Non-Woven Fabric Making Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208531
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Non-Woven Fabric Making Machine Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 6.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Non-Woven Fabric Making Machine Market

(Market Size)
$4.2 billion
$6.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 4.2 billion
2030 Market Size USD 6.3 billion
Key Players Reifenhauser, Oerlikon, ANDRITZ, CHTC Jiahua, Dilo

Market Summary

The non-woven fabric making machine market is a critical segment within the global manufacturing and construction industries, providing essential machinery for producing non-woven textiles used across diverse applications. These machines transform synthetic or natural fibers into fabric through mechanical, thermal, or chemical processes without weaving or knitting, offering efficiency and versatility. The market is characterized by continuous technological advancements aimed at enhancing production speed, reducing energy consumption, and improving fabric quality. Key players are investing in research and development to innovate machinery that meets evolving industry standards and sustainability goals. Demand is driven by the growing need for non-woven fabrics in sectors such as healthcare, automotive, construction, and hygiene products. Geographically, the market shows significant activity in regions with robust industrial bases, including Asia-Pacific, North America, and Europe. The competitive landscape features both established multinational corporations and emerging manufacturers striving to capture market share through product differentiation and strategic partnerships. Overall, the market is poised for steady growth, supported by industrialization, urbanization, and increasing applications of non-woven materials.

Key Highlights

The non-woven fabric making machine market is distinguished by several key highlights that underscore its importance and dynamism. Technological innovation remains a central focus, with manufacturers developing advanced machines that incorporate automation, IoT connectivity, and energy-efficient systems to optimize production processes. These enhancements not only boost output but also align with global sustainability initiatives by reducing waste and energy consumption. Another highlight is the diversification of application areas; non-woven fabrics are increasingly used in medical supplies, geotextiles, filtration systems, and personal protective equipment, expanding the addressable market for machinery. The market also benefits from strong demand in emerging economies, where industrialization and infrastructure development are accelerating. Additionally, mergers and acquisitions among key players are reshaping the competitive landscape, fostering consolidation and technological exchange. Regulatory standards and environmental policies are influencing machine design, prompting manufacturers to adhere to stricter emissions and safety norms. These factors collectively highlight a market that is evolving rapidly to meet contemporary industrial demands while embracing eco-friendly practices.

Drivers, Opportunities & Restraints

Several drivers propel the non-woven fabric making machine market forward, including the rising demand for non-woven products in healthcare, construction, and automotive industries. The COVID-19 pandemic, for instance, accelerated the need for medical non-wovens like masks and gowns, boosting machinery sales. Technological advancements, such as the integration of AI and automation, enhance production efficiency and reduce labor costs, further driving adoption. Opportunities abound in emerging markets, where urbanization and industrialization are creating new demand for infrastructure and consumer goods. Sustainability trends also present opportunities, as manufacturers develop machines that support recycling and biodegradable material production. However, the market faces restraints, including high initial investment costs for advanced machinery, which may deter small and medium enterprises. Volatility in raw material prices, such as polymers and fibers, can impact machine affordability and production planning. Additionally, stringent environmental regulations in developed regions may increase compliance costs. Despite these challenges, the overall trajectory remains positive, with innovation and expanding applications mitigating restraints.

Concentration Insights

The non-woven fabric making machine market exhibits a concentrated competitive landscape, dominated by a mix of global giants and specialized regional players. Companies like Reifenh?user Group, Oerlikon Group, and Autefa Solutions lead the market with extensive product portfolios and strong R&D capabilities. These players often focus on high-end, technologically advanced machines tailored for large-scale production, catering primarily to developed markets. Meanwhile, Asian manufacturers, such as Nippon Nozzle and China-based suppliers, are gaining traction by offering cost-effective solutions, particularly in emerging economies. The market concentration is influenced by factors like technological expertise, patent holdings, and strategic alliances, with mergers and acquisitions being common to enhance market reach. Regional concentration is also notable; for example, Europe and North America host several key players due to their advanced manufacturing bases, while Asia-Pacific is a hub for production and consumption, driven by countries like China and India. This concentration dynamics ensure intense competition but also foster innovation and customer-centric solutions.

