Low-Fat Non-dairy Creamer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196722
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Low-Fat Non-dairy Creamer Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Low-Fat Non-dairy Creamer Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Nestlé, FrieslandCampina, Super Group, TreeHouse Foods, WhiteWave Foods

Market Summary

The low-fat non-dairy creamer market is a dynamic and growing segment within the global food and beverages industry, driven by evolving consumer preferences and dietary shifts. These products are designed as plant-based alternatives to traditional dairy creamers, offering a reduced fat content to cater to health-conscious consumers. The market serves a broad spectrum of end-users, including the foodservice industry, retail consumers, and food manufacturers who incorporate these creamers into various products. The primary ingredients often include oils like palm, coconut, or soybean, along with sweeteners and additives to achieve a desired taste and consistency that mimics dairy. The expansion of this market is closely tied to the increasing prevalence of lactose intolerance, veganism, and the general pursuit of healthier lifestyles. Manufacturers are continuously innovating to improve the nutritional profile, taste, and functionality of their offerings to meet stringent consumer demands and regulatory standards across different regions.

Key Highlights

The low-fat non-dairy creamer market is characterized by several key highlights that underscore its significance and trajectory. A prominent trend is the robust product innovation focused on clean label formulations, with companies eliminating artificial flavors, colors, and trans fats to appeal to discerning consumers. The market is also witnessing a surge in demand for organic and non-GMO variants, aligning with the broader organic food movement. Another critical highlight is the intense competition among established players and new entrants, leading to strategic initiatives such as mergers, acquisitions, and partnerships to expand product portfolios and geographic reach. The versatility of low-fat non-dairy creamers is a significant advantage, as they are utilized not only in beverages like coffee and tea but also in a wide array of food applications, including bakery, confectionery, and ready-to-eat meals, thereby broadening the market scope and consumer base.

Drivers, Opportunities & Restraints

The growth of the low-fat non-dairy creamer market is propelled by several key drivers, primarily the increasing health consciousness among consumers globally. The rising incidence of lactose intolerance and milk allergies is a significant factor encouraging the adoption of dairy-free alternatives. Furthermore, the expanding vegan population and ethical concerns regarding animal welfare are substantially contributing to market expansion. Opportunities abound in the development of innovative products with enhanced nutritional benefits, such as those fortified with vitamins, minerals, and proteins. The growing foodservice industry and the popularity of specialty coffee shops present lucrative channels for market penetration. However, the market faces certain restraints, including the volatility in raw material prices, which can impact production costs and profit margins. Additionally, the presence of artificial additives in some products and stringent food safety regulations in various countries pose challenges to manufacturers, necessitating continuous compliance and quality assurance efforts.

Concentration Insights

The competitive landscape of the low-fat non-dairy creamer market is moderately concentrated, with a mix of large multinational corporations and smaller regional players. Leading companies such as Nestl?, Danone, and Kerry Group hold significant market shares due to their extensive distribution networks, strong brand recognition, and substantial investment in research and development. These industry giants compete on factors including product quality, innovation, price, and brand loyalty. The market also features several specialized manufacturers focusing on niche segments, such as organic or allergen-free products. Geographically, the concentration of key players is highest in North America and Europe, but there is a noticeable and strategic push towards expanding presence in the high-growth markets of the Asia-Pacific region, where changing lifestyles and increasing disposable incomes are driving demand for convenient and healthy food options.

Type Insights

The low-fat non-dairy creamer market can be segmented by type, primarily into powder and liquid forms. Powdered non-dairy creamers dominate the market owing to their longer shelf life, ease of storage and transportation, and high convenience for both consumers and industrial users. They are widely used in instant beverage mixes, vending machines, and household settings. Liquid non-dairy creamers, while holding a smaller share, are gaining traction, particularly in the foodservice sector, as they offer ease of dispensing and are often perceived to provide a creamier texture. Another emerging type includes specialty creamers, such as those made from almond, soy, oat, or coconut bases, catering to specific dietary preferences and allergies. The choice of type is influenced by application requirements, with powder being preferred for dry mixes and liquid for direct beverage addition in cafes and restaurants.

Application Insights

Low-fat non-dairy creamers find diverse applications across the food and beverage industry, which is a key factor driving their demand. The primary application is in beverages, including coffee, tea, and other hot drinks, where they serve as a whitener and flavor enhancer. The foodservice industry is a major consumer, utilizing these creamers in cafes, restaurants, and hotels. Beyond beverages, they are extensively used as an ingredient in the food processing industry for products like bakery goods, ice creams, soups, sauces, and ready-to-eat meals to improve texture, mouthfeel, and stability. The retail segment for household use is also substantial, with consumers purchasing these products for daily use. The versatility in application is a significant strength, allowing manufacturers to target multiple industries and consumer segments simultaneously.

Regional Insights

The demand for low-fat non-dairy creamers exhibits distinct regional variations influenced by dietary habits, economic development, and cultural preferences. North America and Europe are mature markets with high consumption rates, driven by well-established health and wellness trends, a high prevalence of lactose intolerance, and a strong presence of major manufacturers. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, a growing middle class, increasing westernization of diets, and the expanding caf? culture in countries like China and India. Latin America and the Middle East and Africa are emerging markets with growing potential, as awareness about dairy alternatives rises and disposable incomes increase. Each region presents unique opportunities and challenges, requiring tailored marketing strategies and product formulations to address local tastes and regulatory environments effectively.

