Metallised Polyester Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210272
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Metallised Polyester Films Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Metallised Polyester Films Market

(Market Size)
$4.2 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.2 billion
Key Players Toray Industries, Mitsubishi Chemical, SKC, DuPont Teijin Films, Kolon Industries

Market Summary

The metallised polyester films market serves as a critical segment within the packaging industry, providing high-performance materials known for their excellent barrier properties against moisture, oxygen, and light. These films are extensively utilized across various packaging applications to enhance product shelf life, maintain freshness, and improve aesthetic appeal through a metallic finish. The market is characterized by steady demand driven by the growth in flexible packaging solutions, particularly in food and beverage, pharmaceuticals, and personal care sectors. Key industry participants continuously focus on technological advancements to improve film performance, including enhanced barrier properties and sustainability features. The adoption of metallised polyester films is also rising in specialty applications such as labels and decorative packaging, further broadening the market scope. As consumer preferences shift towards convenient, lightweight, and visually attractive packaging, the demand for these films is expected to remain robust, supported by innovations and expanding application areas.

Key Highlights

The metallised polyester films market is distinguished by several key highlights that underscore its importance in the packaging sector. These films offer superior barrier properties, which are essential for protecting sensitive products from environmental factors, thereby extending shelf life and ensuring product integrity. Another significant highlight is the growing emphasis on sustainable packaging solutions, prompting manufacturers to develop eco-friendly variants, including recyclable and biodegradable metallised films. The market also benefits from advancements in metallisation technologies, which allow for precise control over film properties such as thickness, adhesion, and optical characteristics. Major industry players are investing in research and development to introduce innovative products that meet evolving regulatory standards and consumer demands. Additionally, the expansion of end-use industries in emerging economies is creating new growth opportunities, while established markets continue to witness steady demand due to the persistent need for high-performance packaging materials.

Drivers, Opportunities & Restraints

The metallised polyester films market is propelled by several drivers, including the increasing demand for flexible packaging solutions that offer convenience, lightweight properties, and enhanced product protection. The growth of the food and beverage industry, coupled with rising consumer awareness about food safety and quality, significantly contributes to market expansion. Opportunities abound in the development of sustainable and bio-based metallised films, aligning with global environmental regulations and corporate sustainability goals. The rising adoption of these films in pharmaceutical packaging, due to their excellent barrier properties, presents another lucrative opportunity. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Additionally, environmental concerns related to plastic waste and recycling challenges pose significant hurdles. Stringent regulatory frameworks governing packaging materials also necessitate continuous compliance efforts, potentially increasing operational costs for manufacturers.

Concentration Insights

The metallised polyester films market exhibits a concentrated competitive landscape with a few key players dominating the industry. Companies such as Jindal Poly Films, Toray Industries, and Ester Industries Ltd. hold significant market shares due to their extensive product portfolios, technological expertise, and global distribution networks. These leading players focus on strategic initiatives like mergers and acquisitions, partnerships, and capacity expansions to strengthen their market position and cater to diverse regional demands. The market concentration is also influenced by high entry barriers, including substantial capital investment requirements for advanced manufacturing technologies and stringent quality standards. Regional players contribute to market dynamics by offering specialized products tailored to local needs, but they often face competition from multinational corporations. Overall, the market's concentration underscores the importance of innovation, scalability, and strategic collaborations in maintaining a competitive edge.

Type Insights

Metallised polyester films are available in various types, each designed to meet specific packaging requirements and performance criteria. Common types include plain metallised films, which provide a standard metallic appearance and barrier properties, and coated metallised films, which feature additional layers for enhanced functionality such as improved adhesion, printability, or resistance to abrasion. Another variant is the clear metallised film, offering a transparent metallic effect for applications where product visibility is desired. Specialty types include high-barrier metallised films used in sensitive packaging applications like pharmaceuticals and electronics, where extreme protection against moisture and gases is crucial. The choice of film type depends on factors such as the intended application, desired aesthetic appeal, and performance needs like barrier strength and durability. Manufacturers continuously innovate to develop new types with advanced features, catering to the evolving demands of the packaging industry.

Application Insights

Metallised polyester films find extensive applications across the packaging industry, driven by their versatile properties and performance benefits. In the food and beverage sector, these films are widely used for packaging snacks, confectionery, coffee, and dairy products, where they provide excellent barrier protection against moisture, oxygen, and light, ensuring product freshness and longevity. The pharmaceutical industry utilizes metallised films for blister packs and pouches to protect medicines from environmental factors and maintain efficacy. In personal care and cosmetics, these films enhance the visual appeal of packaging while offering necessary barrier properties for products like creams, lotions, and perfumes. Additionally, metallised films are employed in industrial packaging for items requiring robust protection, such as electronic components. The growing trend towards sustainable packaging has also led to their use in recyclable and compostable packaging solutions, expanding their application scope.

