Modified lecithin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195654
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Modified lecithin Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Modified lecithin Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Cargill, ADM, DuPont, Lipoid, Bunge

Market Summary

The modified lecithin market is a specialized segment within the global food and beverage industry, focusing on the utilization of lecithin that has been chemically or enzymatically altered to enhance its functional properties. Lecithin, a natural emulsifier derived primarily from soybeans, sunflowers, or eggs, is modified to improve its solubility, stability, and performance in various applications. This market is integral to modern food processing, as modified lecithin enables the creation of stable emulsions, prevents ingredient separation, and improves texture and mouthfeel in a vast array of products. The demand is driven by the food industry's continuous innovation and the growing consumer preference for clean-label and functional ingredients. Manufacturers are increasingly adopting modified lecithin to meet specific technical challenges in product formulation, ensuring consistency and quality in end-products ranging from chocolates and baked goods to instant beverages and nutritional supplements. The market is characterized by ongoing research and development efforts aimed at expanding its application scope and improving production efficiency.

Key Highlights

The modified lecithin market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is its superior functionality as an emulsifier compared to standard lecithin, offering enhanced heat stability and better performance in low-fat or difficult-to-emulsify systems. This makes it indispensable in the production of confectionery, where it prevents sugar bloom and controls viscosity, and in dairy alternatives, where it ensures a smooth, creamy consistency. Another significant aspect is the alignment with the clean-label trend, as enzymatic modification is often perceived as a more natural process. Leading ingredient suppliers, including Archer Daniels Midland Company and Cargill, Incorporated, are actively investing in expanding their modified lecithin portfolios to cater to diverse regional and application-specific needs. The market is also witnessing a surge in demand for non-GMO and organic variants, reflecting shifting consumer preferences. Furthermore, its application is expanding beyond food into sectors like pharmaceuticals and personal care, indicating robust future potential.

Drivers, Opportunities & Restraints

The growth of the modified lecithin market is propelled by several powerful drivers. The rising global consumption of processed and packaged foods is a fundamental force, as manufacturers require advanced emulsifiers to ensure product stability and shelf life. Consumer demand for natural and functional ingredients further accelerates adoption, positioning enzymatically modified lecithin as a favorable alternative to synthetic additives. The expansion of the health and wellness sector, particularly for products like dietary supplements and functional beverages, presents a significant opportunity, as lecithin is valued for its nutritional benefits, including choline content. However, the market faces notable restraints. Price volatility of raw materials, such as soybeans, can impact production costs and profit margins. Additionally, stringent food safety regulations and labeling requirements across different regions can pose challenges for market entry and product innovation. Despite these hurdles, opportunities abound in developing novel extraction and modification technologies and in penetrating emerging economies with growing food processing industries.

Concentration Insights

The competitive landscape of the modified lecithin market is moderately concentrated, with a mix of large multinational corporations and specialized ingredient manufacturers dominating the space. A handful of key players, such as Archer Daniels Midland Company, Cargill, Incorporated, and Lecico GmbH, hold significant market share due to their extensive production capabilities, robust distribution networks, and strong investment in research and development. These industry leaders compete on the basis of product quality, application expertise, and the ability to offer customized solutions to food manufacturers. The market also features several regional players who compete by catering to local preferences and offering cost-effective alternatives. This concentration fosters a environment of continuous innovation, with companies striving to develop new modification techniques and application-specific blends. Strategic activities such as mergers, acquisitions, and partnerships are common as firms seek to expand their geographic footprint and strengthen their product portfolios in this technically demanding market.

Type Insights

Modified lecithin is primarily available in two main types based on the modification process: chemically modified and enzymatically hydrolyzed. Chemically modified lecithin undergoes processes like acetylation or hydroxylation to alter its phospholipid structure, resulting in improved oil-in-water emulsification properties and enhanced tolerance to heat and acidic environments. This type is widely used in applications requiring high stability, such as in margarines, spray oils, and industrial release agents. Enzymatically hydrolyzed lecithin is produced using enzymes like phospholipase to break down the phospholipids. This method is often preferred for clean-label product formulations as it is considered a more natural process. It offers excellent emulsifying properties, particularly in water-in-oil systems, and is extensively used in instantizing powders, bakery products, and chocolate confectionery. The choice between types depends heavily on the specific functional requirement of the final food application, pH conditions, and desired consumer perception of the ingredient list.

Application Insights

The application of modified lecithin spans a diverse range of segments within the food and beverage industry, each leveraging its unique emulsifying and stabilizing properties. In the confectionery sector, it is crucial for controlling the viscosity of chocolate, preventing sugar bloom, and ensuring a smooth texture. The bakery industry utilizes it as an effective dough strengthener and conditioning agent, improving volume, texture, and shelf life in products like bread and cakes. In dairy and dairy alternatives, modified lecithin ensures the homogeneity and stability of products like ice cream, milk powders, and plant-based beverages, preventing fat separation. The convenience food segment, including instant soups, sauces, and dressings, relies on it for its instant dispersibility and emulsification power. Furthermore, its role in nutritional supplements and functional foods is growing, where it acts as an emulsifier for lipid-based nutrients and aids in their bioavailability, making it a versatile ingredient across the entire food spectrum.