Type Insights

Non-woven fabric making machines are categorized based on the technology used, with major types including spunbond, meltblown, needlepunch, and spunlace systems. Spunbond machines are widely utilized for producing strong, uniform fabrics commonly used in agriculture and packaging, leveraging continuous filament extrusion processes. Meltblown machines specialize in creating fine-fiber fabrics with superior filtration properties, essential for medical and hygiene products like masks and air filters. Needlepunch machines employ barbed needles to interlock fibers, resulting in durable fabrics ideal for automotive interiors and geotextiles. Spunlace machines use high-pressure water jets to entangle fibers, producing soft, absorbent materials for wipes and medical supplies. Each machine type offers distinct advantages in terms of fabric characteristics, production speed, and cost efficiency. Technological innovations are enhancing these systems, with trends toward hybrid machines that combine multiple processes for versatility. The choice of machine type depends on end-use requirements, with manufacturers continually refining designs to improve performance and sustainability.

Application Insights

Non-woven fabric making machines serve a broad spectrum of applications across various industries, highlighting their versatility and critical role. In the healthcare sector, these machines produce materials for surgical gowns, drapes, masks, and wound care products, driven by hygiene standards and pandemic-related demand. The construction industry utilizes non-wovens for geotextiles, roofing membranes, and insulation materials, benefiting from their durability and permeability. Automotive applications include interior trim, upholstery, and filtration components, where non-wovens offer weight reduction and acoustic insulation. Hygiene products, such as diapers and feminine care items, represent a significant application, with machines designed for high-volume production of soft, absorbent fabrics. Additionally, non-wovens are used in agriculture for crop covers and in filtration for air and liquid purification systems. Each application demands specific fabric properties, influencing machine design and technology selection. The expanding use of non-wovens in emerging areas like smart textiles and sustainable packaging further diversifies application insights, driving innovation in machinery.

Regional Insights

The non-woven fabric making machine market demonstrates distinct regional dynamics shaped by economic development, industrial activity, and demand patterns. Asia-Pacific dominates the market, led by China, India, and Japan, due to rapid industrialization, growing manufacturing sectors, and increasing investments in infrastructure and healthcare. This region is both a major producer and consumer of non-woven machinery, with local manufacturers offering competitive pricing. North America holds a significant share, driven by advanced technological adoption, stringent quality standards, and strong demand from healthcare and automotive industries. Europe follows closely, with Germany, Italy, and France being key hubs for high-precision machinery manufacturing, supported by a focus on sustainability and innovation. Latin America and the Middle East & Africa are emerging markets, experiencing growth due to urbanization and industrial expansion, though they face challenges like limited technological access. Regional policies, such as environmental regulations and trade agreements, also influence market dynamics, affecting production and distribution strategies for machine manufacturers.

Company Insights

Prominent companies in the non-woven fabric making machine market include Reifenh?user Group, known for its innovative spunbond and meltblown systems; Oerlikon Group, offering comprehensive solutions for man-made fibers; and Autefa Solutions, specializing in needlepunch and aerodynamic web formation technologies. Other key players like Andritz Perfojet, which excels in spunlace machines, and Nippon Nozzle, focusing on precision components, contribute significantly to market diversity. These companies emphasize R&D to enhance machine efficiency, reduce environmental impact, and cater to evolving customer needs. Strategies such as partnerships, acquisitions, and geographic expansion are common; for instance, Reifenh?user has collaborated with industry leaders to advance recycling technologies. Market positioning varies, with some firms targeting high-end, automated systems for developed regions, while others offer cost-effective models for emerging markets. The competitive landscape is marked by continuous innovation, with companies investing in digitalization and IoT to provide smart, connected machinery that improves operational transparency and productivity for end-users.

