Non-Volatile Memory (NVM) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211849
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Non-Volatile Memory (NVM) Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Non-Volatile Memory (NVM) Market

(Market Size)
$65 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 65 billion
2030 Market Size USD 115 billion
Key Players Samsung Electronics, SK Hynix, Micron Technology, Kioxia, Western Digital

Market Summary

The Non-Volatile Memory (NVM) market is a critical segment within the broader semiconductor and electronics industry, characterized by its ability to retain stored data even when power is disconnected. This market encompasses a variety of memory technologies that do not require constant power to preserve information, making them indispensable in numerous electronic devices and systems. Key technologies include Flash memory, which dominates in terms of volume and application, alongside emerging alternatives like Magnetoresistive RAM (MRAM), Ferroelectric RAM (FeRAM), Phase-Change Memory (PCM), and Resistive RAM (ReRAM). These technologies are integral to data storage solutions across consumer electronics, enterprise storage, automotive systems, industrial automation, and healthcare devices. The evolution of NVM is driven by the escalating demand for higher data storage capacity, faster access speeds, improved reliability, and energy efficiency in an increasingly digital and connected world. As applications such as artificial intelligence, Internet of Things (IoT), and big data analytics continue to expand, the NVM market is poised for sustained innovation and growth, with advancements focusing on overcoming limitations of traditional memory solutions and enhancing performance metrics to meet future computing needs.

Key Highlights

The Non-Volatile Memory market is distinguished by several pivotal developments and trends that underscore its dynamic nature. A significant highlight is the rapid adoption of 3D NAND Flash technology, which allows for higher storage densities and improved cost efficiencies compared to planar NAND, addressing the growing demand for solid-state drives (SSDs) in data centers and consumer devices. Another key trend is the increasing integration of NVMs in automotive electronics, where reliability, durability, and performance under extreme conditions are paramount, supporting advanced driver-assistance systems (ADAS) and in-vehicle infotainment. The emergence of new memory technologies such as MRAM and ReRAM is gaining traction for their potential to offer non-volatility with near-DRAM speeds and endurance, positioning them as promising candidates for future memory architectures. Additionally, the push towards greener electronics is fostering innovations in low-power NVM designs, aligning with global sustainability goals. Collaborations and partnerships among leading semiconductor companies, including Samsung, Micron Technology, and SK Hynix, are accelerating research and development efforts, while investments in fabrication facilities and intellectual property are strengthening market competitiveness. These highlights reflect a market that is not only expanding in application scope but also evolving technologically to meet the exigencies of next-generation electronic systems.

Drivers, Opportunities & Restraints

The growth of the Non-Volatile Memory market is propelled by several key drivers, including the exponential increase in data generation from digital activities, IoT devices, and cloud computing services, which necessitates efficient and reliable storage solutions. The proliferation of smartphones, tablets, and other consumer electronics that require high-capacity, fast, and durable memory further fuels demand. Additionally, advancements in artificial intelligence and machine learning applications are creating new requirements for memory that can handle large datasets swiftly and efficiently. Opportunities abound in the development of novel NVM technologies that offer superior performance characteristics, such as higher speed, lower power consumption, and greater endurance, which can unlock new applications in areas like autonomous vehicles, smart cities, and edge computing. The expansion of 5G networks is also expected to drive demand for NVMs in infrastructure and connected devices. However, the market faces restraints including the high cost of advanced memory technologies, which can limit adoption in cost-sensitive segments. Technical challenges related to scalability and integration with existing semiconductor processes pose hurdles, while intellectual property disputes and supply chain vulnerabilities, particularly in the context of global trade tensions, may impact market stability. Environmental regulations and the need for sustainable manufacturing practices also present challenges that companies must navigate to maintain growth and compliance.

Concentration Insights

The Non-Volatile Memory market exhibits a high degree of concentration, with a few major players dominating the landscape due to significant capital investments, extensive research and development capabilities, and strong intellectual property portfolios. Companies such as Samsung Electronics, Micron Technology, SK Hynix, and Intel Corporation hold substantial market shares, particularly in the NAND Flash and DRAM segments, which are critical components of NVMs. These industry giants benefit from economies of scale, advanced manufacturing technologies, and global distribution networks, allowing them to influence pricing, innovation, and supply dynamics. The market is also characterized by strategic alliances, mergers, and acquisitions aimed at consolidating expertise and expanding product portfolios, as seen in collaborations between memory manufacturers and technology firms to develop next-generation solutions. Despite this concentration, there is a growing presence of smaller companies and startups focusing on emerging NVM technologies like MRAM, ReRAM, and PCM, which are attracting investments from venture capitalists and partnerships with larger entities. Geographically, production and innovation are heavily concentrated in regions such as South Korea, the United States, Japan, and Taiwan, which host leading fabrication facilities and research centers. This concentration underscores the importance of technological leadership and strategic positioning in maintaining competitive advantage within the NVM market.

