Microbiological Testing of Water Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196185
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Microbiological Testing of Water Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Microbiological Testing of Water Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players SGS, Eurofins, Intertek, Bureau Veritas, ALS Limited

Market Summary

The microbiological testing of water market within the food and beverages industry represents a critical component of global food safety and public health initiatives. This specialized sector focuses on the detection and enumeration of pathogenic microorganisms, indicator organisms, and other microbial contaminants in water used throughout food and beverage production processes. Ensuring water safety is paramount, as water serves as a key ingredient, a cleaning agent, and a utility in numerous processing stages. Contaminated water can lead to severe product recalls, brand damage, and widespread foodborne illness outbreaks. Consequently, stringent regulatory frameworks established by agencies worldwide mandate rigorous and routine water testing for all industry participants. The market is characterized by the adoption of advanced and rapid testing technologies that offer higher accuracy, sensitivity, and faster time-to-results compared to traditional culture methods. This evolution is driven by the industry's need for efficiency and the ability to make swift safety-critical decisions. Companies operating in this space provide a comprehensive suite of testing services, kits, and instruments tailored to meet the diverse needs of food processors, beverage manufacturers, and bottling plants.

Key Highlights

The microbiological testing of water market is defined by several pivotal aspects that underscore its importance and trajectory. A primary highlight is the increasing regulatory pressure and the global harmonization of food safety standards, which compel companies to invest in robust water safety programs. This is complemented by the rapid technological advancements in testing methodologies, including the proliferation of molecular diagnostics like PCR and next-generation sequencing, which allow for the specific detection of hard-to-culture pathogens and provide results in hours instead of days. Another significant highlight is the growing consumer awareness and demand for transparency regarding the safety and quality of food and beverage products, which directly influences brand reputation and purchasing decisions. The market also sees a trend towards outsourcing testing services to accredited third-party laboratories, such as those operated by SGS, Eurofins Scientific, and Intertek, which offer expertise, accreditation, and cost-effectiveness for many manufacturers. Furthermore, the focus on preventing contamination at its source has led to increased testing frequency throughout the entire production chain, from incoming water to wastewater discharge.

Drivers, Opportunities & Restraints

The growth of the microbiological testing of water market is propelled by a confluence of powerful drivers. The most significant driver is the uncompromisingly strict food safety regulations and standards imposed by government bodies across the globe, which legally mandate regular water testing. The rising incidence of waterborne disease outbreaks linked to food and beverages further amplifies the need for vigilant monitoring. Additionally, the expansion of the global food and beverage industry itself, coupled with increasing international trade, creates a larger base of companies requiring compliance testing. Opportunities within this market are abundant, particularly in the development and commercialization of rapid, automated, and portable testing systems that can be deployed on-site for real-time monitoring. The growing demand for packaged drinking water and beverages in emerging economies presents a substantial growth avenue. There is also an opportunity in providing integrated testing solutions that combine hardware, software, and services for data management and compliance reporting. However, the market faces notable restraints, including the high capital investment required for advanced analytical instruments and the associated cost of skilled personnel to operate them. The lack of standardized testing protocols across different regions can also create complexities for multinational companies, and the time-consuming nature of certain traditional methods can slow down production processes.

Concentration Insights

The competitive landscape of the microbiological testing of water market is a mix of large multinational corporations and specialized niche players, indicating a moderately concentrated market. A handful of major players, including SGS SA, Eurofins Scientific, Intertek Group plc, Bureau Veritas, and T?V S?D, hold a significant market share due to their extensive global network of accredited laboratories, comprehensive service portfolios, and long-standing reputations for reliability. These companies benefit from economies of scale and their ability to serve large, multinational food and beverage clients with consistent service quality across borders. Alongside these giants, there are numerous medium and small-sized firms that compete by offering specialized testing services, faster turnaround times, or deep expertise in local regulatory requirements. Furthermore, manufacturers of testing equipment and kits, such as Merck KGaA, Thermo Fisher Scientific, and bioM?rieux, are key influencers in the market's structure. The concentration is also evident in certain geographic regions, with developed markets like North America and Europe being more consolidated, while emerging markets exhibit a more fragmented structure with many local service providers.

