Lever Lid Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210214
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Lever Lid Cans Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Lever Lid Cans Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, Toyo Seikan

Market Summary

The lever lid cans market represents a specialized segment within the broader packaging industry, focusing on containers that feature a convenient lever-operated opening mechanism. These cans are predominantly utilized for packaging dry food products, pet food, nuts, coffee, and various other goods that require airtight preservation and easy access. The market is characterized by its reliance on metal packaging, primarily steel and aluminum, which provides excellent barrier properties against moisture, light, and oxygen, thereby extending product shelf life. Key end-user industries driving demand include food and beverage, pet care, and consumer goods, where product freshness and user convenience are paramount. The design of lever lid cans often incorporates a resealable feature, enhancing their appeal for products consumed over multiple sittings. Manufacturers continuously innovate in terms of materials, lining technologies, and design aesthetics to meet evolving consumer preferences and sustainability goals. The market operates within a global framework, with supply chains and consumption patterns influenced by regional industrial activities and retail landscapes.

Key Highlights

The lever lid cans market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the critical role of sustainability, with a strong industry push towards using recycled metals and developing fully recyclable packaging solutions, aligning with global circular economy initiatives. The inherent durability and superior protective qualities of metal packaging ensure product integrity, which is a significant value proposition for brands aiming to reduce waste and maintain quality. Another notable aspect is the high degree of customization available; these cans can be produced in various sizes and decorated with advanced printing techniques, allowing for vibrant branding and shelf impact. The convenience of the lever lid mechanism itself is a major selling point, offering consumers easy openability and secure resealing, which is particularly valued for household staples. Furthermore, the market demonstrates resilience against alternative packaging forms due to the unique combination of strength, preservation, and consumer familiarity. Innovation is also evident in tamper-evident features and advanced liner applications that cater to specific product needs.

Drivers, Opportunities & Restraints

The growth of the lever lid cans market is propelled by several powerful drivers. Increasing consumer demand for convenient and user-friendly packaging solutions, especially for frequently used household items, is a fundamental force. The expanding pet care industry, where lever lid cans are extensively used for wet and dry food, provides a steady stream of demand. Furthermore, the robust growth of the snack food and coffee sectors, which prioritize freshness, directly benefits this market. A significant opportunity lies in the advancement of sustainable practices. The development of lightweighting technologies to reduce metal usage without compromising strength presents a avenue for cost savings and environmental benefits. Expansion into emerging economies, where organized retail and disposable incomes are rising, offers substantial growth potential for market players. However, the market faces certain restraints. Fluctuations in the prices of raw materials like steel and aluminum can impact production costs and profitability. The competition from flexible packaging alternatives, which can sometimes be perceived as more lightweight and cost-effective, poses a challenge. Additionally, stringent regulations concerning food contact materials and recycling protocols require continuous compliance efforts from manufacturers.

Concentration Insights

The global lever lid cans market exhibits a concentration of manufacturing and technological expertise among a group of established international players. Key companies such as Ball Corporation, Crown Holdings, and Ardagh Group are prominent, leveraging their extensive experience in metal packaging and global distribution networks to maintain significant market shares. These industry leaders often compete on the basis of innovation, production capacity, and the ability to offer integrated packaging solutions. The market also includes specialized manufacturers and regional players who cater to niche segments or specific geographic areas. The production facilities for lever lid cans are often strategically located near both raw material sources and key consumer markets to optimize logistics. Mergers, acquisitions, and strategic partnerships are common in this space as companies seek to expand their product portfolios and geographic reach. This concentration fosters a competitive environment focused on technological advancement, supply chain efficiency, and meeting the specific, high-quality demands of major brand owners in the food and consumer goods sectors.

Type Insights

The lever lid cans market is segmented by the type of material used, primarily into steel and aluminum. Steel lever lid cans are widely employed due to their exceptional strength, magnetic properties for easy handling in production and recycling streams, and excellent barrier properties. They are often chosen for heavier products or where maximum durability is required. Aluminum lever lid cans are favored for their lighter weight, corrosion resistance, and malleability, which allows for intricate shaping and design. The choice between steel and aluminum often depends on the specific application, cost considerations, and brand sustainability goals, as both materials are highly recyclable. Beyond material, differentiation occurs in terms of capacity, ranging from small cans for premium products like specialty teas or spices to large containers for bulk food items. The type of lining or coating applied to the interior of the can is another critical insight, as it must be compatible with the contents to prevent reactions and ensure product safety and quality.

Application Insights

Lever lid cans serve a diverse range of applications across multiple industries, with the food and beverage sector being the dominant user. Within this sector, they are extensively used for packaging nuts, seeds, powdered drinks, coffee, and baking supplies, where protection from moisture and staleness is crucial. The pet food industry represents another major application, particularly for dry kibble and treats, as the cans offer robust storage that keeps food fresh and is resistant to pests. Beyond consumables, lever lid cans find use in packaging non-food items such as paints, chemicals, and industrial powders, leveraging their durability and seal integrity. The choice of can size, material, and lining is directly influenced by the application; for instance, food-grade linings are mandatory for edible products, while industrial applications may require different protective coatings. The resealable nature of the lever lid makes it ideal for products that are used incrementally, adding significant value across all these applications.

