NAND-Based Multi-Chip Packages Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211831
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The NAND-Based Multi-Chip Packages Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 23 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

NAND-Based Multi-Chip Packages Market

(Market Size)
$12.5 billion
$23 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 23 billion
Key Players Samsung Electronics, SK Hynix, Micron Technology, Kioxia, Western Digital

Market Summary

The NAND-based multi-chip package market is a critical segment within the semiconductor and electronics industry, focusing on advanced packaging solutions that integrate multiple memory dies, typically NAND flash, with other semiconductor components such as controllers or DRAM into a single, compact unit. This technology addresses the growing demand for higher storage capacity, improved performance, and reduced form factors in a wide array of electronic devices. Key drivers include the proliferation of data-intensive applications, the expansion of cloud computing, and the continuous miniaturization of consumer electronics. Leading companies are investing heavily in research and development to enhance the density, speed, and reliability of these packages, making them indispensable in modern computing and mobile solutions. The market is characterized by rapid technological advancements and intense competition among established semiconductor giants and innovative newcomers.

Key Highlights

Significant advancements in NAND-based multi-chip packages include the integration of 3D NAND technology, which allows for higher storage capacities without increasing the physical size of the package. This is particularly beneficial for smartphones, tablets, and solid-state drives where space is at a premium. Another highlight is the improvement in data transfer speeds and power efficiency, enabling faster boot times and longer battery life in portable devices. Major players such as Samsung Electronics, SK Hynix, and Micron Technology are at the forefront, introducing products with enhanced durability and error correction capabilities. The adoption of these packages in emerging applications like artificial intelligence, edge computing, and automotive electronics further underscores their importance. Additionally, collaborations and partnerships between semiconductor manufacturers and end-use industries are accelerating innovation and market penetration.

Drivers, Opportunities & Restraints

The primary drivers for the NAND-based multi-chip package market include the escalating demand for high-capacity storage solutions in consumer electronics, data centers, and enterprise storage systems. The trend toward IoT devices and smart technologies also fuels growth, as these applications require compact, efficient, and reliable memory solutions. Opportunities abound in the development of next-generation packages that support faster data processing and greater integration with logic components, catering to advanced computing needs. However, the market faces restraints such as the high cost of advanced packaging technologies and complexities in manufacturing processes, which can limit adoption among cost-sensitive segments. Supply chain disruptions and fluctuations in raw material availability also pose challenges. Despite these hurdles, ongoing technological innovations and increasing investment in semiconductor infrastructure present significant growth prospects.

Concentration Insights

The market for NAND-based multi-chip packages is highly concentrated, with a few dominant players holding substantial market share. Companies like Samsung Electronics, SK Hynix, Micron Technology, and Kioxia Corporation lead the industry, leveraging their extensive R&D capabilities and production expertise. These firms have established strong partnerships with device manufacturers and cloud service providers, ensuring a steady demand for their products. Regional concentration is also evident, with key production facilities located in South Korea, Japan, the United States, and China. This concentration allows for economies of scale and rapid innovation but also introduces risks related to geopolitical tensions and trade policies. Smaller players and startups focus on niche applications or innovative packaging techniques to carve out their market presence, contributing to a dynamic competitive landscape.

Type Insights

NAND-based multi-chip packages can be categorized based on the types of NAND flash memory integrated, such as Single-Level Cell (SLC), Multi-Level Cell (MLC), Triple-Level Cell (TLC), and Quad-Level Cell (QLC). Each type offers a balance between cost, performance, and endurance, catering to different application requirements. SLC NAND is known for its high reliability and fast write speeds, making it suitable for industrial and automotive applications. MLC and TLC provide a cost-effective solution for consumer electronics and enterprise storage, while QLC offers the highest density at a lower cost per gigabyte, ideal for data centers and bulk storage. Additionally, packages may combine NAND with other memory types like DRAM or NOR flash, or with controllers, to enhance overall system performance and functionality.

Application Insights

NAND-based multi-chip packages are deployed across a diverse range of applications, significantly impacting sectors such as consumer electronics, where they are used in smartphones, tablets, and laptops to enable compact, high-capacity storage. In the enterprise and data center segments, these packages support solid-state drives and servers, providing rapid data access and improved efficiency. The automotive industry utilizes them in infotainment systems, advanced driver-assistance systems, and telematics, where reliability and performance are critical. Industrial applications include embedded systems, networking equipment, and IoT devices, benefiting from the durability and longevity of these packages. Emerging uses in artificial intelligence, machine learning, and 5G infrastructure further expand the market, driven by the need for high-speed, high-density memory solutions in advanced computing environments.

