Lemon Balm Extract Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195574
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Lemon Balm Extract Market size was estimated at USD 180 million in 2023 and is projected to reach USD 350 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024-2030).

Lemon Balm Extract Market

(Market Size)
$180 million
$350 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.80%
2023 Market Size USD 180 million
2030 Market Size USD 350 million
Key Players Martin Bauer, Naturex, Indena, Bio-Botanica, Nutra Green

Market Summary

The Lemon Balm Extract Market is a specialized segment within the broader food and beverages industry, experiencing notable growth due to increasing consumer interest in natural and functional ingredients. Lemon balm, scientifically known as Melissa officinalis, is an herb from the mint family renowned for its calming properties and citrusy aroma. The extract derived from this plant is gaining traction as a valuable component in various consumable products. This market caters to a diverse range of applications, from dietary supplements and herbal teas to flavoring agents in food and beverages. The demand is largely driven by a global shift towards wellness-oriented lifestyles and a preference for plant-based solutions. Key market players are actively engaged in research and development to enhance extraction techniques and improve the efficacy of their products. The market landscape is characterized by the presence of both established companies and innovative newcomers striving to capture market share through product differentiation and strategic partnerships. Geographically, consumption patterns show variation, with developed regions demonstrating a higher adoption rate, although emerging economies are rapidly catching up due to increasing disposable incomes and growing health awareness.

Key Highlights

The Lemon Balm Extract Market is distinguished by several key factors that underscore its potential and current market dynamics. A primary highlight is the ingredient's versatility, finding use not only in food and beverages but also spilling over into the pharmaceutical and personal care sectors due to its therapeutic properties. The market benefits from strong consumer recognition of lemon balm's traditional uses for reducing stress and anxiety and improving sleep quality, which aligns perfectly with modern self-care trends. Another significant aspect is the advancement in extraction technologies, such as supercritical CO2 extraction, which allows for the production of high-purity, potent extracts that meet the stringent quality standards demanded by food and beverage manufacturers. The supply chain for lemon balm extract is becoming more sophisticated, with an emphasis on sustainable and organic farming practices to ensure a consistent and high-quality raw material supply. Furthermore, regulatory support in many regions for natural food additives is providing a favorable environment for market expansion, encouraging investment and innovation from key industry participants.

Drivers, Opportunities & Restraints

The growth trajectory of the Lemon Balm Extract Market is influenced by a confluence of drivers, opportunities, and restraints. A powerful driver is the escalating consumer demand for natural ingredients and clean-label products within the food and beverage sector. Health-conscious consumers are actively seeking out products with recognizable, plant-based components, and lemon balm extract fits this criterion perfectly. This is complemented by the growing prevalence of stress-related disorders and sleep issues, prompting individuals to explore natural remedies, thereby boosting demand for supplements and functional foods containing this extract. Significant opportunities lie in product innovation and market expansion. There is considerable potential for developing new application areas, such as in sports nutrition or cognitive health products, and for penetrating emerging markets where awareness is still growing. However, the market also faces certain restraints. The cost of high-quality, organic lemon balm extract can be prohibitive for some manufacturers, potentially limiting its widespread adoption in cost-sensitive product categories. Furthermore, the market is subject to the volatility of agricultural output, as the quality and yield of lemon balm can be affected by climatic conditions and pests, posing a challenge to supply chain stability.

Concentration Insights

The competitive landscape of the Lemon Balm Extract Market exhibits a moderate level of concentration, featuring a mix of global players and specialized regional manufacturers. A handful of established companies with extensive distribution networks and advanced manufacturing capabilities hold a significant portion of the market share. These players often have vertically integrated operations, controlling everything from cultivation to extraction, which provides them with a competitive edge in terms of quality control and cost efficiency. Concurrently, there is a vibrant segment of small to medium-sized enterprises that focus on niche areas, such as producing certified organic or ethically sourced extracts for specific consumer segments. The market concentration is also influenced by regional factors; for instance, Europe has a high concentration of producers due to the herb's historical use in the region. The barriers to entry include the need for substantial capital investment in extraction technology and the importance of establishing reliable sourcing partnerships, which consolidates the position of existing players while also allowing for innovative newcomers to carve out specialized niches.

Type Insights

The Lemon Balm Extract Market can be segmented based on the type of extract, which primarily includes powder, liquid, and oil forms. Each type caters to different application needs within the food and beverage industry. Powdered extracts are highly favored for their stability, ease of handling, and long shelf life, making them an ideal choice for incorporation into dry mix formulations like powdered drink mixes, supplements, and certain baked goods. Liquid extracts, including tinctures and fluid extracts, are commonly used in beverages, syrups, and liquid dietary supplements due to their ease of dissolution and rapid bioavailability. Essential oils derived from lemon balm represent a more concentrated form and are typically used as a potent flavoring agent in premium beverages, confectionery, and gourmet food products, albeit in smaller quantities due to their intensity. The choice of extract type is a critical decision for manufacturers, influenced by factors such as the desired product characteristics, processing requirements, and target consumer preferences for naturality and functionality.

Application Insights

The application of lemon balm extract within the food and beverages industry is diverse and expanding rapidly. A dominant application segment is dietary supplements, where the extract is valued for its calming and cognitive-enhancing properties, often found in capsules, tablets, and softgels aimed at stress relief and sleep support. The beverage industry is another major consumer, incorporating lemon balm extract into a variety of products such as herbal teas, functional waters, relaxation drinks, and even alcoholic beverages for its unique flavor profile and health benefits. Within the food sector, it is used as a natural flavoring agent in products like yogurts, desserts, and confectionery, adding a subtle lemony-mint note. Furthermore, there is a growing trend of incorporating these extracts into savory food products and snacks that promote wellness. The versatility of lemon balm extract allows it to cross over from strictly health-focused products into mainstream food and beverage items, appealing to a broad consumer base seeking both taste and functional benefits in their daily diet.

