Natural Gas Storage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194150
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Natural Gas Storage Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Natural Gas Storage Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Gazprom, Engie, Snam, Enbridge, TransCanada

Market Summary

The natural gas storage market is a critical component of the global energy infrastructure, ensuring supply stability and price moderation across various regions. This market involves the storage of natural gas in underground facilities, such as depleted reservoirs, aquifers, and salt caverns, which allow for the balancing of supply and demand fluctuations. The importance of natural gas storage has grown significantly due to the increasing reliance on natural gas as a transition fuel towards cleaner energy sources. Market dynamics are influenced by seasonal demand variations, geopolitical factors, and the integration of renewable energy sources, which require flexible backup to manage intermittency. Key regions such as North America and Europe have well-established storage infrastructures, while emerging economies are increasingly investing in storage capacity to enhance energy security. The market is characterized by technological advancements in storage solutions and a focus on optimizing operational efficiency to reduce costs and environmental impact.

Key Highlights

The natural gas storage market is distinguished by several key factors that underline its strategic importance. One major highlight is the role of storage in mitigating price volatility by allowing suppliers to inject gas during low-demand periods and withdraw it during peak times. Additionally, the expansion of liquefied natural gas (LNG) trade has intensified the need for storage facilities to handle import and export logistics. Regulatory frameworks and government policies play a pivotal role in shaping market operations, with incentives often provided for capacity expansions and modernization projects. Another significant aspect is the increasing adoption of advanced monitoring and automation technologies, which enhance the safety and efficiency of storage operations. The market also sees growing investments in research and development to explore innovative storage methods, such as lined rock caverns and above-ground options, to address geographical and geological constraints.

Drivers, Opportunities & Restraints

Several drivers propel the natural gas storage market forward, including the rising global demand for natural gas driven by its lower carbon emissions compared to other fossil fuels. The transition towards renewable energy sources further amplifies the need for storage to ensure grid stability and reliability. Opportunities abound in the development of new storage facilities in regions with emerging gas markets, such as Asia-Pacific and parts of Latin America, where energy demand is escalating. Additionally, technological innovations present opportunities for enhancing storage capacity and reducing operational costs. However, the market faces restraints such as high capital investment requirements for developing storage infrastructure and stringent regulatory hurdles that can delay project approvals. Environmental concerns and community opposition to new storage sites also pose challenges, alongside geological limitations that affect the feasibility of underground storage in certain areas.

Concentration Insights

The natural gas storage market exhibits a concentrated landscape in terms of ownership and operational control, with a few major players dominating significant portions of the capacity. In North America, companies like Enbridge and TransCanada operate extensive storage networks, leveraging their integrated midstream assets. Europe sees a mix of state-owned entities and private corporations, such as Gazprom and Engie, managing storage facilities critical for regional energy security. The market concentration is influenced by factors like regulatory frameworks, historical infrastructure development, and strategic acquisitions. While larger players benefit from economies of scale and established expertise, there is a growing trend of smaller, specialized firms entering the market through niche opportunities, particularly in regions with underdeveloped storage infrastructure. This concentration dynamic affects market competitiveness, pricing structures, and innovation pace.

Type Insights

Natural gas storage is primarily categorized into three types based on the geological formations used: depleted reservoirs, aquifers, and salt caverns. Depleted reservoirs are the most common type, utilizing former gas or oil fields that offer large storage capacities and are cost-effective to repurpose. Aquifer storage involves injecting gas into underground water-bearing formations, which requires careful management to prevent contamination and is often used in regions lacking depleted fields. Salt cavern storage, created by leaching salt deposits, provides high deliverability and rapid cycling capabilities, making it ideal for meeting short-term demand spikes. Each storage type has distinct advantages and limitations; for instance, salt caverns allow quicker injection and withdrawal rates but are limited to areas with suitable salt formations. The choice of storage type depends on geological availability, operational requirements, and economic considerations, influencing regional storage strategies and infrastructure development.

Application Insights

The applications of natural gas storage are diverse, serving multiple sectors within the energy industry. One primary application is seasonal storage, which helps utilities and distributors manage the imbalance between summer injection and winter withdrawal periods, ensuring uninterrupted supply during high-demand seasons. Another critical application is supporting trading and hedging activities, where storage enables market participants to capitalize on price differentials by buying low and selling high. Storage facilities also play a vital role in providing backup supply for power generation, especially with the growing integration of intermittent renewables like wind and solar, which require reliable gas-fired plants to maintain grid stability. Additionally, strategic storage reserves are maintained for emergency situations, such as supply disruptions due to geopolitical events or natural disasters, enhancing energy security at national and regional levels.

