Lupin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196723
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Lupin Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Lupin Market

(Market Size)
$650 million
$1.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.3 billion
Key Players Barentz, Coorow Seeds, Golden West Foods, Lupin Foods Australia, Soja Austria

Market Summary

The lupin market is an evolving segment within the global food and beverages industry, centered around the cultivation, processing, and commercialization of lupin beans. Lupin is a legume known for its high protein content and nutritional benefits, making it a valuable ingredient in various food products. The market is gaining traction due to increasing consumer awareness of plant-based proteins and gluten-free diets. Lupin is utilized in multiple forms, including whole beans, flour, and protein isolates, catering to diverse application needs across food manufacturing, animal feed, and nutraceuticals. Key producing regions include Australia, Europe, and parts of South America, where agricultural practices and climate conditions support lupin cultivation. The market is characterized by a growing number of product innovations and expanding applications beyond traditional uses, positioning lupin as a competitive alternative to other plant-based proteins like soy and pea. Industry participants range from agricultural producers to food processors and ingredient suppliers, all contributing to an integrated supply chain. As demand for sustainable and health-focused food ingredients rises, the lupin market is poised for continued development and broader adoption in the global food industry.

Key Highlights

The lupin market is distinguished by several key factors that underscore its potential and current industry standing. Nutritionally, lupin beans are exceptionally rich in protein and dietary fiber while being low in starch, aligning perfectly with trends toward health and wellness. This has led to increased incorporation into products like pasta, baked goods, meat alternatives, and snacks. Another highlight is its sustainability; lupin plants contribute to soil health through nitrogen fixation, reducing the need for synthetic fertilizers and appealing to environmentally conscious stakeholders and consumers. The market has also seen significant advancements in processing technologies, which improve the functionality, taste, and application range of lupin-based ingredients, helping to overcome previous limitations related to bitterness or anti-nutritional factors. Furthermore, regulatory approvals in key markets like Europe and the United States for lupin as a food ingredient have facilitated commercial expansion and new product development. The presence of established companies and specialized growers, particularly in Australia and Europe, provides a stable supply base and expertise, driving quality and innovation. These elements collectively enhance the market's attractiveness and competitive edge in the broader plant-protein landscape.

Drivers, Opportunities & Restraints

Several drivers are propelling the lupin market forward, primarily the rising consumer demand for plant-based and high-protein food products. Health consciousness and dietary preferences, including vegan, vegetarian, and gluten-free diets, are significant factors increasing the adoption of lupin as a functional ingredient. Additionally, the sustainability benefits of lupin cultivation, such as soil enrichment and lower environmental impact compared to some other crops, align with corporate sustainability goals and attract investment. Opportunities abound in product innovation and market expansion. There is potential for lupin to penetrate new application areas, including dairy alternatives, nutritional supplements, and personalized nutrition products, leveraging its nutritional profile. Geographic expansion into North America and Asia-Pacific, where awareness is still growing, presents substantial growth avenues. However, the market faces restraints that could hinder progress. These include challenges related to consumer awareness and acceptance in non-traditional markets, where lupin is less familiar. Allergenicity concerns, as lupin can trigger reactions in individuals with peanut allergies, necessitate clear labeling and consumer education. Supply chain inconsistencies, influenced by agricultural yield variations and climate dependence, also pose risks to steady production and pricing, requiring strategic management to mitigate.

Concentration Insights

The lupin market exhibits a moderate level of concentration, with key players and regions dominating production and supply. Australia stands as the largest producer and exporter of lupin beans, leveraging vast agricultural land and favorable growing conditions. Major Australian companies like Coorow Seeds and Lupin Foods are central to the supply chain, focusing on both domestic consumption and international exports. In Europe, countries such as Poland, Germany, and France are significant producers, with companies like Prolupin GmbH and Inveja SAS - Lup'Ingredients playing pivotal roles in processing and ingredient manufacturing. The market concentration is also evident in the processing segment, where a limited number of firms specialize in de-bittering and converting raw lupin into flour, protein concentrates, and other value-added products. This concentration drives efficiency and quality control but also means that market dynamics are influenced by the strategies and outputs of these key entities. However, the entry of new players and investments in other regions is gradually diversifying the landscape, reducing concentration over time. Collaborations between agricultural cooperatives, research institutions, and food manufacturers are common, helping to stabilize supply and foster innovation across the value chain.

