Mobile LED Display Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211816
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Mobile LED Display Market size was estimated at USD 3.25 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Mobile LED Display Market

(Market Size)
$3.25 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 3.25 billion
2030 Market Size USD 6.2 billion
Key Players Samsung, LG Electronics, Leyard, Absen, Unilumin

Market Summary

The mobile LED display market is a dynamic and rapidly evolving segment within the semiconductor and electronics industry, characterized by the proliferation of high-resolution, energy-efficient, and versatile display solutions. These displays are increasingly deployed across various sectors including advertising, entertainment, transportation, and retail due to their superior brightness, durability, and flexibility compared to traditional display technologies. The market is driven by advancements in LED technology, which have led to thinner, lighter, and more robust displays capable of operating in diverse environmental conditions. Key players are focusing on innovation to enhance color gamut, reduce power consumption, and improve overall performance, thereby expanding the application scope. The integration of IoT and smart technologies is further propelling the adoption of mobile LED displays, enabling real-time content updates and interactive features. As urbanization and digitalization trends continue to accelerate globally, the demand for mobile LED displays is expected to witness sustained growth, supported by investments in smart city initiatives and the expanding entertainment and events industry.

Key Highlights

The mobile LED display market is distinguished by several key highlights that underscore its significance and growth potential. Technological advancements have led to the development of fine pixel pitch displays, which offer higher resolution and better image quality, making them ideal for close-viewing applications. The market is also witnessing a shift towards flexible and transparent LED displays, which open new avenues for creative and architectural applications. Energy efficiency remains a critical focus, with manufacturers investing in low-power consumption designs to meet sustainability goals and reduce operational costs. The adoption of mobile LED displays in outdoor advertising and digital signage is particularly noteworthy, driven by their ability to capture audience attention and deliver dynamic content. Additionally, the rise of rental and staging services for events and concerts has created a robust demand for mobile and modular display solutions. Companies are increasingly leveraging data analytics and connectivity features to offer smart displays that can be monitored and controlled remotely, enhancing user convenience and operational efficiency.

Drivers, Opportunities & Restraints

The growth of the mobile LED display market is propelled by several key drivers, including the increasing demand for digital out-of-home advertising, which relies on high-impact visual communication to engage consumers. The expansion of the events and entertainment industry, coupled with the rising popularity of live concerts, sports events, and exhibitions, is further fueling the adoption of mobile LED displays for staging and branding purposes. Technological innovations such as mini-LED and micro-LED technologies are creating opportunities for enhanced performance and new application areas, including augmented reality and virtual reality integrations. However, the market faces restraints such as high initial costs and the complexity of installation and maintenance, which can be barriers for small and medium-sized enterprises. Additionally, concerns regarding light pollution and environmental impact may lead to regulatory challenges in certain regions. Despite these restraints, the market presents significant opportunities in emerging economies where urbanization and infrastructure development are accelerating, along with the growing trend of smart cities and digital transformation initiatives.

Concentration Insights

The mobile LED display market exhibits a concentrated competitive landscape with a few dominant players holding significant market share, while numerous smaller companies cater to niche segments. Key players such as Samsung Electronics, LG Electronics, and Sony Corporation have established strong positions through extensive R&D investments, robust distribution networks, and a diverse product portfolio. These companies focus on innovation and strategic partnerships to maintain their competitive edge. The market also features specialized manufacturers like Leyard Optoelectronic and Barco NV, which are renowned for their expertise in large-format displays and rental solutions. Geographically, the market concentration is highest in Asia Pacific, particularly in China, due to the presence of major manufacturing hubs and a large consumer base. North America and Europe also represent significant markets, driven by high adoption rates in advertising and entertainment. The competitive intensity is further heightened by mergers and acquisitions, as companies seek to expand their technological capabilities and geographic reach.

Type Insights

Mobile LED displays are categorized based on technology and design, with surface-mounted device (SMD) LED displays being the most prevalent due to their superior image quality, brightness, and energy efficiency. These displays are widely used in both indoor and outdoor applications, offering flexibility in size and resolution. Another prominent type is the direct view LED display, which eliminates the need for backlighting and provides seamless, large-scale visuals, making it ideal for command and control centers, broadcast studios, and luxury retail environments. Flexible LED displays represent an emerging category, enabling curved and unconventional shapes for creative installations in architectural and entertainment settings. Transparent LED displays are gaining traction for their ability to offer see-through visuals without obstructing views, commonly used in retail windows and museums. Additionally, rental LED displays designed for temporary events feature lightweight, modular construction for easy setup and dismantling, catering to the dynamic needs of the events industry.

Application Insights

The application spectrum of mobile LED displays is vast and diverse, spanning multiple industries. In advertising and marketing, these displays are extensively used for digital billboards, transit advertising, and retail signage, enabling brands to deliver dynamic and engaging content to target audiences. The entertainment and events sector leverages mobile LED displays for stage backdrops, concert screens, and exhibition booths, enhancing visual experiences and audience interaction. In the transportation industry, mobile LED displays are deployed in airports, railway stations, and buses for passenger information systems and advertising. The corporate sector utilizes them for conference rooms, boardrooms, and lobbies to facilitate presentations and branding. Furthermore, mobile LED displays find applications in sports stadiums for scoreboards and replay screens, as well as in control rooms for monitoring and data visualization. The healthcare and education sectors are also adopting these displays for informational and instructional purposes, highlighting their versatility and growing integration into daily operations.

