Meat Extract Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197112
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Meat Extract Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Meat Extract Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Carnad, Givaudan, Nikken Foods, Titan Biotech

Market Summary

The meat extract market is a specialized segment within the global food and beverages industry, primarily involving concentrated forms of meat obtained through processes like boiling and evaporation. These extracts are valued for their rich umami flavor and high nutritional content, including proteins, vitamins, and minerals. They serve as key ingredients in various culinary applications, enhancing taste profiles in soups, sauces, ready-to-eat meals, and snack products. The market is characterized by steady demand from both food manufacturers and foodservice providers, driven by the growing consumer preference for natural and flavor-enhancing ingredients. Key players are continuously investing in research and development to improve extraction techniques and expand application areas, thereby catering to evolving consumer tastes and dietary preferences. Geographically, the market demonstrates a widespread presence with notable activity in regions with high meat consumption and advanced food processing capabilities. The industry is also witnessing a gradual shift towards cleaner labels and sustainable sourcing practices, aligning with broader trends in the food sector.

Key Highlights

The meat extract market is distinguished by several critical factors that underscore its importance and growth trajectory. A primary highlight is the extensive use of meat extracts as natural flavor enhancers, replacing artificial additives in numerous food products, which resonates well with health-conscious consumers. Major industry participants, including Nestl?, Kerry Group, and DSM, are actively engaged in product innovation and strategic expansions to strengthen their market positions. The versatility of meat extracts is another significant aspect, as they are utilized across diverse applications such as culinary preparations, functional foods, and even dietary supplements. Technological advancements in extraction and preservation methods have enabled manufacturers to produce high-quality extracts with extended shelf life and improved sensory attributes. Furthermore, the market benefits from the robust growth of the convenience food sector and the increasing popularity of gourmet and ethnic cuisines globally. These factors collectively contribute to the market's resilience and potential for future expansion.

Drivers, Opportunities & Restraints

Several drivers propel the meat extract market forward, chief among them being the rising consumer demand for natural and clean-label ingredients in food products. This trend is complemented by the growing food processing industry and the expansion of the fast-food and ready-meal sectors, which extensively use meat extracts for flavoring. Opportunities abound in the development of specialized extracts catering to niche dietary needs, such as low-sodium or organic variants, and in tapping into emerging markets where disposable incomes and urbanization are on the rise. However, the market faces restraints including fluctuating raw material prices and supply chain vulnerabilities associated with meat sourcing. Additionally, increasing vegetarianism and veganism pose challenges, as does stringent regulatory scrutiny regarding food safety and labeling standards. Environmental concerns related to meat production also incentivize the industry to adopt more sustainable practices, presenting both a challenge and an opportunity for innovation.

Concentration Insights

The meat extract market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Leading companies such as Nestl?, Kerry Group, Royal DSM, and Tate & Lyle have established significant market shares through extensive product portfolios, robust distribution networks, and strong brand recognition. These players often engage in mergers, acquisitions, and partnerships to enhance their technological capabilities and geographic reach. Regional manufacturers also play a crucial role, particularly in local markets where they cater to specific taste preferences and cultural culinary practices. The competitive dynamics are influenced by factors like product quality, innovation, pricing strategies, and compliance with international food safety standards. While the top players focus on global expansion and R&D investments, smaller companies often compete by offering customized solutions and leveraging local supply chains. This blend of global and local presence ensures a competitive yet collaborative market environment.

Type Insights

Meat extracts are primarily categorized based on the source meat, with beef, chicken, pork, and fish being the most common types. Beef extract is particularly popular due to its strong flavor profile and widespread use in Western cuisines, often found in gravies, stews, and bouillons. Chicken extract is valued for its milder taste and is frequently used in soups, broths, and health-oriented products aimed at providing easily digestible nutrients. Pork extract is common in various regional dishes and processed meats, while fish extract is gaining traction in Asian cuisines and seafood-based products. Additionally, there are blends and specialized extracts designed for specific culinary applications or dietary requirements. The choice of extract type depends on factors such as desired flavor intensity, application suitability, and cultural preferences. Manufacturers are also exploring hybrid extracts and plant-based alternatives to cater to diverse consumer needs and ethical considerations.

Application Insights

Meat extracts find extensive applications across multiple segments of the food and beverages industry. In the culinary sector, they are indispensable for enhancing the flavor of soups, sauces, dressings, and marinades, providing a rich, savory note that is difficult to replicate with synthetic additives. The convenience food industry relies heavily on meat extracts for ready-to-eat meals, instant noodles, and snack seasonings, where they contribute to both taste and nutritional value. Furthermore, meat extracts are used in the production of functional foods and dietary supplements aimed at boosting protein intake and overall wellness. The pharmaceutical industry occasionally utilizes them in nutrient formulations for patients requiring easy-to-digest nourishment. Recent trends also indicate a growing use in pet food products to improve palatability. The versatility of meat extracts ensures their relevance across a broad spectrum of applications, driving consistent demand from various end-user industries.

