Mushroom Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196760
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Mushroom Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Mushroom Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players Bonduelle, Greenyard, Costa Group, Monaghan Mushrooms, Drinkwater’s Mushrooms

Market Summary

The mushroom market within the food and beverages industry represents a dynamic and expanding segment, driven by increasing consumer awareness of nutritional benefits and sustainable food sources. Mushrooms are valued for their rich nutrient profile, including vitamins, minerals, and antioxidants, positioning them as a functional food ingredient. The market encompasses a variety of species, with button mushrooms holding significant share, though exotic and medicinal varieties are gaining traction. Key applications range from fresh consumption in retail to processed forms in food manufacturing, including soups, sauces, and ready-to-eat meals. The industry is characterized by a blend of traditional farming and advanced cultivation techniques, ensuring year-round availability. Geographically, production and consumption are widespread, with notable activity in both developed and emerging economies. The market is supported by a robust supply chain involving growers, processors, distributors, and retailers, catering to diverse consumer preferences and culinary trends.

Key Highlights

The mushroom market is distinguished by several key highlights that underscore its growth and potential. There is a pronounced shift towards organic and sustainably produced mushrooms, reflecting broader consumer trends towards health and environmental consciousness. Innovation in product development is evident, with an increase in value-added products such as mushroom-based snacks, powders, and meat alternatives, appealing to vegan and flexitarian demographics. The market benefits from advancements in cultivation technology, including controlled environment agriculture, which enhances yield, quality, and consistency. Strategic partnerships and vertical integration among key players are common, aimed at securing supply and expanding market reach. Furthermore, the medicinal properties of certain mushroom species, like reishi and shiitake, are being leveraged in the nutraceutical and functional food sectors, opening new revenue streams. These factors collectively highlight a market that is responsive to contemporary demands and technological progress.

Drivers, Opportunities & Restraints

Several drivers propel the mushroom market forward, with the foremost being the rising consumer inclination towards plant-based and nutritious diets. Health consciousness is a significant catalyst, as mushrooms are perceived as a superfood offering various wellness benefits. The growth of the foodservice industry and the popularity of global cuisines incorporating mushrooms also contribute to increased demand. Opportunities abound in the development of novel mushroom-based products, such as extracts for supplements and alternatives to animal proteins, catering to evolving dietary preferences. Additionally, expanding into untapped geographical markets presents considerable growth potential. However, the market faces restraints including the perishable nature of fresh mushrooms, which complicates logistics and storage, potentially leading to supply chain inefficiencies. Fluctuations in raw material availability and the need for significant capital investment in advanced farming technologies can also pose challenges. Seasonal variations and climate dependencies in traditional farming may impact consistent supply, while stringent food safety regulations across regions require compliance efforts from industry participants.

Concentration Insights

The mushroom market exhibits a concentration of production and consumption activities in specific regions, with Asia Pacific being a dominant force due to large-scale cultivation and traditional dietary habits. Countries like China are major producers and exporters, leveraging extensive agricultural expertise. North America and Europe also represent significant markets, characterized by high consumer awareness and demand for premium and organic varieties. The competitive landscape includes a mix of large-scale commercial growers, such as Bonduelle and Costa Group, and numerous small to medium enterprises. There is a trend towards consolidation, with larger entities acquiring smaller farms to enhance production capacity and geographical footprint. Research and development efforts are concentrated among key players focusing on strain improvement and sustainable practices. Distribution channels are diverse, encompassing supermarkets, hypermarkets, specialty stores, and online platforms, each vying for consumer attention. This concentration dynamics influence pricing, innovation, and market accessibility on a global scale.

Type Insights

The mushroom market is segmented by type, with button mushrooms (Agaricus bisporus) constituting a substantial portion of global production and consumption due to their versatility and mild flavor. However, other types are experiencing accelerated growth. Shiitake mushrooms are highly sought after for their rich, umami taste and purported health benefits, making them popular in Asian cuisines and beyond. Oyster mushrooms are gaining popularity for their delicate texture and suitability in various culinary applications, including vegetarian dishes. Exotic varieties such as morel, truffle, and enoki are niche but premium segments, often associated with gourmet cooking and high-end restaurants. Medicinal mushrooms, including reishi, cordyceps, and lion's mane, are increasingly utilized in dietary supplements and functional foods for their adaptogenic and cognitive health properties. This diversity in mushroom types allows the market to cater to a wide spectrum of tastes, applications, and price points, driving overall industry expansion.

Application Insights

Mushrooms find applications across multiple segments within the food and beverages industry. The fresh segment is significant, with consumers purchasing whole mushrooms for home cooking, driven by demand for natural and unprocessed ingredients. The processed food sector is a major application area, incorporating mushrooms into canned, frozen, dried, and pickled products, enhancing shelf life and convenience. Food manufacturers utilize mushrooms as flavor enhancers in soups, sauces, gravies, and ready meals due to their inherent umami quality. A rapidly growing application is in meat alternatives and plant-based products, where mushrooms provide texture and nutritional value, aligning with vegan and vegetarian trends. The pharmaceutical and nutraceutical industries harness specific mushroom varieties for extracts and powders used in supplements aimed at immune support and overall wellness. Additionally, the food service industry, including restaurants and hotels, is a key consumer, featuring mushrooms in various dishes from pizzas and pastas to gourmet offerings, reflecting their culinary versatility.

