Next-generation Battery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194742
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Next-generation Battery Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 16.50% during the forecast period (2024-2030).

Next-generation Battery Market

(Market Size)
$12.5 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 16.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 35 billion
Key Players QuantumScape, Solid Power, Samsung SDI, Panasonic, Toyota

Market Summary

The next-generation battery market represents a transformative segment within the global energy and power industry, driven by the escalating demand for efficient, high-performance energy storage solutions. These advanced batteries are crucial for supporting the transition to renewable energy, electrifying transportation, and enhancing grid stability. Innovations focus on improving energy density, charging speed, safety, and environmental sustainability beyond the capabilities of conventional lithium-ion technologies. Key developments include solid-state batteries, lithium-sulfur, and other novel chemistries that promise longer lifecycles and reduced reliance on scarce materials. The market is characterized by intense research and development activities, strategic partnerships, and significant investments from both private enterprises and governmental bodies aiming to commercialize these technologies. As industries and consumers increasingly prioritize clean energy and electric mobility, next-generation batteries are poised to play a pivotal role in shaping a sustainable energy future, addressing critical challenges related to energy storage and distribution.

Key Highlights

Prominent highlights of the next-generation battery market include breakthroughs in solid-state battery technology, which eliminates flammable liquid electrolytes, enhancing safety and enabling higher energy densities. Companies like QuantumScape and Solid Power are at the forefront of developing commercial solid-state batteries aimed primarily at the electric vehicle sector. Another significant advancement is in lithium-sulfur batteries, which offer a higher theoretical energy density and use more abundant materials, potentially reducing costs and environmental impact. Research into sodium-ion and other alternative chemistries is gaining traction as they provide solutions for grid storage and other applications where weight is less critical. Additionally, innovations in battery recycling and second-life applications are emerging as critical components for sustainable battery lifecycles, with firms like Redwood Materials and Li-Cycle leading efforts to create circular economies. These developments are supported by substantial funding and collaborations across automotive, energy, and technology sectors, accelerating the path to market readiness and scalability.

Drivers, Opportunities & Restraints

The growth of the next-generation battery market is primarily driven by the global push towards decarbonization and the rapid expansion of the electric vehicle industry, which demands batteries with superior performance, faster charging, and enhanced safety. Government policies and incentives promoting renewable energy adoption and electric mobility further accelerate market development. Opportunities abound in applications beyond transportation, including renewable energy storage, consumer electronics, and aerospace, where advanced batteries can enable longer operational times and reduced environmental footprints. However, the market faces significant restraints such as high development and manufacturing costs, technical challenges related to scalability and production consistency, and supply chain constraints for critical raw materials like lithium, cobalt, and nickel. Additionally, safety concerns and regulatory hurdles must be addressed to ensure widespread adoption. Despite these challenges, continuous innovation and increasing investment present substantial growth prospects for stakeholders.

Concentration Insights

The next-generation battery market is highly concentrated among a few key players and regions, with North America, Asia-Pacific, and Europe leading in research, development, and commercialization efforts. In North America, companies such as Tesla, through its partnerships and internal projects, and startups like QuantumScape are driving innovations, supported by strong governmental funding and a robust electric vehicle ecosystem. Asia-Pacific, particularly China, Japan, and South Korea, dominates due to the presence of major battery manufacturers like CATL, LG Chem, and Panasonic, who are heavily investing in advanced battery technologies to maintain competitive advantage. Europe is also emerging as a significant hub, with initiatives like the European Battery Alliance fostering collaboration among companies such as Northvolt and BMW to build a sustainable battery value chain. This concentration reflects the strategic importance of next-generation batteries in global energy and technology markets, with collaborations and mergers common to pool resources and expertise.

Type Insights

Next-generation batteries encompass various types, each with distinct characteristics and potential applications. Solid-state batteries are among the most promising, replacing liquid electrolytes with solid conductors to improve safety, energy density, and lifespan; they are particularly suited for electric vehicles and portable electronics. Lithium-sulfur batteries offer high energy density and use sulfur, a more abundant and cheaper material, making them attractive for aviation and long-range EVs, though challenges like short cycle life persist. Sodium-ion batteries are gaining attention as a cost-effective alternative for stationary energy storage, leveraging sodium's abundance and lower environmental impact. Other emerging types include zinc-air batteries for grid storage and metal-air varieties for specific high-energy applications. Each battery type is at different stages of development, with solid-state and lithium-sulfur closer to commercialization, while others remain in advanced research phases, reflecting a diverse innovation landscape aimed at meeting varied market needs.

Application Insights

Next-generation batteries find applications across multiple industries, with the electric vehicle sector being the primary driver due to the need for longer range, faster charging, and enhanced safety. Automotive manufacturers like General Motors, Ford, and Volkswagen are actively integrating advanced batteries into their future models. In renewable energy storage, these batteries are critical for storing solar and wind power, ensuring grid stability, and providing backup power, with companies like NextEra Energy and Enel investing in large-scale storage projects. Consumer electronics benefit from longer battery life and improved safety in devices such as smartphones and laptops, with firms like Apple and Samsung exploring next-generation solutions. Additionally, aerospace and defense applications utilize high-energy-density batteries for drones, satellites, and electric aircraft, exemplified by projects from Airbus and Boeing. Each application sector imposes unique requirements, influencing the development focus and adoption timeline for different battery technologies.