Company Insights

The low-fat non-dairy creamer market features a competitive arena with several key players striving for leadership. Prominent companies such as Nestl? SA, with its Coffee-Mate brand, and Danone SA are at the forefront, leveraging their global reach and extensive product portfolios. Other significant players include Kerry Group, Rich Products Corporation, and Super Group Ltd. These companies compete intensely through strategies like new product launches, focusing on organic, natural, and flavored variants to differentiate themselves. Many are also investing in sustainable sourcing and production practices to enhance their brand image and appeal to environmentally conscious consumers. The competitive dynamics are shaped by continuous innovation, strategic acquisitions to gain technological expertise or market access, and robust marketing campaigns to build brand loyalty and capture a larger share of the consumer wallet.

Recent Developments

The low-fat non-dairy creamer market has been active with recent developments reflecting the industry's innovative and adaptive nature. Key players have been launching new products to meet specific consumer demands, such as creamers made from oat milk, almond milk, or other novel plant bases that are also low in fat. There has been a noticeable push towards clean label products, with companies reformulating existing lines to remove artificial ingredients and highlight natural flavors. Sustainability initiatives have also come to the fore, with investments in eco-friendly packaging solutions and commitments to responsible sourcing of raw materials. Furthermore, strategic partnerships and expansion into untapped geographic markets, particularly in the Asia-Pacific region, have been a common tactic for companies aiming to strengthen their global footprint and capitalize on emerging growth opportunities.

Report Segmentation

This comprehensive market research report on the low-fat non-dairy creamer market offers a detailed segmentation to provide clients with granular insights for strategic decision-making. The report is systematically segmented by type, categorizing the market into powder and liquid non-dairy creamers, with further breakdowns by base ingredient such as soy, almond, coconut, and oat. The application segment analysis covers its use in beverages, food processing, bakery & confectionery, and other industrial applications. Furthermore, the report provides a thorough geographical segmentation, delivering in-depth analysis and forecasts for key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows businesses to identify specific growth pockets, understand application-specific demand patterns, and tailor their strategies according to regional dynamics and consumer preferences.

FAQs

What are the health benefits of low-fat non-dairy creamer? Low-fat non-dairy creamers are often chosen for their reduced fat and calorie content compared to full-fat dairy creamers. They are naturally lactose-free, making them suitable for individuals with lactose intolerance or milk allergies. Many variants are also cholesterol-free and can be part of a plant-based or vegan diet.

Who are the key players in the non-dairy creamer market? The market is led by major food and beverage corporations such as Nestl? SA, Danone SA, Kerry Group, Rich Products Corporation, and Fujian Jumbo Grand Food Co. Ltd. These companies have a significant global presence and offer a wide range of products under well-known brands.

What is the difference between powdered and liquid non-dairy creamer? The primary difference lies in their physical form and usage. Powdered creamers have a long shelf life and are ideal for storage and use in dry mixes. Liquid creamers are typically used in foodservice settings for direct dispensing into beverages and are often preferred for their perceived creamier texture.

Which region has the highest demand for non-dairy creamer? North America and Europe are traditionally high-demand regions due to established health trends. However, the Asia-Pacific region is currently experiencing the highest growth rate in demand, driven by changing consumer lifestyles, urbanization, and growing disposable incomes.

What are the main applications of non-dairy creamer? The main application is in beverages like coffee and tea as a dairy alternative. They are also widely used as functional ingredients in the food industry for products such as soups, sauces, bakery items, ice cream, and ready-to-eat meals to improve texture and stability.

Citius Research has developed a research report titled “Low-Fat Non-dairy Creamer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Low-Fat Non-dairy Creamer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Low-Fat Non-dairy Creamer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Low-Fat Non-dairy Creamer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Low-Fat Non-dairy Creamer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Low-Fat Non-dairy Creamer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Low-Fat Non-dairy Creamer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Low-Fat Non-dairy Creamer Market
• Cost and Gross Margin Analysis of Low-Fat Non-dairy Creamer Market
• Low-Fat Non-dairy Creamer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Low-Fat Non-dairy Creamer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Low-Fat Non-dairy Creamer Market Key Stakeholders

Below are the key stakeholders for the Low-Fat Non-dairy Creamer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Low-Fat Non-dairy Creamer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Low-Fat Non-dairy Creamer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Low-Fat Non-dairy Creamer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Low-Fat Non-dairy Creamer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Low-Fat Non-dairy Creamer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Low-Fat Non-dairy Creamer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Low-Fat Non-dairy Creamer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Low-Fat Non-dairy Creamer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Low-Fat Non-dairy Creamer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Low-Fat Non-dairy Creamer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Low-Fat Non-dairy Creamer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Low-Fat Non-dairy Creamer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Low-Fat Non-dairy Creamer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Low-Fat Non-dairy Creamer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Low-Fat Non-dairy Creamer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Low-Fat Non-dairy Creamer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Low-Fat Non-dairy Creamer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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