Mining Shovel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207744
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Mining Shovel Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Mining Shovel Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Caterpillar, Komatsu, Hitachi, Liebherr, XCMG

Market Summary

The mining shovel market is an integral segment within the manufacturing and construction industries, primarily serving large-scale mining operations globally. These shovels are heavy-duty equipment designed for excavation, loading, and material handling in surface mining activities such as coal, metal, and mineral extraction. The market is characterized by the demand for high-capacity, efficient, and reliable machinery that enhances productivity and reduces operational costs. Key players continuously innovate to offer advanced shovels with improved digging capabilities, automation features, and enhanced durability. The adoption of electric and hybrid shovels is gaining traction due to their lower emissions and operational efficiency. Regions with extensive mining activities, such as North America, Asia-Pacific, and Latin America, are significant contributors to market growth. The market is influenced by factors like commodity prices, mining investments, and technological advancements. Companies focus on providing customized solutions to meet specific mining conditions and requirements. The competitive landscape includes both global giants and regional manufacturers striving to capture market share through product differentiation and strategic partnerships.

Key Highlights

The mining shovel market showcases several key highlights that underscore its dynamics and evolution. There is a pronounced shift towards automation and digitalization, with manufacturers integrating IoT and AI technologies for real-time monitoring, predictive maintenance, and operational optimization. Electric mining shovels are increasingly preferred over traditional diesel models due to their environmental benefits and cost savings in the long run. The market is also witnessing the development of larger capacity shovels capable of handling higher payloads, which improves efficiency in large-scale mining projects. Another highlight is the growing emphasis on safety features, including enhanced operator cabins, collision avoidance systems, and remote control capabilities. The aftermarket services segment is expanding, offering maintenance, repair, and parts replacement, which adds value for customers. Strategic collaborations and mergers among key players are common, aimed at expanding product portfolios and geographic reach. Additionally, the market is responsive to regulatory changes and sustainability trends, driving innovation in eco-friendly equipment designs.

Drivers, Opportunities & Restraints

Several drivers propel the mining shovel market forward, including the rising demand for minerals and metals driven by industrialization and infrastructure development globally. Increased investments in mining projects, especially in emerging economies, boost the need for efficient excavation equipment. Technological advancements that enhance shovel performance, reduce downtime, and lower operating costs are significant drivers. Opportunities abound in the development of autonomous and electric shovels, which align with sustainability goals and offer long-term economic benefits. The integration of advanced data analytics and machine learning presents opportunities for predictive maintenance and improved operational efficiency. However, the market faces restraints such as high initial investment costs for advanced shovels, which can be a barrier for small and medium-sized mining companies. Economic volatility and fluctuations in commodity prices impact mining investments, thereby affecting shovel demand. Regulatory challenges related to environmental compliance and mining permits also pose restraints. Additionally, the availability of rental and used equipment provides alternatives that may restrain new sales.

Concentration Insights

The mining shovel market is highly concentrated, with a few major players dominating the landscape. Companies like Caterpillar, Komatsu, and Hitachi Construction Machinery hold significant market shares due to their extensive product portfolios, global presence, and strong R&D capabilities. These industry leaders focus on continuous innovation, offering shovels with advanced features such as automation, electric drives, and enhanced durability. Regional players also contribute to the market, often catering to specific geographic or application needs with customized solutions. The concentration is further influenced by strategic acquisitions and partnerships, which help companies expand their market reach and technological expertise. High barriers to entry, including substantial capital investment and technological know-how, maintain this concentration. Customers often prefer established brands known for reliability and after-sales support, reinforcing the dominance of key players. However, competition intensifies through product differentiation and service offerings, prompting even large companies to innovate continually.

Type Insights

Mining shovels are primarily categorized into hydraulic shovels and electric rope shovels, each serving distinct operational needs. Hydraulic shovels are known for their versatility, mobility, and efficiency in various mining conditions, making them suitable for medium to large-scale operations. They offer excellent digging force and are often used in applications requiring precision and flexibility. Electric rope shovels, on the other hand, are favored for their high capacity and reliability in large-scale surface mining. They are capable of handling massive payloads and are integral to coal, copper, and iron ore mining. The choice between types depends on factors like mine size, material characteristics, and operational costs. Recent trends show a growing adoption of hybrid shovels that combine features of both types, offering improved fuel efficiency and reduced emissions. Manufacturers are also developing shovels with advanced control systems and automation features to enhance performance and safety.

Application Insights

Mining shovels find extensive applications in surface mining activities across various sectors, including coal mining, metal mining, and mineral mining. In coal mining, shovels are used for overburden removal and coal loading, playing a critical role in ensuring efficient production cycles. Metal mining applications involve the excavation of ores such as copper, gold, and iron, where shovels handle tough materials and large volumes. Mineral mining, including phosphate, bauxite, and limestone, also relies heavily on these shovels for extraction and loading processes. Beyond traditional mining, shovels are used in large construction projects and quarrying operations. The application scope is expanding with the development of shovels designed for specific conditions, such as extreme climates or challenging terrains. Automation in application processes is increasing, with shovels integrated into fully automated mining systems for improved efficiency and safety.