Regional Insights

Regionally, the next-generation battery market exhibits dynamic growth patterns influenced by governmental policies, industrial capabilities, and research initiatives. North America is a significant innovator, with the United States leading in startup activities and corporate investments, supported by policies like the Inflation Reduction Act which incentivizes domestic battery production. Canada is also emerging due to its rich mineral resources essential for battery manufacturing. In Asia-Pacific, China dominates both production and consumption, backed by strong government support and major manufacturers like CATL and BYD. Japan and South Korea contribute through technological advancements from companies like Panasonic and LG Energy Solution. Europe is rapidly expanding its market presence with the European Green Deal driving investments in battery gigafactories and recycling infrastructure, with key players including Northvolt in Sweden and BMW in Germany. These regional insights highlight a globally interconnected yet competitive landscape striving for leadership in next-generation battery technology.

Company Insights

Key companies in the next-generation battery market include established players and innovative startups driving technological advancements. Tesla is a major influencer, developing its own battery cells through projects like the 4680 cell and collaborating with partners to enhance energy density and reduce costs. QuantumScape focuses on solid-state batteries, aiming to revolutionize electric vehicle performance with support from investors like Volkswagen. Solid Power is another prominent solid-state battery developer, partnering with automotive OEMs such as Ford and BMW. CATL from China leads in lithium-ion innovations and is exploring sodium-ion and other advanced technologies. LG Energy Solution and Samsung SDI are investing heavily in next-generation formulations to secure their positions in the global supply chain. Startups like Sila Nanotechnologies and Group14 Technologies are working on silicon-anode batteries to improve performance. These companies represent a mix of vertical integration, strategic partnerships, and relentless R&D efforts to commercialize cutting-edge battery solutions.

Recent Developments

Recent developments in the next-generation battery market include significant milestones in technology commercialization and strategic collaborations. QuantumScape announced progress in scaling its solid-state battery production, achieving key performance targets for automotive applications. Tesla continues to expand its battery production capabilities with new gigafactories and advancements in dry electrode technology aimed at increasing efficiency. CATL unveiled its sodium-ion battery, positioning it as a cost-effective solution for energy storage systems. LG Energy Solution and General Motors are jointly building battery plants in the United States to support electric vehicle production. Additionally, Northvolt secured substantial funding to develop sustainable battery manufacturing in Europe, emphasizing recycling and green energy use. Research institutions and universities are also reporting breakthroughs in materials science, such as improved electrolytes and anode materials, enhancing battery performance and safety. These developments indicate a rapidly evolving market nearing widespread adoption of advanced technologies.

Report Segmentation

This report on the next-generation battery market is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes solid-state batteries, lithium-sulfur batteries, sodium-ion batteries, and other emerging technologies, each examined for their technical specifications, development status, and potential applications. Application segmentation covers electric vehicles, energy storage systems, consumer electronics, aerospace, and industrial uses, highlighting demand drivers and adoption trends specific to each sector. Geographically, the report analyzes North America, Europe, Asia-Pacific, and Rest of the World, assessing regional policies, market players, and growth opportunities. Additionally, the report provides insights into the competitive landscape, profiling key companies, their strategies, partnerships, and recent innovations. This comprehensive segmentation enables stakeholders to understand market dynamics, identify opportunities, and make informed decisions based on thorough, categorized data and analysis.

FAQs

What are solid-state batteries? Solid-state batteries use a solid electrolyte instead of a liquid one, offering higher energy density, improved safety, and longer lifecycles. They are considered a key innovation for next-generation energy storage, particularly in electric vehicles and portable electronics.

How do lithium-sulfur batteries differ from lithium-ion? Lithium-sulfur batteries have a higher theoretical energy density and use sulfur, which is more abundant and cheaper than materials in lithium-ion batteries. However, they face challenges like shorter cycle life and stability issues that are being addressed through ongoing research.

What applications are next-generation batteries best suited for? These batteries are ideal for electric vehicles due to their enhanced performance and safety, renewable energy storage for grid stability, consumer electronics for longer battery life, and aerospace for high-energy needs in aircraft and satellites.

Who are the leading companies in next-generation battery development? Key players include Tesla, QuantumScape, Solid Power, CATL, LG Energy Solution, and Samsung SDI, along with startups like Sila Nanotechnologies, all driving innovations in solid-state, lithium-sulfur, and other advanced battery technologies.

What are the main challenges facing the next-generation battery market? Challenges include high production costs, technical hurdles in scaling manufacturing, supply chain constraints for critical materials, safety concerns, and the need for extensive testing and regulatory approvals before commercial deployment.

How is the next-generation battery market expected to evolve? The market is poised for rapid growth with increasing investments, technological breakthroughs, and expanding applications. Expect greater commercialization in the coming years, supported by collaborations across industries and stronger policy frameworks promoting clean energy adoption.

Citius Research has developed a research report titled “Next-generation Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Next-generation Battery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Next-generation Battery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Next-generation Battery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Next-generation Battery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Next-generation Battery Market
• Research Methodology
• Executive Summary
• Market Dynamics of Next-generation Battery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Next-generation Battery Market
• Cost and Gross Margin Analysis of Next-generation Battery Market
• Next-generation Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Next-generation Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Next-generation Battery Market Key Stakeholders

Below are the key stakeholders for the Next-generation Battery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Next-generation Battery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Next-generation Battery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Next-generation Battery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Next-generation Battery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Next-generation Battery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Next-generation Battery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Next-generation Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Next-generation Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Next-generation Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Next-generation Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Next-generation Battery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Next-generation Battery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Next-generation Battery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Next-generation Battery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Next-generation Battery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Next-generation Battery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Next-generation Battery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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