Microturbines Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207736
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Microturbines Market size was estimated at USD 250 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 14.00% during the forecast period (2024-2030).

Microturbines Market

(Market Size)
$250 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.00%
2023 Market Size USD 250 million
2030 Market Size USD 600 million
Key Players Capstone, Ansaldo Energia, FlexEnergy, Brayton Energy, ICR Turbine

Market Summary

The microturbines market represents a specialized segment within the distributed energy generation landscape, primarily serving the manufacturing and construction industries. These compact combustion turbines are gaining traction as reliable sources of combined heat and power, offering an efficient solution for on-site energy needs. The technology is characterized by its ability to utilize a variety of fuels, including natural gas, biogas, and diesel, providing operational flexibility. Key applications encompass prime power generation, standby power, and mechanical drive applications, particularly in remote or off-grid locations where traditional grid connectivity is challenging. The market is supported by a growing emphasis on energy efficiency and sustainability goals within industrial operations. Manufacturers and construction firms are increasingly evaluating microturbines for their lower emissions profile compared to traditional reciprocating engines. The competitive landscape features both established industrial conglomerates and specialized technology providers, all striving to enhance product performance and reduce operational costs. Adoption is further influenced by regional energy policies and the availability of natural gas infrastructure, making certain geographical areas more conducive to deployment.

Key Highlights

The microturbines market is distinguished by several critical attributes that underscore its value proposition for industrial and construction applications. A primary highlight is the technology's exceptional reliability and low maintenance requirements, owing to a design with a single moving part in many models, which minimizes mechanical complexity and enhances uptime. Furthermore, microturbines offer superior fuel flexibility, capable of operating on low-BTU gases like landfill gas or flare gas, which is a significant advantage for waste-to-energy projects and sustainability initiatives. Their modular nature allows for scalable deployment, enabling businesses to incrementally add capacity as their energy demands grow, a feature particularly beneficial for expanding manufacturing facilities or new construction projects. The ability to provide combined heat and power significantly boosts overall system efficiency, making them an economically attractive option for facilities with simultaneous thermal and electrical loads. Integration with renewable energy sources and potential for use in microgrid applications position microturbines as a forward-looking technology for enhancing energy resilience.

Drivers, Opportunities & Restraints

The growth trajectory of the microturbines market is propelled by a confluence of drivers, including the global push for cleaner and more efficient on-site power generation. Stringent environmental regulations mandating lower emissions from industrial operations are a significant catalyst, as microturbines produce substantially fewer nitrogen oxides and carbon monoxide compared to traditional generators. The rising cost of electricity and the desire for energy independence among manufacturing and construction entities further stimulate demand. Opportunities abound in the expansion of natural gas pipeline infrastructure, which provides the primary fuel for most systems, and in the burgeoning demand for distributed generation solutions that enhance grid stability and energy security. Emerging applications in biogas production from agricultural and wastewater treatment plants present new avenues for market penetration. However, the market faces notable restraints. The high initial capital investment required for microturbine systems can be a barrier to adoption for some small and medium-sized enterprises. Competition from established technologies like reciprocating engines and fuel cells, which may have lower upfront costs or higher electrical efficiencies in certain applications, also poses a challenge. Additionally, a lack of widespread awareness and technical expertise regarding the operation and maintenance of microturbines in some regions can slow market uptake.

Concentration Insights

The competitive concentration within the microturbines market reveals a landscape with a limited number of specialized players holding significant technological expertise and intellectual property. This market is not overly fragmented, with a handful of key companies accounting for a major portion of the global system supply and installations. These leading firms have established strong brand recognition and have often secured long-term service contracts, creating high barriers to entry for new competitors. The concentration is further evidenced by strategic partnerships and alliances between microturbine OEMs and larger energy service companies or EPC contractors, which are crucial for executing large-scale projects in the manufacturing and construction sectors. This dynamic fosters an environment where innovation is driven by a few, but competition remains intense on a technological and performance basis rather than purely on price. The market sees ongoing efforts in research and development focused on improving efficiency, reducing costs, and expanding fuel capabilities to maintain a competitive edge.