Type Insights

Microbiological testing of water is categorized based on the type of test and the target organisms, each serving a distinct purpose in ensuring water safety. Instrument-based testing represents a sophisticated segment, utilizing technologies like polymerase chain reaction (PCR), immunoassay, and flow cytometry for highly sensitive and specific detection of pathogens such as E. coli, Legionella, Salmonella, and Cryptosporidium. These methods are prized for their speed and accuracy. Culture-based testing, while often slower, remains a fundamental and widely used method for enumerating total viable counts, coliforms, and other indicator organisms. It serves as a cost-effective baseline for water quality assessment. The market also includes tests for specific pathogens, which are critical for outbreak investigation and compliance with zero-tolerance policies for certain microbes in finished products. Furthermore, tests are differentiated by their format, including traditional agar plates, testing kits with pre-prepared media, and fully automated systems that minimize human error. The choice of test type is influenced by the required turnaround time, regulatory acceptance, cost considerations, and the specific information needed by the food and beverage manufacturer.

Application Insights

The application of microbiological water testing permeates every critical point of the food and beverage production chain. A primary application is the testing of process water, which is used directly as an ingredient or comes into contact with food surfaces. This includes water used for washing, rinsing, cooking, and cooling products, where any contamination could be directly transferred to the food. Equally crucial is the testing of cleaning-in-place (CIP) water and final rinse water to verify that sanitation procedures have effectively eliminated microbial hazards. For beverage manufacturers, especially bottled water and soft drink producers, testing the source water and the final packaged product is a non-negotiable quality control step mandated by regulations. Wastewater testing is another vital application, ensuring that effluent discharged from processing plants meets environmental standards and does not contribute to local contamination. Additionally, monitoring the water used in ice production is essential for many sectors, including food service and seafood processing. Each application requires a tailored testing regimen with specific test parameters and frequencies based on a risk assessment to effectively control potential hazards.

Regional Insights

The demand and regulatory landscape for microbiological testing of water exhibit distinct characteristics across different global regions. North America and Europe represent mature and highly regulated markets. In the United States, regulations from the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA), alongside third-party standards like those from the Safe Quality Food Institute (SQFI), drive rigorous testing protocols. Europe operates under strict EU directives and regulations, including those concerning food hygiene and water quality for human consumption, creating a stable and high-volume demand for testing services. The Asia-Pacific region is identified as the fastest-growing market, fueled by the rapid expansion of its food and beverage manufacturing sector, increasing foreign investment, and the gradual strengthening of food safety laws in countries like China and India. Growing health consciousness among consumers and several high-profile food safety incidents have pressured governments to enhance their regulatory frameworks. Latin America and the Middle East and Africa are emerging markets where growth is linked to economic development, urbanization, and the increasing adoption of international food safety standards to facilitate export activities.

Company Insights

The microbiological testing of water market features a competitive roster of companies offering specialized services and products. Leading the pack are global testing, inspection, and certification (TIC) giants such as SGS, Eurofins Scientific, Intertek, and Bureau Veritas. These corporations dominate through their vast international laboratory networks, extensive accreditations, and ability to offer a one-stop-shop for all compliance testing needs, including water, food, and environmental analysis. Key players also include prominent life science and diagnostic companies that develop and manufacture the testing instruments and consumables. Merck KGaA, through its MilliporeSigma brand, provides a wide array of culture media, filtration systems, and ready-to-use test kits. Thermo Fisher Scientific offers advanced instrumentation for molecular and immunological detection methods. bioM?rieux is another significant player known for its automated pathogen detection systems. These companies compete not only on the accuracy and reliability of their offerings but also on innovation, customer support, global reach, and the ability to help clients navigate complex regulatory environments. Strategic activities often include mergers and acquisitions to expand geographic presence or technological capabilities, as well as partnerships with food manufacturers to develop custom testing solutions.

Recent Developments

The microbiological testing of water market is dynamically evolving, with recent developments centered on technological innovation and strategic corporate movements. A prominent trend is the accelerated adoption and development of rapid testing technologies. Companies are heavily investing in molecular methods like quantitative PCR (qPCR) and isothermal amplification, which provide definitive results for specific pathogens in a matter of hours, drastically reducing the time products are held in quarantine. There is also significant progress in the field of biosensors and microfluidic devices that aim to provide portable, on-site testing capabilities for real-time monitoring. Another key development is the integration of digital solutions and data analytics into testing platforms. Software that manages sample tracking, results analysis, and automated compliance reporting is becoming a standard offering, enhancing traceability and operational efficiency for clients. On the corporate front, leading players have been active in expanding their service capabilities through acquisitions of smaller, specialized laboratories to strengthen their foothold in high-growth regions. Furthermore, the focus on wastewater-based epidemiology, heightened by the COVID-19 pandemic, has opened new application avenues for microbial testing in monitoring community health, which intersects with food production facility safety.