Regional Insights

The meat extract market demonstrates distinct regional characteristics influenced by dietary habits, economic development, and food processing capabilities. North America and Europe are mature markets with high consumption rates, driven by well-established food industries and a strong preference for convenience and processed foods. These regions also see significant demand for clean-label and premium products. The Asia-Pacific region is experiencing rapid growth due to rising disposable incomes, urbanization, and the expanding influence of Western eating habits, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa present emerging opportunities, fueled by growing foodservice sectors and increasing consumer awareness of flavor enhancers. However, regional variations in meat consumption patterns, religious dietary laws, and economic disparities can affect market dynamics. Manufacturers often tailor their products to meet local tastes and regulatory requirements, ensuring relevance and compliance across different geographies.

Company Insights

Prominent companies in the meat extract market include Nestl?, Kerry Group, Royal DSM, Tate & Lyle, and Givaudan, among others. Nestl?, through its well-known brands, offers a wide range of meat extracts and flavor solutions, leveraging its global reach and extensive R&D capabilities. Kerry Group focuses on providing taste and nutrition solutions, with meat extracts being a key component of its portfolio aimed at the food and beverage industry. Royal DSM emphasizes health and sustainability, offering nutrient-rich extracts that align with modern dietary trends. Tate & Lyle is recognized for its ingredient innovation, including specialty meat extracts used in various applications. Givaudan, a leader in flavors and fragrances, incorporates meat extracts into its savory flavor creations. These companies compete on factors such as product quality, innovation, sustainability practices, and customer service, often engaging in strategic initiatives to expand their market presence and cater to evolving consumer demands.

Recent Developments

The meat extract market has witnessed several noteworthy developments in recent years, reflecting ongoing innovation and strategic shifts. Companies are increasingly investing in sustainable sourcing and production methods to address environmental concerns and meet consumer expectations for ethical products. There is a growing trend towards the development of clean-label meat extracts, free from artificial additives and allergens, in response to heightened health consciousness. Technological advancements have led to improved extraction processes that enhance flavor potency and nutritional retention while reducing waste. Strategic acquisitions and partnerships are common, as firms seek to broaden their product offerings and geographic footprints. For instance, some players have expanded into plant-based alternatives to capture the growing vegan and vegetarian demographics. Additionally, regulatory changes and stricter food safety standards are prompting industry participants to adopt more transparent labeling and quality assurance practices, ensuring compliance and building consumer trust.

Report Segmentation

This comprehensive market research report on the meat extract industry is meticulously segmented to provide detailed insights and facilitate informed decision-making. The segmentation is based on type, which includes categories such as beef extract, chicken extract, pork extract, fish extract, and others, allowing for an in-depth analysis of each segment's performance and trends. Application-wise, the report covers culinary uses, convenience foods, functional foods, dietary supplements, and other niche applications, highlighting the diverse utilization of meat extracts across various sectors. Geographically, the report is divided into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by major countries within these regions to offer granular insights. Additionally, the report includes a competitive landscape section profiling leading market players, their strategies, and market shares. This structured approach ensures that stakeholders gain a holistic understanding of the market dynamics, opportunities, and challenges across different segments and regions.

FAQs

What is meat extract? Meat extract is a concentrated substance obtained by boiling meat and then evaporating the liquid, resulting in a product rich in flavors, proteins, and nutrients, commonly used as a natural flavor enhancer in various food applications.

How is meat extract used in cooking? Meat extract is utilized to deepen and enrich the savory taste of dishes such as soups, stews, sauces, and gravies; it is often dissolved in water or added directly during cooking to impart a robust meaty flavor.

Is meat extract healthy? Meat extract can be a source of essential nutrients like proteins, vitamins, and minerals; however, its healthiness depends on the product quality and usage level, as some extracts may contain high sodium or additives.

What are the different types of meat extract? The primary types include beef extract, chicken extract, pork extract, and fish extract, each derived from different animal sources and offering distinct flavor profiles suitable for various culinary applications.

Can vegetarians consume meat extract? No, traditional meat extract is derived from animal sources and is not suitable for vegetarians; however, some manufacturers offer plant-based alternatives designed to mimic the umami taste of meat extracts.

Citius Research has developed a research report titled “Meat Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Meat Extract Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Meat Extract Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Meat Extract Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Meat Extract Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Meat Extract Market
• Research Methodology
• Executive Summary
• Market Dynamics of Meat Extract Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Meat Extract Market
• Cost and Gross Margin Analysis of Meat Extract Market
• Meat Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Meat Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Meat Extract Market Key Stakeholders

Below are the key stakeholders for the Meat Extract Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Meat Extract Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Meat Extract Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Meat Extract Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Meat Extract Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Meat Extract Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Meat Extract Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Meat Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Meat Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Meat Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Meat Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Meat Extract Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Meat Extract Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Meat Extract Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Meat Extract Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Meat Extract Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Meat Extract Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Meat Extract Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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