North America Proppants Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194155
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The North America Proppants Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

North America Proppants Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players CARBO Ceramics, Fairmount Santrol, U.S. Silica, Hi-Crush Partners, Preferred Sands

Market Summary

The North America proppants market is a critical segment within the broader energy and power industry, primarily driven by the extensive hydraulic fracturing activities across the continent. Proppants, which include materials such as sand, ceramic, and resin-coated variants, are essential components used to keep fractures open in shale formations, thereby facilitating the efficient extraction of oil and natural gas. The market is characterized by high demand stemming from robust drilling operations, particularly in key shale plays like the Permian Basin, Eagle Ford, and Bakken formation. Technological advancements in extraction techniques and the shift towards more efficient and durable proppant types have further solidified the market's growth trajectory. Despite periodic volatility in oil and gas prices influencing investment levels, the underlying need for reliable and high-performance proppants remains strong, supported by ongoing energy independence initiatives and infrastructure developments. Companies operating in this space are continuously innovating to enhance product quality and supply chain efficiencies to meet the rigorous demands of North American energy producers.

Key Highlights

The North America proppants market showcases several key highlights that underscore its dynamic nature and strategic importance. One significant aspect is the dominance of sand-based proppants, owing to their cost-effectiveness and widespread availability, which cater to a substantial portion of hydraulic fracturing requirements. Additionally, there is a growing inclination towards premium proppants such as ceramics and resin-coated sands, which offer superior conductivity and durability in challenging geological conditions, thereby optimizing well productivity and longevity. The market is also marked by intense competition among leading players like CARBO Ceramics, Halliburton, and Schlumberger, who are investing in research and development to introduce advanced products and capture larger market shares. Furthermore, regional production hubs, particularly in the United States and Canada, are expanding to reduce dependency on imports and ensure a steady supply amidst fluctuating demand cycles. Environmental and regulatory considerations are increasingly influencing operational practices, prompting innovations in sustainable proppant solutions and recycling technologies to minimize ecological footprints.

Drivers, Opportunities & Restraints

Several drivers propel the North America proppants market forward, with the foremost being the sustained activity in shale gas and tight oil exploration, which necessitates extensive hydraulic fracturing operations. Technological advancements in drilling techniques, such as longer lateral wells and multi-stage fracturing, have increased proppant consumption per well, further stimulating market demand. Additionally, energy security policies and investments in domestic production infrastructure provide a stable foundation for market growth. Opportunities abound in the development of eco-friendly and high-performance proppants that enhance well efficiency and reduce environmental impact, catering to the evolving preferences of energy companies focused on sustainability. Moreover, the expansion of export capabilities to international markets presents lucrative prospects for North American proppant manufacturers. However, the market faces restraints including volatility in crude oil and natural gas prices, which can lead to reduced drilling activities and subsequently lower proppant demand. Regulatory challenges related to water usage, emissions, and land access also pose significant hurdles, alongside logistical issues in supply chain management that can affect cost structures and delivery timelines.

Concentration Insights

The North America proppants market exhibits a concentrated competitive landscape, with a handful of major players holding significant market shares. Key companies such as CARBO Ceramics, Inc., Halliburton Company, Schlumberger Limited, and Baker Hughes dominate the space through extensive product portfolios, technological expertise, and strong customer relationships. These industry leaders leverage their integrated service offerings to provide end-to-end solutions, from proppant manufacturing to downhole application services, enhancing their value proposition to oil and gas operators. Regional concentration is also evident, with production facilities and logistical networks heavily centered around prominent shale basins in the United States, such as Texas, North Dakota, and Pennsylvania, ensuring proximity to key demand centers. This concentration enables efficient supply chain management and cost optimization, although it also introduces vulnerabilities to regional economic and regulatory shifts. Smaller and niche players focus on specialized proppant types or sustainable alternatives, carving out segments within the broader market.

Type Insights

In the North America proppants market, types are primarily categorized into frac sand, ceramic proppants, and resin-coated proppants, each serving distinct applications based on geological and operational requirements. Frac sand, predominantly sourced from high-purity silica deposits, is the most widely used type due to its affordability and effectiveness in standard fracturing conditions. It is extensively utilized in regions with less challenging reservoir characteristics. Ceramic proppants, manufactured from sintered bauxite or kaolin, offer superior crush resistance and conductivity, making them ideal for deep and high-pressure wells where performance is critical. Resin-coated proppants, which involve coating sand or ceramic particles with phenolic or epoxy resins, provide enhanced durability, reduced flowback, and improved stability in hostile downhole environments. The choice among these types is influenced by factors such as well depth, pressure conditions, cost considerations, and desired production outcomes, with ongoing innovations aimed at optimizing performance metrics and expanding application scopes.

Application Insights

Applications of proppants in North America are predominantly centered around hydraulic fracturing activities in oil and gas wells, where they play a pivotal role in maintaining fracture permeability and ensuring efficient hydrocarbon recovery. The primary application segment is shale gas extraction, which has revolutionized the energy landscape and driven substantial proppant consumption. Tight oil reservoirs also represent a significant application area, requiring robust proppant solutions to enhance recovery rates from low-permeability formations. Additionally, proppants are used in conventional oil and gas wells where fracturing techniques are employed to stimulate production from declining fields. Beyond traditional energy sectors, emerging applications include geothermal energy projects and carbon capture and storage initiatives, where proppants aid in maintaining fracture integrity under varied thermal and pressure conditions. The versatility of proppants across these applications underscores their critical importance in maximizing resource extraction efficiency and supporting energy diversification efforts.

