Next Generation Display Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212686
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Next Generation Display Market size was estimated at USD 350 billion in 2023 and is projected to reach USD 550 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Next Generation Display Market

(Market Size)
$350 billion
$550 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 350 billion
2030 Market Size USD 550 billion
Key Players Samsung, LG, Sony, Panasonic, Sharp

Market Summary

The Next Generation Display Market represents a transformative segment within the Semiconductor and Electronics industry, characterized by advanced technologies that surpass traditional LCD and OLED displays in performance, efficiency, and application versatility. This market is driven by innovations such as MicroLED, Mini-LED, QD-OLED, and flexible or foldable displays, which offer superior brightness, contrast, energy efficiency, and form factor adaptability. These displays are increasingly integral to a wide array of sectors including consumer electronics, automotive, healthcare, and retail, where enhanced visual experiences and durability are paramount. The evolution toward next-generation displays is fueled by rising consumer demand for high-resolution, immersive viewing experiences, alongside industrial needs for robust and adaptable visual solutions. Key industry players are investing heavily in research and development to overcome manufacturing challenges and scale production, ensuring that these cutting-edge technologies become more accessible and commercially viable. As the market matures, it is poised to redefine standards across multiple industries, offering significant growth opportunities for stakeholders who can navigate the complex technological and competitive landscape.

Key Highlights

The Next Generation Display Market is distinguished by several pivotal advancements that set it apart from conventional display technologies. MicroLED technology, for instance, offers exceptional brightness and longevity without the risk of burn-in, making it ideal for high-end applications. Meanwhile, Mini-LED backlighting enhances LCD performance by providing better local dimming and contrast ratios. Flexible and foldable displays are revolutionizing form factors in smartphones, tablets, and wearables, enabling new user experiences and product designs. Quantum Dot technology, particularly in QD-OLED variants, combines the benefits of OLED?s perfect blacks with Quantum Dot?s color purity and efficiency. Additionally, transparent displays are emerging for applications in retail, automotive head-up displays, and augmented reality interfaces. Companies like Samsung, LG Display, and Sony are at the forefront, pushing the boundaries of what is possible with displays. These innovations are not only improving consumer electronics but are also critical for advancements in automotive infotainment systems, medical imaging devices, and smart retail solutions, underscoring the market?s broad impact and potential.

Drivers, Opportunities & Restraints

The growth of the Next Generation Display Market is propelled by several key drivers, including escalating consumer demand for high-quality visual experiences in devices such as smartphones, televisions, and augmented reality headsets. Technological advancements in materials science and manufacturing processes are enabling the production of more efficient and durable displays. The expansion of the automotive sector, with its increasing integration of advanced displays for dashboards and entertainment systems, further fuels market growth. Opportunities abound in emerging applications like wearable technology, smart home devices, and digital signage, where next-generation displays can offer significant advantages in terms of flexibility, energy consumption, and interactivity. However, the market faces restraints such as high manufacturing costs and complexities associated with scaling production of technologies like MicroLED. Supply chain vulnerabilities and the need for substantial R&D investments also pose challenges. Additionally, competition from established display technologies that continue to improve may slow adoption rates in cost-sensitive segments. Despite these hurdles, the relentless pace of innovation and growing investment in infrastructure present a positive outlook for market expansion.

Concentration Insights

The Next Generation Display Market is highly concentrated, with a few major players dominating the landscape due to their extensive R&D capabilities, patent portfolios, and manufacturing expertise. Samsung Electronics and LG Display are leaders, particularly in OLED and QD-OLED technologies, with significant investments in production facilities and strategic partnerships. Companies like Sony and BOE Technology are also key contributors, focusing on high-end displays for consumer electronics and professional applications. The market concentration is further emphasized by collaborations between display manufacturers and semiconductor companies to integrate advanced driver ICs and other components. This concentration drives rapid innovation but also creates high barriers to entry for new players, who must navigate complex intellectual property landscapes and capital-intensive production processes. Regional strengths play a role, with South Korea and China being central hubs for display manufacturing, while Japan and the United States contribute through technological innovation and material sciences. The competitive dynamics are shaped by continuous efforts to reduce costs, improve yield rates, and expand application reach, ensuring that leading companies maintain their influence while fostering a ecosystem of smaller specialized firms and startups.

