Lycopene Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196725
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Lycopene Market size was estimated at USD 120 million in 2023 and is projected to reach USD 260 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Lycopene Market

(Market Size)
$120 million
$260 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 120 million
2030 Market Size USD 260 million
Key Players DSM, BASF, Allied Biotech, Chr. Hansen, Zhejiang Medicine

Market Summary

The lycopene market is a significant segment within the global food and beverages industry, driven by increasing consumer awareness of its health benefits. Lycopene is a powerful natural antioxidant predominantly found in red fruits and vegetables, with tomatoes being the richest source. It is widely utilized as a natural colorant and functional ingredient in a diverse range of food products, beverages, and dietary supplements. The market is characterized by a growing demand for clean-label and natural ingredients, as manufacturers respond to consumer preferences for healthier and minimally processed foods. Key product categories include lycopene from tomato-based sources and synthetic variants, catering to various applications. The industry sees active participation from both established food giants and specialized ingredient suppliers, all competing on product quality, sourcing sustainability, and technological innovation in extraction and stabilization processes. Geographically, consumption patterns vary, with developed regions showing high demand for dietary supplements and emerging economies witnessing growth in fortified food applications.

Key Highlights

The lycopene market is distinguished by several key factors that underscore its commercial and nutritional importance. A primary highlight is the robust scientific validation of lycopene's health benefits, particularly its role in reducing the risk of certain chronic diseases, which continues to bolster its appeal in preventive healthcare nutrition. The ingredient's dual functionality as both a vibrant natural colorant and a bioactive compound makes it highly versatile for product developers in the food and beverage sector. There is a noticeable trend towards the development of more bioavailable forms of lycopene, such as emulsified and encapsulated versions, to enhance its efficacy in end products. The market is also witnessing a surge in organic and non-GMO lycopene offerings, aligning with the broader industry shift towards clean-label and sustainably sourced ingredients. Furthermore, strategic partnerships between agricultural producers and biotechnology firms are optimizing the supply chain, from cultivation to final product integration.

Drivers, Opportunities & Restraints

The growth of the lycopene market is propelled by a confluence of drivers, primarily the escalating consumer inclination towards functional foods and nutraceuticals that offer health benefits beyond basic nutrition. Increasing incidences of lifestyle-related health concerns are prompting consumers to seek out antioxidant-rich diets, thereby fueling demand. Significant opportunities exist in the expansion of application areas, particularly in the development of lycopene-fortified beverages, dairy alternatives, and convenience snacks targeted at health-conscious demographics. The rising popularity of plant-based diets presents another substantial opportunity for market penetration. However, the market faces notable restraints, including the high cost of natural lycopene extraction compared to synthetic alternatives, which can limit its adoption in price-sensitive markets. Seasonal variability and geographical constraints in the cultivation of primary raw materials, like tomatoes, can lead to supply chain inconsistencies and price volatility, posing challenges for manufacturers.

Concentration Insights

The competitive landscape of the global lycopene market is moderately concentrated, featuring a mix of large multinational corporations and specialized ingredient manufacturers. Dominant players such as Lycored, BASF SE, and DSM leverage their extensive research and development capabilities, global distribution networks, and strong brand recognition to maintain significant market shares. These companies often engage in vertical integration, controlling aspects of the supply chain from raw material sourcing to final product manufacturing to ensure quality and cost efficiency. Alongside these leaders, a number of mid-sized and regional companies compete by focusing on niche segments, such as organic lycopene or tailored formulations for specific applications. The market concentration is further influenced by strategic activities, including mergers and acquisitions, partnerships with food manufacturers, and continuous investment in production capacity expansion to meet the growing global demand.

Type Insights

The lycopene available in the market is primarily segmented into two main types: natural and synthetic. Natural lycopene is extracted from plant sources, with tomatoes representing the most commercially significant raw material. Other sources include watermelon, pink grapefruit, guava, and papaya. The extraction processes for natural lycopene have evolved to include supercritical fluid extraction and other advanced techniques that maximize yield and preserve the compound's bioactive properties. Synthetic lycopene, produced through chemical synthesis, is also widely available and often favored for its cost-effectiveness and consistent quality. However, the prevailing consumer trend towards natural and clean-label ingredients is driving a stronger demand for plant-derived lycopene. Manufacturers are increasingly focusing on improving the stability, solubility, and bioavailability of both types to enhance their performance in a wide array of food and beverage matrices.

Application Insights

Lycopene finds diverse applications across the food and beverages industry, underpinned by its coloring and functional properties. A major application segment is dietary supplements and nutraceuticals, where lycopene is valued for its antioxidant capabilities and associated health benefits. It is extensively used in the formulation of capsules, soft gels, and powder supplements. Within food products, it serves as a natural colorant in items such as sauces, soups, dairy products, and confectionery, providing an appealing red hue. The beverage industry incorporates lycopene into fruit juices, functional drinks, and smoothies to enhance their nutritional profile. Furthermore, its application is expanding into emerging categories like meat alternatives and healthy snacks, where it adds color and a health halo. The choice of lycopene form?be it oil-soluble, water-dispersible, or powdered?is critically tailored to suit the specific requirements of each application.

