North America PET Blow Moulder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210323
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The North America PET Blow Moulder Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

North America PET Blow Moulder Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Sidel, Krones, KHS, Nissei ASB, Sipa

Market Summary

The North America PET blow moulder market is a critical segment within the packaging industry, characterized by the production of lightweight, durable, and recyclable plastic containers. This market primarily serves sectors such as food and beverages, pharmaceuticals, personal care, and household products. The demand is driven by the consistent need for efficient packaging solutions that ensure product safety, extend shelf life, and enhance consumer convenience. The region, comprising the United States, Canada, and Mexico, exhibits a mature yet evolving landscape due to technological advancements and shifting consumer preferences. Key players in this market are continuously investing in research and development to introduce innovative blow moulding technologies that improve production efficiency and sustainability. The market is also influenced by regulatory frameworks promoting the use of recyclable materials, aligning with environmental sustainability goals. Companies are focusing on expanding their production capacities and enhancing their product portfolios to cater to diverse application needs. The competitive environment is marked by the presence of established manufacturers and emerging entrants striving to capture market share through strategic initiatives.

Key Highlights

The North America PET blow moulder market is distinguished by several key highlights that underscore its dynamic nature. Advanced automation and Industry 4.0 integration are revolutionizing production processes, leading to higher precision, reduced waste, and increased output. Sustainability is a major focus, with manufacturers prioritizing the development of eco-friendly blow moulding techniques and the use of recycled PET materials to meet corporate social responsibility objectives and regulatory requirements. The market benefits from strong supply chain networks and robust distribution channels, ensuring timely delivery of blow moulding equipment and services. Customization capabilities are another significant aspect, allowing manufacturers to produce containers of various shapes, sizes, and specifications to meet client-specific demands. The presence of leading packaging companies and continuous technological innovations contribute to the market's growth. Additionally, the increasing adoption of PET blow moulders in emerging applications, such as cannabis packaging and ready-to-eat meals, is expanding market opportunities. These highlights collectively reinforce the market's resilience and potential for future expansion.

Drivers, Opportunities & Restraints

The North America PET blow moulder market is propelled by several drivers, including the rising demand for packaged goods due to changing lifestyles and urbanization. The growing consumer preference for convenient, portable, and sustainable packaging solutions further fuels market growth. Technological advancements in blow moulding equipment, such as the development of energy-efficient machines and automation, enhance production capabilities and reduce operational costs. Opportunities abound in the form of increasing applications in the pharmaceutical and personal care sectors, where PET containers are favored for their clarity, safety, and compatibility. The trend towards lightweight packaging to reduce transportation costs and carbon footprint presents additional growth prospects. However, the market faces restraints such as volatility in raw material prices, which can impact profit margins. Environmental concerns regarding plastic waste and stringent regulations on plastic usage pose challenges, necessitating investments in recycling infrastructure and sustainable practices. Economic fluctuations and competition from alternative packaging materials like glass and metal also act as restraining factors, requiring market players to innovate and adapt continuously.

Concentration Insights

The North America PET blow moulder market exhibits a concentrated landscape with a mix of large multinational corporations and specialized regional players. Key companies such as Sidel Group, KHS Group, and Graham Packaging Company dominate the market, leveraging their extensive product portfolios, technological expertise, and strong distribution networks. These industry leaders focus on strategic mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. The market concentration is also influenced by high barriers to entry, including significant capital investment requirements for advanced blow moulding machinery and stringent regulatory compliance. Regional players often cater to niche segments or specific applications, offering customized solutions to gain a competitive edge. The United States holds the largest market share due to its well-established packaging industry and high consumption of packaged goods, while Canada and Mexico show growing potential driven by industrialization and increasing foreign investments. This concentration dynamics ensure a competitive yet collaborative environment, fostering innovation and quality improvements across the market.

Type Insights

The North America PET blow moulder market is segmented based on type, primarily including extrusion blow moulding, injection blow moulding, and stretch blow moulding machines. Extrusion blow moulding is widely used for producing hollow plastic products with uniform wall thickness, suitable for containers like bottles and jars. Injection blow moulding is preferred for manufacturing high-precision and complex-shaped containers with excellent finish, often employed in pharmaceutical and cosmetic packaging. Stretch blow moulding, particularly in its single-stage and two-stage variants, is dominant in the production of PET bottles for beverages due to its ability to create lightweight, strong, and clear containers. Each type offers distinct advantages in terms of production efficiency, material usage, and application suitability. Manufacturers are increasingly investing in multi-layer blow moulding technologies to enhance barrier properties and extend product shelf life. The choice of blow moulding type depends on factors such as production volume, container design, and end-use requirements, driving diversity and specialization within the market.

Application Insights

The application spectrum of the North America PET blow moulder market spans various industries, with food and beverages being the largest segment. PET bottles are extensively used for packaging water, carbonated soft drinks, juices, and edible oils due to their clarity, lightweight, and shatter-resistant properties. The pharmaceutical industry relies on PET containers for packaging medicines, syrups, and healthcare products, valuing their chemical resistance and safety. In the personal care and cosmetics sector, PET blow moulders produce bottles and containers for shampoos, lotions, and creams, emphasizing aesthetic appeal and functionality. Household products such as cleaning agents and detergents also utilize PET packaging for its durability and cost-effectiveness. Emerging applications include packaging for cannabis products, where PET offers compliance with regulatory standards and child-resistant features. The versatility of PET blow moulding technology allows it to meet diverse application needs, driving its adoption across multiple sectors and contributing to market growth.

