Microirrigation Systems Industry Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185523
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Microirrigation Systems Industry Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Microirrigation Systems Industry Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players Jain Irrigation Systems, Lindsay Corporation, The Toro Company, Valmont Industries, Netafim

Market Summary

The microirrigation systems industry represents a specialized segment within the broader agricultural irrigation market, focusing on the precise application of water and nutrients directly to the root zone of plants. This market is characterized by the adoption of advanced irrigation technologies designed to maximize water use efficiency and enhance crop yields. The growing global emphasis on sustainable agricultural practices and water conservation is a fundamental driver for this sector. These systems are increasingly deployed across diverse agricultural landscapes, from large-scale open fields to protected cultivation environments like greenhouses. The industry's evolution is marked by continuous technological innovation, integrating automation, sensor technologies, and data analytics to provide farmers with greater control and monitoring capabilities. Key participants include established agricultural technology firms and specialized irrigation solution providers who compete on the basis of product efficiency, durability, and smart features. The market's trajectory is positively influenced by supportive government policies and subsidies in many regions aimed at promoting water-saving irrigation techniques to address the challenges of water scarcity.

Key Highlights

The microirrigation systems market is distinguished by several critical highlights that underscore its importance and growth potential. A primary highlight is the exceptional water efficiency offered by these systems, which can lead to significant reductions in water consumption compared to traditional flood or sprinkler irrigation methods. This efficiency is paramount in regions facing acute water shortages and declining groundwater levels. Another significant highlight is the ability to integrate fertigation and chemigation, allowing for the simultaneous application of water, fertilizers, and chemicals, which optimizes resource use and improves nutrient management. The industry is also witnessing a strong trend towards the adoption of smart irrigation solutions that leverage Internet of Things (IoT) sensors, weather data, and automated control systems to enable precision agriculture. Companies such as Jain Irrigation Systems Ltd., The Toro Company, and Lindsay Corporation are at the forefront of developing these integrated, high-tech solutions. Furthermore, the application of these systems is expanding beyond high-value crops to include row crops, driven by the need for enhanced productivity and sustainability.

Drivers, Opportunities & Restraints

The growth of the microirrigation systems industry is propelled by a confluence of powerful drivers, alongside identifiable opportunities and restraints. A principal driver is the escalating global water crisis and the urgent need for efficient water management practices in agriculture, which consumes a substantial portion of the world's freshwater resources. Government initiatives and subsidies promoting water conservation technologies further accelerate adoption. The rising demand for food due to population growth pressures farmers to enhance yield per unit of land and water, making microirrigation an attractive solution. Significant opportunities lie in the untapped potential of emerging economies in Asia-Pacific and Latin America, where agricultural modernization is ongoing. The integration of artificial intelligence and big data analytics presents a substantial opportunity for developing next-generation, decision-support enabled irrigation systems. However, the market faces restraints, primarily the high initial investment and installation costs associated with these systems, which can be a barrier for smallholder farmers. Other restraints include the need for technical knowledge for proper system operation and maintenance and the risk of emitter clogging, which requires diligent water filtration and management.

Concentration Insights

The competitive landscape of the microirrigation systems industry demonstrates a notable concentration of key players who hold significant market share and influence. The market structure can be described as moderately consolidated, with a handful of major international corporations defining technological trends and maintaining a strong global presence. These leading companies, including Netafim, Jain Irrigation Systems Ltd., Lindsay Corporation, The Toro Company, and Valmont Industries, have extensive product portfolios, robust research and development capabilities, and well-established distribution networks across key agricultural regions. Their strategies often focus on continuous product innovation, strategic mergers and acquisitions, and expansion into new geographical markets to consolidate their positions. Alongside these giants, there exists a layer of numerous regional and local manufacturers that compete effectively in their domestic markets by offering cost-competitive solutions and tailored customer support. This blend of global and local players creates a dynamic competitive environment where innovation, price, service, and reliability are critical factors for success.

