Milk Fat Fractions Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196753
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Milk Fat Fractions Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Milk Fat Fractions Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Fonterra, FrieslandCampina, Arla Foods, Lactalis, Saputo

Market Summary

The milk fat fractions market represents a specialized segment within the global food and beverages industry, focusing on the separation and utilization of specific components derived from milk fat. This process involves advanced technologies like dry fractionation and supercritical fluid extraction to isolate fractions with distinct melting points, textures, and functional properties. These fractions are highly valued ingredients, finding applications across diverse food product formulations to enhance quality, taste, and shelf-life. The market is driven by the growing consumer demand for natural and clean-label ingredients, as milk fat fractions are perceived as a wholesome alternative to synthetic additives. Key industry participants include dairy processors and specialty ingredient manufacturers who are investing in R&D to develop tailored fractions for specific applications. The market is characterized by innovation in processing techniques to improve yield and functionality, catering to the evolving needs of food manufacturers worldwide.

Key Highlights

The milk fat fractions market is distinguished by several key highlights that underscore its strategic importance. The primary technological process, fractionation, allows for the precise separation of milk fat into high-melting and low-melting fractions, each possessing unique physical and chemical characteristics. This enables their targeted use; for instance, high-melting fractions provide structure and heat resistance in confectionery and bakery products, while low-melting fractions contribute to creaminess and mouthfeel in dairy and processed foods. A significant trend is the rising application in premium chocolate and pastry production, where these fractions are essential for achieving superior quality and consistency. Furthermore, the market is witnessing a surge in demand for organic and grass-fed milk fat fractions, aligning with the broader consumer shift towards sustainable and ethically sourced ingredients. Leading companies are also focusing on expanding their production capacities and geographic footprint to capture growth in emerging markets.

Drivers, Opportunities & Restraints

The growth of the milk fat fractions market is propelled by several key drivers. A primary driver is the escalating demand from the food processing industry for functional ingredients that can improve product texture, stability, and sensory attributes without compromising on naturalness. The clean-label movement is a powerful force, as manufacturers seek to replace hydrogenated oils and artificial emulsifiers with natural milk-derived components. Additionally, the expansion of the bakery and confectionery sectors globally creates sustained demand for these specialized ingredients. Significant opportunities exist in the development of customized fractions for specific applications, such as fat-filled powders for the nutritional and infant formula markets, and in tapping into the growing health and wellness trend with fractions enriched in specific fatty acids. However, the market faces restraints, including the high cost of fractionation technology and production, which can make the final products more expensive than alternatives. Price volatility of raw milk also poses a challenge to stable profit margins for manufacturers. Navigating stringent food safety and labeling regulations across different regions adds another layer of complexity to market operations.

Concentration Insights

The competitive landscape of the milk fat fractions market features a mix of large multinational dairy corporations and specialized ingredient suppliers, indicating a moderately concentrated market. A handful of major players hold significant market share due to their extensive processing capabilities, established supply chains, and strong R&D focus. These leading companies often have vertically integrated operations, controlling everything from raw milk sourcing to the final fractionated product, which provides them with a competitive advantage in terms of cost control and quality assurance. Alongside these giants, there are several niche players who compete by offering specialized, high-value fractions or by catering to specific regional markets or application segments. The market concentration is also influenced by high capital investment requirements for fractionation facilities, which acts as a barrier to entry for smaller players. Strategic activities such as mergers, acquisitions, and partnerships are common as companies aim to strengthen their technological portfolio and expand their global presence.

Type Insights

The milk fat fractions market is segmented based on the type of fraction, primarily distinguished by their melting points and functional properties. The high-melting fraction (HMF) is a crucial type, characterized by a solid consistency at room temperature and a high melting point. This fraction is rich in saturated fatty acids and is extensively used as a structuring agent, providing hardness and heat resistance in applications like chocolate, compound coatings, and pastry fats. Conversely, the low-melting fraction (LMF) remains liquid at lower temperatures and is valued for its spreadability and flavor-enhancing properties. It is commonly incorporated into butter blends, spreads, and ice cream to improve scoopability and mouthfeel. Some processors also offer mid-fraction and other specialized fractions tailored for very specific technical requirements in food manufacturing. The choice between these types depends entirely on the desired functional outcome in the final food product, driving continuous innovation in fractionation techniques to achieve ever more precise specifications.

Application Insights

Milk fat fractions serve a wide array of applications within the food and beverage industry, demonstrating their versatility and functional value. The bakery and confectionery segment represents the largest application area. In chocolate manufacturing, high-melting fractions are indispensable for obtaining the correct snap, gloss, and anti-bloom properties, often serving as a premium alternative to cocoa butter equivalents. The pastry and bakery industry utilizes these fractions in shortenings and doughs to enhance flakiness, volume, and shelf stability. The dairy industry itself is a major consumer, employing fractions to standardize butter and cream for consistent performance and to create value-added products like spreadable butters and fat-filled milk powders. Furthermore, these fractions are increasingly found in processed foods, nutritional products, and infant formula, where they contribute to emulsion stability, nutritional profile, and overall product quality. The growing demand for clean-label and natural ingredients across all these sectors continues to fuel application development.