Type Insights

The microturbines market is segmented based on the type of cycle employed, primarily distinguishing between Unrecuperated and Recuperated models. Unrecuperated, or simple cycle, microturbines offer a simpler mechanical design and are often associated with a lower initial capital cost. However, this comes at the expense of electrical efficiency, which typically ranges lower than their recuperated counterparts. They are often selected for applications where waste heat is the primary valuable output or for mechanical drive purposes where ultimate electrical efficiency is less critical. Recuperated microturbines incorporate a heat exchanger that recovers exhaust heat to preheat the incoming air before it enters the combustion chamber. This process significantly boosts the system's electrical efficiency, making it a preferred choice for applications where maximizing electrical output from the fuel is a paramount economic consideration. The choice between these types is a fundamental decision for end-users, balancing upfront investment against long-term operational savings and specific application requirements related to heat and power ratios.

Application Insights

Within the manufacturing and construction industries, microturbines find diverse and critical applications that leverage their unique capabilities. A predominant application is Combined Heat and Power, where the system generates electricity on-site while simultaneously capturing usable thermal energy for heating, cooling, or industrial processes. This drastically improves overall fuel efficiency and provides significant cost savings for facilities with constant thermal demands, such as chemical plants, food processing facilities, and large-scale construction sites with temporary village power needs. Standby power is another vital application, ensuring business continuity for manufacturing plants where a power outage could result in substantial production losses and equipment damage. Furthermore, microturbines are deployed for prime power in remote locations, such as mining operations or new construction projects where connecting to the central grid is impractical or prohibitively expensive. Their ability to run on associated gas makes them ideal for oil and gas field operations, providing reliable power for drilling and extraction equipment while mitigating flaring.

Regional Insights

The adoption and penetration of microturbine technology exhibit distinct regional patterns influenced by energy policies, fuel availability, and industrial activity. North America represents a mature and significant market, driven by supportive policies for distributed generation, a extensive natural gas infrastructure, and a strong focus on energy efficiency within its industrial base. The presence of leading manufacturers also contributes to market development in this region. Europe follows closely, with its stringent carbon emission targets and high energy costs creating a fertile environment for efficient CHP technologies like microturbines, particularly in countries like Germany, the UK, and the Netherlands. The Asia Pacific region is identified as a high-growth market, fueled by rapid industrialization, growing energy demands, and increasing investments in infrastructure development, especially in China and India. Government initiatives to reduce pollution and enhance energy security are expected to further accelerate adoption. Other regions, including Latin America and the Middle East, present emerging opportunities, often linked to oil and gas activities and efforts to utilize associated gas rather than flare it.

Company Insights

The microturbines market is shaped by the strategies and innovations of a focused group of companies. Capstone Green Energy Corporation stands as a pioneer and a globally recognized leader, with a extensive installed base and a broad portfolio of products ranging from 30 kW to 30 MW in capacity. Their focus on low-emission systems has cemented their position across various industries. FlexEnergy, Inc. is another key player, known for its systems that are designed to handle very low-BTU gases and harsh environmental conditions, making them suitable for specialized industrial applications. Ansaldo Energia S.p.A., through its subsidiary OE Turbo, offers microturbine technology with a focus on the European market and hybrid energy solutions. Bladon Micro Turbine research and development efforts, particularly in the realm of rotary engine technology for microturbines. These companies compete on technological differentiation, product reliability, service network strength, and the ability to offer comprehensive energy solutions rather than just hardware.