Regional Insights

The North America PET blow moulder market is regionally analyzed across the United States, Canada, and Mexico. The United States represents the largest and most mature market, driven by high consumption of packaged goods, advanced manufacturing infrastructure, and the presence of major industry players. States like California, Texas, and Illinois are key hubs due to their strong industrial base and logistics networks. Canada exhibits steady growth, supported by increasing demand for sustainable packaging and investments in the food and beverage sector. Provinces such as Ontario and Quebec are significant contributors to market activity. Mexico is emerging as a promising market, fueled by industrialization, growing foreign direct investment, and expanding retail sectors. The country's maquiladora industry and trade agreements enhance its attractiveness for packaging manufacturing. Regional differences in regulatory frameworks, consumer preferences, and economic conditions influence market dynamics, necess tailored strategies for each country to capitalize on growth opportunities and address specific challenges.

Company Insights

Prominent companies in the North America PET blow moulder market include Sidel Group, KHS Group, Graham Packaging Company, Plastipak Holdings, Inc., and Amcor plc. These players are renowned for their innovative blow moulding technologies, extensive product ranges, and strong customer relationships. Sidel Group focuses on providing integrated solutions for beverage packaging, emphasizing sustainability and digitalization. KHS Group excels in offering turnkey systems for various packaging applications, with a emphasis on efficiency and reliability. Graham Packaging Company specializes in customized plastic container solutions, serving diverse industries with a commitment to quality and innovation. Plastipak Holdings, Inc. is a leader in rigid plastic packaging, leveraging advanced manufacturing processes and recycling initiatives. Amcor plc emphasizes sustainable packaging solutions through its global reach and R&D capabilities. These companies engage in strategic activities such as product launches, capacity expansions, and partnerships to enhance their market presence. Their focus on technological advancement, customer-centric approaches, and sustainability initiatives positions them as key influencers in the market's development.

Recent Developments

Recent developments in the North America PET blow moulder market highlight ongoing innovation and strategic movements among key players. Companies are increasingly investing in automation and IoT-enabled blow moulding machines to improve operational efficiency and reduce downtime. There is a growing emphasis on developing lightweight and recyclable PET containers to meet sustainability targets and regulatory requirements. Strategic acquisitions and partnerships are common, such as collaborations between blow moulder manufacturers and recycling firms to promote circular economy practices. Technological advancements include the introduction of energy-efficient machines that lower carbon emissions and production costs. Market players are also expanding their production facilities to cater to rising demand, particularly in the United States and Mexico. Additionally, there is a trend towards offering customized solutions for niche applications, such as cannabis packaging and e-commerce ready containers. These developments reflect the market's adaptive nature and its commitment to addressing evolving consumer and industry needs through continuous improvement and innovation.

Report Segmentation

The North America PET blow moulder market report is segmented based on type, application, and country. By type, the market is categorized into extrusion blow moulding machines, injection blow moulding machines, and stretch blow moulding machines, with further sub-segments for single-stage and two-stage stretch blow moulding. Application-wise segmentation covers food and beverages, pharmaceuticals, personal care and cosmetics, household products, and others, including emerging sectors like cannabis packaging. Geographically, the market is analyzed across the United States, Canada, and Mexico, with regional insights highlighting key trends, growth drivers, and challenges specific to each country. This comprehensive segmentation allows for detailed analysis of market dynamics, enabling stakeholders to identify opportunities and make informed decisions. The report also considers factors such as technology trends, regulatory impacts, and competitive landscape within each segment, providing a holistic view of the market structure and its future trajectory.

FAQs

What is PET blow moulding? PET blow moulding is a manufacturing process used to create hollow plastic containers, such as bottles and jars, by inflating a heated PET preform into a mould cavity using air pressure.

What are the benefits of PET blow moulding? Benefits include production of lightweight, durable, and recyclable containers with excellent clarity, barrier properties, and design flexibility, suitable for various packaging applications.

Which industries use PET blow moulders? Industries such as food and beverages, pharmaceuticals, personal care and cosmetics, and household products widely use PET blow moulders for packaging their goods.

What are the types of blow moulding machines? The main types are extrusion blow moulding, injection blow moulding, and stretch blow moulding machines, each suited for different production needs and container specifications.

How does PET blow moulding support sustainability? It supports sustainability through the use of recyclable PET materials, energy-efficient processes, and production of lightweight containers that reduce transportation emissions and plastic waste.

What are the key trends in the PET blow moulder market? Key trends include automation, adoption of IoT and Industry 4.0 technologies, focus on sustainable and recycled materials, and customization for niche applications.

Citius Research has developed a research report titled “North America PET Blow Moulder Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North America PET Blow Moulder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North America PET Blow Moulder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North America PET Blow Moulder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North America PET Blow Moulder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North America PET Blow Moulder Market
• Research Methodology
• Executive Summary
• Market Dynamics of North America PET Blow Moulder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North America PET Blow Moulder Market
• Cost and Gross Margin Analysis of North America PET Blow Moulder Market
• North America PET Blow Moulder Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North America PET Blow Moulder Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North America PET Blow Moulder Market Key Stakeholders

Below are the key stakeholders for the North America PET Blow Moulder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North America PET Blow Moulder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North America PET Blow Moulder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North America PET Blow Moulder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North America PET Blow Moulder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North America PET Blow Moulder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North America PET Blow Moulder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North America PET Blow Moulder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North America PET Blow Moulder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North America PET Blow Moulder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North America PET Blow Moulder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North America PET Blow Moulder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North America PET Blow Moulder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North America PET Blow Moulder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North America PET Blow Moulder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North America PET Blow Moulder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North America PET Blow Moulder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North America PET Blow Moulder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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