Regional Insights

Regionally, the mushroom market demonstrates varied dynamics. Asia Pacific leads in both production and consumption, with China as the epicenter due to its large agricultural base and cultural affinity for mushrooms in daily diet. Countries like Japan, South Korea, and India also contribute significantly to regional demand. North America exhibits strong growth, propelled by health trends and the popularity of plant-based diets, with the United States and Canada being major markets. Europe holds a substantial share, with consumers in Germany, the UK, and France showing high preference for organic and exotic mushroom varieties. The region also has a well-established retail infrastructure supporting market access. Latin America and the Middle East & Africa are emerging regions, with increasing urbanization and disposable incomes driving demand, though production capabilities are still developing. Each region presents unique opportunities and challenges influenced by local dietary patterns, economic conditions, and regulatory environments, shaping the global mushroom trade landscape.

Company Insights

The competitive landscape of the mushroom market features several key players striving for market share through innovation and expansion. Prominent companies include Bonduelle Group, which has a strong presence in processed vegetables including mushrooms. Costa Group is a significant player in Australia, focusing on fresh produce. Monaghan Mushrooms operates extensively in Europe and beyond, emphasizing quality and sustainability. Scelta Mushrooms specializes in processed mushroom products for the food industry. Highline Mushrooms is a major producer in North America. These companies invest in research to develop new mushroom strains with improved yield and resistance, and in technology to optimize cultivation and processing. Many are also engaging in sustainable practices, such as using agricultural waste for substrate, to appeal to environmentally conscious consumers. The market sees activities ranging from mergers and acquisitions to partnerships with food manufacturers and retailers, indicating a strategic focus on strengthening supply chains and expanding product portfolios to maintain competitive advantage.

Recent Developments

Recent developments in the mushroom market reflect ongoing innovation and strategic moves by industry participants. There has been a surge in investment towards vertical farming and controlled environment agriculture technologies to enable year-round production with reduced environmental impact. Companies are launching new product lines, such as mushroom-based jerky, coffee blends, and broth concentrates, targeting health-focused consumers. Partnerships between mushroom growers and food tech companies are increasing to develop next-generation meat alternatives that leverage mushroom's fibrous texture. Several players have announced expansion of production facilities to meet growing demand, particularly in North America and Europe. Sustainability initiatives are prominent, with efforts to implement circular economy models, such as utilizing spent mushroom substrate for bioenergy or animal feed. Additionally, there is growing interest in exploring the therapeutic potential of medicinal mushrooms through clinical research, opening avenues for pharmaceutical applications. These developments indicate a market that is rapidly evolving to capitalize on health, sustainability, and technological trends.

Report Segmentation

This market research report on the mushroom market offers a detailed segmentation to provide comprehensive insights. The market is segmented by type, including button mushroom, shiitake mushroom, oyster mushroom, and others such as morel and truffle. By application, the segmentation covers fresh consumption, processed food which includes canned, frozen, and dried products, food service, and others including pharmaceutical and nutraceutical uses. The processed food segment is further analyzed sub-segments like sauces and soups. Form segmentation includes whole mushroom and processed forms such as powder and extract. Distribution channel segmentation comprises direct sales, supermarkets/hypermarkets, specialty stores, online retail, and others. Geographically, the report provides analysis for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, with key country-level insights. This multi-faceted segmentation allows for a granular understanding of market dynamics, trends, and opportunities across different dimensions, catering to the strategic needs of businesses and investors.

FAQs

What are the different types of edible mushrooms? Common edible mushrooms include button, shiitake, oyster, portobello, cremini, morel, and enoki, each with distinct flavors and culinary uses.

How are mushrooms grown commercially? Commercial mushroom cultivation typically occurs in controlled environments using substrates like composted organic matter, with careful regulation of temperature, humidity, and hygiene to ensure optimal growth.

What are the health benefits of consuming mushrooms? Mushrooms are low in calories and rich in nutrients like B vitamins, selenium, potassium, and antioxidants; some varieties also support immune function and offer anti-inflammatory properties.

Which countries are the largest producers of mushrooms? China is the world's largest producer of mushrooms, followed by countries like the United States, Netherlands, Poland, and Spain.

How can mushrooms be used in vegan cooking? Mushrooms serve as a meat substitute in vegan dishes due to their umami flavor and meaty texture, used in burgers, stir-fries, stews, and as a base for plant-based broths.

Citius Research has developed a research report titled “Mushroom Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mushroom Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mushroom Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mushroom Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mushroom Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mushroom Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mushroom Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mushroom Market
• Cost and Gross Margin Analysis of Mushroom Market
• Mushroom Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mushroom Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mushroom Market Key Stakeholders

Below are the key stakeholders for the Mushroom Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mushroom Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mushroom Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mushroom Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mushroom Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mushroom Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mushroom Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mushroom Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mushroom Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mushroom Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mushroom Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mushroom Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mushroom Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mushroom Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mushroom Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mushroom Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mushroom Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mushroom Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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