Microbial Coagulants Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195634
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Microbial Coagulants Market size was estimated at USD 420 million in 2023 and is projected to reach USD 720 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Microbial Coagulants Market

(Market Size)
$420 million
$720 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 420 million
2030 Market Size USD 720 million
Key Players Chr. Hansen, DuPont, DSM, Kerry, Biocatalysts

Market Summary

The microbial coagulants market represents a specialized segment within the food and beverage industry, primarily serving as a crucial alternative to traditional animal-derived rennet in various food processing applications. These coagulants are enzymes produced through the fermentation of specific microorganisms, including bacteria, fungi, and yeast, and are highly valued for their consistency, purity, and suitability for vegetarian and halal food products. The market is characterized by its essential role in cheese production, where these enzymes are indispensable for curdling milk, but their utility extends into other dairy and food processing areas. Driven by increasing consumer demand for vegetarian products, consistent quality requirements from large-scale food manufacturers, and advancements in microbial fermentation technology, this market is experiencing steady growth. Key industry participants are continuously engaged in research and development to enhance enzyme efficacy, broaden application scope, and improve production yields, thereby solidifying the strategic importance of microbial coagulants in modern food processing and manufacturing value chains globally.

Key Highlights

The microbial coagulants market is distinguished by several pivotal factors that underscore its significance. A primary highlight is the superior performance and reliability of microbial enzymes compared to animal rennet, offering manufacturers predictable coagulation times and consistent end-product quality, which is critical for industrial-scale cheese production. The non-animal origin of these coagulants is another major advantage, directly aligning with the powerful global trends towards plant-based, vegetarian, and vegan diets, as well as meeting specific religious dietary laws. Furthermore, technological innovations in strain selection and fermentation processes have significantly increased the yield and purity of key enzymes like microbial rennet, making them more cost-competitive. The market is also marked by the strategic activities of leading biotechnology and food ingredient companies, such as Chr. Hansen Holding A/S and DSM, who are investing heavily in expanding their production capacities and microbial portfolios. These elements collectively highlight the market's role as an innovative and responsive solution provider to the evolving needs of the global food industry.

Drivers, Opportunities & Restraints

The growth trajectory of the microbial coagulants market is propelled by a confluence of drivers, while also facing specific restraints and presenting new opportunities. A fundamental driver is the robust and expanding consumer preference for vegetarian and plant-based food products, which creates sustained demand for animal-free processing aids like microbial coagulants. Stringent food safety regulations and the need for standardized, contaminant-free ingredients further encourage manufacturers to adopt these well-defined microbial solutions. However, the market faces restraints, including the higher production costs associated with advanced fermentation technologies compared to traditional rennet extraction, which can impact price-sensitive segments. Additionally, achieving the exact flavor profile of certain cheeses made with animal rennet remains a technical challenge for some microbial alternatives. Looking forward, significant opportunities exist in the exploration and commercialization of novel microbial strains that can produce coagulants for a wider array of applications beyond cheese, such as in plant-based dairy alternatives and other food texture modification processes, potentially unlocking new revenue streams and application markets for industry players.

Concentration Insights

The competitive landscape of the microbial coagulants market exhibits a moderate level of concentration, featuring a mix of established multinational biotechnology firms and specialized ingredient suppliers. A handful of major players, including Chr. Hansen Holding A/S, Koninklijke DSM N.V., and DuPont de Nemours, Inc., command significant market share due to their extensive research and development capabilities, robust global distribution networks, and long-standing relationships with large food and beverage manufacturers. These companies compete on the basis of product efficacy, consistency, technical support, and the breadth of their microbial enzyme portfolios. Alongside these leaders, several smaller and regional companies compete by offering specialized or niche products, often focusing on specific applications or catering to local market demands. This structure fosters a competitive environment where innovation, strategic partnerships, and mergers and acquisitions are common tactics used to strengthen market position and expand geographical and application reach within the global food industry supply chain.