Type Insights

The Next Generation Display Market encompasses a diverse range of display types, each with unique characteristics and applications. MicroLED displays are renowned for their modularity, high brightness, and energy efficiency, making them suitable for large-scale video walls and high-end TVs. Mini-LED technology enhances traditional LCDs by using thousands of tiny LEDs for backlighting, achieving superior contrast and HDR performance at a lower cost than OLED. Flexible and foldable OLED displays enable innovative form factors in smartphones and tablets, offering durability and lightweight designs. Quantum Dot displays, including QLED and QD-OLED, utilize nanocrystals to produce vibrant colors and improved efficiency, bridging the gap between LCD and OLED. Transparent displays are gaining traction in retail and automotive for their ability to provide information without obstructing views. Additionally, electrophoretic displays (e-paper) continue to evolve for low-power applications like e-readers and digital signage. Each type addresses specific market needs, from consumer desire for immersive entertainment to industrial requirements for robust and adaptable visual solutions, driving continuous innovation and differentiation among providers.

Application Insights

Next generation displays are being adopted across a multitude of applications, significantly enhancing functionality and user experience. In consumer electronics, they are pivotal in smartphones, tablets, laptops, and televisions, where demands for higher resolution, flexibility, and energy efficiency are incessant. The automotive industry integrates these displays into digital dashboards, infotainment systems, and head-up displays, improving driver assistance and passenger entertainment. Healthcare applications benefit from high-resolution displays in medical imaging equipment and surgical monitors, where clarity and reliability are critical. Retail and advertising sectors utilize large format and transparent displays for dynamic digital signage and interactive kiosks, engaging customers in novel ways. The gaming industry leverages advanced displays for immersive virtual and augmented reality experiences, requiring low latency and high refresh rates. Additionally, wearable technology such as smartwatches and AR glasses relies on compact, efficient displays for seamless user interaction. Each application sector drives specific requirements, pushing manufacturers to tailor their technologies for optimal performance, durability, and cost-effectiveness, thereby expanding the market?s reach and impact.

Regional Insights

The Next Generation Display Market exhibits distinct regional dynamics influenced by technological prowess, manufacturing capabilities, and consumer demand. Asia-Pacific dominates the market, with South Korea and China as central hubs due to their strong presence of leading companies like Samsung, LG Display, and BOE Technology, coupled with extensive manufacturing infrastructure and government support. Japan contributes through advanced material innovations and display equipment manufacturing, with companies like Japan Display and Sony playing significant roles. North America, particularly the United States, is a key region for R&D and innovation, home to tech giants and startups focusing on next-generation display technologies for consumer electronics and specialized applications. Europe shows growing adoption in automotive and industrial sectors, with investments in smart displays and IoT integration. Emerging economies in Southeast Asia and India are becoming important markets due to rising disposable incomes and expanding electronics manufacturing. Each region?s unique strengths and challenges shape the global supply chain, influencing production costs, technological adoption rates, and competitive strategies, thereby creating a interconnected yet diverse market landscape.

Company Insights

Prominent companies in the Next Generation Display Market are driving innovation through extensive research, strategic acquisitions, and partnerships. Samsung Electronics leads with its advancements in QD-OLED and MicroLED technologies, targeting high-end consumer electronics and large-scale displays. LG Display is a major force in OLED and flexible displays, supplying panels for smartphones, TVs, and automotive applications. Sony focuses on premium displays for professional and consumer markets, emphasizing high dynamic range and color accuracy. BOE Technology from China is expanding rapidly, investing in OLED and Mini-LED production to compete globally. Other key players include Innolux Corporation, AU Optronics, and Sharp Corporation, which contribute significantly to LCD innovations and niche applications. Startups and specialized firms like PlayNitride and VueReal are emerging with breakthroughs in MicroLED manufacturing processes. These companies are continuously enhancing their product portfolios, improving yield rates, and reducing costs to capture larger market shares. Collaboration with semiconductor firms, material suppliers, and end-users is common, ensuring that technological advancements meet evolving market demands and application requirements.