Type Insights

The lupin market is segmented by type, primarily distinguishing between sweet lupin and bitter lupin varieties, which dictate their suitability for food applications. Sweet lupin varieties, which have low alkaloid content, are predominantly used in human food products due to their safety and palatability without extensive processing. These varieties are cultivated extensively in Australia and Europe and form the backbone of the commercial food ingredient market. Bitter lupin, containing higher levels of alkaloids, requires processing to remove bitter compounds before it can be consumed. This type is still used in certain traditional foods and animal feed after treatment. Beyond this basic classification, lupin is available in several processed forms that cater to different industry needs. Lupin flour is widely used in baking and gluten-free products to enhance protein content and texture. Lupin protein isolate is a refined ingredient utilized in high-protein foods, beverages, and supplements for its functional properties. Whole lupin beans are also consumed as a snack or incorporated into meals, particularly in Mediterranean and Latin American cuisines. The diversity in lupin types and forms allows for flexibility in application, meeting specific nutritional and functional requirements across the food and beverage sector.

Application Insights

Lupin finds applications across multiple segments within the food and beverages industry, driven by its nutritional benefits and functional properties. In food products, lupin is increasingly used as an ingredient in bakery and confectionery items, such as bread, pasta, and cookies, where it improves protein content and provides a moist texture. It is also utilized in meat alternatives and extruded snacks, acting as a binder and protein source that aligns with plant-based trends. The beverage sector incorporates lupin protein into nutritional shakes, smoothies, and dairy-free drinks to boost protein levels and enhance nutritional profiles. Beyond human food, lupin serves as a valuable component in animal feed, particularly for ruminants and aquaculture, due to its high protein and energy content. The nutraceutical and dietary supplement industry represents another growing application area, where lupin-based ingredients are used in protein powders, capsules, and health supplements targeting muscle building, weight management, and general wellness. Each application leverages specific attributes of lupin, such as its emulsification capacity, water absorption, and nutritional density, making it a versatile ingredient that supports product innovation and development across diverse market segments.

Regional Insights

The lupin market demonstrates distinct regional characteristics influenced by production capabilities, consumer preferences, and regulatory frameworks. Australia is the dominant region in terms of production and export, with vast cultivation areas dedicated to sweet lupin varieties. The country supplies a significant portion of the global demand, supported by advanced agricultural practices and a strong focus on research and development. Europe is another key region, with countries like Poland, Germany, France, and Italy actively producing and processing lupin for both food and feed applications. European consumers show high acceptance of lupin-based products, driven by historical usage and strong regulatory support for plant-based ingredients. North America is an emerging market, where awareness and adoption are gradually increasing, particularly in the United States and Canada, fueled by the plant-protein trend and product innovations. South America, especially Chile and Peru, has traditional lupin consumption and is exploring export opportunities. Asia-Pacific, while a smaller market, shows potential for growth due to rising health consciousness and increasing imports of plant-based ingredients. Each region contributes uniquely to the global lupin market, with varying levels of production, consumption, and future growth prospects.

Company Insights

The competitive landscape of the lupin market features a mix of agricultural producers, processors, and ingredient suppliers that drive industry development. In Australia, key companies include Coorow Seeds, a major producer and supplier of lupin beans, and Lupin Foods, which focuses on processing and marketing lupin-based food ingredients. European players are prominent in the processing segment, with companies like Prolupin GmbH in Germany, known for its Lupinesse brand of lupin protein ingredients, and Inveja SAS - Lup'Ingredients in France, specializing in lupin flour and concentrates. Other significant participants include Barentz, which distributes lupin ingredients globally, and various agricultural cooperatives that support lupin cultivation and supply. These companies invest in research and development to enhance product quality, functionality, and application range, often collaborating with food manufacturers and research institutions. Strategies focus on expanding production capacity, improving processing technologies, and developing new lupin-based products to meet evolving consumer demands. The presence of these established players ensures a reliable supply chain and continuous innovation, although the market also sees entry from smaller startups and niche producers aiming to capitalize on the growing interest in plant-based proteins.

