Motor Lamination Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186182
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Motor Lamination Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 14.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Motor Lamination Market

(Market Size)
$8.5 billion
$14.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 8.5 billion
2030 Market Size USD 14.5 billion
Key Players Tempel, Polaris, Lamination Specialties, R. Bourgeois, Lawkim

Market Summary

The motor lamination market is a critical segment within the automotive and transportation industry, serving as the foundational component for electric motors used in various vehicular applications. Motor laminations, typically made from electrical steel, are stacked to form the core of motors, reducing energy loss and enhancing efficiency. The growing emphasis on electric vehicles (EVs) and hybrid vehicles has significantly driven demand, as these technologies rely heavily on efficient electric motors. Additionally, advancements in manufacturing processes, such as the adoption of laser cutting and welding techniques, have improved the precision and performance of motor laminations. The market is characterized by a strong focus on innovation, with key players investing in research and development to create laminations that meet the evolving requirements of high-efficiency motors. Regulatory pressures aimed at reducing carbon emissions further bolster the market, pushing automotive manufacturers to integrate more efficient motor systems into their vehicles. The motor lamination market is thus integral to the broader shift towards sustainable transportation solutions.

Key Highlights

The motor lamination market showcases several key highlights that underline its importance and growth trajectory. A prominent trend is the increasing adoption of electric vehicles, which directly amplifies the need for high-performance motor laminations essential for EV powertrains. Technological advancements in material science have led to the development of advanced electrical steels that offer superior magnetic properties and reduced core losses, enhancing overall motor efficiency. Another highlight is the strategic collaborations and partnerships among automotive OEMs and lamination manufacturers to co-develop customized solutions tailored to specific motor designs. The market also sees a rising inclination towards automation in manufacturing processes, ensuring higher precision, consistency, and scalability in production. Furthermore, the expansion of charging infrastructure and government incentives for electric vehicle adoption are??ly fueling market growth. These factors collectively highlight the market's dynamic nature and its critical role in enabling the future of automotive electrification.

Drivers, Opportunities & Restraints

The motor lamination market is driven by several factors, including the global push towards electrification in the automotive sector, stringent emission regulations, and the increasing consumer demand for fuel-efficient vehicles. The rise of electric and hybrid vehicles acts as a primary driver, as these vehicles require efficient electric motors where laminations play a vital role. Opportunities abound in the development of lightweight and high-efficiency laminations, which can cater to the evolving needs of next-generation automotive applications. Additionally, the integration of Industry 4.0 technologies in manufacturing presents significant opportunities for enhancing production efficiency and reducing costs. However, the market faces restraints such as the volatility in raw material prices, particularly for electrical steel, which can impact production costs and profitability. Supply chain disruptions and the high initial investment required for advanced manufacturing technologies also pose challenges. Despite these restraints, the ongoing innovation and increasing R&D investments are expected to mitigate these issues and propel market growth.

Concentration Insights

The motor lamination market exhibits a concentrated landscape with a few key players dominating the industry. Companies such as Tempel, Mitsui High-tec, Inc., and Euro Group Laminations hold significant market shares, leveraging their extensive expertise, advanced manufacturing capabilities, and strong global presence. These established players focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their product portfolios. There is also a notable presence of regional players who cater to local demands, particularly in emerging economies where automotive production is growing. The market concentration is further influenced by high barriers to entry, including the need for specialized knowledge, substantial capital investment, and established customer relationships. Innovation and technological superiority are critical factors that determine competitive advantage, leading to continuous investments in R&D by leading companies to develop cutting-edge lamination solutions.

Type Insights

Motor laminations are primarily categorized based on the type of electrical steel used, with grain-oriented electrical steel (GOES) and non-grain-oriented electrical steel (NGOES) being the main variants. NGOES is predominantly used in motor laminations due to its isotropic magnetic properties, which ensure consistent performance in various directions, making it ideal for rotating machinery like electric motors. GOES, while offering superior magnetic properties in the rolling direction, is less common in motors and more suited for transformers. Another segmentation is based on the manufacturing process, which includes stamping, laser cutting, and etching. Stamping is a traditional and widely used method, offering cost-effectiveness for high-volume production. Laser cutting provides higher precision and flexibility, suitable for complex designs and prototypes. Etching is used for very fine and intricate laminations. The choice of type and manufacturing process depends on the specific application requirements, balancing factors such as efficiency, cost, and production volume.

Application Insights

In the automotive and transportation industry, motor laminations find extensive applications in various types of electric motors used in vehicles. Key applications include traction motors in electric and hybrid vehicles, which are critical for converting electrical energy into mechanical motion. Additionally, motor laminations are used in auxiliary motors powering systems like power windows, windshield wipers, and HVAC systems. The growing adoption of electric power steering systems also relies on efficient motor laminations. Beyond passenger vehicles, applications extend to commercial vehicles, electric buses, and two-wheelers, where the demand for energy-efficient motors is rising. The emphasis on reducing vehicle weight and improving fuel efficiency further drives the innovation in lamination designs tailored to specific automotive applications. As automotive electrification accelerates, the application spectrum for motor laminations continues to expand, encompassing new and emerging vehicular technologies.