Regional Insights

Geographically, the demand for modified lecithin exhibits distinct patterns across different regions. North America and Europe represent mature and significant markets, driven by well-established food processing industries, high consumer awareness regarding food ingredients, and stringent regulations that favor high-performance emulsifiers. The presence of major global players also strengthens the market in these regions. The Asia-Pacific region is anticipated to witness the most dynamic growth, fueled by rapid urbanization, rising disposable incomes, and the expanding processed food sector in countries like China and India. Changing dietary habits and the adoption of Western-style diets are key factors propelling demand in this area. Latin America and the Middle East and Africa are emerging markets with growing potential, as local food manufacturers increasingly incorporate advanced ingredients to improve product quality and cater to evolving consumer tastes, although market penetration is at a earlier stage compared to other regions.

Company Insights

The modified lecithin market features a competitive arena with several prominent companies leading innovation and supply. Archer Daniels Midland Company is a global leader, offering a wide array of lecithin products and leveraging its extensive soybean processing infrastructure. Cargill, Incorporated is another key player, known for its broad portfolio and focus on sustainable and traceable sourcing, including non-GMO and organic options. Lecico GmbH specializes in phospholipid technology, providing high-purity and application-specific modified lecithins for demanding food and pharmaceutical uses. Other significant contributors include Lipoid GmbH, which emphasizes natural phospholipids, and Stern-Wywiol Gruppe, known for its tailored ingredient solutions under brands like Sternchemie. These companies compete through continuous investment in research and development to create novel modification techniques and expand application possibilities, ensuring they meet the precise needs of food manufacturers worldwide.

Recent Developments

The modified lecithin market has been active with recent developments focused on innovation, sustainability, and capacity expansion. Leading companies have been investing in advanced enzymatic modification technologies to produce cleaner-label ingredients that align with consumer demand for natural processing aids. There is a noticeable trend towards the development of non-GMO and organic certified modified lecithin to cater to specific market segments. Strategic expansions and partnerships have also been prominent, with key players enhancing their production facilities in high-growth regions like Asia-Pacific to better serve local customers and reduce supply chain complexities. Furthermore, research efforts are increasingly directed towards exploring new source materials beyond soy, such as sunflower and rapeseed, to offer allergen-free and sustainably sourced alternatives. These developments reflect the industry's commitment to meeting evolving market demands through technological advancement and responsive strategy.

Report Segmentation

This comprehensive market report on modified lecithin provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, distinguishing between chemically modified and enzymatically hydrolyzed lecithin, detailing the characteristics and market dynamics for each. The application segment offers an in-depth breakdown across key industries, including confectionery, bakery, dairy & dairy alternatives, convenience foods, and nutritional supplements, analyzing the specific demand drivers and usage patterns in each category. Furthermore, the report provides a thorough geographical segmentation, covering key regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with analysis of regional trends, growth potential, and competitive landscapes. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific requirements, and formulate targeted strategies for market penetration and expansion.

FAQs

What is modified lecithin?

Modified lecithin is a derivative of natural lecithin that has undergone chemical or enzymatic processes to enhance its functional properties, such as improved solubility, stability, and emulsifying performance in food applications.

How is lecithin modified?

Lecithin is modified primarily through two methods: chemical modification, which involves processes like acetylation, and enzymatic hydrolysis, which uses specific enzymes to break down the phospholipid structure for tailored functionality.

What are the benefits of using modified lecithin?

The benefits include superior emulsification, enhanced heat and acid stability, improved texture and mouthfeel in food products, prevention of ingredient separation, and support for clean-label initiatives when enzymatically processed.

What is the difference between soy and sunflower lecithin?

The primary difference lies in the source material; soy lecithin is derived from soybeans and is widely used, while sunflower lecithin is extracted from sunflowers and is often marketed as a non-GMO and allergen-friendly alternative.

Which region is the largest market for modified lecithin?

North America and Europe are historically the largest and most mature markets due to advanced food processing industries, though the Asia-Pacific region is experiencing the fastest growth driven by increasing food manufacturing activities.

Citius Research has developed a research report titled “Modified lecithin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Modified lecithin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Modified lecithin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Modified lecithin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Modified lecithin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Modified lecithin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Modified lecithin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Modified lecithin Market
• Cost and Gross Margin Analysis of Modified lecithin Market
• Modified lecithin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Modified lecithin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Modified lecithin Market Key Stakeholders

Below are the key stakeholders for the Modified lecithin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Modified lecithin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Modified lecithin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Modified lecithin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Modified lecithin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Modified lecithin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Modified lecithin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Modified lecithin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Modified lecithin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Modified lecithin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Modified lecithin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Modified lecithin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Modified lecithin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Modified lecithin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Modified lecithin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Modified lecithin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Modified lecithin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Modified lecithin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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