Recent Developments

Recent developments in the non-woven fabric making machine market reflect ongoing innovation and strategic shifts. Technological advancements have been prominent, with companies introducing machines featuring higher automation, energy efficiency, and compatibility with recycled materials. For example, new meltblown systems have been developed to meet surged demand for filtration media post-pandemic, incorporating faster production rates and improved fiber quality. Sustainability initiatives are gaining traction, with manufacturers launching machines that support bio-based fibers and closed-loop recycling processes. Mergers and acquisitions have also shaped the landscape; notable transactions include larger firms acquiring niche players to broaden their product offerings and enhance market penetration. Additionally, expansions into emerging markets, particularly in Asia and Africa, are underway to capitalize on growing industrial bases. Collaborations with research institutions and end-users are fostering innovation, leading to customized solutions for specific applications like medical textiles or geotextiles. These developments indicate a market responsive to global trends, prioritizing efficiency, sustainability, and adaptability.

Report Segmentation

This market research report on non-woven fabric making machines is segmented to provide detailed analysis across multiple dimensions. The segmentation includes machine type, covering spunbond, meltblown, needlepunch, spunlace, and other technologies, each examined for their market share and growth prospects. Application segmentation encompasses healthcare, construction, automotive, hygiene, filtration, and others, highlighting demand drivers and future opportunities for each sector. Geographically, the report is divided into regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with country-level insights for major markets like the U.S., Germany, China, and India. Additionally, the report offers segmentation by end-user industry, focusing on large-scale manufacturers, SMEs, and contract producers, to address varying needs and investment capacities. Each segment is analyzed in terms of technological trends, competitive landscape, and regulatory impacts, providing a comprehensive view that aids stakeholders in strategic decision-making. This structured approach ensures that the report delivers actionable insights tailored to diverse market participants.

FAQs

What are the key drivers of the non-woven fabric making machine market? The market is primarily driven by increasing demand for non-woven products in healthcare, hygiene, and construction sectors, alongside technological advancements that enhance production efficiency and sustainability.

Which regions lead in the production and consumption of non-woven fabric making machines? Asia-Pacific, particularly China and India, leads in both production and consumption, followed by North America and Europe, due to their advanced manufacturing infrastructures and high industrial demand.

What are the main types of non-woven fabric making machines available? Major types include spunbond, meltblown, needlepunch, and spunlace machines, each suited for different applications based on fabric characteristics and production requirements.

How is sustainability influencing the non-woven fabric making machine market? Sustainability is pushing manufacturers to develop energy-efficient machines, support recycled material usage, and reduce environmental impact through innovations like closed-loop systems and bio-based fiber compatibility.

Who are the prominent players in the non-woven fabric making machine market? Key players include Reifenh?user Group, Oerlikon Group, Autefa Solutions, Andritz Perfojet, and Nippon Nozzle, among others, known for their technological expertise and global presence.

What applications are driving growth in the non-woven fabric making machine market? Significant applications include medical supplies (e.g., masks, gowns), geotextiles in construction, automotive interiors, hygiene products (e.g., diapers), and filtration systems, each contributing to market expansion.

Citius Research has developed a research report titled “Non-Woven Fabric Making Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Non-Woven Fabric Making Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Non-Woven Fabric Making Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Non-Woven Fabric Making Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Non-Woven Fabric Making Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Non-Woven Fabric Making Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Non-Woven Fabric Making Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Non-Woven Fabric Making Machine Market
• Cost and Gross Margin Analysis of Non-Woven Fabric Making Machine Market
• Non-Woven Fabric Making Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Non-Woven Fabric Making Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Non-Woven Fabric Making Machine Market Key Stakeholders

Below are the key stakeholders for the Non-Woven Fabric Making Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Non-Woven Fabric Making Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Non-Woven Fabric Making Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Non-Woven Fabric Making Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Non-Woven Fabric Making Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Non-Woven Fabric Making Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Non-Woven Fabric Making Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Non-Woven Fabric Making Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Non-Woven Fabric Making Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Non-Woven Fabric Making Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Non-Woven Fabric Making Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Non-Woven Fabric Making Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Non-Woven Fabric Making Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Non-Woven Fabric Making Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Non-Woven Fabric Making Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Non-Woven Fabric Making Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Non-Woven Fabric Making Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Non-Woven Fabric Making Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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