Regional Insights

The natural gas storage market displays significant regional variations influenced by factors such as resource availability, demand patterns, and regulatory environments. North America leads in storage capacity, with the United States possessing the largest number of facilities, driven by a well-developed pipeline network and a liberalized market structure that encourages storage investments. Europe follows, with countries like Germany, Italy, and the UK maintaining substantial storage assets to reduce dependence on imports and enhance energy security. The Asia-Pacific region is experiencing rapid growth in storage development, particularly in China and India, where increasing gas consumption and government initiatives are spurring infrastructure expansions. In contrast, regions like the Middle East and Africa have relatively underdeveloped storage markets due to abundant production and less seasonal demand, though investments are gradually rising to support export-oriented strategies and domestic energy diversification.

Company Insights

Prominent companies in the natural gas storage market include Enbridge, TransCanada, Gazprom, Engie, and Kinder Morgan, among others. These entities leverage their extensive midstream assets and expertise to operate large-scale storage facilities across key regions. Enbridge, for instance, manages significant storage capacity in North America, integrating it with its pipeline networks to optimize gas flow and trading opportunities. Gazprom dominates the European storage landscape, utilizing its vast resource base and strategic infrastructure to influence market dynamics. Engie focuses on innovative storage solutions and sustainability initiatives, aligning with the energy transition trends. Kinder Morgan is known for its efficient operational management and expansion projects in the U.S. market. These companies engage in strategic partnerships, technological adoptions, and capacity enhancements to maintain competitive edges, while also navigating regulatory complexities and evolving market demands.

Recent Developments

Recent developments in the natural gas storage market reflect a trend towards modernization and expansion to meet evolving energy needs. Several companies have announced investments in upgrading existing facilities with advanced monitoring technologies to improve safety and efficiency. For example, there have been initiatives to incorporate digital twins and IoT sensors for real-time data analysis and predictive maintenance. Additionally, new storage projects are being developed in regions like Asia-Pacific and Eastern Europe to address growing demand and enhance energy security. The market has also seen increased focus on hydrogen storage pilot projects, exploring the potential of repurposing natural gas infrastructure for hydrogen blending and storage as part of the decarbonization agenda. Regulatory changes in key markets, such as Europe's updated gas storage obligations, are driving further investments and operational adjustments among market participants.

Report Segmentation

This report on the natural gas storage market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation includes storage type, covering depleted reservoirs, aquifers, and salt caverns, each analyzed for their market share, growth potential, and regional prevalence. Application segmentation examines seasonal storage, strategic reserve, trading, and power generation support, highlighting demand patterns and sector-specific drivers. Geographically, the report is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with detailed insights into country-level markets, regulatory frameworks, and investment trends. Additionally, the report offers a competitive landscape segment, profiling key players, their market strategies, capacity holdings, and recent developments. This multi-faceted segmentation enables stakeholders to gain nuanced understanding and identify opportunities tailored to their interests and operational contexts.

FAQs

Why is natural gas storage important? Natural gas storage is crucial for balancing supply and demand, ensuring energy security, mitigating price volatility, and supporting the integration of renewable energy sources by providing backup during intermittency.

What are the main types of natural gas storage? The primary types are depleted gas or oil reservoirs, aquifers, and salt caverns, each offering different advantages in terms of capacity, deliverability, and geographical suitability.

How does natural gas storage affect prices? Storage allows suppliers to inject gas during low-demand periods when prices are lower and withdraw during high-demand periods, helping to stabilize prices and reduce spikes.

Which regions have the most natural gas storage capacity? North America, particularly the United States, has the largest storage capacity, followed by Europe, with significant facilities in countries like Germany and Italy.

What challenges does the natural gas storage market face? Challenges include high capital costs for infrastructure, regulatory hurdles, environmental concerns, and geological limitations for underground storage.

How is technology impacting natural gas storage? Technological advancements such as automation, real-time monitoring, and digitalization are improving operational efficiency, safety, and the ability to optimize storage cycles and capacity usage.

Citius Research has developed a research report titled “Natural Gas Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Natural Gas Storage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Natural Gas Storage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Natural Gas Storage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Natural Gas Storage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Natural Gas Storage Market
• Research Methodology
• Executive Summary
• Market Dynamics of Natural Gas Storage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Natural Gas Storage Market
• Cost and Gross Margin Analysis of Natural Gas Storage Market
• Natural Gas Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Natural Gas Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Natural Gas Storage Market Key Stakeholders

Below are the key stakeholders for the Natural Gas Storage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Natural Gas Storage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Natural Gas Storage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Natural Gas Storage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Natural Gas Storage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Natural Gas Storage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Natural Gas Storage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Natural Gas Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Natural Gas Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Natural Gas Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Natural Gas Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Natural Gas Storage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Natural Gas Storage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Natural Gas Storage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Natural Gas Storage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Natural Gas Storage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Natural Gas Storage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Natural Gas Storage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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