Main Sail Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206615
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Main Sail Market size was estimated at USD 180 million in 2023 and is projected to reach USD 350 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Main Sail Market

(Market Size)
$180 million
$350 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 180 million
2030 Market Size USD 350 million
Key Players North Sails, Quantum, Doyle, Elvstrøm, UK Sailmakers

Market Summary

The Main Sail Market, within the broader Machinery and Equipment industry, encompasses the manufacturing, distribution, and servicing of main sails and related components used primarily in marine vessels. This niche yet vital segment supports the maritime sector, including commercial shipping, recreational boating, and naval operations. The market is characterized by a focus on durability, performance, and technological integration, with materials such as advanced composites and synthetic fabrics gaining prominence. Key players are increasingly investing in research and development to enhance sail efficiency, reduce environmental impact, and cater to evolving regulatory standards. Demand is influenced by factors such as global trade volumes, tourism trends, and investments in naval defense, making it a dynamic and interconnected market. Businesses operating in this space must navigate supply chain complexities, raw material availability, and competitive pressures while aligning with sustainability initiatives and digitalization trends in marine equipment.

Key Highlights

The Main Sail Market is distinguished by several critical aspects that define its current trajectory and future potential. Innovation in material science is a standout feature, with manufacturers leveraging high-performance fabrics like laminated polymers and carbon fiber composites to produce sails that offer superior strength-to-weight ratios and longevity. Additionally, the integration of smart technologies, such as embedded sensors for real-time performance monitoring, is transforming traditional sail systems into connected, data-driven solutions. The market also benefits from a robust after-sales service ecosystem, including maintenance, repair, and customization services, which enhances customer loyalty and revenue streams. Geopolitical factors, such as trade policies and maritime regulations, play a significant role in shaping market dynamics, while the growing emphasis on eco-friendly practices drives adoption of recyclable materials and energy-efficient designs. These highlights underscore a market that is both tradition-bound and rapidly evolving to meet modern demands.

Drivers, Opportunities & Restraints

Several drivers propel the Main Sail Market forward, including the expansion of global maritime trade, which necessitates reliable and efficient sailing equipment for cargo vessels and container ships. The rise in recreational sailing and yacht tourism, particularly in regions with favorable climates, further stimulates demand for high-quality main sails. Opportunities abound in the development of sustainable and lightweight materials, as well as in digitalization efforts that enable predictive maintenance and performance optimization through IoT and AI technologies. Emerging markets in Asia-Pacific and Latin America present untapped potential due to increasing disposable incomes and growing marine infrastructure. However, restraints such as volatility in raw material prices, particularly for specialty fabrics and metals, can impact profitability. Stringent environmental regulations and the high cost of advanced sail systems may also limit market growth, alongside competition from alternative propulsion technologies in some segments.

Concentration Insights

The Main Sail Market exhibits a moderate level of concentration, with a mix of established global players and specialized regional manufacturers dominating the landscape. Companies like North Sails, Doyle Sailmakers, and Incidences Sails hold significant market share due to their extensive product portfolios, strong brand recognition, and international distribution networks. These leaders often focus on innovation and custom solutions for high-end applications, such as competitive sailing and luxury yachts. Meanwhile, smaller firms and local artisans cater to niche segments, including traditional sailing vessels and cost-sensitive markets, fostering a diverse competitive environment. Collaboration and partnerships are common strategies, with companies joining forces to expand geographic reach or enhance technological capabilities. The market's concentration is influenced by factors like intellectual property holdings, manufacturing expertise, and customer relationships, creating barriers to entry for new players while encouraging consolidation through mergers and acquisitions.

Type Insights

In the Main Sail Market, products are categorized based on design, material, and application-specific features. Common types include fully battened sails, which offer enhanced shape stability and performance for racing and cruising vessels, and cross-cut sails, known for their cost-effectiveness and suitability for recreational use. Materials play a crucial role, with Dacron polyester remaining popular for its durability and affordability, while laminated sails using Mylar or Pentex films provide high performance for competitive sailing. Recent advancements have introduced 3Di and 3DL technologies, which utilize molded construction methods to create seamless, lightweight sails with optimized aerodynamics. Each type addresses distinct customer needs, from durability and ease of handling to speed and efficiency, driving diversification in product offerings and innovation across the market.

Application Insights

Main sails find applications across various marine sectors, each with unique requirements and specifications. In commercial shipping, main sails are used on auxiliary-powered vessels to reduce fuel consumption and emissions, aligning with sustainability goals. The recreational boating segment, including yachts and sailboats, represents a substantial market, where sails are valued for performance, aesthetics, and reliability during leisure activities. Competitive sailing and regattas demand high-performance sails designed for speed and maneuverability, often incorporating cutting-edge materials and technologies. Naval and defense applications involve specialized sails for training vessels and patrol boats, emphasizing durability and operational efficiency. Additionally, the growing trend of adventure tourism and charter services fuels demand for robust, easy-to-maintain sails. Each application segment influences product development, pricing strategies, and after-sales services, highlighting the market's adaptability to diverse end-user needs.