Regional Insights

The mining shovel market exhibits varied dynamics across different regions, influenced by local mining activities, economic conditions, and regulatory frameworks. North America is a significant market, driven by advanced mining industries in the United States and Canada, with high adoption of technologically advanced shovels. Asia-Pacific dominates in terms of demand, fueled by extensive mining operations in countries like China, Australia, and India, where rapid industrialization boosts mineral extraction. Latin America shows robust growth due to rich mineral reserves in Chile, Peru, and Brazil, attracting investments in mining equipment. Europe maintains a steady market, with focus on sustainable mining practices and equipment modernization. The Middle East and Africa present opportunities with developing mining sectors, though challenges like infrastructure and political stability exist. Regional preferences also vary, with North America and Europe leaning towards electric and automated shovels, while emerging regions may prioritize cost-effective solutions.

Company Insights

Prominent companies in the mining shovel market include Caterpillar, Komatsu, Hitachi Construction Machinery, and Liebherr, among others. Caterpillar is a leader with its extensive range of hydraulic and electric shovels, known for reliability and advanced technology. Komatsu offers robust shovels with features like payload measurement and automation, catering to large mining operations. Hitachi Construction Machinery is recognized for its electric rope shovels and focus on energy efficiency. Liebherr provides innovative hydraulic shovels with high performance and low emissions. These companies invest heavily in R&D to introduce shovels with enhanced capabilities, such as improved dig depth, faster cycle times, and integration with digital platforms. Strategic initiatives include expanding service networks and forming partnerships to strengthen market presence. Other players like XCMG and SANY are emerging, particularly in regional markets, offering competitive alternatives. The competitive landscape is marked by efforts to provide comprehensive solutions, including financing and aftermarket services.

Recent Developments

Recent developments in the mining shovel market highlight trends towards innovation and sustainability. Major manufacturers have launched new models with increased automation features, such as autonomous operation and remote monitoring, to enhance safety and efficiency. There is a growing emphasis on electric shovels, with companies introducing models that reduce carbon emissions and operational costs. Partnerships between equipment manufacturers and technology firms are common, aimed at integrating AI and IoT for predictive maintenance and data analytics. acquisitions have occurred, allowing companies to broaden their product lines and enter new markets. For instance, some players have acquired smaller firms specializing in electric or autonomous technologies. Additionally, there is a focus on developing shovels with improved energy efficiency and lower environmental impact, aligning with global sustainability goals. These developments reflect the industry's response to evolving customer needs and regulatory pressures.

Report Segmentation

This report on the mining shovel market is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into hydraulic shovels and electric rope shovels, with insights into their respective features, advantages, and market share. Application segmentation covers coal mining, metal mining, mineral mining, and others, detailing the usage patterns and demand drivers in each sector. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic trends and growth opportunities. Each segment is analyzed in terms of market dynamics, key players, and future outlook. The report also considers factors like technology adoption, regulatory impact, and competitive landscape within these segments. This structured approach enables stakeholders to identify niche opportunities and make informed decisions based on specific market dimensions.

FAQs

What are the different types of mining shovels available? Mining shovels primarily include hydraulic shovels and electric rope shovels, each designed for specific mining conditions and applications.

Who are the key players in the mining shovel market? Leading companies include Caterpillar, Komatsu, Hitachi Construction Machinery, and Liebherr, known for their innovative and reliable equipment.

What applications do mining shovels serve? They are used in surface mining for coal, metals, and minerals, as well as in construction and quarrying operations.

Which regions have the highest demand for mining shovels? High demand is seen in Asia-Pacific, North America, and Latin America due to extensive mining activities.

What are the latest trends in mining shovel technology? Trends include automation, electric drives, and integration of IoT for improved efficiency and sustainability.

How do mining shovels contribute to operational efficiency? They enhance productivity through high-capacity loading, reduced cycle times, and advanced features like predictive maintenance.

Citius Research has developed a research report titled “Mining Shovel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mining Shovel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mining Shovel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mining Shovel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mining Shovel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mining Shovel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mining Shovel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mining Shovel Market
• Cost and Gross Margin Analysis of Mining Shovel Market
• Mining Shovel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mining Shovel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mining Shovel Market Key Stakeholders

Below are the key stakeholders for the Mining Shovel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mining Shovel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mining Shovel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mining Shovel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mining Shovel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mining Shovel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mining Shovel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mining Shovel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mining Shovel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mining Shovel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mining Shovel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mining Shovel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mining Shovel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mining Shovel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mining Shovel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mining Shovel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mining Shovel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mining Shovel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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