Report Segmentation

This comprehensive market research report on the microbiological testing of water in the food and beverages industry is meticulously segmented to provide a detailed and granular analysis. The segmentation is structured to allow readers to navigate specific areas of interest and understand the market dynamics from multiple perspectives. The report is first segmented by type of test, distinguishing between instrument-based testing and culture-based testing, with further breakdowns into specific technologies and target organisms. The application segment provides a critical view, analyzing the market demand across key uses such as process water, cleaning and rinse water, wastewater, and bottled water. A geographical segmentation offers a regional analysis, covering key markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with insights into country-level trends and regulatory environments where pertinent. Furthermore, the report includes a segmentation by end-user, highlighting the testing requirements and trends among different categories of food and beverage manufacturers. This multi-faceted approach ensures that the analysis captures the full scope of the market, offering valuable insights for stakeholders across the value chain, from testing equipment manufacturers and service providers to food and beverage companies themselves.

FAQs

What are the common methods for microbiological testing of water?

Common methods include traditional culture-based techniques, which involve growing microorganisms on selective media, and modern instrument-based methods. These advanced techniques utilize technologies such as polymerase chain reaction (PCR) for detecting specific DNA sequences of pathogens, immunoassays for antigen detection, and chromogenic substrate tests for enzyme presence. The choice of method depends on the required speed, specificity, and regulatory compliance.

Why is microbiological water testing important in the food industry?

Microbiological water testing is critically important because water is a universal ingredient and processing aid. Contaminated water can introduce pathogenic bacteria, viruses, and parasites into food products, leading to foodborne illnesses, costly product recalls, and severe damage to a brand's reputation. Regular testing is a mandatory preventive control measure to ensure consumer safety and comply with strict global food safety regulations.

Which microorganisms are tested in water for food safety?

Testing typically focuses on indicator organisms and specific pathogens. Indicator organisms, such as total coliforms and E. coli, signal potential fecal contamination and the possible presence of pathogens. Directly tested pathogens often include Legionella pneumophila, Salmonella species, Cryptosporidium parvum, Giardia lamblia, and Listeria monocytogenes, depending on the water's application and perceived risk.

What regulations govern water testing in food production?

Regulations are stringent and vary by region. In the United States, key regulations include the FDA's Food Safety Modernization Act (FSMA) preventive controls rules and the EPA's standards for drinking water. In the European Union, regulations are governed by EC directives on water quality and food hygiene. Furthermore, many companies adhere to private Global Food Safety Initiative (GFSI) benchmarked standards like BRCGS and SQF, which have specific water testing requirements.

How often should water be tested in a food facility?

The frequency of water testing is determined by a facility's hazard analysis and risk assessment. Factors influencing frequency include the water's source (municipal vs. private well), its application in the process, and historical test results. Critical points like water used as an ingredient may require testing as often as daily or weekly, while other points may be tested monthly or quarterly. Regulatory requirements and third-party audit standards also mandate minimum testing frequencies.

Citius Research has developed a research report titled “Microbiological Testing of Water Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Microbiological Testing of Water Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Microbiological Testing of Water Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Microbiological Testing of Water Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Microbiological Testing of Water Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Microbiological Testing of Water Market
• Research Methodology
• Executive Summary
• Market Dynamics of Microbiological Testing of Water Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Microbiological Testing of Water Market
• Cost and Gross Margin Analysis of Microbiological Testing of Water Market
• Microbiological Testing of Water Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Microbiological Testing of Water Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Microbiological Testing of Water Market Key Stakeholders

Below are the key stakeholders for the Microbiological Testing of Water Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Microbiological Testing of Water Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Microbiological Testing of Water Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Microbiological Testing of Water Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Microbiological Testing of Water Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Microbiological Testing of Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Microbiological Testing of Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Microbiological Testing of Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Microbiological Testing of Water Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Microbiological Testing of Water Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Microbiological Testing of Water Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Microbiological Testing of Water Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Microbiological Testing of Water Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Microbiological Testing of Water Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Microbiological Testing of Water Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Microbiological Testing of Water Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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