Motorcycle Shock Absorbers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186648
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Motorcycle Shock Absorbers Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Motorcycle Shock Absorbers Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Showa, KYB, ?hlins, WP Suspension, Gabriel

Market Summary

The motorcycle shock absorbers market is a critical segment within the automotive and transportation industry, dedicated to the production and distribution of components designed to dampen shock impulses and provide stability and comfort during motorcycle operation. This market is characterized by continuous innovation aimed at enhancing ride quality, safety, and overall vehicle performance. Key products include hydraulic, pneumatic, and spring-based shock absorbers, each catering to different motorcycle types and riding conditions. The industry serves a global customer base, including OEMs and the aftermarket sector, with demand influenced by factors such as motorcycle sales trends, technological advancements, and consumer preferences for superior riding experiences. Manufacturers are increasingly focusing on developing lightweight, durable, and adjustable shock absorbers to meet the evolving needs of both recreational and professional riders. The market is highly competitive, with players striving to differentiate through product quality, reliability, and integration of advanced materials and electronic systems.

Key Highlights

The motorcycle shock absorbers market is distinguished by several key highlights that underscore its dynamic nature. Technological innovation remains a central focus, with leading companies investing in research and development to introduce products featuring electronic damping adjustment, adaptive suspension systems, and advanced materials like titanium and carbon fiber. The aftermarket segment represents a significant revenue stream, driven by enthusiasts seeking performance upgrades and replacement parts. Sustainability initiatives are gaining traction, with manufacturers exploring eco-friendly materials and production processes. The market is also witnessing a trend towards customization, allowing riders to tailor shock absorbers to specific riding styles and conditions. Collaboration between motorcycle manufacturers and shock absorber suppliers is intensifying to develop integrated solutions that enhance overall vehicle dynamics. Additionally, the rise of electric motorcycles is creating new opportunities for shock absorber design, focusing on weight distribution and unique performance requirements.

Drivers, Opportunities & Restraints

Several drivers propel the motorcycle shock absorbers market forward, including the global increase in motorcycle ownership, particularly in emerging economies where motorcycles are a primary mode of transportation. The growing popularity of adventure touring and sports motorcycles fuels demand for high-performance suspension systems. Opportunities abound in the development of smart shock absorbers with IoT connectivity for real-time performance monitoring and adjustment. The expansion of the electric motorcycle segment presents a fertile ground for innovation in shock absorber technology tailored to electric vehicle architectures. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Stringent regulatory standards regarding vehicle safety and emissions also pose challenges, requiring continuous compliance efforts. Economic downturns and fluctuations in disposable income may affect consumer spending on motorcycles and aftermarket upgrades, potentially dampening market growth.

Concentration Insights

The motorcycle shock absorbers market exhibits a concentrated competitive landscape, with a handful of established players holding significant market share. Companies such as ?hlins Racing AB, KYB Corporation, Showa Corporation, and ZF Friedrichshafen AG dominate through extensive product portfolios, strong brand recognition, and longstanding relationships with major motorcycle manufacturers. These industry leaders leverage their technical expertise and global distribution networks to maintain a competitive edge. Regional players also play a crucial role, particularly in cost-sensitive markets, by offering affordable alternatives. The market concentration is further influenced by mergers and acquisitions, as larger entities seek to expand their technological capabilities and geographic reach. Collaboration with motorcycle OEMs for co-development projects is a common strategy, ensuring alignment with vehicle design and performance requirements. Intellectual property, including patents on innovative suspension technologies, serves as a barrier to entry for new competitors.

Type Insights

The motorcycle shock absorbers market is segmented by type into hydraulic, pneumatic, and spring-based systems, each offering distinct advantages. Hydraulic shock absorbers are widely used due to their effective damping capabilities and reliability across various riding conditions. They operate on the principle of fluid displacement through valves to absorb energy. Pneumatic shock absorbers, often referred to as air shocks, utilize compressed air to provide adjustable suspension settings, favored for their versatility and comfort customization. Spring-based shock absorbers, including coil-over and leaf spring variants, are valued for their simplicity and cost-effectiveness, commonly found in entry-level and vintage motorcycles. Recent advancements include hybrid systems that combine hydraulic and pneumatic elements for optimized performance. The choice of shock absorber type depends on factors such as motorcycle category, intended use, and rider preferences, with continuous innovation aimed at improving responsiveness, durability, and weight efficiency.

Application Insights

Motorcycle shock absorbers find application across various motorcycle categories, including sports bikes, cruisers, touring motorcycles, off-road bikes, and scooters. Sports bikes demand high-performance suspension systems with precise damping control to handle aggressive riding and cornering at high speeds. Cruisers prioritize comfort and stability, often featuring shock absorbers with longer travel and softer settings. Touring motorcycles require durable and adjustable shock absorbers to support heavy loads and provide a smooth ride over long distances. Off-road bikes utilize robust suspension systems with significant travel to absorb impacts from uneven terrain. Scooters, typically used for urban commuting, employ simpler shock absorber designs focused on cost efficiency and adequate comfort. The aftermarket segment caters to riders seeking upgrades for enhanced performance, customization, or replacement of worn components, driven by enthusiast communities and racing activities.

