Nonfat Dry Milk Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196776
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Nonfat Dry Milk Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Nonfat Dry Milk Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Fonterra, FrieslandCampina, Arla Foods, Lactalis, Saputo

Market Summary

The nonfat dry milk market is a significant segment within the global dairy industry, characterized by the production of milk powder with nearly all water and fat content removed. This product is valued for its extended shelf life, ease of transportation, and versatility as a dairy ingredient. It serves as a critical commodity in both food manufacturing and humanitarian aid sectors. The market is influenced by global milk production levels, dairy herd sizes, and international trade policies. Key producing regions include North America, Europe, and Oceania, which export large quantities to meet demand in Asia-Pacific and other import-dependent areas. The market operates within a complex framework of supply chain logistics, quality standards, and price volatility. Manufacturers and buyers actively monitor dairy commodity prices, which are subject to fluctuations based on seasonal production cycles, feed costs for dairy cattle, and changing consumer dietary trends. The industry is supported by advanced processing technologies that ensure product safety and nutritional consistency.

Key Highlights

The nonfat dry milk market is distinguished by its role as a low-moisture, high-shelf-life dairy product that is integral to food security programs and industrial food production. A key highlight is its extensive use in recomstituting liquid milk, particularly in regions lacking a robust fresh milk supply chain. The product's nutritional profile, rich in protein, calcium, and other milk solids without the fat, makes it a popular ingredient in health-conscious food formulations. Major industry participants include leading dairy cooperatives and multinational food corporations such as Nestl?, Fonterra, Lactalis, Dairy Farmers of America, and Arla Foods. These entities control significant portions of production and distribution, leveraging large-scale processing facilities. The market is also subject to stringent international quality and safety regulations, including standards for microbiological content and moisture levels. Trade is a crucial component, with exports from surplus regions like the United States and New Zealand fulfilling demand in deficit regions, making it a globally traded agricultural commodity.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the expanding food and beverage industry, where nonfat dry milk is a cost-effective ingredient in products like bakery goods, confectionery, ice cream, and processed meats. The rising demand for protein-fortified foods and nutritional supplements further propels consumption. Additionally, its use in government-sponsored food aid programs provides a stable demand base. Significant opportunities exist in product innovation, such as developing instantized or agglomerated versions that improve solubility for end-users. The growing health and wellness trend also opens avenues for marketing the product's high-protein, low-fat attributes to fitness enthusiasts. However, the market faces restraints including price sensitivity and volatility linked to raw milk availability and feed costs. Fluctuations in global dairy prices can impact profit margins for manufacturers. Furthermore, the rise of plant-based milk alternatives presents a competitive challenge, as some consumers shift away from animal-based dairy products for environmental, ethical, or health reasons.

Concentration Insights

The global nonfat dry milk market exhibits a moderately concentrated structure, with a significant share of production and processing capabilities held by a limited number of large dairy cooperatives and multinational corporations. This concentration is particularly evident in major dairy-exporting nations. In the United States, entities like Dairy Farmers of America and Land O'Lakes are dominant players. In Europe, companies such as Arla Foods and FrieslandCampina hold substantial market influence. Oceania's market is heavily influenced by Fonterra. These large players benefit from economies of scale, extensive distribution networks, and strong relationships with dairy farmers, which allows them to control a considerable portion of the supply chain from raw milk procurement to finished product distribution. However, numerous smaller regional processors also operate, often specializing in serving local or niche markets. The competitive landscape is shaped by factors including production efficiency, product quality, brand reputation, and the ability to secure long-term supply contracts with large food manufacturers and export clients.

Type Insights

Nonfat dry milk is commercially available in different types, primarily categorized by the heat treatment used during processing, which affects its functional properties. The main types are high-heat and low-heat nonfat dry milk. High-heat treatment involves exposing the milk to higher temperatures, which denatures the whey proteins. This type is particularly suited for applications in bakery products and animal feed, where its reduced protein functionality is not a detriment and its improved shelf stability is an advantage. Low-heat treatment uses milder temperatures to preserve the native state of the whey proteins, resulting in a product with superior solubility and protein functionality. This makes low-heat nonfat dry milk the preferred choice for applications requiring high protein quality, such as in infant formula, nutritional beverages, and recombination into liquid milk. The choice between types is a critical decision for food manufacturers, dictated by the desired functional outcome in the final product formulation and the specific nutritional requirements of the target market.

Application Insights

Nonfat dry milk finds diverse applications across the food and beverage industry due to its functional and nutritional properties. A primary application is in the recombination of liquid milk, especially in countries where fresh milk production is insufficient to meet local demand. It is a fundamental ingredient in the bakery and confectionery sector, used to enhance texture, color, and nutritional value in products like bread, cakes, cookies, and chocolates. The dairy industry itself utilizes it in the production of yogurt, ice cream, and cheese to standardize milk solids content and improve yield. It is also a key component in the formulation of infant nutrition products, meal replacers, and protein supplements due to its high-quality protein content. Furthermore, it is extensively used in processed foods such as soups, sauces, and ready-to-eat meals as a binder, thickener, and flavor carrier. Its role in humanitarian aid, distributed as part of food assistance programs, underscores its importance in global food security initiatives.

Regional Insights

The production and consumption of nonfat dry milk are geographically uneven, creating distinct regional dynamics. North America and Europe are traditional surplus regions and leading exporters, supported by large-scale dairy farming and advanced processing infrastructure. The United States is a top global exporter, shipping significant volumes to international markets. Oceania, particularly New Zealand, is another major export powerhouse, leveraging its pasture-based dairy farming. In contrast, Asia-Pacific is the largest importing region, driven by burgeoning populations, rising disposable incomes, and insufficient domestic milk production to satisfy demand. Countries like China, Indonesia, and Malaysia are major importers, using the product for recombined milk and food manufacturing. The Middle East and Africa also represent growing import markets, influenced by dietary changes and food aid programs. Latin America has a mixed profile, with countries like Brazil having significant domestic production but still engaging in imports to balance deficits, while Argentina and Uruguay are notable exporters within the region.