Recent Developments

The Next Generation Display Market has witnessed several notable developments recently, underscoring its dynamic nature. Samsung unveiled new MicroLED TV models with enhanced modularity and smaller chip sizes, aiming to make the technology more accessible. LG Display announced advancements in transparent OLED displays for automotive and retail applications, showcasing prototypes with improved transparency and durability. BOE Technology expanded its OLED production capacity with new fabrication facilities, targeting increased market share in smartphone and tablet displays. Partnerships between display manufacturers and automotive companies have intensified, focusing on integrating larger and more interactive screens in next-generation vehicles. Technological breakthroughs in quantum dot materials have led to more efficient and longer-lasting QD-OLED displays, with companies like Nanosys and QD Vision leading material innovations. Additionally, research into foldable display durability has resulted in new hinge designs and protective coatings, addressing consumer concerns about longevity. These developments reflect ongoing efforts to overcome manufacturing challenges, reduce costs, and expand application horizons, ensuring the market remains at the forefront of technological progress.

Report Segmentation

This market research report on the Next Generation Display Market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation includes MicroLED, Mini-LED, OLED, QD-OLED, flexible displays, transparent displays, and others, each analyzed for their market presence, growth potential, and technological trends. Application segmentation covers consumer electronics, automotive, healthcare, retail, gaming, and industrial applications, highlighting specific demands and adoption patterns in each sector. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional production capabilities, consumer behavior, and regulatory influences. Each segment is evaluated based on current market dynamics, competitive landscape, and future outlook, providing stakeholders with actionable intelligence to identify opportunities and mitigate risks. The report also includes analysis of key players, their strategies, and recent developments, ensuring a holistic view of the market ecosystem and its evolution.

FAQs

What are the main types of next generation displays? The primary types include MicroLED, Mini-LED, OLED, QD-OLED, flexible displays, and transparent displays, each offering distinct advantages in terms of performance, efficiency, and application suitability.

Which industries are adopting next generation displays? Key industries include consumer electronics, automotive, healthcare, retail, gaming, and industrial sectors, where enhanced visual performance and durability are critical.

Who are the leading companies in the next generation display market? Major players include Samsung Electronics, LG Display, Sony, BOE Technology, Innolux Corporation, and AU Optronics, among others, who are driving innovation and production.

What are the benefits of MicroLED displays? MicroLED displays offer high brightness, excellent color accuracy, energy efficiency, and longevity without burn-in issues, making them ideal for high-end applications.

How are next generation displays impacting the automotive industry? They are revolutionizing automotive dashboards, infotainment systems, and head-up displays, providing better visibility, interactivity, and safety features.

What challenges does the next generation display market face? Challenges include high manufacturing costs, production scalability issues, supply chain constraints, and intense competition from improving conventional display technologies.

Citius Research has developed a research report titled “Next Generation Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Next Generation Display Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Next Generation Display Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Next Generation Display Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Next Generation Display Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Next Generation Display Market
• Research Methodology
• Executive Summary
• Market Dynamics of Next Generation Display Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Next Generation Display Market
• Cost and Gross Margin Analysis of Next Generation Display Market
• Next Generation Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Next Generation Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Next Generation Display Market Key Stakeholders

Below are the key stakeholders for the Next Generation Display Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Next Generation Display Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Next Generation Display Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Next Generation Display Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Next Generation Display Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Next Generation Display Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Next Generation Display Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Next Generation Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Next Generation Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Next Generation Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Next Generation Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Next Generation Display Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Next Generation Display Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Next Generation Display Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Next Generation Display Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Next Generation Display Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Next Generation Display Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Next Generation Display Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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