Recent Developments

The lupin market has witnessed several recent developments that reflect its dynamic nature and growth trajectory. There has been an increase in product launches featuring lupin as a key ingredient, particularly in the plant-based protein category, with new items ranging from lupin-based milk alternatives to protein bars and meat substitutes. Companies are investing in processing technologies to improve the efficiency of de-bittering and protein extraction, enhancing the taste and functionality of lupin ingredients. Strategic partnerships and acquisitions have also been notable; for example, food ingredient firms are collaborating with agricultural producers to secure sustainable and traceable lupin supplies. Research initiatives have expanded, focusing on breeding improved lupin varieties with higher yields, better disease resistance, and optimized nutritional profiles. Regulatory advancements in various regions have facilitated market entry, with clearer guidelines on lupin usage in food products helping to build consumer trust. Sustainability efforts are increasingly emphasized, with companies adopting eco-friendly practices in cultivation and processing to reduce environmental impact. These developments collectively contribute to market maturation, broadening the application scope and strengthening the position of lupin as a competitive plant-based ingredient in the global food industry.

Report Segmentation

This market research report on the lupin market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation includes type, categorizing the market into sweet lupin and bitter lupin, which are further broken down into various product forms such as whole beans, flour, protein isolate, and others. The application segment covers food and beverages, animal feed, and nutraceuticals, with sub-categories detailing specific uses like bakery, meat alternatives, beverages, and dietary supplements. Geographically, the report analyzes key regions including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting production, consumption, and trade patterns in each area. Additionally, the report offers segmentation by end-user, focusing on food manufacturers, feed producers, and supplement companies. Each segment is examined in terms of market dynamics, trends, and future potential, providing stakeholders with a granular understanding of opportunities and challenges. The segmentation approach ensures that the report delivers targeted insights tailored to the needs of different industry participants, from growers and processors to investors and product developers, facilitating informed decision-making and strategic planning.

FAQs

What is lupin? Lupin, also known as lupine, is a leguminous plant whose beans are harvested for food and feed due to their high protein and fiber content. Sweet lupin varieties are especially valued in the food industry for their nutritional benefits and versatility.

Is lupin gluten-free? Yes, lupin is naturally gluten-free, making it a popular ingredient in gluten-free food products such as baked goods, pasta, and snacks for consumers with celiac disease or gluten intolerance.

What are the health benefits of lupin? Lupin offers numerous health benefits, including high protein content which supports muscle maintenance, dietary fiber for digestive health, and low glycemic index properties beneficial for blood sugar management. It is also rich in essential minerals and antioxidants.

Is lupin safe for people with peanut allergies? Lupin can trigger allergic reactions in individuals with peanut allergies, as they are both legumes and may share allergenic proteins. It is important for consumers to check labels and consult healthcare providers if they have known legume allergies.

How is lupin used in food products? Lupin is used in various food products such as flour for baking, protein isolates in shakes and supplements, whole beans in snacks, and as an ingredient in meat alternatives, dairy-free products, and pasta to enhance nutritional value and functionality.

Citius Research has developed a research report titled “Lupin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lupin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lupin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lupin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lupin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lupin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lupin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lupin Market
• Cost and Gross Margin Analysis of Lupin Market
• Lupin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lupin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lupin Market Key Stakeholders

Below are the key stakeholders for the Lupin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lupin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lupin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lupin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lupin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lupin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lupin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lupin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lupin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lupin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lupin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lupin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lupin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lupin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lupin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lupin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lupin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lupin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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