Regional Insights

The demand and production landscape for lever lid cans varies significantly across different global regions. North America and Europe represent mature markets with well-established consumption patterns, driven by strong retail sectors and high consumer awareness of packaging convenience and sustainability. These regions have advanced recycling infrastructures that support the circular life cycle of metal packaging. The Asia-Pacific region is identified as a high-growth market, fueled by rapid urbanization, expansion of modern retail formats, and a growing middle class with increasing spending power on packaged goods. Countries like China and India are not only major consumption hubs but also key manufacturing centers for lever lid cans, supplying both domestic and international markets. Latin America and the Middle East and Africa show emerging potential, with growth linked to economic development and the increasing penetration of international food and consumer brands. Regional regulations concerning packaging materials and recycling also play a pivotal role in shaping market dynamics and innovation focus in each geography.

Company Insights

The competitive landscape of the lever lid cans market is defined by the strategies and capabilities of its leading players. Companies such as Ball Corporation and Crown Holdings Inc. are global giants with comprehensive portfolios of metal packaging solutions, investing heavily in research and development to enhance sustainability through lightweighting and recycled content. Ardagh Group is another key contender, known for its innovation in packaging design and decoration. Silgan Holdings Inc. also holds a significant position, focusing on providing a wide range of container options. These companies compete on a global scale, offering extensive customization, consistent quality, and reliable supply chain management to large multinational brands. Beyond these leaders, numerous regional manufacturers and specialized suppliers cater to local demands and specific niche markets. The strategic focus for most companies involves strengthening their sustainable offerings, expanding production capacities in high-growth regions, and forming long-term partnerships with major brand owners to secure steady demand.

Recent Developments

The lever lid cans market is continuously evolving, with recent developments centered on sustainability and innovation. A prominent trend is the increased use of post-consumer recycled (PCR) content in both steel and aluminum cans, reducing the environmental footprint and appealing to eco-conscious brands and consumers. Companies are actively pursuing certifications for their recycled content claims. Lightweighting remains a key R&D focus, with manufacturers engineering cans to use thinner gauges of metal while maintaining structural integrity and performance, thus reducing material use and transportation emissions. There is also a growing emphasis on advanced digital printing technologies that allow for high-quality, short-run decorations, enabling brands to launch limited editions and personalized packaging more efficiently. Furthermore, developments in liner technology aim to enhance product compatibility and shelf life for a wider range of contents. The industry is also witnessing investments in automation and smart manufacturing processes to improve efficiency and reduce costs across production lines.

Report Segmentation

This comprehensive market research report on the global lever lid cans market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on material type, distinguishing between steel and aluminum lever lid cans, analyzing the market dynamics, advantages, and application preferences for each. The report further segments the market by capacity, covering a spectrum from small-sized cans to large bulk containers, detailing demand patterns for each size category. Application-based segmentation is a critical component, providing in-depth analysis for key end-use sectors including food and beverages, pet food, and industrial products. Geographically, the report offers a thorough regional breakdown, covering North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting regional production, consumption, trends, and growth prospects. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive landscapes, and make informed strategic decisions.

FAQs

What are lever lid cans primarily used for?

Lever lid cans are primarily used for packaging dry food products, pet food, coffee, nuts, and other goods that require airtight, durable, and resealable containers to maintain freshness and prevent contamination.

What materials are lever lid cans made from?

Lever lid cans are predominantly manufactured from either steel or aluminum. Both materials offer excellent barrier properties and are fully recyclable, with steel providing superior strength and aluminum offering lighter weight.

How does the lever lid mechanism work?

The lever lid mechanism operates through a metal lever attached to the can's lid. When the lever is lifted, it removes a pre-scored section of the lid, creating an opening. The lid can then be pressed back down to reseal the container.

Are lever lid cans recyclable?

Yes, both steel and aluminum lever lid cans are highly recyclable. They can be continuously recycled without loss of quality, making them a sustainable packaging choice supported by established recycling infrastructures in most regions.

What are the advantages of using lever lid cans?

Key advantages include superior product protection from moisture, light, and oxygen; high durability and stackability; a convenient, resealable opening mechanism; excellent branding potential through surface decoration; and strong environmental credentials due to recyclability.

Who are the leading manufacturers of lever lid cans?

The market is served by several leading global manufacturers, including Ball Corporation, Crown Holdings Inc., Ardagh Group, and Silgan Holdings Inc., among other regional and specialized producers.

Citius Research has developed a research report titled “Lever Lid Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lever Lid Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lever Lid Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lever Lid Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lever Lid Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lever Lid Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lever Lid Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lever Lid Cans Market
• Cost and Gross Margin Analysis of Lever Lid Cans Market
• Lever Lid Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lever Lid Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lever Lid Cans Market Key Stakeholders

Below are the key stakeholders for the Lever Lid Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lever Lid Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lever Lid Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lever Lid Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lever Lid Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lever Lid Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lever Lid Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lever Lid Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lever Lid Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lever Lid Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lever Lid Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lever Lid Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lever Lid Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lever Lid Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lever Lid Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lever Lid Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lever Lid Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lever Lid Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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