Regional Insights

Geographically, the Main Sail Market demonstrates varied growth patterns and demand dynamics. North America and Europe are mature markets, characterized by high adoption of advanced sailing technologies, strong recreational boating cultures, and presence of key manufacturers. These regions focus on innovation and sustainability, driven by stringent environmental regulations and consumer preferences for eco-friendly products. The Asia-Pacific region is emerging as a high-growth area, fueled by increasing maritime trade, rising disposable incomes, and growing interest in water sports and tourism, particularly in countries like China, Australia, and Thailand. Latin America and the Middle East & Africa show potential due to expanding marine infrastructure and tourism initiatives, though market penetration remains limited by economic factors and infrastructure challenges. Regional insights reveal opportunities for localization, partnerships, and tailored marketing strategies to address specific market needs and climatic conditions.

Company Insights

Prominent companies in the Main Sail Market include North Sails, a global leader known for its innovative 3Di and 3DL technologies and extensive support network. Doyle Sailmakers is recognized for its custom sail solutions and strong presence in the cruising and racing segments. Incidences Sails focuses on high-performance designs for competitive sailing, leveraging advanced materials and engineering. Other key players like Elvstr?m Sails and UK Sailmakers contribute with diverse product offerings and regional expertise. These companies compete on factors such as product quality, technological advancement, customer service, and brand reputation. Strategies often involve investing in R&D for material innovation, expanding digital tools for design and ordering, and enhancing sustainability practices. The competitive landscape is dynamic, with firms adapting to market trends like digitalization and environmental concerns to maintain relevance and drive growth.

Recent Developments

Recent developments in the Main Sail Market reflect a strong focus on sustainability, technology integration, and strategic expansions. Companies are increasingly adopting recycled materials and eco-friendly production processes to reduce environmental impact, responding to regulatory pressures and consumer demand. Technological advancements include the use of AI and machine learning for sail design optimization, as well as IoT-enabled sails that provide real-time data on performance and wear. Partnerships and collaborations have been notable, with sail manufacturers teaming up with marine electronics firms to create integrated systems. Additionally, market players are expanding their geographic footprints through acquisitions and new facilities in high-growth regions like Asia-Pacific. These developments highlight a trend toward innovation-driven growth, customer-centric solutions, and adaptability in a rapidly evolving industry landscape.

Report Segmentation

This market report on the Main Sail Market is segmented to provide detailed insights across multiple dimensions. The segmentation includes by type, covering categories such as fully battened sails, cross-cut sails, and molded sails, each analyzed for market share and growth prospects. Application-based segmentation delves into commercial shipping, recreational boating, competitive sailing, naval defense, and others, highlighting demand patterns and key trends within each segment. Geographical segmentation breaks down the market into regions like North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering regional analysis of market dynamics, drivers, and opportunities. Further segmentation may consider material types, such as Dacron, laminated fabrics, and advanced composites, as well as vessel types, including monohulls and multihulls. This comprehensive approach ensures a holistic understanding of the market, aiding businesses in strategic decision-making and targeting.

FAQs

What are the key growth drivers for the Main Sail Market? The market is driven by expansion in global maritime trade, growth in recreational sailing and tourism, and advancements in sail materials and technologies that enhance performance and sustainability.

Who are the leading companies in the Main Sail Market? Major players include North Sails, Doyle Sailmakers, Incidences Sails, Elvstr?m Sails, and UK Sailmakers, known for their innovation, quality, and global presence.

What materials are commonly used in main sails? Common materials include Dacron polyester for durability, laminated fabrics like Mylar for high performance, and advanced composites such as carbon fiber for lightweight strength.

How is technology impacting the Main Sail Market? Technology integration includes IoT sensors for real-time monitoring, AI for design optimization, and digital tools for custom sail ordering and maintenance, improving efficiency and user experience.

What are the main applications of main sails? Applications span commercial shipping for fuel savings, recreational boating for leisure, competitive sailing for performance, and naval defense for training and operations.

Which regions show the highest growth potential in this market? The Asia-Pacific region, particularly China and Australia, exhibits strong growth due to increasing maritime activities and rising interest in water sports, alongside opportunities in emerging markets like Latin America.

Citius Research has developed a research report titled “Main Sail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Main Sail Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Main Sail Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Main Sail Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Main Sail Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Main Sail Market
• Research Methodology
• Executive Summary
• Market Dynamics of Main Sail Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Main Sail Market
• Cost and Gross Margin Analysis of Main Sail Market
• Main Sail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Main Sail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Main Sail Market Key Stakeholders

Below are the key stakeholders for the Main Sail Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Main Sail Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Main Sail Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Main Sail Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Main Sail Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Main Sail Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Main Sail Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Main Sail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Main Sail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Main Sail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Main Sail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Main Sail Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Main Sail Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Main Sail Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Main Sail Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Main Sail Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Main Sail Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Main Sail Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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