Regional Insights

Regionally, the North America proppants market is dominated by the United States, which accounts for the largest share due to its extensive shale plays and advanced hydraulic fracturing infrastructure. Key states such as Texas, North Dakota, Oklahoma, and Pennsylvania are major hubs of proppant demand, driven by active drilling in the Permian Basin, Bakken Formation, and Marcellus Shale. Canada also contributes significantly to the market, with substantial activity in Alberta's oil sands and shale regions like the Montney and Duvernay formations, though at a relatively smaller scale compared to the U.S. Mexico, while having emerging opportunities, remains a minor player due to regulatory and investment challenges. Regional dynamics are influenced by factors such as geological characteristics, regulatory frameworks, infrastructure availability, and investment climates, which collectively shape proppant consumption patterns and market growth trajectories across North America.

Company Insights

Leading companies in the North America proppants market include CARBO Ceramics Inc., Halliburton Company, Schlumberger Limited, Baker Hughes Company, and Covia Holdings Corporation, among others. CARBO Ceramics is renowned for its high-performance ceramic proppants and innovative technologies aimed at enhancing well productivity. Halliburton and Schlumberger offer comprehensive fracturing services and proppant solutions as part of their broader oilfield service portfolios, leveraging their global expertise and R&D capabilities. Baker Hughes focuses on advanced materials and digital solutions to optimize proppant performance and operational efficiency. Covia Holdings, a major supplier of industrial minerals, provides a wide range of frac sand products tailored to various hydraulic fracturing needs. These companies compete on factors such as product quality, technological innovation, supply chain reliability, and cost-effectiveness, while also engaging in strategic partnerships and acquisitions to strengthen their market positions and cater to evolving customer demands.

Recent Developments

Recent developments in the North America proppants market reflect ongoing efforts to enhance product performance, sustainability, and operational efficiency. Companies are increasingly investing in research and development to introduce next-generation proppants with improved conductivity, crush resistance, and environmental profiles. For instance, there has been a push towards developing lightweight and ultra-conductive ceramic proppants that reduce settling and improve distribution within fractures. Additionally, advancements in resin-coated technologies aim to minimize dust and enhance handling safety during transportation and application. Sustainability initiatives have gained traction, with focus on recycling and reusing proppants to reduce waste and lower costs. Logistical improvements, such as the development of last-mile delivery solutions and automated loading systems, are being implemented to streamline supply chains and mitigate bottlenecks. Furthermore, strategic collaborations and mergers among key players are reshaping the competitive landscape, enabling expanded product offerings and geographic reach.

Report Segmentation

This report on the North America proppants market is segmented based on type, application, and country to provide a comprehensive analysis of industry dynamics. By type, the market is divided into frac sand, ceramic proppants, and resin-coated proppants, each examined for their market share, growth trends, and technological advancements. Application segmentation covers shale gas, tight oil, conventional oil and gas, and other emerging uses such as geothermal energy, highlighting demand patterns and innovation areas. Geographically, the report delves into the United States, Canada, and Mexico, assessing regional market sizes, key drivers, challenges, and competitive environments. Each segment is analyzed to identify growth opportunities, regulatory impacts, and strategic insights for stakeholders, facilitating informed decision-making and market positioning.

FAQs

What are the main types of proppants used in North America? The primary types include frac sand, ceramic proppants, and resin-coated proppants, each selected based on well conditions and performance requirements.

Which regions in North America have the highest proppant demand? The United States, particularly states like Texas and North Dakota with major shale plays, dominates demand, followed by Canada with active regions like Alberta.

How do proppants enhance hydraulic fracturing efficiency? Proppants keep fractures open after fracturing, allowing for improved hydrocarbon flow and maximizing recovery rates from oil and gas wells.

What factors influence the choice between sand and ceramic proppants? Decision factors include well depth, pressure, cost considerations, and desired conductivity, with ceramics preferred for harsher conditions.

Are there environmental concerns associated with proppant usage? Yes, issues such as water consumption, silica dust exposure, and waste management are addressed through recycling technologies and regulatory compliance.

Who are the key players in the North America proppants market? Major companies include CARBO Ceramics, Halliburton, Schlumberger, Baker Hughes, and Covia Holdings, leading in innovation and market share.

Citius Research has developed a research report titled “North America Proppants Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North America Proppants Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North America Proppants Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North America Proppants Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North America Proppants Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North America Proppants Market
• Research Methodology
• Executive Summary
• Market Dynamics of North America Proppants Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North America Proppants Market
• Cost and Gross Margin Analysis of North America Proppants Market
• North America Proppants Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North America Proppants Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North America Proppants Market Key Stakeholders

Below are the key stakeholders for the North America Proppants Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North America Proppants Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North America Proppants Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North America Proppants Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North America Proppants Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North America Proppants Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North America Proppants Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North America Proppants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North America Proppants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North America Proppants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North America Proppants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North America Proppants Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North America Proppants Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North America Proppants Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North America Proppants Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North America Proppants Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North America Proppants Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North America Proppants Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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