Regional Insights

The mobile LED display market demonstrates distinct regional dynamics influenced by economic development, technological adoption, and regulatory frameworks. Asia Pacific dominates the market, driven by robust manufacturing capabilities in countries like China, South Korea, and Taiwan, along with high demand from advertising, entertainment, and transportation sectors. China, in particular, is a key hub for production and consumption, supported by government initiatives promoting smart city projects and digital infrastructure. North America holds a significant share, with the United States leading in adoption due to extensive use in sports events, concerts, and retail advertising. Europe follows closely, with countries like Germany, the UK, and France emphasizing digital signage and public information displays. The Middle East and Africa region is experiencing growth, fueled by investments in entertainment and hospitality infrastructure, while Latin America shows potential with increasing urbanization and retail modernization. Each region presents unique opportunities and challenges, shaping the strategic focus of market players.

Company Insights

The mobile LED display market features a competitive array of companies striving to innovate and capture market share. Samsung Electronics is a forefront leader, known for its high-resolution LED displays and technological advancements in micro-LED and transparent displays. LG Electronics excels in offering versatile solutions for both commercial and consumer applications, with a strong emphasis on design and connectivity. Sony Corporation leverages its expertise in visual technology to provide premium displays for broadcasting and professional settings. Leyard Optoelectronic and Barco NV are prominent players specializing in large-format and rental displays, catering to the events and control room segments. Other notable companies include Daktronics, known for sports and outdoor displays, and NEC Display Solutions, which focuses on integrated visual solutions. These companies invest heavily in R&D to enhance product performance, reduce costs, and expand their application reach, while also engaging in strategic collaborations to strengthen their market presence.

Recent Developments

Recent developments in the mobile LED display market highlight a trend towards technological innovation and strategic expansion. Companies are increasingly introducing products with finer pixel pitches and higher brightness levels to meet the demand for superior image quality in close-viewing scenarios. There is a growing emphasis on sustainability, with manufacturers developing energy-efficient displays that comply with environmental regulations and reduce carbon footprints. The integration of artificial intelligence and IoT capabilities is becoming more prevalent, enabling predictive maintenance, automated content management, and enhanced user interactivity. Strategic partnerships and acquisitions are also notable, as firms seek to broaden their product portfolios and geographic reach. For instance, collaborations between display manufacturers and content providers are aimed at offering end-to-end solutions. Additionally, the market is witnessing increased investment in flexible and transparent LED technologies, which are expected to open new application avenues in retail, automotive, and architecture.

Report Segmentation

The mobile LED display market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into surface-mounted device (SMD) LED displays, direct view LED displays, flexible LED displays, transparent LED displays, and rental LED displays, each catering to specific needs and environments. Application-wise, the segmentation covers advertising and marketing, entertainment and events, transportation, corporate, sports, and others, reflecting the diverse usage across industries. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with detailed insights into key countries within each region. This segmentation enables a thorough understanding of market dynamics, trends, and opportunities, assisting stakeholders in making informed decisions. The report also examines competitive landscapes, recent developments, and growth strategies adopted by key players, providing a holistic view of the market ecosystem.

FAQs

What are the key factors driving the adoption of mobile LED displays? The adoption of mobile LED displays is primarily driven by their superior brightness, energy efficiency, and flexibility compared to traditional displays. They are widely used in advertising, entertainment, and transportation for dynamic content delivery and enhanced visual experiences.

Which regions are leading in the mobile LED display market? Asia Pacific, particularly China, leads the market due to strong manufacturing capabilities and high demand. North America and Europe are also significant markets, driven by advanced advertising and entertainment industries.

What are the emerging trends in mobile LED display technology? Emerging trends include the development of finer pixel pitch displays, flexible and transparent LEDs, and integration with IoT and AI for smart functionalities and energy management.

How do mobile LED displays benefit the advertising industry? They enable high-impact, dynamic content that captures audience attention, supports real-time updates, and offers versatility in placement, making them ideal for digital out-of-home advertising.

What challenges does the mobile LED display market face? Challenges include high initial costs, installation complexity, and concerns regarding light pollution and environmental regulations, which may hinder adoption in certain areas.

Which companies are prominent in the mobile LED display market? Key players include Samsung Electronics, LG Electronics, Sony Corporation, Leyard Optoelectronic, and Barco NV, known for their innovation and diverse product offerings.

Citius Research has developed a research report titled “Mobile LED Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mobile LED Display Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mobile LED Display Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mobile LED Display Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mobile LED Display Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mobile LED Display Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mobile LED Display Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mobile LED Display Market
• Cost and Gross Margin Analysis of Mobile LED Display Market
• Mobile LED Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mobile LED Display Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mobile LED Display Market Key Stakeholders

Below are the key stakeholders for the Mobile LED Display Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mobile LED Display Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mobile LED Display Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mobile LED Display Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mobile LED Display Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mobile LED Display Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mobile LED Display Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mobile LED Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mobile LED Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mobile LED Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mobile LED Display Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mobile LED Display Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mobile LED Display Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mobile LED Display Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mobile LED Display Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mobile LED Display Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mobile LED Display Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mobile LED Display Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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