Company Insights

The competitive landscape of the nonfat dry milk market is populated by a mix of large multinational dairy corporations, major cooperatives, and regional processors. Leading global players include Nestl? S.A., which utilizes vast quantities in its diverse portfolio of food and nutritional products. Fonterra Co-operative Group, based in New Zealand, is a dominant force in exports, controlling a significant share of the international trade. Lactalis Group, Groupe Danone, and FrieslandCampina are other European giants with substantial processing capabilities and global reach. In North America, Dairy Farmers of America (DFA) and Land O'Lakes, Inc. are key cooperatives that aggregate milk from thousands of farmers and operate large-scale drying plants. Other significant participants include Saputo Inc., Arla Foods amba, and Agropur cooperative. These companies compete on factors such as production capacity, supply chain efficiency, product quality consistency, brand strength, and the ability to offer competitive pricing and reliable delivery to a global client base.

Recent Developments

The nonfat dry milk market has witnessed several recent developments reflecting industry adaptation to changing demands and conditions. There has been a heightened focus on sustainability initiatives, with leading companies investing in energy-efficient processing technologies and promoting sustainable farming practices among their milk suppliers to reduce the environmental footprint of production. Technological advancements in spray drying and filtration are improving production efficiency and product quality. Market dynamics have been significantly affected by shifts in international trade policies and tariffs, impacting global flow patterns. Furthermore, major players are engaging in strategic expansions, such as upgrading existing processing facilities or constructing new plants in high-growth regions to capture emerging market opportunities. The industry has also seen a trend towards greater product traceability and transparency, with some manufacturers implementing blockchain and other technologies to provide customers with verifiable information about the origin and processing of their milk powder products.

Report Segmentation

This comprehensive market research report on the nonfat dry milk industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is designed to help stakeholders identify specific growth pockets and make informed strategic decisions. The report is segmented by type, distinguishing between high-heat and low-heat treated nonfat dry milk, as their functional differences dictate application and market value. It is further segmented by application, covering critical end-use sectors such as dairy products, bakery & confectionery, infant nutrition, prepared foods, and others. A crucial geographical segmentation provides in-depth analysis of regional markets, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Each regional analysis covers production, consumption, trade dynamics, and key country-level markets. This multi-faceted segmentation allows for a thorough examination of supply-demand balances, competitive landscapes, and growth prospects within each distinct segment of the global market.

FAQs

What is nonfat dry milk used for?

Nonfat dry milk is a versatile dairy ingredient used extensively in recombining liquid milk, especially in regions with limited fresh milk supply. It is a key component in bakery products, confectionery, ice cream, yogurt, and processed cheeses to improve texture and nutritional content. It is also fundamental in the production of infant formula, nutritional supplements, and is widely distributed in food aid programs due to its long shelf life and stability.

How is nonfat dry milk made?

Nonfat dry milk is manufactured through a process that begins with pasteurized skim milk. The liquid milk is then subjected to evaporation under vacuum to remove a significant portion of the water content, resulting in concentrated milk. This concentrate is finally spray-dried in a heated chamber, where the remaining water is rapidly evaporated, leaving behind a fine powder consisting of milk solids, primarily proteins and lactose, with minimal fat content.

What is the difference between nonfat dry milk and powdered milk?

The term "powdered milk" is a broad category that includes any milk product which has been dried into a powder. Nonfat dry milk is a specific type of powdered milk from which almost all the milkfat has been removed, resulting in a product with less than 1.5% fat content. Other forms of powdered milk include whole milk powder, which retains the milkfat, and buttermilk powder.

Does nonfat dry milk need to be refrigerated?

No, a key advantage of nonfat dry milk is that it does not require refrigeration until it is reconstituted with water. In its dry powder form, it has a very low moisture content, which inhibits the growth of microorganisms and spoilage. It should be stored in a cool, dry place in an airtight container to protect it from moisture and odors, which can compromise its quality and shelf life.

Is nonfat dry milk healthy?

Nonfat dry milk is considered a healthy ingredient as it provides the same nutrients as liquid skim milk but in a concentrated, dry form. It is an excellent source of high-quality protein, calcium, potassium, and B vitamins, including riboflavin and vitamin B12. It is low in fat and calories, making it a popular choice for individuals seeking to increase their protein and calcium intake without adding significant fat to their diet.

Citius Research has developed a research report titled “Nonfat Dry Milk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Nonfat Dry Milk Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Nonfat Dry Milk Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Nonfat Dry Milk Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Nonfat Dry Milk Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Nonfat Dry Milk Market
• Research Methodology
• Executive Summary
• Market Dynamics of Nonfat Dry Milk Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Nonfat Dry Milk Market
• Cost and Gross Margin Analysis of Nonfat Dry Milk Market
• Nonfat Dry Milk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Nonfat Dry Milk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Nonfat Dry Milk Market Key Stakeholders

Below are the key stakeholders for the Nonfat Dry Milk Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Nonfat Dry Milk Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Nonfat Dry Milk Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Nonfat Dry Milk Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Nonfat Dry Milk Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Nonfat Dry Milk Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Nonfat Dry Milk Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Nonfat Dry Milk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Nonfat Dry Milk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Nonfat Dry Milk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Nonfat Dry Milk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Nonfat Dry Milk Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Nonfat Dry Milk Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Nonfat Dry Milk Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Nonfat Dry Milk Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Nonfat Dry Milk Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Nonfat Dry Milk Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Nonfat Dry Milk Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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