Regional Insights

Geographically, the demand for lemon balm extract demonstrates distinct patterns across different regions. North America and Europe collectively represent the largest and most mature markets. This dominance is attributed to high consumer awareness regarding herbal supplements, well-established food and beverage industries, and a strong cultural inclination towards natural and organic products. Countries like Germany and the United States are particularly significant consumers and producers. The Asia Pacific region is identified as the fastest-growing market, driven by rising disposable incomes, increasing health consciousness, and the growing influence of traditional medicine systems like Ayurveda and Traditional Chinese Medicine, which have long utilized herbs like lemon balm. Latin America and the Middle East and Africa are emerging markets showing promising growth potential. Growth in these regions is fueled by urbanization, the expansion of retail channels, and a gradual shift in consumer preferences towards functional and wellness-oriented food and beverage options, although market penetration is still in its early stages compared to Western markets.

Company Insights

The Lemon Balm Extract Market features a competitive arena with several key players striving for leadership through innovation and strategic expansion. Prominent companies operating in this space include Martin Bauer Group, a global leader in plant-based ingredients with a strong focus on tea and herbal extracts. Nature's Way Products, LLC is another significant player, widely recognized for its branded supplements that often feature herbal ingredients. Now Foods is a major manufacturer and distributor known for its extensive range of natural products, including lemon balm extract supplements. Furthermore, specialized ingredient suppliers like Indena S.p.A. leverage their phytochemical expertise to produce high-standard botanical extracts for the food and beverage industry. These companies compete on various factors including product quality, purity, certification (such as organic or non-GMO), sustainability of sourcing, and technological prowess in extraction methods. Many are investing in clinical research to substantiate health claims and differentiate their offerings in a crowded marketplace.

Recent Developments

The Lemon Balm Extract Market has been dynamic, with several recent developments shaping its future. A prominent trend is the increased investment in sustainable and transparent sourcing practices. Many leading companies are establishing long-term partnerships with farmers and obtaining certifications like USDA Organic or FairWild to appeal to ethically conscious consumers and ensure a stable supply chain. There has been a notable surge in product launches featuring lemon balm extract, particularly in the functional beverage and snack categories, indicating strong manufacturer confidence in its consumer appeal. On the technological front, advancements in extraction methods continue to evolve, with a focus on techniques that preserve the full spectrum of the herb's active compounds while improving yield and efficiency. Furthermore, strategic acquisitions and partnerships are common, as larger corporations seek to bolster their natural ingredient portfolios by integrating specialized botanical extract companies, thereby consolidating their market position and expanding their global reach.

Report Segmentation

This comprehensive market research report on the Lemon Balm Extract Market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is crucial for stakeholders to identify specific growth pockets and tailor their strategies accordingly. The report is segmented by type, categorizing the market into powder, liquid, and oil extracts, each analyzed for its market dynamics, demand patterns, and future potential. Another critical segmentation is by application, delving deep into its uses within dietary supplements, beverages (including teas and functional drinks), food products (as a flavoring agent), and other niche areas. Furthermore, the report offers a thorough geographical segmentation, providing regional analysis for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional analysis covers key trends, major consuming countries, regulatory landscapes, and competitive scenarios. This multi-faceted segmentation ensures that the report delivers targeted insights for every segment of the market.

FAQs

What are the benefits of lemon balm extract?

Lemon balm extract is traditionally used and researched for its potential to reduce stress and anxiety, improve sleep quality, and support cognitive function. It also possesses antioxidant properties and is commonly used to add a citrusy flavor to food and beverage products.

How is lemon balm extract used in food?

In the food industry, lemon balm extract is primarily used as a natural flavoring agent. It imparts a mild, sweet, lemony-mint flavor to a variety of products including herbal teas, functional beverages, desserts, yogurts, confectionery, and even some savory dishes and sauces.

Is lemon balm extract safe?

Lemon balm extract is generally recognized as safe for consumption when used in amounts commonly found in food and beverages. For concentrated supplement forms, it is advisable to follow recommended dosages. As with any supplement, consulting with a healthcare professional before use is recommended, especially for pregnant women, nursing mothers, or individuals on medication.

Can lemon balm extract help with sleep?

Yes, lemon balm extract is widely associated with promoting relaxation and improving sleep quality. Its calming properties are often leveraged in dietary supplements and nighttime herbal tea blends specifically formulated to support restful sleep.

Where does lemon balm grow?

Lemon balm is native to south-central Europe, the Mediterranean Basin, Iran, and Central Asia, but it is now cultivated in temperate regions worldwide. Major cultivating regions for commercial production include parts of Europe, North America, and Asia to meet the growing global demand for its extract.

Citius Research has developed a research report titled “Lemon Balm Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lemon Balm Extract Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lemon Balm Extract Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lemon Balm Extract Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lemon Balm Extract Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lemon Balm Extract Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lemon Balm Extract Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lemon Balm Extract Market
• Cost and Gross Margin Analysis of Lemon Balm Extract Market
• Lemon Balm Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lemon Balm Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lemon Balm Extract Market Key Stakeholders

Below are the key stakeholders for the Lemon Balm Extract Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lemon Balm Extract Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lemon Balm Extract Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lemon Balm Extract Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lemon Balm Extract Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lemon Balm Extract Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lemon Balm Extract Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lemon Balm Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lemon Balm Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lemon Balm Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lemon Balm Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lemon Balm Extract Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lemon Balm Extract Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lemon Balm Extract Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lemon Balm Extract Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lemon Balm Extract Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lemon Balm Extract Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lemon Balm Extract Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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