Regional Insights

The demand and production of milk fat fractions exhibit distinct regional patterns influenced by dietary habits, dairy industry maturity, and food processing activity. Europe stands as a historically significant and technologically advanced market, with a strong tradition in dairy processing and a high consumption of bakery and chocolate products, which drives substantial demand for milk fat fractions. North America is another major market, characterized by a robust food processing sector and high consumer spending on premium and convenience foods. The Asia Pacific region is identified as the fastest-growing market, fueled by rising disposable incomes, urbanization, and the increasing adoption of Western dietary patterns, which is expanding the bakery, confectionery, and processed food industries. Countries like New Zealand and Australia are notable not only as consuming regions but also as key exporters of dairy ingredients, including fractions. Latin America and the Middle East & Africa present emerging opportunities, though growth is tempered by economic variability and less developed local processing infrastructure in some areas.

Company Insights

The milk fat fractions market is served by a roster of established dairy processors and ingredient companies that leverage their expertise in milk science and processing. Prominent players include Fonterra Co-operative Group, a global leader from New Zealand with a extensive portfolio of dairy ingredients. FrieslandCampina, based in the Netherlands, is another key competitor known for its innovative dairy solutions and strong European presence. Uelzena Group from Germany specializes in value-added milk fat products, including a range of fractions. Glanbia PLC, through its ingredients division, is also a significant supplier to the global food industry. Other notable companies include Royal VIV Buisman, Flechard, and Oleo Fats. These companies compete on factors such as product quality and consistency, technological capability in fractionation, application support expertise, supply chain reliability, and the ability to offer customized solutions. Many are investing in sustainability initiatives and traceability programs to meet the evolving demands of their B2B customers.

Recent Developments

The milk fat fractions market is dynamic, with recent developments focusing on innovation, sustainability, and strategic growth. A prominent trend is increased investment in research and development to create next-generation fractions with enhanced functionality for specific applications, such as improved aeration properties or targeted nutritional benefits. Sustainability has moved to the forefront, with leading companies announcing initiatives to reduce the carbon and water footprint of their production processes and to source milk from farms implementing regenerative agricultural practices. There has been a noticeable uptick in partnerships and collaborations between ingredient suppliers and food manufacturers to co-develop customized fat solutions for new product launches. Furthermore, several key players have made strategic acquisitions or announced capacity expansions for their fractionation plants to meet the growing global demand and to solidify their market positions. The regulatory landscape also sees activity, with ongoing discussions about standards of identity and labeling for dairy-derived ingredients in various regions.

Report Segmentation

This comprehensive market research report on the milk fat fractions market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type categorizes the market into high-melting fraction, low-melting fraction, and other specialized fractions, analyzing the demand, production, and growth prospects for each category. The application segmentation delves into the key end-use sectors, including bakery, confectionery, dairy products, processed foods, nutritional products, and others, evaluating the specific usage and drivers within each segment. Geographically, the report provides a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting key country-level markets, trends, and opportunities within each region. This multi-faceted segmentation allows stakeholders to understand the market dynamics from various perspectives, identify high-growth segments, and make informed strategic decisions regarding investment, production, and marketing.

FAQs

What are milk fat fractions?

Milk fat fractions are components separated from whole milk fat through physical processes like fractionation. This technique isolates fractions with different melting points and functional properties, such as high-melting fractions for structure and low-melting fractions for spreadability, which are used as valuable ingredients in various food applications.

How are milk fat fractions made?

Milk fat fractions are primarily produced using dry fractionation. This process involves gently heating and then cooling anhydrous milk fat under controlled conditions, causing it to crystallize. The crystals are then separated from the liquid oil through filtration or centrifugation, yielding distinct solid and liquid fractions with specific characteristics.

What is milk fat fractionation used for?

Milk fat fractionation is used to create specialized ingredients for the food industry. It allows manufacturers to tailor the functional properties of milk fat for specific applications, such as providing heat resistance in chocolate, creating flakiness in pastries, improving spreadability in butter, and enhancing mouthfeel in ice cream and other dairy products.

What is anhydrous milk fat?

Anhydrous milk fat is a pure milk fat product from which almost all water and non-fat solids have been removed. It typically contains at least 99.8% milk fat. It serves as the primary raw material used in the fractionation process to produce various milk fat fractions, providing a consistent and high-quality starting base.

What is the difference between butter and butteroil?

Butter is a water-in-oil emulsion containing milk fat, water, and milk solids-not-fat. Butteroil, often used interchangeably with anhydrous milk fat, is the purified fat fraction of butter from which the water and solids have been removed. It is a concentrated fat source and is the material typically subjected to fractionation.

Citius Research has developed a research report titled “Milk Fat Fractions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Milk Fat Fractions Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Milk Fat Fractions Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Milk Fat Fractions Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Milk Fat Fractions Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Milk Fat Fractions Market
• Research Methodology
• Executive Summary
• Market Dynamics of Milk Fat Fractions Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Milk Fat Fractions Market
• Cost and Gross Margin Analysis of Milk Fat Fractions Market
• Milk Fat Fractions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Milk Fat Fractions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Milk Fat Fractions Market Key Stakeholders

Below are the key stakeholders for the Milk Fat Fractions Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Milk Fat Fractions Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Milk Fat Fractions Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Milk Fat Fractions Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Milk Fat Fractions Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Milk Fat Fractions Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Milk Fat Fractions Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Milk Fat Fractions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Milk Fat Fractions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Milk Fat Fractions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Milk Fat Fractions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Milk Fat Fractions Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Milk Fat Fractions Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Milk Fat Fractions Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Milk Fat Fractions Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Milk Fat Fractions Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Milk Fat Fractions Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Milk Fat Fractions Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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