North America Organic Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197117
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The North America Organic Starch Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

North America Organic Starch Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Cargill, Ingredion, Tate & Lyle

Market Summary

The North America organic starch market represents a critical segment within the broader food and beverages industry, driven by increasing consumer demand for natural and sustainably sourced ingredients. This market encompasses the production, distribution, and utilization of starches derived from organically certified crops such as corn, tapioca, potato, and wheat, which are cultivated without synthetic pesticides or fertilizers. These starches serve as fundamental functional ingredients, providing thickening, gelling, stabilizing, and texturizing properties essential for a wide array of food and industrial applications. The market is characterized by a robust supply chain that integrates organic farmers, processors, and end-user manufacturers committed to meeting stringent organic certification standards. The growing alignment with clean-label trends and health-conscious consumption patterns significantly propels the demand for these ingredients across the United States, Canada, and Mexico. Key industry participants continuously engage in research and development to enhance product functionality and expand application scope, thereby solidifying the market's position as a vital component of the organic food ecosystem in the region.

Key Highlights

The North America organic starch market is distinguished by several pivotal factors that underscore its dynamic nature and growth trajectory. A primary highlight is the unwavering consumer shift towards clean-label and non-GMO products, which has compelled food manufacturers to reformulate their offerings with organic ingredients, including starches. This trend is particularly pronounced in the United States, which dominates regional consumption due to its large organic food sector and well-established retail infrastructure. Another significant aspect is the advancement in processing technologies that improve the functional properties of organic starches, making them comparable or superior to their conventional counterparts in terms of performance in food systems. The market also benefits from strong regulatory support for organic agriculture and labeling, which enhances consumer trust and market transparency. Furthermore, the expansion of application areas beyond traditional food uses into sectors like organic personal care and pharmaceuticals presents additional growth avenues, highlighting the ingredient's versatility and broadening commercial appeal across diverse industries.

Drivers, Opportunities & Restraints

The growth of the North America organic starch market is propelled by a confluence of drivers, primarily the escalating consumer awareness regarding health, wellness, and environmental sustainability. This heightened consciousness fuels demand for organic food products, directly increasing the consumption of organic starch as a key ingredient. Supportive government policies and certifications, such as the USDA Organic label, further bolster market credibility and encourage farmer adoption of organic farming practices. Significant opportunities are emerging from the innovation in product development, including modified organic starches with enhanced functionalities that cater to specific dietary needs, such as gluten-free and low-glycemic index formulations. The burgeoning plant-based food sector also presents a substantial opportunity, as organic starches are integral to texturizing meat and dairy alternatives. However, the market faces restraints, including the higher cost of organic raw materials and production processes compared to conventional starch, which can limit price-sensitive market penetration. Additionally, challenges related to supply chain consistency and the limited yield of organic crops pose hurdles to scaling production and meeting the rapidly growing demand efficiently.

Concentration Insights

The competitive landscape of the North America organic starch market is moderately concentrated, featuring a mix of large multinational agribusiness corporations and specialized ingredient suppliers. Prominent players such as Cargill, Incorporated, Archer Daniels Midland Company, and Ingredion Incorporated hold significant market shares due to their extensive production facilities, robust research and development capabilities, and established distribution networks across the region. These industry leaders have strategically expanded their organic portfolios through both internal development and acquisitions of smaller organic-focused companies to strengthen their market position. Alongside these giants, several niche and regional players compete by offering specialized organic starch solutions, often sourced from unique raw materials like organic cassava or rice, catering to specific customer requirements. The concentration is also influenced by backward integration, where key companies control aspects of the supply chain from farming to processing, ensuring quality and traceability. This structure fosters a competitive environment driven by product innovation, strategic partnerships with food manufacturers, and a strong focus on sustainability initiatives to appeal to the ethically conscious consumer base in North America.

Type Insights

The North America organic starch market is segmented by type, primarily into native and modified variants, each serving distinct functional roles in various applications. Native organic starches, derived directly from organic sources like corn, tapioca, potato, and wheat without further chemical alteration, are valued for their clean-label appeal and are widely used in applications where minimal processing is a key consumer requirement. They provide fundamental properties like thickening and gelling. In contrast, organic modified starches are physically, enzymatically, or through approved organic methods altered to enhance their performance characteristics, such as improved stability under high heat, acid, or shear conditions, better freeze-thaw stability, and desired texture profiles. These modified starches are crucial for complex food formulations in processed foods, dairy alternatives, and baked goods, where consistent performance is critical. The choice between native and modified starch is largely dictated by the specific application needs, desired label declaration, and processing parameters required by food manufacturers across the region.

Application Insights

Organic starch finds diverse and growing applications within the North America food and beverages industry, underpinning its role as a multifunctional ingredient. A predominant application is in the bakery and confectionery sector, where it is used as a thickening agent, stabilizer, and texturizer in products like organic bread, cakes, and sweets to improve moisture retention and shelf life. The processed food segment represents another major application area, incorporating organic starch into soups, sauces, dressings, and ready-to-eat meals to achieve desired consistency and mouthfeel while maintaining a clean label. Furthermore, the beverage industry utilizes it for clouding and bodying in organic juices and drinks. A rapidly expanding application is in the production of plant-based meat and dairy alternatives, where organic starches are critical for mimicking the texture and binding properties of animal-based products. The versatility of organic starch also extends to other industrial applications, including organic personal care products and pharmaceuticals, although the food and beverage sector remains the primary driver of demand in the regional market.

