Malt Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195605
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Malt Ingredients Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 18.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Malt Ingredients Market

(Market Size)
$12 billion
$18.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 12 billion
2030 Market Size USD 18.5 billion
Key Players Malteurop, Cargill, Boortmalt, Soufflet, Viking Malt

Market Summary

The malt ingredients market is a significant segment within the global food and beverages industry, characterized by its essential role in brewing, distilling, food manufacturing, and animal feed production. Malt, primarily derived from barley, serves as a foundational ingredient due to its enzymatic properties, flavor contributions, and nutritional benefits. The market is driven by consistent demand from the alcoholic beverages sector, particularly beer, where malt is indispensable for fermentation, alongside growing utilization in non-alcoholic beverages, baked goods, confectionery, and health-focused products. Industry dynamics are influenced by agricultural trends, raw material availability, technological advancements in malting processes, and evolving consumer preferences for natural and organic ingredients. Key participants include global malting companies, agricultural cooperatives, and food processors, operating across integrated value chains from sourcing and production to distribution. The market demonstrates resilience and adaptability, responding to shifts in consumption patterns, regulatory frameworks, and sustainability imperatives, positioning malt ingredients as a staple in diverse applications worldwide.

Key Highlights

The malt ingredients market exhibits several key highlights underscoring its industrial importance and growth trajectory. A prominent feature is the extensive application in brewing, where malt provides fermentable sugars, color, and distinctive flavors, forming the backbone of beer production globally. Additionally, malt extracts and syrups are increasingly favored in food processing for enhancing taste, texture, and nutritional profiles in products like cereals, snacks, and dairy alternatives. The market benefits from innovation in product varieties, including specialty malts that cater to craft brewers and artisanal food makers seeking unique sensory attributes. Sustainability initiatives are gaining momentum, with industry leaders adopting energy-efficient malting technologies and sustainable farming practices to reduce environmental impact. Furthermore, the expansion of the health and wellness trend has bolstered demand for malt-based ingredients in functional foods and beverages, owing to their natural fiber, vitamin, and mineral content. These factors collectively highlight the market's versatility, innovation capacity, and alignment with contemporary consumer and industrial demands.

Drivers, Opportunities & Restraints

Several drivers propel the malt ingredients market forward, including robust demand from the alcoholic beverages industry, particularly the beer sector, which relies heavily on malt for production. The rising consumption of craft and premium beers has further amplified need for high-quality and specialty malts. Opportunities abound in the expansion of malt usage into non-alcoholic beverages, such as malt-based health drinks and ready-to-drink teas, as well as in food applications like bakery and confectionery, where malt acts as a natural sweetener and flavor enhancer. The growing consumer inclination toward clean-label and natural ingredients presents additional avenues for market growth, as malt is perceived as a wholesome and minimally processed component. However, restraints include volatility in raw material prices and availability, influenced by climatic conditions affecting barley cultivation. Regulatory challenges related to food safety, labeling, and alcohol production also pose constraints, alongside competition from alternative ingredients and substitutes in certain applications. Navigating these dynamics requires strategic agility and investment in research and development.

Concentration Insights

The malt ingredients market is characterized by a concentrated competitive landscape, with a few major players holding significant market share and influencing global supply chains. Leading companies such as Malteurop Group, Cargill Incorporated, Boortmalt, and Soufflet Group dominate through extensive production facilities, broad geographic presence, and strong relationships with agricultural suppliers and end-users. These entities often operate integrated business models, encompassing barley sourcing, malting, and distribution, which enhances their control over quality and costs. Regional and specialty malsters also play crucial roles, catering to niche markets and craft industries with tailored products. Concentration is evident in key barley-growing regions, including Europe, North America, and Australia, where malting infrastructure is well-established. Mergers, acquisitions, and partnerships are common strategies among top players to expand capacity, enter new markets, and diversify product portfolios. This concentration fosters operational efficiencies and innovation but also necessitates attention to competitive pressures and supply chain dependencies.

Type Insights

Malt ingredients are categorized into various types based on processing methods and end-use specifications, with barley malt being the most prevalent due to its optimal enzymatic activity and flavor profile. Other grains such as wheat, rye, and oats are also malted for specific applications, offering distinct characteristics. Dry malt forms, including base malts and specialty malts like caramel, roasted, and toasted varieties, are widely used in brewing and food manufacturing to impart color, aroma, and taste. Liquid malt extracts and syrups provide convenience and consistency in food processing, serving as natural sweeteners, colorants, and fermentable substrates. Additionally, malt flour finds application in baking and nutrition products for its functional properties. Each type caters to different industry needs, with innovation focusing on developing customized malt solutions that enhance product performance and meet evolving consumer preferences for authenticity and quality.

Application Insights

Malt ingredients serve diverse applications across multiple industries, with the alcoholic beverages sector, particularly beer production, being the largest consumer. In brewing, malt provides essential sugars for fermentation, contributes to beer's color, body, and flavor complexity, and is critical in crafting various beer styles from lagers to stouts. The food industry utilizes malt in bakery products, where it improves dough handling, crust color, and shelf life; in confectionery for flavor and coloring; and in snacks and cereals for nutritional enhancement and taste. Non-alcoholic beverages, including health drinks and malt-based hot beverages, represent a growing application area driven by wellness trends. Furthermore, malt ingredients are employed in animal feed to improve palatability and nutritional value, and in pharmaceuticals and cosmetics for their functional properties. This broad applicability underscores the ingredient's versatility and integral role in value-added processing across sectors.