Regional Insights

The demand for lycopene exhibits distinct regional patterns influenced by dietary habits, consumer health awareness, and regulatory frameworks. North America and Europe represent mature and significant markets, characterized by high consumer expenditure on health and wellness products, well-established dietary supplement industries, and stringent regulations favoring natural ingredients. The Asia Pacific region is anticipated to witness the most rapid growth, driven by a large population base, rising disposable incomes, increasing prevalence of chronic diseases, and a growing middle class adopting healthier lifestyles. Countries like China, India, and Japan are key contributors to regional demand. Latin America and the Middle East and Africa are emerging markets where growth is fueled by urbanization, expanding retail infrastructure, and gradual increases in health consciousness, though from a smaller base compared to other regions.

Company Insights

The lycopene market features a competitive roster of companies striving to enhance their market position through innovation and expansion. Prominent players include Lycored, a global leader known for its tomato-based ingredients and sustainable sourcing practices. BASF SE and DSM are major chemical and life sciences corporations that offer a broad portfolio of nutritional ingredients, including synthetic and natural lycopene. Other significant participants include Doehler Group, which provides natural food ingredients and solutions, and Allied Biotech Corporation, a specialist in carotenoids. These companies compete on factors such as product purity, technological advancements in extraction and formulation, certification (e.g., organic, non-GMO), and the ability to provide consistent supply. Many are investing heavily in clinical research to further substantiate health claims and in developing application-specific solutions for their food manufacturing clients.

Recent Developments

The lycopene market has been dynamic, with several recent developments shaping its trajectory. A key trend is the increased investment in research and development activities focused on enhancing the bioavailability and stability of lycopene in various food systems, leading to the introduction of novel emulsified and encapsulated formulations. There has been a noticeable uptick in mergers, acquisitions, and strategic partnerships aimed at consolidating market presence and expanding product portfolios; for instance, ingredient companies have been acquiring specialized firms to strengthen their natural extract offerings. Sustainability has become a central theme, with leading players launching initiatives for sustainable tomato farming and implementing water-efficient processing technologies. Furthermore, market participants are actively engaging in educational marketing campaigns to raise awareness about the health benefits of lycopene among consumers and food manufacturers alike.

Report Segmentation

This comprehensive market report on lycopene provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, categorizing the market into natural and synthetic lycopene, with further breakdowns by source for natural variants. The application segment is thoroughly examined, covering key areas such as dietary supplements, food products, beverages, and others, providing insights into demand patterns and growth prospects for each category. The report also includes a meticulous geographical segmentation, analyzing the market across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key consuming countries, and factors influencing market dynamics in each territory. This multi-faceted segmentation allows stakeholders to identify specific growth pockets and tailor their strategies accordingly.

FAQs

What are the health benefits of lycopene? Lycopene is a potent antioxidant known for its role in neutralizing free radicals in the body. Research suggests it may contribute to heart health, support skin protection against UV radiation, and play a role in reducing the risk of certain types of cancers, particularly prostate cancer.

Which foods are high in lycopene? Tomatoes and tomato-based products like sauces, pastes, and ketchup are the richest dietary sources. Other significant sources include watermelon, pink grapefruit, guava, papaya, and rosehip. Cooking tomatoes actually increases the bioavailability of lycopene.

What is the difference between natural and synthetic lycopene? Natural lycopene is extracted directly from plants like tomatoes, while synthetic lycopene is produced through chemical synthesis in a laboratory. Although their chemical structure is identical, natural lycopene is often preferred in clean-label products, while synthetic versions can be more cost-effective.

How is lycopene used in the food industry? In the food industry, lycopene is primarily used as a natural red colorant in products like sauces, soups, and dairy items. It is also added as a functional ingredient to fortify foods and beverages, such as juices and health drinks, due to its antioxidant properties.

What is the future outlook for the lycopene market? The future outlook is positive, driven by growing consumer awareness of health and wellness and a strong preference for natural ingredients. Innovation in product formulations for improved efficacy and expansion into new application areas like plant-based meats are expected to be key growth drivers.

Citius Research has developed a research report titled “Lycopene Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lycopene Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lycopene Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lycopene Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lycopene Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lycopene Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lycopene Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lycopene Market
• Cost and Gross Margin Analysis of Lycopene Market
• Lycopene Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lycopene Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lycopene Market Key Stakeholders

Below are the key stakeholders for the Lycopene Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lycopene Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lycopene Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lycopene Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lycopene Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lycopene Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lycopene Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lycopene Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lycopene Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lycopene Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lycopene Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lycopene Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lycopene Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lycopene Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lycopene Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lycopene Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lycopene Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lycopene Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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