Type Insights

Microbial coagulants are primarily categorized based on the type of microorganism used in their production, with bacterial coagulants and fungal coagulants being the two dominant segments. Bacterial coagulants are produced through the fermentation of specific bacteria, such as Bacillus species or Escherichia coli that have been genetically modified to express chymosin, the key milk-clotting enzyme. These are highly popular due to their high purity, efficiency, and suitability for large-scale production. Fungal coagulants, derived from molds like Rhizomucor miehei, Rhizomucor pusillus, and Cryphonectria parasitica, represent another major type. These enzymes have been used for decades and are valued for their effectiveness across a wide range of cheese types. Each type offers distinct functional properties, such as varying optimal temperature and pH ranges, which influences their selection for specific cheese varieties and other dairy applications. The ongoing development within this segment focuses on engineering strains for enhanced enzyme yield and specificity, aiming to tailor coagulants for very precise manufacturing needs in the food sector.

Application Insights

The application of microbial coagulants is predominantly centered on the dairy industry, with cheese manufacturing representing the largest and most established segment. Within cheese production, these enzymes are critical for coagulating milk proteins to form curds, and they are used in the making of a vast array of cheese types, from mozzarella and cheddar to feta and specialty vegetarian cheeses. Their use ensures a consistent coagulation process, which is vital for product quality and manufacturing efficiency in industrial settings. Beyond traditional cheese, microbial coagulants find application in other dairy products like yogurt and fresh cheeses, where they can aid in texture development. An emerging and promising application area is in the production of plant-based dairy alternatives. As the market for products like almond, soy, and oat-based cheeses expands, there is growing research into utilizing microbial coagulants to improve the texture, meltability, and overall sensory profile of these vegan products, thereby opening a significant new frontier for market growth beyond conventional dairy processing.

Regional Insights

The demand and adoption of microbial coagulants demonstrate distinct regional patterns influenced by dietary preferences, regulatory frameworks, and the maturity of the food processing sector. North America and Europe are established leading markets, characterized by high consumer awareness of vegetarianism, well-defined regulatory standards for food ingredients, and a strong, innovative dairy processing industry that readily adopts advanced enzymatic solutions. The Asia Pacific region is identified as a high-growth market, driven by increasing urbanization, rising disposable incomes, and a growing middle class that is adopting more Western dairy-based diets. Countries like India, with a large vegetarian population, present a particularly strong demand for animal-free coagulants. Meanwhile, regions such as Latin America and the Middle East and Africa are witnessing gradual growth, fueled by expanding local food processing capabilities and increasing demand for halal-certified food products, for which microbial coagulants are ideally suited due to their non-animal origin.

Company Insights

The microbial coagulants market features active participation from several key global players who are central to its development and innovation. Chr. Hansen Holding A/S, a Danish bioscience company, is a recognized leader, offering a wide range of microbial enzymes, including its CHY-MAX? brand of fermentation-produced chymosin, which is widely used in cheese manufacturing globally. Koninklijke DSM N.V., through its biotech expertise, provides advanced microbial solution platforms for the food and beverage industry. DuPont de Nurious, Inc., with its Danisco? brand of ingredients, is another major force, supplying high-quality microbial coagulants and providing extensive technical support to food manufacturers. Other significant contributors include WalcoRen, a supplier specializing in microbial rennet, and Fonterra Co-operative Group, which utilizes these ingredients in its dairy operations. These companies compete through continuous investment in R&D to improve strain efficiency, expand application portfolios, and ensure supply chain reliability to meet the rigorous demands of their global customer base.