Regional Insights

The malt ingredients market exhibits distinct regional dynamics influenced by agricultural production, consumption patterns, and industrial development. Europe stands as a dominant region, with countries like France, Germany, and the UK being major producers and consumers of malt, supported by robust brewing traditions and advanced food processing industries. North America follows closely, driven by the United States and Canada, where craft brewing expansion and food innovation fuel demand. The Asia-Pacific region is experiencing rapid growth, attributed to increasing beer consumption in countries such as China, India, and Vietnam, alongside rising disposable incomes and urbanization. South America and Africa present emerging opportunities, with growing beverage sectors and investments in malting infrastructure. Each region faces unique challenges, including climatic impacts on barley yields in Europe and North America, and infrastructure development needs in Asia-Pacific and Africa, shaping localized market strategies and supply chain configurations.

Company Insights

Prominent companies in the malt ingredients market include Malteurop Group, a global leader with extensive malting operations across Europe, North America, and other regions, offering a wide range of malt products for brewing and food applications. Cargill Incorporated leverages its agricultural expertise and global network to provide high-quality malt ingredients, focusing on sustainability and customer collaboration. Boortmalt, part of the Axereal Cooperative, is a key player with significant production capacity and a strong presence in Europe and internationally. Soufflet Group, another major entity, emphasizes innovation and quality in its malt offerings for various industries. Additional notable participants include GrainCorp Malt, Muntons PLC, and Viking Malt, each contributing to market diversity through specialized products and regional strengths. These companies invest in research and development, capacity expansion, and strategic partnerships to maintain competitiveness and address evolving market needs.

Recent Developments

Recent developments in the malt ingredients market reflect ongoing innovation and strategic adjustments to meet industry demands. Companies are investing in expanding malting capacities, such as new facilities and upgrades in key regions, to enhance supply reliability and reduce logistical costs. Sustainability initiatives have gained prominence, with efforts to reduce water and energy consumption in malting processes, and partnerships with farmers to promote sustainable barley cultivation. Product innovation is evident in the development of new specialty malts that cater to craft brewers and food manufacturers seeking unique flavors and functional benefits. Additionally, mergers and acquisitions continue to shape the competitive landscape, enabling firms to broaden their geographic reach and product portfolios. Adaptation to digital technologies for supply chain optimization and customer engagement is also a focus, alongside responses to regulatory changes and shifting consumer preferences toward organic and non-GMO ingredients.

Report Segmentation

This market research report on the malt ingredients industry provides a detailed segmentation to offer comprehensive insights into market dynamics. The report is segmented by type, covering categories such as barley malt, wheat malt, rye malt, and other grain malts, along with sub-segments like base malts, specialty malts, malt extracts, and malt flour. Application segmentation includes alcoholic beverages (beer, whiskey, and other spirits), non-alcoholic beverages, food products (bakery, confectionery, snacks, and dairy), animal feed, and other industrial uses. Geographic segmentation analyzes regional markets across North America, Europe, Asia-Pacific, South America, and Middle East & Africa, with country-level analysis for key markets. Additional segmentation may consider form (dry, liquid), nature (conventional, organic), and end-user industry, providing stakeholders with granular data to identify opportunities, assess competition, and make informed strategic decisions.

FAQs

What are the different types of malt ingredients? Malt ingredients primarily include barley malt, which is most common, along with wheat malt, rye malt, and other grain malts. These are further processed into forms such as base malts, specialty malts (e.g., caramel, roasted), malt extracts, syrups, and flour, each serving specific functional and flavor purposes in various applications.

How are malt ingredients used in the food industry? In the food industry, malt ingredients are utilized as natural sweeteners, flavor enhancers, coloring agents, and nutritional supplements. They are incorporated into bakery products to improve texture and shelf life, in confectionery for taste and color, in snacks and cereals for health benefits, and in dairy alternatives for functional properties.

What is driving the growth of the malt ingredients market? Growth is driven by sustained demand from the alcoholic beverages sector, especially beer, alongside expanding applications in non-alcoholic beverages and food products. Trends toward natural and clean-label ingredients, along with innovation in specialty malts for craft industries, further stimulate market expansion.

Which regions are key in the malt ingredients market? Key regions include Europe, a major producer and consumer due to its brewing heritage; North America, with its strong craft beer culture; and Asia-Pacific, where rising beverage consumption drives growth. Emerging regions like South America and Africa also show increasing potential.

What are the benefits of malt ingredients in health and wellness? Malt ingredients offer health benefits such as dietary fiber, vitamins, minerals, and antioxidants. They are used in functional foods and beverages to support digestion, provide energy, and enhance nutritional profiles, aligning with consumer preferences for wholesome and natural products.

Citius Research has developed a research report titled “Malt Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Malt Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Malt Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Malt Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Malt Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Malt Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Malt Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Malt Ingredients Market
• Cost and Gross Margin Analysis of Malt Ingredients Market
• Malt Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Malt Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Malt Ingredients Market Key Stakeholders

Below are the key stakeholders for the Malt Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Malt Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Malt Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Malt Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Malt Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Malt Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Malt Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Malt Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Malt Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Malt Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Malt Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Malt Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Malt Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Malt Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Malt Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Malt Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Malt Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Malt Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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