Type Insights

The Non-Volatile Memory market is segmented by type into various technologies, each with distinct characteristics and applications. Flash memory, including NAND and NOR variants, remains the most prevalent type, widely used in devices such as USB drives, memory cards, SSDs, and embedded systems due to its cost-effectiveness and high density. NAND Flash, particularly 3D NAND, continues to evolve, offering increased storage capacity and improved performance for data-intensive applications. Emerging technologies are gaining attention for their potential to address limitations of Flash, such as write endurance and speed. Magnetoresistive RAM (MRAM) offers non-volatility with fast read/write speeds and high endurance, making it suitable for applications in automotive, industrial, and aerospace sectors where reliability is critical. Ferroelectric RAM (FeRAM) provides low power consumption and fast write capabilities, often used in smart cards, metering systems, and medical devices. Phase-Change Memory (PCM) utilizes chalcogenide glass to switch between amorphous and crystalline states, offering a balance of speed, endurance, and scalability, with applications in storage-class memory. Resistive RAM (ReRAM) operates by changing the resistance of a material, promising high density and low power usage, and is being explored for neuromorphic computing and IoT devices. Each type presents unique advantages and challenges, driving ongoing research and development to optimize their use in specific market segments.

Application Insights

Non-Volatile Memory finds applications across a diverse range of industries, leveraging its data retention capabilities to enhance functionality and performance. In consumer electronics, NVMs are integral to smartphones, tablets, laptops, and digital cameras, providing storage for operating systems, applications, and user data. The automotive sector relies heavily on NVMs for various functions, including infotainment systems, navigation, ADAS, and electronic control units (ECUs), where reliability and durability under harsh conditions are essential. Enterprise storage solutions, such as SSDs and data center servers, utilize high-performance NVMs to manage large volumes of data efficiently, supporting cloud computing and big data analytics. Industrial applications include automation systems, robotics, and IoT devices, where NVMs ensure data integrity and operational consistency in critical processes. The healthcare industry employs NVMs in medical devices, patient monitoring systems, and diagnostic equipment, where accurate data storage and retrieval are vital. Additionally, emerging fields like artificial intelligence and machine learning leverage advanced NVMs for processing and storing massive datasets, enabling faster computations and improved algorithm training. The versatility of NVM technologies allows them to adapt to the specific requirements of each application, driving innovation and adoption across multiple sectors.

Regional Insights

The Non-Volatile Memory market demonstrates varied growth patterns and dynamics across different regions, influenced by factors such as technological advancement, industrial base, and government policies. Asia-Pacific holds a dominant position, driven by countries like South Korea, Japan, and Taiwan, which are home to leading memory manufacturers such as Samsung, SK Hynix, and Toshiba Memory (now Kioxia). This region benefits from robust semiconductor fabrication capabilities, strong supply chains, and high demand from consumer electronics and automotive industries. North America, particularly the United States, is a key player due to the presence of major companies like Micron Technology and Intel, along with significant investments in research and development for emerging memory technologies. The region's focus on advanced computing, data centers, and defense applications further stimulates market growth. Europe shows steady progress, with strengths in automotive and industrial applications, supported by companies like Infineon Technologies and STMicroelectronics, and initiatives promoting semiconductor sovereignty and innovation. Other regions, including Latin America and the Middle East & Africa, are emerging markets with growing adoption of electronic devices and infrastructure development, though they represent smaller shares compared to the leading regions. Overall, regional insights highlight the global interdependence of the NVM market, with collaborations and competition shaping its trajectory.

Company Insights

The competitive landscape of the Non-Volatile Memory market is shaped by several prominent companies that lead in technology development, production capacity, and market reach. Samsung Electronics is a foremost player, renowned for its advancements in NAND Flash and DRAM technologies, with significant investments in 3D NAND and emerging memories like MRAM. Micron Technology excels in memory and storage solutions, offering a broad portfolio of NVMs for various applications, and actively engaging in innovations to enhance performance and efficiency. SK Hynix is another major contributor, focusing on high-density memory products and expanding its footprint in the SSD and data center markets. Intel Corporation, though traditionally strong in processors, has a substantial presence in NVM through its Optane technology based on 3D XPoint, targeting storage and memory solutions for enterprise and cloud environments. Other key players include Western Digital, which leverages its NAND Flash expertise in storage devices, and Kioxia Corporation (formerly Toshiba Memory), known for its leadership in Flash memory solutions. Emerging companies like Everspin Technologies specialize in MRAM, while Crossbar Inc. focuses on ReRAM, bringing niche innovations to the market. These companies drive competition through continuous research, strategic partnerships, and efforts to address evolving customer needs, ensuring a dynamic and progressive market environment.