Recent Developments

The microbial coagulants market is dynamic, with recent developments reflecting a focus on innovation, sustainability, and market expansion. Leading companies are intensifying their research efforts to discover and develop novel microbial strains that can produce coagulants with enhanced properties, such as improved thermostability or specific flavor profiles, to cater to more specialized cheese varieties. There is a noticeable trend towards strategic collaborations and partnerships between enzyme manufacturers and dairy processors to co-develop customized solutions that address specific production challenges. Sustainability has also become a key focus area, with manufacturers investing in optimizing fermentation processes to reduce energy consumption and waste, thereby improving the overall environmental footprint of enzyme production. Furthermore, market players are actively expanding their production capacities, particularly in high-growth regions like Asia-Pacific, to better serve local demand and strengthen their global supply chain resilience, ensuring consistent product availability for food manufacturers worldwide.

Report Segmentation

This comprehensive market research report on the microbial coagulants market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is meticulously designed to allow businesses and investors to understand specific facets of the market. The report is segmented by type, categorizing the market into bacterial coagulants and fungal coagulants, detailing the production, characteristics, and market dynamics for each. It is further segmented by application, providing deep dives into the usage within cheese production, other dairy applications like yogurt, and the emerging segment of plant-based alternatives. A crucial geographical segmentation breaks down the market into key regions and major countries within North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, analyzing regional production, consumption patterns, regulatory influences, and growth potential. This multi-dimensional segmentation ensures that stakeholders can access targeted information relevant to their specific interests, from product development and positioning to strategic market entry and investment decisions.

FAQs

What are microbial coagulants?

Microbial coagulants are enzymes used to clot or coagulate milk during food processing. They are produced through the controlled fermentation of microorganisms like specific bacteria or fungi, serving as a effective and vegetarian alternative to traditional animal-derived rennet.

How are microbial coagulants produced?

Microbial coagulants are produced via a fermentation process. Selected microbial strains, such as bacteria or fungi, are cultivated in large fermentation tanks under controlled conditions. These microorganisms are often genetically modified to efficiently produce the desired coagulating enzyme, which is then extracted, purified, and formulated into a stable product for use in food manufacturing.

What is the difference between microbial rennet and animal rennet?

The primary difference lies in the source. Animal rennet is extracted from the stomach lining of young ruminants, while microbial rennet is derived from microorganisms through fermentation. Microbial rennet is vegetarian, often more consistent in quality, and avoids any religious dietary concerns associated with animal products, though it can sometimes impart slightly different flavor notes in cheese compared to its animal-based counterpart.

What are the benefits of using microbial coagulants?

The benefits are multifold. They provide a reliable and consistent vegetarian and halal/kosher-friendly option for food producers. They offer high purity and are produced under controlled conditions, reducing the risk of variability and contamination. This leads to predictable coagulation times and quality in final products, which is crucial for industrial food manufacturing efficiency and standardization.

Which cheeses are made with microbial coagulants?

A wide variety of cheeses can be made with microbial coagulants. They are extensively used in the production of many popular cheeses including mozzarella, cheddar, feta, cottage cheese, and numerous other semi-hard and hard cheeses. Their use is particularly prevalent in cheeses marketed as vegetarian or in regions with large vegetarian populations.

Citius Research has developed a research report titled “Microbial Coagulants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Microbial Coagulants Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Microbial Coagulants Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Microbial Coagulants Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Microbial Coagulants Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Microbial Coagulants Market
• Research Methodology
• Executive Summary
• Market Dynamics of Microbial Coagulants Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Microbial Coagulants Market
• Cost and Gross Margin Analysis of Microbial Coagulants Market
• Microbial Coagulants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Microbial Coagulants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Microbial Coagulants Market Key Stakeholders

Below are the key stakeholders for the Microbial Coagulants Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Microbial Coagulants Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Microbial Coagulants Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Microbial Coagulants Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Microbial Coagulants Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Microbial Coagulants Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Microbial Coagulants Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Microbial Coagulants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Microbial Coagulants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Microbial Coagulants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Microbial Coagulants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Microbial Coagulants Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Microbial Coagulants Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Microbial Coagulants Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Microbial Coagulants Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Microbial Coagulants Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Microbial Coagulants Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Microbial Coagulants Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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