Regional Insights

The motorcycle shock absorbers market demonstrates distinct regional characteristics influenced by economic conditions, motorcycle adoption rates, and consumer preferences. The Asia-Pacific region dominates the market, driven by high motorcycle production and sales in countries such as China, India, and Indonesia, where motorcycles are integral to daily transportation. North America and Europe represent mature markets with strong demand for premium and high-performance shock absorbers, fueled by a culture of motorcycle touring and sports riding. Latin America and the Middle East & Africa are emerging regions showing growth potential due to increasing urbanization and rising disposable incomes. Regional regulatory frameworks regarding vehicle safety and emissions impact product specifications and market entry strategies. Manufacturing hubs are concentrated in Asia-Pacific, benefiting from cost advantages and proximity to key OEMs, while R&D centers are often located in technologically advanced regions like Europe and North America.

Company Insights

Prominent companies in the motorcycle shock absorbers market include ?hlins Racing AB, renowned for its high-performance racing suspension systems; KYB Corporation, a major supplier to OEMs with a broad product range; Showa Corporation, known for its innovative damping technologies; and ZF Friedrichshafen AG, which offers advanced suspension solutions through its Sachs brand. Other key players include WP AG, specializing in off-road and motocross suspension; and Bitubo Sistemi di Sospensione, focusing on aftermarket performance upgrades. These companies compete on factors such as product innovation, quality, brand reputation, and strategic partnerships with motorcycle manufacturers. Many engage in motorsports sponsorship to showcase their technological prowess and gain credibility among enthusiasts. Sustainability initiatives are increasingly important, with efforts to reduce environmental impact through eco-friendly materials and energy-efficient manufacturing processes. Global expansion and portfolio diversification are common strategies to capture growth in emerging markets and new application segments.

Recent Developments

Recent developments in the motorcycle shock absorbers market highlight a trend towards electrification and digitalization. Companies are introducing electronically controlled suspension systems that automatically adjust damping settings based on riding conditions, leveraging sensors and algorithms for optimal performance. There is growing investment in lightweight materials such as advanced alloys and composites to reduce unsprung weight and improve handling. Collaboration between shock absorber manufacturers and electric motorcycle startups is increasing to develop tailored suspension solutions that address the unique weight distribution and performance characteristics of electric bikes. Sustainability efforts include the adoption of recyclable materials and processes that minimize carbon footprint. The aftermarket segment is seeing innovation with plug-and-play upgrade kits that simplify installation for consumers. Additionally, advancements in manufacturing technologies like 3D printing are being explored for prototyping and custom component production, enabling faster iteration and customization.

Report Segmentation

This report on the motorcycle shock absorbers market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes hydraulic, pneumatic, and spring-based shock absorbers, detailing their respective market dynamics, technological features, and adoption trends. Application segmentation covers sports bikes, cruisers, touring motorcycles, off-road bikes, and scooters, examining specific requirements and growth prospects for each category. Regional segmentation offers insights into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional production capacities, demand patterns, and competitive landscapes. Each segment is analyzed in terms of market trends, key players, and future outlook, providing stakeholders with actionable intelligence for strategic decision-making. The report also addresses the aftermarket segment separately, evaluating its contribution to overall market growth and the factors driving consumer behavior in this space.

FAQs

What are the different types of motorcycle shock absorbers available? Motorcycle shock absorbers primarily come in hydraulic, pneumatic, and spring-based types, each designed for specific performance characteristics and riding applications.

How do I know when to replace my motorcycle shock absorbers? Signs indicating the need for replacement include excessive bouncing, poor handling, fluid leaks, uneven tire wear, and a noticeable decrease in ride comfort and stability.

What are the benefits of upgrading to aftermarket shock absorbers? Upgrading can enhance handling, comfort, and safety through improved damping performance, adjustability, and durability, often tailored to specific riding styles or conditions.

Which companies are the leading manufacturers of motorcycle shock absorbers? Key players include ?hlins Racing AB, KYB Corporation, Showa Corporation, and ZF Friedrichshafen AG, known for their innovation and quality in suspension systems.

How do electronic suspension systems work in motorcycles? Electronic systems use sensors to monitor riding conditions and automatically adjust damping settings in real-time, optimizing performance for varying terrains and loads.

What materials are commonly used in high-performance motorcycle shock absorbers? Advanced materials such as titanium, carbon fiber, and high-strength alloys are employed to reduce weight while maintaining strength and durability in performance-oriented applications.

Citius Research has developed a research report titled “Motorcycle Shock Absorbers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Motorcycle Shock Absorbers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Motorcycle Shock Absorbers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Motorcycle Shock Absorbers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Motorcycle Shock Absorbers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Motorcycle Shock Absorbers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Motorcycle Shock Absorbers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Motorcycle Shock Absorbers Market
• Cost and Gross Margin Analysis of Motorcycle Shock Absorbers Market
• Motorcycle Shock Absorbers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Motorcycle Shock Absorbers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Motorcycle Shock Absorbers Market Key Stakeholders

Below are the key stakeholders for the Motorcycle Shock Absorbers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Motorcycle Shock Absorbers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Motorcycle Shock Absorbers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Motorcycle Shock Absorbers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Motorcycle Shock Absorbers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Motorcycle Shock Absorbers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Motorcycle Shock Absorbers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Motorcycle Shock Absorbers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Motorcycle Shock Absorbers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Motorcycle Shock Absorbers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Motorcycle Shock Absorbers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Motorcycle Shock Absorbers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Motorcycle Shock Absorbers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Motorcycle Shock Absorbers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Motorcycle Shock Absorbers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Motorcycle Shock Absorbers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Motorcycle Shock Absorbers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Motorcycle Shock Absorbers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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