Recent Developments

Recent developments in the Non-Volatile Memory market highlight ongoing innovations and strategic movements that shape its evolution. Major players have announced advancements in 3D NAND technology, with increases in layer counts to achieve higher storage densities and cost reductions, catering to the growing demand for data center and consumer SSDs. There has been increased activity in the development and commercialization of emerging NVM types; for instance, companies like Everspin Technologies have introduced new MRAM products with enhanced capacities and speeds for automotive and industrial applications. Collaborations between memory manufacturers and technology firms have intensified, focusing on integrating NVMs with advanced computing architectures such as AI accelerators and edge devices. Investments in new fabrication facilities and expansion of production capacities are evident, particularly in Asia and the United States, to meet rising demand and secure supply chains. Additionally, research initiatives are exploring materials science and novel designs to overcome technical barriers, such as improving the endurance and scalability of ReRAM and PCM. These developments reflect a market that is rapidly adapting to technological trends and application requirements, with a strong emphasis on innovation and market expansion.

Report Segmentation

The Non-Volatile Memory market report is meticulously segmented to provide a comprehensive analysis that caters to the diverse needs of stakeholders. The segmentation typically includes by type, covering technologies such as Flash Memory (NAND and NOR), MRAM, FeRAM, PCM, ReRAM, and others, allowing readers to understand the specific characteristics and adoption rates of each memory type. Application-wise segmentation encompasses consumer electronics, automotive, enterprise storage, industrial, healthcare, and others, highlighting the varied use cases and growth prospects across different sectors. Geographical segmentation breaks down the market into regions like North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into regional trends, demand patterns, and competitive landscapes. Additionally, the report may include segmentation by product form, such as embedded memories versus standalone chips, and by end-user industry, providing depth into how NVMs are integrated into broader systems. This structured approach enables a detailed examination of market dynamics, helping businesses and investors identify opportunities, assess risks, and make informed decisions based on precise and relevant data.

FAQs

What is Non-Volatile Memory (NVM)? Non-Volatile Memory refers to a type of computer memory that can retain stored information even when not powered, unlike volatile memory which requires constant power. It is used for long-term data storage in various electronic devices.

What are the main types of Non-Volatile Memory? The primary types include Flash memory (such as NAND and NOR), Magnetoresistive RAM (MRAM), Ferroelectric RAM (FeRAM), Phase-Change Memory (PCM), and Resistive RAM (ReRAM), each with unique properties suited to different applications.

How is Non-Volatile Memory used in automotive applications? In automotive systems, NVMs are critical for storing data in infotainment systems, navigation, advanced driver-assistance systems (ADAS), and electronic control units (ECUs), ensuring reliability and performance under extreme conditions.

What are the advantages of emerging NVM technologies over traditional Flash? Emerging technologies like MRAM and ReRAM offer benefits such as faster read/write speeds, higher endurance, lower power consumption, and better scalability, making them suitable for advanced computing and IoT applications.

Which regions lead in the production of Non-Volatile Memory? Asia-Pacific, particularly South Korea, Japan, and Taiwan, leads in NVM production due to the presence of major manufacturers like Samsung, SK Hynix, and Kioxia, supported by advanced fabrication facilities and strong supply chains.

What trends are influencing the Non-Volatile Memory market? Key trends include the adoption of 3D NAND for higher density, integration with AI and IoT devices, development of low-power solutions for sustainability, and increased use in data centers and automotive electronics driven by technological advancements.

Citius Research has developed a research report titled “Non-Volatile Memory (NVM) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Non-Volatile Memory (NVM) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Non-Volatile Memory (NVM) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Non-Volatile Memory (NVM) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Non-Volatile Memory (NVM) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Non-Volatile Memory (NVM) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Non-Volatile Memory (NVM) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Non-Volatile Memory (NVM) Market
• Cost and Gross Margin Analysis of Non-Volatile Memory (NVM) Market
• Non-Volatile Memory (NVM) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Non-Volatile Memory (NVM) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Non-Volatile Memory (NVM) Market Key Stakeholders

Below are the key stakeholders for the Non-Volatile Memory (NVM) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Non-Volatile Memory (NVM) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Non-Volatile Memory (NVM) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Non-Volatile Memory (NVM) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Non-Volatile Memory (NVM) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Non-Volatile Memory (NVM) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Non-Volatile Memory (NVM) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Non-Volatile Memory (NVM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Non-Volatile Memory (NVM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Non-Volatile Memory (NVM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Non-Volatile Memory (NVM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Non-Volatile Memory (NVM) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Non-Volatile Memory (NVM) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Non-Volatile Memory (NVM) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Non-Volatile Memory (NVM) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Non-Volatile Memory (NVM) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Non-Volatile Memory (NVM) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Non-Volatile Memory (NVM) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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