Regional Insights

The motor lamination market demonstrates distinct regional dynamics influenced by automotive production, regulatory policies, and adoption of electric vehicles. Asia-Pacific leads the market, driven by high automotive manufacturing activities in countries like China, Japan, and South Korea, coupled with strong government support for electric vehicle adoption. China, in particular, is a significant hub due to its massive EV production and supportive infrastructure developments. North America and Europe also represent substantial markets, characterized by stringent emission norms and a growing shift towards electric mobility. In Europe, countries like Germany and France are at the forefront, with automotive OEMs heavily investing in electrification. North America benefits from technological advancements and the presence of major EV manufacturers. Emerging regions such as Latin America and the Middle East are gradually adopting these technologies, though at a slower pace, presenting future growth opportunities as awareness and infrastructure improve.

Company Insights

Prominent companies in the motor lamination market include Tempel, Mitsui High-tec, Inc., Euro Group Laminations, and Lamination Specialties LLC. Tempel is renowned for its extensive product portfolio and global reach, offering laminations for various automotive applications. Mitsui High-tec, Inc. emphasizes technological innovation, producing high-precision laminations using advanced manufacturing techniques. Euro Group Laminations focuses on customized solutions and has a strong presence in the European automotive sector. Lamination Specialties LLC is known for its expertise in prototyping and low-volume production, catering to niche markets. These companies invest significantly in research and development to enhance product performance and meet the evolving demands of the automotive industry. Strategic initiatives such as expanding production capacities, forming joint ventures, and acquiring smaller players are common tactics employed to strengthen market position and leverage growth opportunities in the rapidly evolving electric vehicle landscape.

Recent Developments

Recent developments in the motor lamination market reflect the industry's response to the accelerating shift towards electric vehicles and technological advancements. Key players have been investing in expanding their production facilities to meet rising demand. For instance, several companies have announced new manufacturing plants dedicated to producing laminations for EV motors. There is also a growing trend towards the adoption of Industry 4.0 technologies, such as automation and IoT, in manufacturing processes to improve precision and efficiency. Innovations in material science have led to the introduction of new grades of electrical steel that offer lower core losses and higher permeability. Additionally, strategic partnerships between lamination manufacturers and automotive OEMs have increased, focusing on co-developing tailored solutions for next-generation electric motors. These developments underscore the market's dynamic nature and its critical role in supporting the global transition to electric mobility.

Report Segmentation

This report on the motor lamination market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, distinguishing between grain-oriented and non-grain-oriented electrical steel laminations, with further breakdowns based on manufacturing processes such as stamping, laser cutting, and etching. Application-wise segmentation covers traction motors, auxiliary motors, and other automotive systems across passenger vehicles, commercial vehicles, and two-wheelers. Geographical segmentation includes analysis of key regions such as North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional trends and opportunities. Additionally, the report segments the market based on end-use, focusing on OEMs and aftermarket channels. This structured segmentation enables a thorough understanding of market dynamics, helping stakeholders identify growth areas, assess competitive landscapes, and make informed strategic decisions tailored to specific segments.

FAQs

What materials are commonly used in motor laminations? Motor laminations are predominantly made from electrical steel, specifically non-grain-oriented electrical steel (NGOES) due to its isotropic magnetic properties, which ensure efficient performance in electric motors. Grain-oriented electrical steel (GOES) is also used but is more common in transformers.

How do motor laminations improve efficiency? Motor laminations reduce energy losses by minimizing eddy currents through their insulated, stacked design. This enhances the magnetic flux efficiency, leading to lower heat generation and higher overall motor performance.

What are the key applications in the automotive industry? In automotive, motor laminations are essential for traction motors in electric and hybrid vehicles, as well as for auxiliary motors in systems like power steering, HVAC, and power windows.

Which regions are leading in motor lamination production? Asia-Pacific, particularly China and Japan, leads in production due to high automotive manufacturing and EV adoption. North America and Europe are also significant markets driven by stringent emission regulations.

What manufacturing processes are used for motor laminations? Common processes include stamping, which is cost-effective for high volumes; laser cutting for precision and complex designs; and etching for fine, intricate laminations.

How is the rise of electric vehicles impacting the market? The growth of electric vehicles is a major driver, increasing demand for high-efficiency motor laminations used in EV powertrains, thus fueling innovation and expansion in the market.

Citius Research has developed a research report titled “Motor Lamination Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Motor Lamination Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Motor Lamination Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Motor Lamination Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Motor Lamination Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Motor Lamination Market
• Research Methodology
• Executive Summary
• Market Dynamics of Motor Lamination Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Motor Lamination Market
• Cost and Gross Margin Analysis of Motor Lamination Market
• Motor Lamination Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Motor Lamination Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Motor Lamination Market Key Stakeholders

Below are the key stakeholders for the Motor Lamination Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Motor Lamination Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Motor Lamination Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Motor Lamination Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Motor Lamination Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Motor Lamination Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Motor Lamination Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Motor Lamination Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Motor Lamination Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Motor Lamination Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Motor Lamination Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Motor Lamination Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Motor Lamination Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Motor Lamination Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Motor Lamination Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Motor Lamination Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Motor Lamination Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Motor Lamination Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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