Recent Developments

The microturbines market is characterized by continuous innovation and strategic movements aimed at enhancing technology and expanding market reach. Recent years have witnessed a pronounced focus on improving the efficiency and environmental performance of systems. Developments include advancements in combustion technology to further reduce NOx emissions and allow for operation on hydrogen-blended fuels, aligning with decarbonization trends. There has been a significant push towards integrating microturbines with renewable energy sources, such as solar PV and battery storage, to create more resilient and sustainable hybrid microgrids for industrial campuses. On the corporate front, key players have engaged in strategic partnerships with energy service companies and utilities to develop new business models, including energy-as-a-service offerings, which lower the barrier to entry for customers by removing upfront capital costs. Furthermore, companies are expanding their service and maintenance capabilities globally to support the growing installed base and ensure long-term system performance, which is a critical factor for customer satisfaction and repeat business.

Report Segmentation

This comprehensive market research report on the microturbines market provides a detailed and structured analysis to furnish clients with actionable intelligence. The report is meticulously segmented to allow for a deep dive into specific aspects of the market. The segmentation begins by Power Rating, categorizing systems into bands such as 12 kW ? 50 kW, 51 kW ? 250 kW, and 251 kW ? 500 kW, as the capacity directly influences application suitability and competitive positioning. It is further divided by Type, analyzing the distinct markets for Unrecuperated and Recuperated microturbines, each with its own performance characteristics and cost structures. The Application segmentation is critical, detailing adoption across key uses including Combined Heat & Power, Standby Power, and others, providing insights into the demand drivers for each segment. Finally, the report offers a granular Geographical segmentation, covering key regions and major countries within North America, Europe, Asia Pacific, and the Rest of the World. This multi-dimensional segmentation enables stakeholders to identify precise growth pockets, understand regional dynamics, and tailor their strategies accordingly.

FAQs

What is a microturbine and how does it work? A microturbine is a small combustion turbine that generates electricity and heat. It operates on the Brayton cycle, where air is compressed, mixed with fuel and ignited, and the expanding hot gases spin a turbine connected to a generator. Recuperated models use a heat exchanger to improve efficiency by preheating air with exhaust gases.

What are the advantages of using a microturbine? Key advantages include high reliability due to minimal moving parts, low emissions of nitrogen oxides and carbon monoxide, fuel flexibility to run on natural gas, biogas, and diesel, and the ability to provide efficient combined heat and power, enhancing overall energy utilization.

What is the typical lifespan of a microturbine? Microturbines are designed for long-term operation. With proper maintenance, a typical system can have a operational lifespan exceeding 80,000 hours. Their robust design, often featuring air bearings that eliminate the need for lubricating oil, contributes to this longevity and reduces maintenance intervals.

How efficient are microturbines? The electrical efficiency of microturbines varies by type. Unrecuperated models typically achieve electrical efficiencies in the teens, while recuperated models can reach efficiencies of 25-35%. When used in combined heat and power mode, the overall system efficiency can exceed 80% by utilizing the thermal energy from the exhaust.

What is the cost of installing a microturbine system? The installed cost of a microturbine system is influenced by factors like capacity, type, and site-specific requirements. While the capital cost per kW can be higher than some traditional generators, the total cost of ownership must be evaluated, considering lower maintenance costs, fuel flexibility, and the economic benefits of CHP, which can lead to attractive payback periods.

What are the main applications for microturbines? Primary applications include combined heat and power for buildings and industrial processes, standby power for critical facilities, prime power for remote and off-grid locations like oil and gas fields or mining sites, and renewable energy integration, such as using biogas from landfills or wastewater treatment plants.

Citius Research has developed a research report titled “Microturbines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Microturbines Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Microturbines Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Microturbines Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Microturbines Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Microturbines Market
• Research Methodology
• Executive Summary
• Market Dynamics of Microturbines Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Microturbines Market
• Cost and Gross Margin Analysis of Microturbines Market
• Microturbines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Microturbines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Microturbines Market Key Stakeholders

Below are the key stakeholders for the Microturbines Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Microturbines Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Microturbines Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Microturbines Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Microturbines Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Microturbines Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Microturbines Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Microturbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Microturbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Microturbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Microturbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Microturbines Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Microturbines Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Microturbines Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Microturbines Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Microturbines Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Microturbines Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Microturbines Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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