Regional Insights

The metallised polyester films market demonstrates distinct regional dynamics influenced by economic development, industrial growth, and consumer preferences. Asia-Pacific represents a dominant region, driven by rapid industrialization, expanding packaging industries, and increasing disposable incomes in countries like China and India. The region's strong presence of key end-use sectors such as food and beverage, pharmaceuticals, and personal care fuels demand for high-performance packaging materials. North America and Europe are mature markets characterized by stringent regulatory standards and a high emphasis on sustainable packaging solutions. These regions witness steady demand due to the well-established packaging industry and continuous innovations in material science. Latin America and the Middle East & Africa are emerging markets offering growth potential, supported by improving economic conditions and rising adoption of modern packaging technologies. Regional insights highlight the importance of tailoring strategies to local market conditions and consumer trends.

Company Insights

Prominent companies in the metallised polyester films market include Jindal Poly Films, Toray Industries, Ester Industries Ltd., Ultimet Films Limited, and SRF Limited. These players are recognized for their extensive product portfolios, technological advancements, and strong global presence. Jindal Poly Films is a key player known for its diverse range of packaging films and focus on innovation. Toray Industries leverages its expertise in material science to develop high-performance films with enhanced barrier properties. Ester Industries Ltd. emphasizes sustainability and offers eco-friendly packaging solutions. Ultimet Films Limited specializes in customized metallised films for various applications, while SRF Limited is noted for its robust research and development capabilities. These companies engage in strategic initiatives such as capacity expansions, product launches, and collaborations to strengthen their market position and meet evolving customer demands. Their efforts in advancing film technologies and addressing sustainability challenges are pivotal in shaping the market's future.

Recent Developments

Recent developments in the metallised polyester films market reflect ongoing innovations and strategic movements by key industry participants. Companies are increasingly investing in research and development to introduce films with improved barrier properties, sustainability features, and enhanced aesthetic appeal. For instance, there has been a growing focus on developing recyclable and biodegradable metallised films to address environmental concerns and comply with regulatory standards. Technological advancements in metallisation processes, such as vacuum deposition techniques, have enabled the production of films with precise thickness and superior performance characteristics. Strategic collaborations and partnerships between film manufacturers and end-users are also prevalent, aimed at co-developing customized solutions for specific packaging needs. Additionally, capacity expansion projects in emerging regions highlight efforts to tap into growing demand and strengthen global supply chains. These developments underscore the market's dynamic nature and the continuous pursuit of innovation and sustainability.

Report Segmentation

The metallised polyester films market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and dynamics. By type, the market is categorized into plain metallised films, coated metallised films, clear metallised films, and high-barrier metallised films, each offering distinct properties and suited for specific packaging requirements. Application-wise segmentation includes food and beverage packaging, pharmaceutical packaging, personal care and cosmetics packaging, industrial packaging, and others, reflecting the diverse end-use sectors that utilize these films. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, enabling a detailed examination of regional market conditions, growth drivers, and opportunities. This segmentation facilitates a thorough understanding of market structure, helping stakeholders identify key growth areas and make informed decisions based on targeted insights.

FAQs

What are metallised polyester films used for? Metallised polyester films are primarily used in packaging applications to provide barrier protection against moisture, oxygen, and light, extending product shelf life. They are also valued for their metallic appearance, enhancing aesthetic appeal in food, pharmaceutical, and personal care packaging.

How are metallised polyester films made? These films are produced by depositing a thin layer of metal, typically aluminum, onto polyester film substrates using vacuum metallisation processes. This technique ensures uniform coating and desired barrier properties while maintaining film flexibility.

What are the benefits of using metallised polyester films? Key benefits include excellent barrier properties, light weight, durability, and enhanced visual appeal. They help in preserving product quality, reducing waste, and meeting sustainability goals through advancements in recyclable variants.

Which industries use metallised polyester films? Major industries include food and beverage, pharmaceuticals, personal care and cosmetics, and industrial packaging. Their use is driven by the need for effective protection and attractive packaging solutions.

Are metallised polyester films recyclable? While traditional metallised films pose recycling challenges, manufacturers are developing recyclable and biodegradable options to address environmental concerns and align with circular economy principles.

What is the future outlook for metallised polyester films? The market is expected to grow steadily, supported by innovations in sustainable materials, expanding applications, and rising demand from emerging economies, despite challenges related to raw material costs and regulatory compliance.

Citius Research has developed a research report titled “Metallised Polyester Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Metallised Polyester Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Metallised Polyester Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Metallised Polyester Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Metallised Polyester Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Metallised Polyester Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Metallised Polyester Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Metallised Polyester Films Market
• Cost and Gross Margin Analysis of Metallised Polyester Films Market
• Metallised Polyester Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Metallised Polyester Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Metallised Polyester Films Market Key Stakeholders

Below are the key stakeholders for the Metallised Polyester Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Metallised Polyester Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Metallised Polyester Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Metallised Polyester Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Metallised Polyester Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Metallised Polyester Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Metallised Polyester Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Metallised Polyester Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Metallised Polyester Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Metallised Polyester Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Metallised Polyester Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Metallised Polyester Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Metallised Polyester Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Metallised Polyester Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Metallised Polyester Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Metallised Polyester Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Metallised Polyester Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Metallised Polyester Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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