Myclobutanil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196763
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Myclobutanil Market size was estimated at USD 380 million in 2023 and is projected to reach USD 780 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Myclobutanil Market

(Market Size)
$380 million
$780 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 380 million
2030 Market Size USD 780 million
Key Players Syngenta, BASF, Bayer, Corteva, FMC Corporation

Market Summary

The Myclobutanil market is a specialized segment within the agrochemical industry, primarily serving the food and beverages sector by protecting crops from fungal diseases. Myclobutanil is a systemic fungicide belonging to the triazole class, widely utilized for its efficacy in controlling powdery mildew, rusts, and other pathogens in a variety of fruits, vegetables, and ornamental plants. Its application is critical in ensuring crop yield and quality, which directly impacts the food supply chain. The market is characterized by its reliance on agricultural output trends and the ongoing need for effective crop protection solutions. Regulatory frameworks across different regions significantly influence market dynamics, with approvals and restrictions shaping product availability and usage patterns. Key stakeholders include manufacturers, formulators, distributors, and end-users such as farmers and agricultural cooperatives. The market operates within a competitive landscape where product efficacy, safety, and compliance with environmental and health standards are paramount. Innovations in formulation technologies and integrated pest management practices are gradually influencing market evolution, alongside growing emphasis on sustainable agriculture.

Key Highlights

The Myclobutanil market is distinguished by its critical role in safeguarding high-value crops, including grapes, apples, and berries, which are essential to the food and beverages industry. A key highlight is the fungicide's broad-spectrum activity, which makes it a preferred choice for controlling a range of economically significant diseases. The market is also marked by stringent regulatory scrutiny, particularly concerning maximum residue limits (MRLs) in food products, which drives continuous refinement in application guidelines and product stewardship. Another significant aspect is the ongoing research and development efforts focused on enhancing the efficacy and environmental profile of Myclobutanil-based products, including the development of advanced formulations that minimize off-target effects. The presence of established agrochemical companies with robust distribution networks ensures product accessibility in key agricultural regions. Furthermore, the market is responsive to shifts in agricultural practices, such as the increasing adoption of precision farming and organic alternatives, which concurrently challenge and create niches for conventional fungicides like Myclobutanil.

Drivers, Opportunities & Restraints

Market drivers for Myclobutanil include the persistent threat of crop diseases that can lead to substantial economic losses, compelling farmers to adopt effective fungicidal solutions. The growing global population and consequent rise in food demand further propel the need for higher agricultural productivity, supporting the demand for crop protection chemicals. Additionally, the expansion of horticulture and floriculture industries, particularly in developing regions, presents sustained opportunities for market growth. However, the market faces significant restraints, primarily in the form of stringent regulatory policies and increasing consumer awareness regarding pesticide residues in food, leading to heightened scrutiny and potential bans or restrictions in certain regions. Environmental concerns related to chemical runoff and non-target species impact also pose challenges. Opportunities exist in the development of safer, more targeted formulations and in exploring untapped markets in emerging economies where agricultural modernization is underway. The integration of Myclobutanil into resistance management programs also offers a strategic avenue for market players to prolong product lifecycle and efficacy.

Concentration Insights

The Myclobutanil market exhibits a moderate level of concentration, with a handful of major global players dominating production and distribution. Key companies such as Syngenta, Dow AgroSciences, and Bayer CropScience have significant market shares, leveraging their extensive research capabilities, broad product portfolios, and strong global presence. These industry leaders often engage in strategic activities including mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. Alongside these giants, several regional and local manufacturers contribute to the market, particularly in Asia-Pacific and Latin America, catering to local agricultural needs and often offering cost-competitive alternatives. The competitive landscape is further characterized by continuous investment in regulatory compliance and product innovation to meet evolving safety and efficacy standards. Patent expirations have also allowed for the entry of generic manufacturers, increasing competition and potentially driving price sensitivity in the market.

Type Insights

Myclobutanil is commercially available in various formulations to suit different application methods and crop requirements. The primary types include wettable powders, liquid concentrates, and emulsifiable concentrates, each designed to optimize delivery and effectiveness. Wettable powders are favored for their ease of storage and mixing, often used in large-scale agricultural operations. Liquid formulations, including solutions and suspensions, provide convenience in application through spraying equipment and are known for their uniform coverage and adherence to plant surfaces. The choice of formulation is influenced by factors such as target disease, crop type, environmental conditions, and application equipment available to the farmer. Recent advancements have led to the development of combination products where Myclobutanil is mixed with other fungicides or insecticides to broaden the spectrum of control and manage resistance. The evolution towards low-dose and ultra-low volume formulations reflects the industry's focus on enhancing efficiency and reducing environmental impact.

Application Insights

In the food and beverages industry, Myclobutanil is predominantly applied to a wide array of fruit and vegetable crops to prevent and control fungal diseases that can devastate yields and product quality. Key applications include its use on grapes to combat powdery mildew, a critical concern for vineyards supplying the wine and table grape markets. In pome fruits like apples and pears, it is effective against scab and rust diseases. Berry crops, including strawberries and raspberries, also benefit from Myclobutanil applications to protect against various fungal pathogens. Beyond fresh produce, the fungicide is sometimes used on certain nuts and ornamental plants, though food crops remain the primary end-use segment. Application methods typically involve foliar spraying, ensuring thorough coverage of the plant canopy. The timing and frequency of applications are crucial and are often guided by integrated pest management principles to maximize efficacy while minimizing unnecessary chemical use and potential resistance development.