Type Insights

Microirrigation systems are primarily categorized into several types based on their design and method of water application, each suited to specific crop and field conditions. Drip irrigation systems represent the most prevalent and widely adopted type, involving a network of valves, pipes, tubing, and emitters that deliver water directly to the base of each plant. This method is highly efficient and is used for a vast array of crops, from orchards and vineyards to vegetable rows. Sprinkler systems, while sometimes considered separate, include micro-sprinklers and micro-sprayers that are designed for low-volume application over a small area, often used in orchards for frost protection and in nurseries. Another key type is bubbler irrigation, which is designed to apply water to the soil surface in a small stream or pool, typically used for tree irrigation. The selection of the appropriate system type is influenced by factors such as soil type, crop water requirements, topography, and water quality, with drip irrigation generally being favored for its precision and high efficiency in water and nutrient delivery.

Application Insights

The application of microirrigation systems spans a diverse spectrum of agricultural and non-agricultural sectors, with the former dominating market demand. Within agriculture, these systems are extensively utilized in the cultivation of high-value crops such as fruits and vegetables, including tomatoes, berries, grapes, and citrus fruits, where precise water and nutrient management directly impacts yield quality and quantity. They are also increasingly adopted for field crops like cotton, corn, and sugarcane to improve water productivity. Orchard crops, including almonds, apples, and olives, represent another major application segment where these systems promote healthy root development and efficient resource use. Beyond traditional agriculture, microirrigation finds significant application in landscaping for gardens, parks, golf courses, and green walls, where it helps maintain aesthetics while conserving water. Furthermore, the technology is used in greenhouse production systems to create controlled environments for the cultivation of flowers and vegetables, enabling year-round production with optimized inputs.

Regional Insights

The adoption and development of the microirrigation systems market exhibit distinct regional patterns influenced by climatic conditions, water availability, agricultural practices, and government policies. North America, particularly the United States, is a mature and significant market, driven by large-scale farming, advanced agricultural technology adoption, and recurring drought conditions in states like California. Europe also represents a well-established region with a strong focus on precision farming and strict environmental regulations promoting sustainable water use. The Asia-Pacific region is identified as the fastest-growing market, fueled by extensive government subsidies and initiatives in countries like India and China to enhance water efficiency and food security. Large-scale national missions, such as the 'Per Drop More Crop' initiative in India, are pivotal in driving demand. Latin America and the Middle East & Africa are other key regions showing growing adoption, primarily motivated by the need to overcome water scarcity challenges and improve agricultural output in arid and semi-arid climates.

Company Insights

The microirrigation systems industry features a competitive arena with several prominent companies leading through innovation and global reach. Netafim, a pioneer and often considered a market leader, is renowned for its comprehensive drip irrigation solutions and strong focus on precision agriculture technologies. Jain Irrigation Systems Ltd. is another major global player with a vast product portfolio and a significant manufacturing footprint, particularly strong in the Asian market. The Toro Company, through its irrigation division, offers a wide range of microirrigation products alongside its famous landscape irrigation systems, leveraging its strong brand reputation. Lindsay Corporation is recognized for its Zimmatic mechanized irrigation systems and has a growing focus on technology-enabled solutions through its FieldNET platform. Valmont Industries, the parent company of Valley Irrigation, is a key competitor with substantial influence in the agricultural sector. These companies compete not only on product quality and reliability but also on their ability to provide integrated solutions that include monitoring, control, and advisory services.

