trends and opportunities. This multi-faceted segmentation allows for a granular examination of each segment's size, growth potential, key players, and competitive landscape. It enables stakeholders to identify niche opportunities, understand demand patterns across different vehicle types, and formulate targeted strategies based on regional and application-specific dynamics.

FAQs

What are the main types of transmission systems in the North American market? The primary types include automatic transmissions, manual transmissions, continuously variable transmissions (CVT), and dual-clutch transmissions (DCT), each serving different vehicle and consumer needs.

Which companies are the key players in this market? Major players include Aisin Seiki Co., Ltd., ZF Friedrichshafen AG, BorgWarner Inc., Magna International Inc., and Allison Transmission Holdings, Inc., among others.

How is the electric vehicle trend affecting the transmission system market? The shift towards electric vehicles is driving the development of specialized transmission systems that integrate with electric motors to manage power delivery efficiently and enhance vehicle performance.

What are the major applications for transmission systems? Key applications encompass passenger cars, light commercial vehicles, heavy commercial vehicles like trucks and buses, and off-highway vehicles used in construction and agriculture.

What factors are driving growth in this market? Growth is driven by stringent emission regulations, consumer demand for fuel-efficient and high-performance vehicles, and technological advancements in transmission design.

Which country dominates the North American transmission system market? The United States holds the largest market share within North America, owing to its extensive automotive manufacturing base and high consumer demand for vehicles.

Citius Research has developed a research report titled “North American Transmission System Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North American Transmission System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North American Transmission System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North American Transmission System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North American Transmission System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North American Transmission System Market
• Research Methodology
• Executive Summary
• Market Dynamics of North American Transmission System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North American Transmission System Market
• Cost and Gross Margin Analysis of North American Transmission System Market
• North American Transmission System Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North American Transmission System Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North American Transmission System Market Key Stakeholders

Below are the key stakeholders for the North American Transmission System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North American Transmission System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North American Transmission System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North American Transmission System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North American Transmission System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North American Transmission System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North American Transmission System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North American Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North American Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North American Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North American Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North American Transmission System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North American Transmission System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North American Transmission System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North American Transmission System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North American Transmission System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North American Transmission System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North American Transmission System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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