Regional Insights

The demand for Myclobutanil is global, with significant consumption observed in regions characterized by intensive agriculture and high-value crop production. North America and Europe represent mature markets where usage is heavily influenced by strict regulatory frameworks and well-established agricultural practices. In these regions, the focus is often on precision application and compliance with residue standards for both domestic consumption and export purposes. The Asia-Pacific region is a major growth area, driven by expanding agricultural activities in countries like China and India, where increasing awareness of crop protection benefits boosts fungicide adoption. Latin America, with its large-scale production of fruits and vegetables for export, also constitutes a substantial market, particularly in countries like Brazil and Chile. Regional differences in climate, prevalent crop diseases, and regulatory policies create varied demand patterns, necessitating tailored market strategies for suppliers.

Company Insights

Prominent companies actively involved in the Myclobutanil market include multinational agrochemical giants such as Syngenta, Bayer AG, and Corteva Agriscience. These corporations possess comprehensive research and development divisions dedicated to innovating and improving fungicidal products, including Myclobutanil formulations. Their strengths lie in extensive distribution networks, brand recognition, and the ability to navigate complex global regulatory environments. Other significant players include specialized chemical companies and generic manufacturers that compete on price and regional availability. Companies often differentiate themselves through technical support services offered to farmers, including application guidance and resistance management advice. The strategic focus for these entities typically involves ensuring product registration in key markets, developing new formulation technologies to enhance performance and safety, and expanding their presence in high-growth emerging economies through partnerships or local production facilities.

Recent Developments

The Myclobutanil market has witnessed several recent developments, primarily shaped by regulatory actions and industry initiatives towards sustainable agriculture. In various regions, regulatory agencies have been reassessing the approval status of Myclobutanil, leading to updated usage guidelines or restrictions based on environmental and health risk assessments. The industry has seen continued investment in research aimed at developing next-generation formulations that offer improved efficacy with reduced environmental impact, such as microencapsulation technologies that control release and minimize leaching. There is also a growing trend towards the incorporation of Myclobutanil in pre-mixed combination products with other modes of action, which is a strategy to combat fungicide resistance and simplify application for farmers. Furthermore, key market players have been engaged in strategic realignments and portfolio optimizations to focus on core products and high-potential markets, reflecting the evolving competitive landscape.

Report Segmentation

This market research report on the Myclobutanil market provides a detailed segmentation analysis to offer a comprehensive understanding of the industry structure. The report is segmented based on type, which includes various formulations such as wettable powders, liquid concentrates, and emulsifiable concentrates, each analyzed for their market share and growth potential. Application segmentation covers its use across different crop types within the food and beverages sector, including fruits, vegetables, and nuts, with detailed analysis on disease-specific applications. Geographical segmentation breaks down the market into key regions and major countries, examining regional production, consumption patterns, regulatory landscapes, and growth opportunities. Additional segmentation may consider sales channels, distinguishing between direct sales to large agricultural enterprises and distribution through agro-dealer networks. This multi-faceted segmentation enables stakeholders to identify niche markets, understand demand drivers in specific segments, and make informed strategic decisions.

FAQs

What is Myclobutanil used for? Myclobutanil is a systemic fungicide primarily used in agriculture to control a variety of fungal diseases such as powdery mildew, rusts, and scabs on fruit, vegetable, and ornamental crops.

Is Myclobutanil safe for use on food crops? When used according to label instructions and regulatory guidelines, including adherence to pre-harvest intervals and maximum residue limits, Myclobutanil is authorized for use on many food crops to ensure safety.

What are the alternatives to Myclobutanil? Alternatives include other chemical fungicides from different classes like strobilurins or SDHIs, as well as biological control agents and cultural practices promoted in integrated pest management systems.

Why is Myclobutanil being regulated or banned in some places? Regulatory actions are often based on reassessments of its environmental persistence, potential toxicity to non-target organisms, or concerns regarding human health exposure, leading to restrictions or bans in certain jurisdictions.

How does Myclobutanil work? It works by inhibiting the synthesis of ergosterol, a key component of fungal cell membranes, leading to disrupted membrane integrity and ultimately death of the fungal pathogen.

Citius Research has developed a research report titled “Myclobutanil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Myclobutanil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Myclobutanil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Myclobutanil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Myclobutanil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Myclobutanil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Myclobutanil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Myclobutanil Market
• Cost and Gross Margin Analysis of Myclobutanil Market
• Myclobutanil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Myclobutanil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Myclobutanil Market Key Stakeholders

Below are the key stakeholders for the Myclobutanil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Myclobutanil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Myclobutanil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Myclobutanil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Myclobutanil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Myclobutanil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Myclobutanil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Myclobutanil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Myclobutanil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Myclobutanil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Myclobutanil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Myclobutanil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Myclobutanil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Myclobutanil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Myclobutanil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Myclobutanil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Myclobutanil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Myclobutanil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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