Recent Developments

The microirrigation systems industry is undergoing rapid transformation driven by recent technological advancements and strategic corporate activities. A prominent trend is the accelerated integration of digital tools and IoT-based platforms, enabling real-time monitoring of soil moisture, weather conditions, and system performance, which allows for fully automated and data-driven irrigation scheduling. Major players are heavily investing in the development of these smart irrigation management systems to differentiate their offerings. There has been a noticeable increase in strategic partnerships and acquisitions, such as established irrigation companies collaborating with ag-tech startups specializing in data analytics and sensors to enhance their technological capabilities. Product innovation continues with the introduction of more durable and clog-resistant emitters, flexible and easy-to-install tubing, and pressure-compensating components that ensure uniform water distribution across varied terrains. Furthermore, companies are increasingly focusing on developing energy-efficient systems, including solar-powered irrigation pumps, to address the operational cost concerns of farmers and promote sustainable practices.

Report Segmentation

This comprehensive market research report on the microirrigation systems industry is meticulously segmented to provide a detailed and granular analysis of the market dynamics. The segmentation is structured along several key axes to cater to the specific information needs of various stakeholders. The report is first segmented by type, providing an in-depth analysis of key categories such as drip irrigation systems and sprinkler systems, among others. It is further segmented by application, detailing the usage across various sectors including agriculture, landscaping, and greenhouse applications. The agricultural application segment is often broken down into sub-segments like field crops, orchard crops, and forage & turf grass. A crucial component of the segmentation is the regional analysis, which offers a country-level or sub-regional level examination of market size, growth trends, and key influencing factors across North America, Europe, Asia-Pacific, and the rest of the world. This multi-dimensional segmentation allows readers to gain specific insights into the niches of most relevance to their business objectives.

FAQs

What are the different types of microirrigation systems?

The primary types of microirrigation systems include drip irrigation, micro-sprinkler irrigation, and bubbler irrigation. Drip irrigation is the most common, delivering water directly to the plant's root zone through emitters. Micro-sprinklers spray a small, fine mist over a targeted area, while bubblers release a small, localized stream of water.

Which crops are most suitable for microirrigation?

Microirrigation is highly suitable for a wide range of crops. It is particularly beneficial for high-value crops such as fruits including grapes and citrus, vegetables like tomatoes and peppers, orchard crops such as almonds and apples, and also for row crops like cotton and sugarcane where water efficiency is crucial.

Who are the leading companies in the microirrigation systems market?

The market is led by several established global companies. Key players include Netafim, Jain Irrigation Systems Ltd., The Toro Company, Lindsay Corporation, and Valmont Industries. These companies are known for their extensive product portfolios, technological innovation, and strong international distribution networks.

What are the main benefits of using a microirrigation system?

The main benefits include significantly improved water use efficiency, reduced water consumption, enhanced crop yields and quality, efficient application of fertilizers through fertigation, reduced weed growth, and decreased soil erosion. These systems provide precise control over water and nutrient delivery.

How does microirrigation help in water conservation?

Microirrigation conserves water by applying it directly to the root zone of plants at low flow rates, minimizing losses from evaporation, wind drift, and runoff that are common in traditional irrigation methods. This targeted approach ensures that nearly all the water applied is used by the plant, leading to substantial water savings.

Citius Research has developed a research report titled “Microirrigation Systems Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Microirrigation Systems Industry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Microirrigation Systems Industry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Microirrigation Systems Industry Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Microirrigation Systems Industry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Microirrigation Systems Industry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Microirrigation Systems Industry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Microirrigation Systems Industry Market
• Cost and Gross Margin Analysis of Microirrigation Systems Industry Market
• Microirrigation Systems Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Microirrigation Systems Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Microirrigation Systems Industry Market Key Stakeholders

Below are the key stakeholders for the Microirrigation Systems Industry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Microirrigation Systems Industry Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Microirrigation Systems Industry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Microirrigation Systems Industry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Microirrigation Systems Industry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Microirrigation Systems Industry Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Microirrigation Systems Industry Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Microirrigation Systems Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Microirrigation Systems Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Microirrigation Systems Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Microirrigation Systems Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Microirrigation Systems Industry Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Microirrigation Systems Industry Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Microirrigation Systems Industry Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Microirrigation Systems Industry Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Microirrigation Systems Industry Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Microirrigation Systems Industry Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Microirrigation Systems Industry Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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