Regional Insights

Geographically, the Asia-Pacific region dominates the NAND-based multi-chip package market, driven by the presence of major semiconductor manufacturers in South Korea, Japan, and Taiwan, along with robust demand from consumer electronics producers in China and Southeast Asia. North America holds a significant share, supported by advanced R&D activities and strong adoption in data centers and enterprise storage solutions. Europe shows steady growth, particularly in automotive and industrial applications, where stringent quality and performance standards are paramount. Emerging economies in Latin America and the Middle East & Africa are gradually increasing their adoption, fueled by expanding digital infrastructure and rising electronics consumption. Regional policies, investment in semiconductor fabrication, and trade dynamics play crucial roles in shaping market trends and opportunities.

Company Insights

Prominent companies in the NAND-based multi-chip package market include Samsung Electronics, which leads with innovations in V-NAND technology and extensive product portfolios. SK Hynix is another key player, focusing on high-density solutions and partnerships with global tech firms. Micron Technology emphasizes advanced packaging techniques and reliability, catering to both consumer and enterprise markets. Kioxia Corporation (formerly Toshiba Memory) is renowned for its BiCS FLASH technology and strong presence in storage solutions. Western Digital also competes aggressively, offering integrated packages for a variety of applications. These companies invest heavily in cutting-edge research, manufacturing expansion, and strategic acquisitions to maintain their competitive edge. Other notable participants include Intel Corporation, SanDisk, and emerging specialists who contribute to technological diversity and market growth.

Recent Developments

Recent developments in the NAND-based multi-chip package market include the introduction of 176-layer and higher-layer 3D NAND technologies by leading manufacturers, significantly boosting storage density and performance. Companies are also advancing packaging methods like system-in-package and fan-out wafer-level packaging to improve integration and reduce form factors. Strategic collaborations, such as partnerships between memory makers and logic semiconductor firms, are enabling more sophisticated multi-chip solutions. Investments in new fabrication facilities, particularly in the United States and Asia, aim to address supply chain constraints and meet rising demand. Additionally, there is a growing focus on sustainability, with efforts to reduce energy consumption and environmental impact during manufacturing. These developments reflect the industry's commitment to innovation and responsiveness to evolving market needs.

Report Segmentation

This report on the NAND-based multi-chip package market is segmented based on type, application, and region. By type, the segmentation includes packages based on SLC, MLC, TLC, and QLC NAND flash, as well as combinations with other memory types or controllers. Application segmentation covers consumer electronics, enterprise storage, automotive, industrial, and emerging sectors like AI and 5G. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment provides detailed insights into market trends, growth factors, and competitive dynamics, offering a comprehensive understanding of the industry landscape. This structured approach helps stakeholders identify opportunities and make informed decisions based on specific market dimensions.

FAQs

What are the key applications of NAND-based multi-chip packages? NAND-based multi-chip packages are extensively used in smartphones, solid-state drives, automotive systems, industrial equipment, and data centers, providing high-density, reliable storage solutions.

Which companies are the leading players in this market? Major players include Samsung Electronics, SK Hynix, Micron Technology, Kioxia Corporation, and Western Digital, among others.

What are the advantages of using multi-chip packages over single-die solutions? Multi-chip packages offer higher integration, reduced form factors, improved performance, and better power efficiency compared to single-die alternatives.

How does 3D NAND technology impact these packages? 3D NAND technology allows for greater storage density and enhanced performance within the same physical space, making multi-chip packages more efficient and capable.

What challenges does the market face? Challenges include high manufacturing costs, technical complexities in packaging, supply chain vulnerabilities, and intense competition.

What future trends are expected in this market? Future trends include increased adoption in AI and edge computing, advancements in packaging technologies, and growth in automotive and IoT applications.

Citius Research has developed a research report titled “NAND-Based Multi-Chip Packages Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• NAND-Based Multi-Chip Packages Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The NAND-Based Multi-Chip Packages Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

NAND-Based Multi-Chip Packages Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

NAND-Based Multi-Chip Packages Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of NAND-Based Multi-Chip Packages Market
• Research Methodology
• Executive Summary
• Market Dynamics of NAND-Based Multi-Chip Packages Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of NAND-Based Multi-Chip Packages Market
• Cost and Gross Margin Analysis of NAND-Based Multi-Chip Packages Market
• NAND-Based Multi-Chip Packages Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “NAND-Based Multi-Chip Packages Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

NAND-Based Multi-Chip Packages Market Key Stakeholders

Below are the key stakeholders for the NAND-Based Multi-Chip Packages Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

NAND-Based Multi-Chip Packages Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the NAND-Based Multi-Chip Packages Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the NAND-Based Multi-Chip Packages Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in NAND-Based Multi-Chip Packages Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global NAND-Based Multi-Chip Packages Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global NAND-Based Multi-Chip Packages Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global NAND-Based Multi-Chip Packages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global NAND-Based Multi-Chip Packages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global NAND-Based Multi-Chip Packages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global NAND-Based Multi-Chip Packages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America NAND-Based Multi-Chip Packages Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America NAND-Based Multi-Chip Packages Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe NAND-Based Multi-Chip Packages Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA NAND-Based Multi-Chip Packages Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific NAND-Based Multi-Chip Packages Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa NAND-Based Multi-Chip Packages Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia NAND-Based Multi-Chip Packages Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports