Multiplex Assays Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187354
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Multiplex Assays Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.30% during the forecast period (2024-2030).

Multiplex Assays Market

(Market Size)
$3.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.30%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.5 billion
Key Players Thermo Fisher, Bio-Rad, Merck, Luminex, Abcam

Market Summary

The multiplex assays market is a rapidly evolving segment within the biotechnology industry, characterized by the simultaneous measurement of multiple analytes in a single reaction. This technology offers significant advantages over traditional single-plex methods, including higher throughput, reduced sample consumption, and cost efficiency. The market is driven by increasing demand in drug discovery and development, clinical diagnostics, and research activities. Key assay types include protein, nucleic acid, and cell-based multiplex assays, each serving distinct applications across various end-user segments. The adoption of these assays is widespread in pharmaceutical and biotechnology companies, academic research institutes, and clinical laboratories. Technological advancements are continuously enhancing the sensitivity, specificity, and multiplexing capacity of these assays, making them indispensable tools in modern biological research and diagnostics. The competitive landscape features both established players and innovative entrants striving to expand their product portfolios and geographic presence.

Key Highlights

The multiplex assays market is distinguished by several key highlights that underscore its growth and importance. A primary highlight is the technological innovation leading to the development of high-plex assays capable of analyzing thousands of targets simultaneously, which is revolutionizing fields like genomics and proteomics. The integration of automation and robotics in assay workflows is another significant trend, enhancing reproducibility and throughput while minimizing human error. The market is also witnessing a surge in partnerships and collaborations between diagnostic companies and research institutions to develop novel assay panels for complex diseases. Furthermore, the increasing application in personalized medicine and companion diagnostics is creating new avenues for market expansion. The emphasis on miniaturization and microfluidics is reducing reagent costs and improving assay efficiency. Regulatory approvals for multiplex diagnostic tests are also accelerating, facilitating their adoption in clinical settings. These factors collectively highlight the dynamic and progressive nature of the multiplex assays market.

Drivers, Opportunities & Restraints

The growth of the multiplex assays market is propelled by several drivers, including the rising prevalence of chronic and infectious diseases, which necessitates advanced diagnostic and research tools. The growing investment in biotechnology and pharmaceutical R&D is a major driver, as multiplex assays expedite drug discovery and validation processes. Additionally, the increasing adoption of personalized medicine and the need for high-content screening in research are fueling demand. Opportunities abound in the development of point-of-care multiplex testing devices, which could democratize access to advanced diagnostics. Expansion into emerging markets with growing healthcare infrastructure presents significant growth potential. However, the market faces restraints such as the high cost of instruments and reagents, which can limit adoption in resource-constrained settings. Technical challenges related to assay optimization, cross-reactivity, and data analysis complexity also pose hurdles. Stringent regulatory requirements for product approval can delay market entry and increase development costs. Addressing these restraints through innovation and cost-reduction strategies is crucial for sustained market growth.

Concentration Insights

The multiplex assays market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized biotechnology firms. Leading companies such as Thermo Fisher Scientific, Bio-Rad Laboratories, and Luminex Corporation hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players often engage in strategic acquisitions to enhance their technological offerings and market reach. However, there is also a vibrant segment of small and medium-sized enterprises focusing on niche applications or innovative technologies, contributing to market diversity. The competitive intensity is high, with companies competing on factors like assay performance, multiplexing capacity, ease of use, and cost-effectiveness. Regional presence also influences market concentration, with North American and European companies dominating, but Asian players are increasingly becoming competitive. The market's concentration is expected to evolve with ongoing technological disruptions and entry of new players.

Type Insights

Multiplex assays are categorized into several types based on the target molecule and technology used. Protein multiplex assays are widely used for cytokine profiling, biomarker discovery, and signaling pathway analysis, employing technologies like bead-based immunoassays and planar arrays. Nucleic acid multiplex assays, including PCR-based and sequencing-based methods, are crucial for genetic variation analysis, pathogen detection, and gene expression studies. Cell-based multiplex assays enable simultaneous analysis of multiple cellular parameters, such as proliferation, apoptosis, and receptor activation, using flow cytometry or imaging techniques. Each assay type offers distinct advantages; for instance, protein assays provide insights into proteomic changes, while nucleic acid assays are essential for genomic applications. The choice of assay type depends on the specific research or diagnostic question, sample type, and required throughput. Continuous advancements are enhancing the multiplexing capacity and accuracy of these assays, expanding their application scope.

Application Insights

Multiplex assays find applications across a broad spectrum of fields within biotechnology and healthcare. In drug discovery and development, they are used for high-throughput screening, target validation, and toxicity assessment, significantly accelerating the research pipeline. In clinical diagnostics, multiplex assays enable the simultaneous detection of multiple biomarkers for diseases like cancer, autoimmune disorders, and infectious diseases, improving diagnostic accuracy and efficiency. Research applications include genomics, proteomics, and metabolomics studies, where they facilitate comprehensive analysis of biological systems. Additionally, these assays are employed in biomarker discovery and validation, which is critical for developing personalized medicine approaches. The use in veterinary diagnostics and food safety testing is also growing. The versatility of multiplex assays makes them invaluable tools across these applications, driven by the need for comprehensive and efficient analytical solutions.

Regional Insights

The multiplex assays market demonstrates distinct regional dynamics influenced by factors such as healthcare infrastructure, research funding, and regulatory environments. North America holds a prominent position, driven by robust biotechnology and pharmaceutical sectors, high R&D expenditure, and early adoption of advanced technologies. Europe follows closely, with strong academic and clinical research activities supporting market growth. The Asia-Pacific region is emerging as a high-growth market, fueled by increasing healthcare investment, rising prevalence of diseases, and growing biotech industry. Countries like China, Japan, and India are witnessing rapid adoption of multiplex assays in research and diagnostics. Latin America and the Middle East & Africa are expected to experience gradual growth, supported by improving healthcare access and rising awareness. Regional regulatory policies and economic conditions also play a significant role in shaping market trends and opportunities.

Company Insights

Key players in the multiplex assays market include Thermo Fisher Scientific, which offers a comprehensive range of products under its Luminex and ELISA platforms. Bio-Rad Laboratories is known for its Bio-Plex multiplex immunoassay systems, widely used in research and clinical applications. Luminex Corporation, now part of DiaSorin, specializes in xMAP technology for high-plex analysis. Other significant companies are Merck KGaA, with its MilliporeSigma portfolio, and QIAGEN, providing nucleic acid-based multiplex solutions. Becton, Dickinson and Company (BD) offers flow cytometry-based multiplex assays. These companies focus on innovation, often introducing new assay kits and instruments to enhance multiplexing capabilities. Strategic initiatives such as mergers, acquisitions, and partnerships are common to expand market presence and technological expertise. The competitive landscape is characterized by continuous product development and efforts to address evolving customer needs in research and diagnostics.

Recent Developments

Recent developments in the multiplex assays market reflect ongoing innovation and strategic movements. Thermo Fisher Scientific launched enhanced versions of its Luminex instruments, offering improved sensitivity and higher multiplexing capacity. Bio-Rad Laboratories introduced new panels for cytokine and chemokine analysis, expanding its Bio-Plex assay menu. There has been increased activity in developing multiplex PCR tests for respiratory pathogens, driven by the COVID-19 pandemic. Companies are also focusing on integrating artificial intelligence for data analysis to handle complex multiplex data efficiently. Partnerships between diagnostic companies and academic institutions have led to the development of novel assay panels for oncology and neurology applications. Regulatory approvals for multiplex diagnostic tests have been accelerating, facilitating their clinical adoption. These developments indicate a trend towards more advanced, user-friendly, and application-specific multiplex assay solutions.

Report Segmentation

This report on the multiplex assays market provides a detailed segmentation to offer comprehensive insights. The market is segmented by type into protein multiplex assays, nucleic acid multiplex assays, and cell-based multiplex assays. Each type is further broken down into sub-segments based on technology and platform. By product, the segmentation includes instruments, reagents and kits, and software and services. Application segmentation covers drug discovery and development, clinical diagnostics, research applications, and others. The end-user segment comprises pharmaceutical and biotechnology companies, academic and research institutes, clinical laboratories, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough analysis of market trends, opportunities, and challenges across different dimensions, providing valuable insights for stakeholders.

FAQs

What is the difference between multiplex and singleplex assays? Multiplex assays allow for the simultaneous detection of multiple analytes in a single sample, whereas singleplex assays measure only one analyte at a time. This makes multiplex assays more efficient, cost-effective, and suitable for high-throughput applications.

What are the key applications of multiplex assays? Key applications include drug discovery, clinical diagnostics, biomarker research, genomics, proteomics, and infectious disease testing. They are used to analyze multiple parameters from a single sample, saving time and resources.

Which companies are leading in the multiplex assays market? Leading companies include Thermo Fisher Scientific, Bio-Rad Laboratories, Luminex Corporation (DiaSorin), Merck KGaA, QIAGEN, and Becton, Dickinson and Company. These players offer a wide range of products and technologies.

What are the common technologies used in multiplex assays? Common technologies include bead-based immunoassays (e.g., Luminex xMAP), planar arrays, multiplex PCR, next-generation sequencing, and flow cytometry. Each technology offers different multiplexing capacities and applications.

How are multiplex assays used in drug discovery? In drug discovery, they are used for high-throughput screening, target validation, lead optimization, and toxicity testing. They enable researchers to analyze multiple biomarkers or pathways simultaneously, accelerating the discovery process.

What are the challenges associated with multiplex assays? Challenges include assay optimization to avoid cross-reactivity, high initial costs of instruments, complexity in data analysis, and stringent regulatory requirements. Addressing these challenges requires technical expertise and investment.

Citius Research has developed a research report titled “Multiplex Assays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Multiplex Assays Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Multiplex Assays Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Multiplex Assays Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Multiplex Assays Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Multiplex Assays Market
• Research Methodology
• Executive Summary
• Market Dynamics of Multiplex Assays Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Multiplex Assays Market
• Cost and Gross Margin Analysis of Multiplex Assays Market
• Multiplex Assays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Multiplex Assays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Multiplex Assays Market Key Stakeholders

Below are the key stakeholders for the Multiplex Assays Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Multiplex Assays Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Multiplex Assays Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Multiplex Assays Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Multiplex Assays Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Multiplex Assays Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Multiplex Assays Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Multiplex Assays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Multiplex Assays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Multiplex Assays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Multiplex Assays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Multiplex Assays Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Multiplex Assays Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Multiplex Assays Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Multiplex Assays Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Multiplex Assays Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Multiplex Assays Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Multiplex Assays Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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