Regional Insights

The North America organic starch market exhibits distinct characteristics across its key regions: the United States, Canada, and Mexico. The United States dominates the market, accounting for the largest share of consumption and production. This leadership is attributed to its vast organic farmland, high consumer awareness and spending on organic products, a mature retail environment with strong penetration of organic brands, and the presence of major processing companies. Canada represents a significant and growing market, driven by increasing health consciousness, government support for organic agriculture, and a robust food processing industry that is increasingly incorporating organic ingredients. Mexico, while a smaller market compared to its northern neighbors, shows promising growth potential. This is fueled by rising disposable incomes, growing export opportunities for organic goods, and an expanding domestic organic food sector. However, the market development in Mexico is at a earlier stage, with infrastructure and consumer awareness still evolving compared to the more mature U.S. and Canadian markets.

Company Insights

The competitive fabric of the North America organic starch market is woven by several key players who dictate market trends through innovation and strategic expansion. Industry titans such as Cargill, Incorporated and Archer Daniels Midland Company leverage their extensive global agricultural networks to secure a steady supply of organic raw materials and offer a wide portfolio of organic starch products. Ingredion Incorporated is another formidable participant, renowned for its technical expertise in starch solutions and significant investment in developing specialized organic ingredients. Tate & Lyle PLC also holds a strong position, focusing on providing value-added texturants and sweeteners, including organic starch derivatives. Alongside these multinationals, specialized companies like AGRANA Beteiligungs-AG and Emsland Group play crucial roles by focusing on specific starch types, such as potato and pea starches, catering to niche market demands. These companies compete intensely on factors including product quality, innovation, supply chain reliability, and sustainability credentials, often engaging in partnerships with food brands to co-develop customized organic starch solutions for new product applications.

Recent Developments

The North America organic starch market has witnessed a series of strategic developments reflecting its growth and evolving dynamics. A prominent trend among leading companies is the expansion of production capacities specifically dedicated to organic ingredients. For instance, major players have announced investments in new processing lines or facility upgrades to meet the surging demand for organic starches from the food manufacturing sector. Another significant development is the increased focus on research and development activities aimed at creating the next generation of organic starch products. This includes innovations in modifying starches using physical and enzymatic methods acceptable under organic standards to enhance functionality for challenging applications like plant-based meats and clean-label dairy alternatives. Furthermore, market participants are actively engaging in mergers, acquisitions, and partnerships to bolster their organic portfolios and gain access to new technologies or distribution channels. Sustainability initiatives have also moved to the forefront, with companies implementing programs for sustainable sourcing, water conservation, and reducing the carbon footprint of their organic starch production, aligning with the broader values of the organic consumer base.

Report Segmentation

This comprehensive market research report on the North America organic starch market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The report is systematically divided by type, categorizing the market into native organic starch and modified organic starch, detailing the production, consumption, and functional differences between these two primary categories. It is further segmented by source, analyzing the market based on key raw materials including corn, tapioca, potato, wheat, and other sources, highlighting the availability, pricing trends, and application suitability of each. The application segmentation delves into the various end-use sectors such as bakery & confectionery, processed foods, beverages, and other industrial applications, providing insights into demand patterns and growth prospects in each area. Geographically, the report offers a country-level analysis covering the United States, Canada, and Mexico, examining regional production capacities, regulatory frameworks, trade dynamics, and consumption trends. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions based on precise market intelligence.

FAQs

What are the key drivers of the North America organic starch market?

The market is primarily driven by rising consumer demand for clean-label and natural food ingredients, growing health consciousness, increased adoption of organic farming practices, and supportive government regulations for organic products.

Which are the major types of organic starch available?

The two major types are native organic starch, which is in its pure form after extraction, and modified organic starch, which is altered through physical or enzymatic methods to enhance its functional properties for specific food applications.

What are the main applications of organic starch in the food industry?

Organic starch is extensively used as a thickener, stabilizer, gelling agent, and texturizer in applications including bakery products, confectionery, processed foods like sauces and soups, beverages, and the rapidly growing plant-based food sector.

Who are the leading companies in the North America organic starch market?

Prominent players include Cargill Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, and AGRANA Beteiligungs-AG, among others.

Which country dominates the North America organic starch market?

The United States is the dominant market within North America, due to its large consumer base for organic products, advanced food processing industry, and significant organic agricultural output.

Citius Research has developed a research report titled “North America Organic Starch Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North America Organic Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North America Organic Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North America Organic Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North America Organic Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North America Organic Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of North America Organic Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North America Organic Starch Market
• Cost and Gross Margin Analysis of North America Organic Starch Market
• North America Organic Starch Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North America Organic Starch Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North America Organic Starch Market Key Stakeholders

Below are the key stakeholders for the North America Organic Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North America Organic Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North America Organic Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North America Organic Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North America Organic Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North America Organic Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North America Organic Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North America Organic Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North America Organic Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North America Organic Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North America Organic Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North America Organic Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North America Organic Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North America Organic Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North America Organic Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North America Organic Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North America Organic Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North America Organic Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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